The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Erez shines .
ROIBACK shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 45 |
After analyzing 45 verified reviews, Erez users most value its , while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
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Support and customer service
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Direct bookings optimization
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Technical improvements
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Reporting and analytics
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Erez |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #22 18 reviews |
| Large (75-199 rooms) ▾ | — | #14 9 reviews |
| X-Large (200+ rooms) ▾ | — | #10 6 reviews |
By Property Type
| Segment | Erez |
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|---|---|---|
| Boutique ▾ | — | #24 15 reviews |
| Luxury ▾ | — | #23 15 reviews |
| Branded / Chain ▾ | — | #18 13 reviews |
| Extended Stay | — | #19 4 reviews |
By Region
| Segment | Erez |
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|---|---|---|
| North America | — | #18 4 reviews |
| Europe ▾ | — | #20 12 reviews |
| Asia Pacific ▾ | — | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing between Erez by Erez and Roiback | Booking Engine hinges on your hotel’s specific needs. While Erez aims to serve as a revenue management system with AI-driven insights, Roiback provides a robust booking engine with extensive features and integrations designed to boost direct sales. Both address online booking challenges, but their approaches and capabilities diverge significantly.
Erez focuses on analytics and revenue optimization through advanced AI, whereas Roiback centers on user experience and direct booking growth with a feature-rich platform. Which solution aligns better with your hotel’s priorities?
Erez and Roiback tackle different core challenges. Erez offers AI-powered revenue analytics meant to maximize profitability, but it lacks a user-facing booking interface and has no reviews or recent data to verify current effectiveness. Roiback, with 43 recent reviews and a 4.72 out of 5 customer support rating, emphasizes increasing direct bookings via a feature-packed, multi-lingual, and multi-channel compatible booking engine.
While Erez provides data-driven decision support, Roiback directly influences guest booking behavior and revenue. Your choice depends on whether your focus is revenue analytics or customer-facing booking experience.
If your hotel needs a flexible, multi-lingual booking engine capable of handling complex promotions, multi-channel integrations, and real-time analytics, Roiback is the clear choice. Its 43 reviews and high satisfaction ratings confirm its utility for hotels aiming to increase direct reservations, especially those seeking a comprehensive digital marketing and booking management solution.
Conversely, if your team requires AI-driven revenue management, detailed market analysis, and strategic pricing advice, Erez might seem appealing. However, with no reviews, no recent data, and a lack of customer feedback, its effectiveness remains unproven in today’s competitive landscape.
Roiback’s platform enjoys a 4.49 out of 5 ease-of-use rating, supported by positive reviews highlighting its intuitive interface and straightforward setup. Users appreciate its user-friendly design, customizable features, and effective onboarding, with an average onboarding score of 4.34 out of 5.
Erez, on the other hand, has a 0 out of 5 rating, with no recent reviews or feedback available. Its lack of user feedback makes it impossible to assess its ease of use or onboarding experience.
Edge: Roiback.
Roiback offers 36 unique features, including mobile responsiveness, urgency messaging, multi-room bookings, loyalty integrations, multiple payment options, and advanced analytics like conversion rate reports. These features support a comprehensive booking and marketing strategy, helping hotels attract and convert more guests.
Erez provides no features or integrations, making it a non-comparable, untested platform. Its lack of features and user feedback strongly favors Roiback, which has a proven, feature-rich platform.
Edge: Roiback.
Roiback’s customer support scores 4.72 out of 5, with reviews praising its responsiveness, personalized consulting, and ongoing support. Users consistently mention how their dedicated support teams help improve online sales and refine strategies.
Erez offers no recent reviews or support ratings, so its customer service quality cannot be evaluated. Given Roiback’s proven support reputation, it is clearly the stronger choice.
Edge: Roiback.
Roiback integrates with 27 verified partners, including major channel managers, PMS systems, and other hotel tech solutions like RoomRaccoon and Triptease. This extensive integration network enables seamless data flow and operation efficiency.
Erez has no verified integrations or partnerships listed. Without verified integrations, Erez’s platform limits your hotel’s connectivity and operational flexibility.
Edge: Roiback.
Roiback’s recent reviews and high satisfaction scores reflect its strong reputation among hoteliers. With a 4.72/5 customer support rating and a 90% likelihood to recommend, it is clearly favored for its usability, features, and support.
Erez, lacking reviews and ratings, offers no data to suggest it meets hotelier expectations. Based on available information, Roiback’s user ratings are significantly higher.
Edge: Roiback.
Erez’s pricing details are not available, suggesting it may lack transparent or publicly listed costs. Roiback charges a base fee of $500 monthly, with no free tier or trial, indicating a clear but potentially significant investment.
Without explicit information on Erez’s pricing, it’s difficult to compare costs directly. However, Roiback’s transparent fee structure allows for easier budgeting.
Hotels that:
Not ideal if:
Hotels that:
Not ideal if:
Roiback is a proven, feature-rich booking engine trusted by over 2,000 hotels worldwide. Its extensive integrations, high user satisfaction, and recent reviews make it the top choice for hotels focused on direct booking growth and operational efficiency.
Erez, with no recent user feedback, no features, and no verified integrations, remains an untested option. If your goal is to increase direct bookings and improve guest experience, Roiback’s platform offers clear advantages.
For revenue management and strategic analytics, Erez might appeal, but without proof or reviews, its efficacy remains uncertain. Based on current data, Roiback’s comprehensive platform and proven hotelier satisfaction make it the safer, smarter choice.
According to HTR's product database, Erez and Roiback | Booking Engine share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Erez |
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| Booking abandonment recapture | ||
| Mobile optimized/responsive | ||
| Multi-room bookings | ||
| Room substitutions | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 24 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Erez and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. Erez offers 0 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Erez: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Erez has an HT Score of 0 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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