Exely Booking Engine vs. Vioma: Which Is Right for You?

Updated May 16, 2026  ·  174 verified reviews analyzed

TLDR

We analyzed 174 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Exely shines when it comes to support and responsiveness — especially for brand properties (0.0/5) , with exclusive features like Flexible dates and Booking abandonment recapture.

vioma GmbH shines , with exclusive features like Marketing Automation and Email Marketing.

See the full breakdown below ↓

How Does Exely Booking Engine Compare to Vioma?

Side-by-side ratings based on 174 verified hotelier reviews on HTR.

HTScore
93
0
Likelihood to Recommend
98%
100%
Ease of Use
4.9/5
5.0/5
Customer Support
5.0/5
5.0/5
Value for Money
4.9/5
5.0/5
Starting Price From $200/mo From $400/mo
Verified Reviews 172 2

What Are the Pros and Cons of Exely Booking Engine vs Vioma?

After analyzing 174 verified reviews, Exely users most value its support and responsiveness, booking engine effectiveness, direct booking enhancement, while vioma GmbH users highlight . Click any theme to see what reviewers say.

Exely Exely vioma GmbH vioma GmbH
Pros
+ Support and Responsiveness
+ Booking Engine Effectiveness
+ Direct Booking Enhancement
+ Channel Manager Synchronization
Cons
Customization and Flexibility
Integration and Advanced Features
Guest Experience Concerns

Exely vs vioma GmbH: Rankings by Hotel Segment

How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Exely Exely vioma GmbH vioma GmbH
Small (10-24 rooms) #15 34 reviews #38 2 reviews
Mid-Size (25-74 rooms) #11 64 reviews
Large (75-199 rooms) #22 5 reviews
X-Large (200+ rooms) #8 6 reviews

By Property Type

Segment Exely Exely vioma GmbH vioma GmbH
Boutique #15 35 reviews
Luxury #15 28 reviews #39 2 reviews
Branded / Chain #16 17 reviews
Extended Stay #16 9 reviews

By Region

Segment Exely Exely vioma GmbH vioma GmbH
North America #24 2 reviews
Europe #25 11 reviews #33 2 reviews
Asia Pacific #4 79 reviews
Middle East #2 17 reviews

The Decision

Choosing between Exely Booking Engine and Vioma involves evaluating how each platform addresses your hotel’s specific booking and marketing needs. Both serve as booking engines, but they diverge significantly in features, user experience, and market focus. Your decision should hinge on your hotel’s size, operational complexity, and desire for integrations or marketing tools.

Exely excels with a high user review count and recent feedback, making it a more trusted choice today. But does it fit your hotel's unique requirements?

Is Exely or Vioma Better for Hotels?

Both platforms aim to increase direct bookings and streamline reservations, but they approach this goal differently. Exely provides a straightforward booking engine with marketing tools to boost conversions, while Vioma offers a broader suite of online marketing and website solutions alongside its booking engine.

While Exely’s focus is on booking optimization, Vioma emphasizes integrating online marketing, Web development, and conversion rate features. Are you seeking a dedicated booking solution or a full marketing ecosystem? Exely’s recent reviews and higher review count suggest it’s currently more reliable and trusted.

Exely vs Vioma: Which Should Your Hotel Choose?

If you need a booking engine primarily for direct reservations, especially if your hotel is in North America or Europe, Exely’s strong review history (144 reviews, 63 in the last 6 months) makes it the clear winner. Its core strengths include user-friendly management, fast channel synchronization, and effective booking tools that drive revenue.

Conversely, if your hotel relies heavily on online marketing, website customization, or integrated digital campaigns—especially within Europe—Vioma’s extensive feature set (27 exclusive features) and 29 verified integrations may better serve your needs. However, its limited recent reviews (none in the last 6 months) signal less current user confidence.

In summary, if you prioritize proven performance and recent user feedback, Exely is the safer, more dependable choice. But for a hotel seeking a broader online marketing toolkit, Vioma could be suitable despite the less recent review data.

Is Exely or Vioma Easier to Use?

Ease of use is a critical factor in adoption and daily operations. Exely holds a high rating of 4.91/5, with many users praising its intuitive dashboard and quick onboarding process. Reviewers note its simple management of rates and reservations enhances staff productivity.

