The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 174 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines when it comes to support and responsiveness — especially for brand properties (0.0/5) , with exclusive features like Flexible dates and Booking abandonment recapture.
vioma GmbH shines , with exclusive features like Marketing Automation and Email Marketing.
Side-by-side ratings based on 174 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $200/mo | From $400/mo |
| Verified Reviews | 172 | 2 |
After analyzing 174 verified reviews, Exely users most value its support and responsiveness, booking engine effectiveness, direct booking enhancement, while vioma GmbH users highlight . Click any theme to see what reviewers say.
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Support and Responsiveness
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Booking Engine Effectiveness
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Direct Booking Enhancement
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Channel Manager Synchronization
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Customization and Flexibility
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Integration and Advanced Features
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Guest Experience Concerns
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #15 34 reviews | #38 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #11 64 reviews | — |
| Large (75-199 rooms) ▾ | #22 5 reviews | — |
| X-Large (200+ rooms) ▾ | #8 6 reviews | — |
By Property Type
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| Boutique ▾ | #15 35 reviews | — |
| Luxury ▾ | #15 28 reviews | #39 2 reviews |
| Branded / Chain ▾ | #16 17 reviews | — |
| Extended Stay ▾ | #16 9 reviews | — |
By Region
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| North America | #24 2 reviews | — |
| Europe ▾ | #25 11 reviews | #33 2 reviews |
| Asia Pacific ▾ | #4 79 reviews | — |
| Middle East ▾ | #2 17 reviews | — |
Choosing between Exely Booking Engine and Vioma involves evaluating how each platform addresses your hotel’s specific booking and marketing needs. Both serve as booking engines, but they diverge significantly in features, user experience, and market focus. Your decision should hinge on your hotel’s size, operational complexity, and desire for integrations or marketing tools.
Exely excels with a high user review count and recent feedback, making it a more trusted choice today. But does it fit your hotel's unique requirements?
Both platforms aim to increase direct bookings and streamline reservations, but they approach this goal differently. Exely provides a straightforward booking engine with marketing tools to boost conversions, while Vioma offers a broader suite of online marketing and website solutions alongside its booking engine.
While Exely’s focus is on booking optimization, Vioma emphasizes integrating online marketing, Web development, and conversion rate features. Are you seeking a dedicated booking solution or a full marketing ecosystem? Exely’s recent reviews and higher review count suggest it’s currently more reliable and trusted.
If you need a booking engine primarily for direct reservations, especially if your hotel is in North America or Europe, Exely’s strong review history (144 reviews, 63 in the last 6 months) makes it the clear winner. Its core strengths include user-friendly management, fast channel synchronization, and effective booking tools that drive revenue.
Conversely, if your hotel relies heavily on online marketing, website customization, or integrated digital campaigns—especially within Europe—Vioma’s extensive feature set (27 exclusive features) and 29 verified integrations may better serve your needs. However, its limited recent reviews (none in the last 6 months) signal less current user confidence.
In summary, if you prioritize proven performance and recent user feedback, Exely is the safer, more dependable choice. But for a hotel seeking a broader online marketing toolkit, Vioma could be suitable despite the less recent review data.
Ease of use is a critical factor in adoption and daily operations. Exely holds a high rating of 4.91/5, with many users praising its intuitive dashboard and quick onboarding process. Reviewers note its simple management of rates and reservations enhances staff productivity.
Vioma scores a perfect 5/5 for ease of use, with users highlighting its straightforward interface and minimal setup effort for new websites. Its focus on seamless integration and user-friendly design minimizes staff training time.
Edge: Vioma
Exely offers 4 exclusive features, including flexible dates, booking abandonment recapture, website integration, and PayU payment options. These are tailored to optimize booking conversion and streamline online reservations.
Vioma provides a broader set of 27 exclusive features, including conversion rate optimization, marketing automation, email marketing, content management, social media analytics, reputation management, and more. Its extensive feature list supports both booking and digital marketing efforts.
While Vioma’s feature count is significantly higher, Exely’s niche features focus on booking efficiency. If your hotel requires advanced marketing tools, Vioma is superior; for straightforward booking enhancements, Exely’s features suffice.
