E4jConnect/VikBooking - Property Management System vs. ThinkReservations PMS:
Which Is Right for You?

The Decision

Choosing the right property management system (PMS) can transform your hotel's operations, guest experience, and revenue. Your team needs a solution that integrates well with your existing platforms, is easy to adopt, and provides reliable support. With two leading options—E4jConnect (VikBooking) and ThinkReservations—the decision hinges on your hotel’s size, tech needs, and budget. Both aim to streamline management, but which one truly fits your specific context?

Both products claim to handle reservations, guest communication, and channel management, but they diverge sharply in user base, feature depth, and regional presence. Are you looking for a solution with recent, active reviews and a larger user community? Or do you prefer an affordable entry point with specialized features tailored to small hotels and B&Bs? Let’s compare these two systems directly.

Is E4jConnect (VikBooking) or ThinkReservations Better for Hotels?

E4jConnect, branded as VikBooking, offers a broad set of features aimed at vacation rentals and small hotels, with a focus on automation and extensive reporting. ThinkReservations, by contrast, emphasizes ease of use, effortless integration, and a strong support network, especially for smaller properties like B&Bs and inns.

While E4jConnect’s reviews are sparse (only 2 from the last 6 months), they praise its automation, channel management, and user-friendly backend, emphasizing its sophistication. ThinkReservations’ 356 reviews, with recent feedback from active users, highlight its intuitive interface, seamless integrations, and operational efficiency. Given the recent reviews and higher review count, ThinkReservations emerges as the more proven choice for today’s hoteliers. Are you ready to see how each stacks up in detail?

ThinkReservations vs E4jConnect: Which Should Your Hotel Choose?

If your hotel primarily operates as a small to mid-sized inn, B&B, or boutique, and you value ease of use paired with reliable integrations, ThinkReservations is the clear pick. Its platform is designed for simplicity, with a focus on automating tasks like night audits and guest messaging, and it supports a range of online travel agencies (OTAs). Its user reviews reflect high satisfaction, particularly among small property owners.

Conversely, if your hotel or vacation rental needs sophisticated reporting, guest CRM, centralized messaging, and rules-based room assignments, and you don’t mind a steeper learning curve, E4jConnect could be suitable. Its feature set highlights automation and customization, but its limited recent review data makes its current performance less clear. For most hoteliers, especially those seeking proven support and operational clarity, ThinkReservations is the safer, more reliable choice.

Is E4jConnect (VikBooking) or ThinkReservations Easier to Use?

ThinkReservations boasts an average ease of use rating of 4.82/5 based on extensive recent reviews, with many users praising its intuitive interface and straightforward onboarding. Support staff are noted for their patience and quick responses, making staff training smoother.

E4jConnect scores a perfect 5/5 for ease of use, but with only 2 reviews (both from the same source), that rating may not fully reflect broader user experience. Its backend is described as user-friendly and feature-rich, but the lack of recent reviews suggests limited current user feedback. Given the volume and recency of ThinkReservations reviews, edge goes to ThinkReservations for usability.

Which Has Better Features: E4jConnect or ThinkReservations?

E4jConnect offers 5 features unique to it, including guest CRM, centralized messaging, automated space optimization, payment requests, and rules-based room assignments. Its additional features focus on automation and communication tailored for vacation rentals and small hotels.

ThinkReservations provides 16 features exclusive to its platform, such as EPoS, group functionality, online 24/7 support, automated night audits, gift vouchers, multi-currency support, task management, and native email marketing. It also supports real-time status updates and detailed reporting, making it suitable for operational control.

With 23 shared features, ThinkReservations outpaces E4jConnect’s unique offerings. The breadth and depth of features, plus the active ongoing development, tip the edge toward ThinkReservations, especially for properties seeking robust, ready-to-use tools.

Which Has Better Customer Support: E4jConnect or ThinkReservations?

Both products score highly for support, with E4jConnect earning a perfect 5/5 support rating from its two recent reviews. Users praise its responsiveness and the quality of assistance, emphasizing that support feels "unbeatable" and "very accessible."

