The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ED for hotels shines .
ROIBACK shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 45 |
After analyzing 45 verified reviews, ED for hotels users most value its , while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
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Support and customer service
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Direct bookings optimization
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Technical improvements
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Reporting and analytics
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | #49 0 reviews | #22 18 reviews |
| Large (75-199 rooms) ▾ | — | #14 9 reviews |
| X-Large (200+ rooms) ▾ | — | #10 6 reviews |
By Property Type
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| Boutique ▾ | #50 0 reviews | #24 15 reviews |
| Luxury ▾ | — | #23 15 reviews |
| Branded / Chain ▾ | — | #18 13 reviews |
| Extended Stay | — | #19 4 reviews |
By Region
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| North America | — | #18 4 reviews |
| Europe ▾ | #48 0 reviews | #20 12 reviews |
| Asia Pacific ▾ | — | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing between ED for hotels and Roiback | Booking Engine hinges on your hotel’s specific needs, budget, and growth strategy. ED for hotels offers a simple, less costly solution with minimal reviews, while Roiback provides a comprehensive, feature-rich platform supported by a broad partner network and numerous recent reviews. Your team must decide whether you prioritize a straightforward booking process or a scalable, customizable system that can grow with your hotel.
Both products aim to improve your direct booking rates. ED for hotels focuses on basic online sales support with limited features, whereas Roiback emphasizes advanced tools and integrations designed to maximize revenue. Are you prepared to invest in a more complex platform for higher potential returns, or do you need a simpler, more affordable solution?
ED for hotels is a boutique, hotel-specific booking engine designed to help properties sell online and reduce OTA commissions. Its core offering is straightforward, with no evidence of recent user activity or reviews, and it lacks the extensive features seen in Roiback.
Roiback, on the other hand, has a proven track record with 43 reviews, including 5 from the last six months, and a strong overall rating of 72.1. Its platform is rich in features—36 unique functionalities—that support multi-channel marketing, guest engagement, and detailed analytics. Given the lack of recent reviews and low overall score, ED for hotels seems less suitable for hotels wanting proven, active support and expansion capabilities.
Do you prefer a product with a proven track record and ongoing updates, or a minimal, less-reviewed solution?
If your hotel needs a straightforward, budget-friendly booking engine primarily aimed at reducing OTA reliance, ED for hotels may suffice. Its focus on simple online sales, combined with website design and revenue training, caters to small or boutique hotels with minimal digital marketing needs.
However, if you seek a platform capable of increasing direct bookings, supporting multi-language markets, and offering a variety of marketing tools, Roiback is the clear choice. Its 36 features, including special offers, abandonment recapture, multi-currency support, and integration with leading tech partners, make it suitable for hotels aiming to scale and optimize their online presence.
For hotels prioritizing proven performance, recent positive reviews, and extensive features, Roiback stands out as the more capable solution.
ED for hotels scores a zero on ease of use and has no available recent reviews to gauge its user experience. Its onboarding process and customer support are unverified, making it difficult to assess whether your team will find it intuitive or supportive.
Roiback’s platform boasts a high 4.49/5 rating for ease of use, with recent reviews praising its user-friendly interface and smooth onboarding. Support staff are highly rated at 4.72/5, with multiple clients noting their responsiveness and helpfulness.
Edge: Roiback.
Roiback offers 36 unique features, including mobile optimization, urgency messaging, booking abandonment tools, multi-lingual support, social media integrations, and multiple payment gateways. These tools empower your team to create targeted promotions, optimize conversions, and engage international guests.
ED for hotels, by contrast, provides no visible features beyond basic booking capabilities. Its limited scope makes it less adaptable for property growth or marketing sophistication.
Edge: Roiback.
There are no recent reviews or ratings for ED for hotels’ support services, leaving its support quality unknown. This lack of feedback suggests limited or unverified customer service, which could be risky for your team.
Roiback’s support scores highly at 4.72/5, with multiple reviews highlighting their responsiveness, personalized advice, and dedicated account managers. The platform’s ongoing feature updates and client-focused approach also point to strong support.
Edge: Roiback.
ED for hotels has only one verified partner, SiteMinder, indicating minimal integration capabilities. This limits your ability to connect with essential hotel systems or marketing channels.
Roiback integrates with 27 verified partners, including major channel managers, PMS, and marketing platforms like Triptease and Winhotel. Its extensive partner list ensures your property can operate smoothly across various systems and channels.
Edge: Roiback.
ED for hotels has no reviews or ratings, indicating a lack of user feedback and market presence.
Roiback’s recent reviews, with a score of 4.49/5, demonstrate high satisfaction across multiple hotel segments, especially luxury, boutique, and city center hotels. Its proven performance and recent positive feedback make it the more trusted option.
Edge: Roiback.
ED for hotels’ pricing is not publicly available, but the platform's minimal feature set suggests it may be lower cost or even a free core product.
Roiback charges a base fee of $500 per month, with no trial or tiered pricing detailed. This fee reflects its comprehensive features and dedicated support, making it a worthwhile investment if your hotel seeks a full-featured booking engine.
The core difference between ED for hotels and Roiback lies in scope and proven performance. ED for hotels offers a basic booking solution, mainly suitable for small properties with limited digital needs.
Roiback is a feature-rich, widely supported platform designed to increase direct bookings, streamline operations, and support international markets. Its recent reviews and extensive features make it the smarter choice for hotels looking to scale.
Choose ED for hotels if you want simple online sales support without the complexity or cost. Opt for Roiback if your goal is to maximize revenue, enjoy comprehensive support, and have a flexible, robust platform that can grow with your hotel.
In summary, Roiback’s active user base, recent reviews, and extensive feature set make it the recommended option for most hotels serious about growth. ED for hotels might serve as an entry-level solution but lacks the credibility and capabilities needed in today’s competitive environment.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $500/mo |
According to HTR's product database, ED for hotels and Roiback | Booking Engine share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking abandonment recapture | ||
| Mobile optimized/responsive | ||
| Multi-room bookings | ||
| Room substitutions | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 24 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ED for hotels and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. ED for hotels offers 1 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ED for hotels: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ED for hotels has an HT Score of 0 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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