Vioma scores a perfect 5/5 for ease of use, with users highlighting its straightforward interface and minimal setup effort for new websites. Its focus on seamless integration and user-friendly design minimizes staff training time.

Edge: Vioma

Which Has Better Features: Exely or Vioma?

Exely offers 4 exclusive features, including flexible dates, booking abandonment recapture, website integration, and PayU payment options. These are tailored to optimize booking conversion and streamline online reservations.

Vioma provides a broader set of 27 exclusive features, including conversion rate optimization, marketing automation, email marketing, content management, social media analytics, reputation management, and more. Its extensive feature list supports both booking and digital marketing efforts.

While Vioma’s feature count is significantly higher, Exely’s niche features focus on booking efficiency. If your hotel requires advanced marketing tools, Vioma is superior; for straightforward booking enhancements, Exely’s features suffice.

Edge: Vioma

Which Has Better Customer Support: Exely or Vioma?

Exely’s customer support is highly rated at 4.96/5, with reviews emphasizing prompt, friendly, and effective responses. Clients appreciate the proactive approach and clear communication, which enhances their overall experience.

Vioma also scores a perfect 5/5 for support, with reviewers praising its responsiveness and problem-solving attitude. Both products excel here, but Exely’s recent reviews underscore its superior support quality in the current market climate.

Edge: Exely

Which Has More Integrations: Exely or Vioma?

Exely integrates with 8 verified partners, including notable systems like Hotellab, Clock, Booking.com, and IDeaS. Its limited partner list constrains some automation and channel management capabilities.

Vioma boasts 29 verified integrations, including key industry players such as SiteMinder, Infor, Winhotel, and Hotelchamp. Its extensive network allows for more comprehensive system connectivity and operational flexibility.

Given the higher number of integrations, Vioma offers greater adaptability for hotels with complex management systems. However, Exely’s reliable core integrations may meet your needs if your setup is simpler.

Edge: Vioma

Which Do Hoteliers Rate Higher: Exely or Vioma?

Exely’s review count (144 reviews) and recent feedback (63 reviews in the last 6 months) give it a data-rich perspective. Its users—primarily in North America and Europe—rate it highly, often citing ease of use, customer support, and booking effectiveness.

Vioma has only 2 reviews, both from European hotels, with perfect scores. While these ratings are positive, the limited volume and recency mean less confidence in its current performance and hotel satisfaction levels.

Based on available data, Exely’s stronger review presence and recent positive feedback make it the better-rated product among hoteliers today.

Edge: Exely

How Much Do Exely and Vioma Cost?

Exely charges a flat base price of $200 with no additional implementation fees or monthly per-room charges. Its straightforward pricing makes budgeting easier for hotels of all sizes.

Vioma’s base price is $400, also without implementation fees or monthly per-room charges, but its higher cost may reflect its broader feature set and integration capabilities.

Considering value, Exely’s lower price point paired with recent positive reviews offers a compelling ROI for hotels seeking a dedicated booking engine without extensive extras.

What Type of Hotel Should Use Exely?

Hotels that benefit from Exely’s streamlined booking engine and marketing tools include:

  • Independent hotels looking to boost direct reservations without complex integrations.
  • Boutique and city center hotels aiming for quick setup and user-friendly management.
  • Hotels in North America and Europe needing proven, recent support and reliability.
  • Hotels prioritizing customer support and simple channel synchronization.
  • Hotels seeking to lower OTA reliance and increase direct revenue.

Not ideal if:

  • Your property requires extensive online marketing automation.
  • You rely on multiple complex integrations beyond core channel managers.
  • You need a fully customizable website with advanced content features.
  • Your hotel is primarily in markets where Vioma’s regional presence is stronger.

What Type of Hotel Should Use Vioma?

Hotels that should consider Vioma include:

  • Large hotels or chains seeking integrated marketing automation and Web development.
  • Hotels in Europe with a focus on content management, reputation, and social media.
  • Properties requiring a broad range of integrations to streamline operations.
  • Hotels interested in advanced conversion rate optimization and digital marketing tools.
  • Hotels that need multi-channel distribution alongside booking management.

Not ideal if:

  • Your hotel primarily needs a straightforward booking engine.
  • You operate in North America or other regions outside Europe.
  • Your team prefers fewer, more targeted features over extensive marketing tools.
  • You prioritize rapid deployment over extensive customization.

