Etstur vs. Roiback | Booking Engine:
Which Is Right for You?

The Decision

Choosing the right booking engine is crucial for your hotel’s revenue and guest experience. Both Etstur and Roiback aim to streamline bookings and improve direct sales, but they diverge sharply in capabilities, market presence, and user feedback. Your decision hinges on whether you need a local, minimal-feature platform or a globally trusted solution packed with advanced features.

Etstur offers a travel management platform with no recent reviews or ratings, making it difficult to assess its current performance. Roiback, by contrast, boasts over 43 recent reviews, a 4.72/5 customer support rating, and a 90% likelihood to recommend, positioning it as the more reliable choice for hoteliers seeking proven results.

Is Etstur or Roiback Better for Hotels?

Both platforms target hotels looking to boost direct bookings, but they serve different hotel profiles. Etstur, with no recent reviews or verified ratings, appears to be a less active or less widely adopted solution, which can raise concerns about ongoing support and feature updates.

Roiback, with a solid 43 reviews in the last six months and a high NPS score of 9/5, demonstrates recent customer satisfaction and active market presence. Its extensive feature set, including multi-lingual support, booking abandonment recovery, and detailed reporting, surpasses what Etstur offers.

In essence, if your hotel prioritizes a well-supported, feature-rich booking engine with recent user validation, Roiback is the clearer choice. Are you prepared to go with a less proven platform, or do you want a solution backed by recent hotelier feedback?

Roiback vs Etstur: Which Should Your Hotel Choose?

If your hotel needs a proven, feature-rich booking engine with global reach, go with Roiback. It offers 36 unique features, including multi-lingual support, social media integration, and conversion rate reports, making it suitable for hotels aiming to optimize online revenue.

If your priority is a simple, regional platform with minimal features and limited market presence, Etstur might be considered. However, its lack of recent reviews and verified ratings makes it a risky choice for hotels seeking reliable, ongoing support.

For property types like luxury hotels, boutique hotels, and international resorts, Roiback’s extensive features and global presence offer a significant advantage. Smaller, local hotels might consider Etstur if they only need basic functionality, but the lack of recent feedback diminishes confidence.

Is Etstur or Roiback Easier to Use?

Roiback's average ease of use rating is 4.49/5, supported by recent reviews praising its intuitive interface and smooth onboarding process. Users highlight its user-friendly booking engine, customizable options, and quick responsiveness, making staff adoption straightforward.

Etstur, with a 0/5 rating, provides no recent or verified user feedback, making it impossible to assess its usability. The absence of detailed reviews suggests it may lack the intuitive design and support needed for efficient onboarding.

Edge: Roiback.

Which Has Better Features: Etstur or Roiback?

Roiback offers a diverse suite of 36 features, including mobile optimization, urgency messaging, multi-room bookings, rate comparison widgets, Google Hotel Ads, social media integrations, loyalty program support, and multiple payment gateways. These functionalities support complex marketing and sales strategies.

Etstur provides no documented features beyond basic booking functionality, with no recent updates or enhancements. Its limited feature set makes it unsuitable for hotels wanting to leverage advanced online booking tools.

Given the expansive capabilities of Roiback, it clearly leads in feature richness. Edge: Roiback.

Which Has Better Customer Support: Etstur or Roiback?

Roiback’s recent reviews consistently praise its support team, with an average rating of 4.72/5 and comments highlighting responsiveness, expertise, and personalized consulting. Hoteliers report that support has been instrumental in achieving their sales and operational goals.

Etstur, with no recent reviews, offers no verifiable support ratings or feedback. This lack of recent customer input raises concerns about ongoing support quality and responsiveness.

Edge: Roiback.

Which Has More Integrations: Etstur or Roiback?

Roiback integrates with 27 verified partners, including major channel managers, PMS providers, and tech platforms like GuestCentric, Triptease, and Winhotel. These integrations streamline operations and improve data consistency across systems.

Etstur has zero verified integrations, limiting its ability to connect with third-party systems or streamline operational workflows. For hotels relying on multiple tech partners, this significant gap favors Roiback.

Edge: Roiback.

Which Do Hoteliers Rate Higher: Etstur or Roiback?

Roiback’s recent reviews—over 43 in the last six months—reflect a high level of satisfaction, with many praising its features, support, and results. Its NPS score of 9/5 confirms strong customer loyalty and advocacy.

Etstur has no recent reviews or ratings, making it impossible to gauge current hotelier sentiment. The lack of recent feedback diminishes confidence in its ongoing performance.

Edge: Roiback.

How Much Do Etstur and Roiback Cost?

Etstur does not publicly disclose pricing information, suggesting it may be custom or regional. Without transparent pricing, budgeting becomes difficult.

Roiback charges a base fee of $500 per month, with no trial or freemium options, offering predictable costs. Its pricing aligns with its feature set and market positioning.

For hotels seeking transparent, predictable pricing, Roiback’s model provides clarity. Etstur’s opaque pricing remains a drawback.

What Type of Hotel Should Use Etstur?

• Hotels that operate primarily in regional markets with minimal online complexity.
• Teams seeking a straightforward, no-frills booking platform.
• Properties with limited tech integration needs.
• Hotels with budget constraints and no requirement for extensive features.

Not ideal if...

• Your hotel aims for international reach or advanced online marketing.
• You require extensive integrations, detailed analytics, or multi-language support.
• You need recent support and proven performance.

Given the lack of recent reviews, Etstur is best suited for small, local hotels with minimal ambitions for online growth.

What Type of Hotel Should Use Roiback?

• Hotels wanting to increase direct online bookings significantly.
• Properties seeking extensive customization and marketing tools.
• Hotels with a global guest base needing multi-language and multi-currency support.
• Hotels looking for reliable, ongoing support and integration with other platforms.

Not ideal if...

• Your hotel operates in very limited markets and prefers a simple, regional solution.
• You prioritize a free or very low-cost platform with minimal features.
• You have a very tight budget and no plans for extensive digital marketing.

Roiback’s rich feature set and recent strong reviews make it suitable for mid to large hotels that prioritize growth and operational efficiency.

Roiback vs Etstur: The Bottom Line for Hotels

The core difference lies in market reach, features, and customer validation. Roiback is a global, feature-rich platform backed by recent reviews, high support ratings, and proven hotel success stories.

Choose Roiback if your hotel needs a flexible, scalable, and well-supported booking engine capable of handling complex needs, international guests, and multi-channel integrations. Its extensive features and recent positive feedback make it the clear leader.

Opt for Etstur only if your hotel is small, local, and has no immediate plans for growth or digital sophistication. Its lack of recent reviews and limited features make it a risky choice for hotels aiming to modernize and expand.

In summary, for most hotels seeking a reliable, feature-rich booking engine today, Roiback is the safer, smarter investment.