Edge: Vioma
Exely’s customer support is highly rated at 4.96/5, with reviews emphasizing prompt, friendly, and effective responses. Clients appreciate the proactive approach and clear communication, which enhances their overall experience.
Vioma also scores a perfect 5/5 for support, with reviewers praising its responsiveness and problem-solving attitude. Both products excel here, but Exely’s recent reviews underscore its superior support quality in the current market climate.
Edge: Exely
Exely integrates with 8 verified partners, including notable systems like Hotellab, Clock, Booking.com, and IDeaS. Its limited partner list constrains some automation and channel management capabilities.
Vioma boasts 29 verified integrations, including key industry players such as SiteMinder, Infor, Winhotel, and Hotelchamp. Its extensive network allows for more comprehensive system connectivity and operational flexibility.
Given the higher number of integrations, Vioma offers greater adaptability for hotels with complex management systems. However, Exely’s reliable core integrations may meet your needs if your setup is simpler.
Edge: Vioma
Exely’s review count (144 reviews) and recent feedback (63 reviews in the last 6 months) give it a data-rich perspective. Its users—primarily in North America and Europe—rate it highly, often citing ease of use, customer support, and booking effectiveness.
Vioma has only 2 reviews, both from European hotels, with perfect scores. While these ratings are positive, the limited volume and recency mean less confidence in its current performance and hotel satisfaction levels.
Based on available data, Exely’s stronger review presence and recent positive feedback make it the better-rated product among hoteliers today.
Edge: Exely
Exely charges a flat base price of $200 with no additional implementation fees or monthly per-room charges. Its straightforward pricing makes budgeting easier for hotels of all sizes.
Vioma’s base price is $400, also without implementation fees or monthly per-room charges, but its higher cost may reflect its broader feature set and integration capabilities.
Considering value, Exely’s lower price point paired with recent positive reviews offers a compelling ROI for hotels seeking a dedicated booking engine without extensive extras.
Hotels that benefit from Exely’s streamlined booking engine and marketing tools include:
Not ideal if:
Hotels that should consider Vioma include:
Not ideal if:
Exely’s core strength lies in its user-friendly interface, recent positive reviews, and effective booking features. It’s tailored for hotels that want a reliable, straightforward platform to increase direct reservations and streamline operations.
If your hotel values proven performance, excellent support, and a focus on booking efficiency, Exely is the clear choice. Its recent review volume and ratings position it as the more trusted platform today.
On the other hand, Vioma offers a comprehensive digital marketing and website management suite, ideal for hotels that need extensive online presence tools and integrations. It’s better suited for hotels with complex marketing needs or those heavily invested in online branding.
Choose Exely if you want a dependable booking engine with quick setup and strong support. Opt for Vioma if your hotel requires a flexible, all-in-one platform that combines booking with advanced marketing capabilities.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $200/mo | From $400/mo |
According to HTR's product database, Exely Booking Engine and Vioma share 25 features. Here are the key differences — features one has that the other lacks.
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| Booking abandonment recapture | ||
| Content Audit | ||
| Conversion Rate Optimization | ||
| E-commerce consulting | ||
| Flexible dates | ||
| Marketing Automation | ||
| PayU | ||
| Tag Management & Tracking Configuration | ||
| Website Integration | ||
| Yield Management (Service/Consulting) |
Showing top differences. 19 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
What hoteliers love
Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a... Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a considerable strength of the product.
Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus con... Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus contributing to revenue growth. It is deemed to have a powerful positive impact on the guest experience and conversion rates.
The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party... The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party fees and providing a return on investment through efficient booking management.
Where hoteliers push back
A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more f... A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more flexibility to adapt templates and reports to their needs.
Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a do... Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a downside restricting the platform's full potential.
Ranks higher for
Unique capabilities
Unique capabilities
It depends on your requirements. Exely Booking Engine and Vioma share many core Booking Engine features, but each has unique capabilities. Exely Booking Engine offers 8 verified integration partners, while Vioma offers 29. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Vioma leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely Booking Engine: No. Vioma: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 93 and vioma GmbH has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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