Exely vs Vioma: The Bottom Line for Hotels

Exely’s core strength lies in its user-friendly interface, recent positive reviews, and effective booking features. It’s tailored for hotels that want a reliable, straightforward platform to increase direct reservations and streamline operations.

If your hotel values proven performance, excellent support, and a focus on booking efficiency, Exely is the clear choice. Its recent review volume and ratings position it as the more trusted platform today.

On the other hand, Vioma offers a comprehensive digital marketing and website management suite, ideal for hotels that need extensive online presence tools and integrations. It’s better suited for hotels with complex marketing needs or those heavily invested in online branding.

Choose Exely if you want a dependable booking engine with quick setup and strong support. Opt for Vioma if your hotel requires a flexible, all-in-one platform that combines booking with advanced marketing capabilities.

How Much Do Exely Booking Engine and Vioma Cost?

Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Exely Exely vioma GmbH vioma GmbH
Starting Price From $200/mo From $400/mo

Which Features Does Exely Booking Engine Have That Vioma Doesn't (and Vice Versa)?

According to HTR's product database, Exely Booking Engine and Vioma share 25 features. Here are the key differences — features one has that the other lacks.

Feature Exely Exely vioma GmbH vioma GmbH
Booking abandonment recapture
Content Audit
Conversion Rate Optimization
E-commerce consulting
Flexible dates
Marketing Automation
PayU
Tag Management & Tracking Configuration
Website Integration
Yield Management (Service/Consulting)

Showing top differences. 19 more features differ between these products.

Real-World Results: Exely vs vioma GmbH by Business Goal

We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Exely MetroStar Hotel Kuala Lumpur Large
+ +72% Direct Bookings
+ � Reservations surged after activating the Booking Engine and Loyalty Program.
+ +20% Website Revenue

"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."

Vasanth Kumar
Vasanth Kumar
Front Office Manager
vioma GmbH vioma GmbH

No published case study for this goal yet.

Increase Operational Efficiency
Exely Boulevard Batumi Hotel & Bellevue Residence Mid-Size
+ 15% of total online bookings now come from the hotel
+ �s own website.
+ Availability and pricing are now consistently synced across all OTA channels.

"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."

N
Nino Motskobili
Head of Data Operations
vioma GmbH vioma GmbH

No published case study for this goal yet.

Exely vs vioma GmbH: The Bottom Line

Exely
Exely
4.9/5 from 172 reviews

What hoteliers love

Support and Responsiveness 93% positive

Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a... Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a considerable strength of the product.

Booking Engine Effectiveness 100% positive

Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus con... Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus contributing to revenue growth. It is deemed to have a powerful positive impact on the guest experience and conversion rates.

Direct Booking Enhancement 100% positive

The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party... The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party fees and providing a return on investment through efficient booking management.

Where hoteliers push back

Customization and Flexibility 60% negative

A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more f... A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more flexibility to adapt templates and reports to their needs.

Integration and Advanced Features 50% negative

Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a do... Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a downside restricting the platform's full potential.

Ranks higher for

Small (10-24 rooms) #15 vs #38
Bed & Breakfast & Inns #14 vs #50
Luxury #15 vs #39
Other #21 vs #38

Unique capabilities

Flexible dates Booking abandonment recapture Website Integration PayU
4.9/5 ease of use 5.0/5 support 8 integrations
Visit Profile
vioma GmbH
vioma GmbH
5.0/5 from 2 reviews

Unique capabilities

Conversion Rate Optimization Tag Management & Tracking Configuration E-commerce consulting Yield Management (Service/Consulting) Content Audit
5.0/5 ease of use 5.0/5 support 29 integrations
Visit Profile

Frequently Asked Questions About Exely Booking Engine vs Vioma

Can Exely Booking Engine replace Vioma?

It depends on your requirements. Exely Booking Engine and Vioma share many core Booking Engine features, but each has unique capabilities. Exely Booking Engine offers 8 verified integration partners, while Vioma offers 29. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Vioma leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Exely Booking Engine or Vioma offer a free plan?

Exely Booking Engine: No. Vioma: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Exely Booking Engine and Vioma?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 93 and vioma GmbH has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

Get personalized product recommendations

Product recommendations advisor

Ghostel icon

Let´s lookup your hotel information