ThinkReservations also enjoys a 4.82/5 support rating with over 350 reviews, many citing fast response times, knowledgeable staff, and helpful onboarding. Some users wish for weekend support, but overall, the support experience is highly regarded.

Given the larger, more recent review base and consistent praise, edge goes to ThinkReservations for support — it’s demonstrated its reliability through extensive, positive feedback.

Which Has More Integrations: E4jConnect or ThinkReservations?

ThinkReservations significantly outperforms E4jConnect here, with 16 verified integrations, including major OTAs like Expedia, Airbnb, and Booking.com, plus many other platforms such as Triptease and TrustYou. Its integrations support seamless channel management and guest communication.

E4jConnect, with only 1 verified partner, offers fewer integration options, mainly focusing on its own channel management tools and website CMS integrations. For properties relying heavily on third-party platforms, ThinkReservations’ diverse integration ecosystem provides greater operational flexibility.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: E4jConnect or ThinkReservations?

ThinkReservations leads in reviews, with 356 recent ratings averaging 4.88/5, sharply contrasting E4jConnect’s 2 reviews at 0/5. Hoteliers using ThinkReservations particularly praise its usability, support, and features that help increase revenue.

E4jConnect’s reviews, though glowing, are too few and outdated to provide a balanced view. The recent, large-scale feedback for ThinkReservations demonstrates consistent high satisfaction, making it the preferred choice for most hoteliers today.

Edge: ThinkReservations.

How Much Do E4jConnect and ThinkReservations Cost?

E4jConnect charges a flat monthly fee of $100, with no free tier, trial, or implementation fees. Its straightforward pricing appeals to small hotels and vacation rentals seeking affordability.

ThinkReservations costs $500 per month with no free trial or setup fees, reflecting its broader feature set and support services. Its higher price point is justified by more integrations, advanced features, and a larger support network.

For budget-conscious hotels, e4jconnect may seem attractive, but the proven value and extensive support of ThinkReservations justify its premium.

What Type of Hotel Should Use E4jConnect?

• Hotels that operate primarily as vacation rentals or small-scale properties seeking automation.
• Teams that prefer a cost-effective solution with essential PMS and channel management features.
• Properties that use WordPress or Joomla websites and want a fully integrated booking engine.
• Hotels that need detailed reporting and automation, especially in guest communication.

Not ideal if your hotel needs extensive third-party integrations, advanced POS features, or a large support team. Larger properties or those seeking a highly customizable system may find E4jConnect limiting.

What Type of Hotel Should Use ThinkReservations?

• Small hotels, inns, B&Bs, and boutique properties seeking a straightforward, easy-to-use PMS.
• Teams that value excellent support, automation, and reliable OTA integrations.
• Hotels looking to increase revenue through upselling, detailed reporting, and revenue management tools.
• Properties that want a cloud-based system with features like gift vouchers, multi-currency support, and real-time status updates.

Not ideal if your hotel operates at a large scale, especially with complex groups or multi-property management needs. Also, properties on a tight budget might find the $500 monthly fee steep compared to simpler solutions.

The Bottom Line for Hotels

E4jConnect (VikBooking) offers a highly automatable, flexible PMS with deep reporting tools, designed for vacation rentals and small hotels. Its limited recent reviews and regional presence make it less proven in today’s market, especially outside Europe.

ThinkReservations delivers a highly-rated, user-friendly platform with extensive integrations, superb support, and proven success in small to mid-sized hotels and B&Bs. Its recent reviews reinforce its status as the top choice, especially for properties prioritizing ease of use and operational efficiency.

If your hotel values broad integrations, active support, and scalability, ThinkReservations is the clear winner. For budget-conscious properties that need basic automation and are comfortable with fewer integrations, E4jConnect could suffice—but with less confidence in current customer feedback.

In conclusion, for most hoteliers evaluating these two options, ThinkReservations stands out as the more reliable, feature-rich, and well-supported product in today's market.