Exely Booking Engine vs. Vioma:
Which Is Right for You?

Is Exely Booking Engine or Vioma Better for Hotels?

Exely Booking Engine and Vioma cater to different hotel profiles with distinct operational priorities. Exely excels at boosting direct website bookings through its embedded booking engine, designed to reduce OTA reliance and increase direct revenue. It suits properties aiming to centralize rate and inventory management and gain operational control from a single platform. Vioma, by contrast, provides a broader suite of digital marketing and web services alongside booking capabilities, focusing on integrated online marketing and extensive customization, primarily serving luxury hotels in Europe.

Both products solve the core problem of converting website visitors into confirmed bookings, but Exely prioritizes direct booking conversion with features like booking abandonment recapture and a price comparison widget. Vioma shifts focus toward brand presence and revenue optimization through marketing automation, conversion rate optimization, and comprehensive content management.

Exely Booking Engine vs Vioma: Which Should Your Hotel Choose?

If you operate a hotel in multiple global regions including North America, Asia Pacific, or Europe, and prioritize a straightforward, high-performing booking engine to increase direct bookings with minimal setup, Exely is the data-backed choice. It has 325 reviews with a strong 4.9/5 overall rating and 165 recent reviews maintaining the same rating, indicating consistent quality and user satisfaction. Exely’s integration with 10 verified partners supports diverse PMS and channel manager connections.

If your hotel is a luxury property based in Europe focused on comprehensive online marketing, brand differentiation, and advanced digital services like social media management, influencer marketing, and A/B testing, Vioma fits these needs. Though Vioma has only 2 reviews, both are 5/5, but the limited volume and absence of recent reviews mean its ratings may not reflect current product performance. Vioma supports 31 verified integrations but primarily in European markets.

Data on segments shows Exely serves a broad range with strong representation in city center hotels (93 reviews) and resorts (72 reviews), while Vioma’s limited reviews come exclusively from luxury hotels. Therefore, Exely is better suited for small to large hotels worldwide seeking direct booking growth; Vioma is tailored to luxury hotels seeking a full digital marketing suite in Europe.

Is Exely Booking Engine or Vioma Easier to Use?

Exely and Vioma both score exceptionally well on ease of use and onboarding, with Exely rated 4.9/5 for ease of use and 4.9/5 for onboarding based on 325 reviews, including 165 recent ones. Vioma scores a perfect 5/5 on both but only from 2 total reviews without recent feedback. Reviewers of Exely praise the intuitive interface that guests find simple when booking directly on hotel websites and appreciate how quickly staff adapt to backend operations. Vioma reviewers report straightforward setup and customizable design but lack volume for a definitive trend.

Both products support front desk and revenue teams with user-friendly platforms that reduce friction in booking and operational tasks. The strong, consistent feedback for Exely’s usability across a large, diverse user base outweighs Vioma’s smaller sample size.

Edge: Even.

Which Has Better Features: Exely Booking Engine or Vioma?

Vioma offers a broader feature set with 27 unique features focused on marketing and digital customization, including conversion rate optimization, tag management, marketing automation, social media analytics, influencer marketing, A/B testing, and an ADA-compliant booking engine. These features enable hotels to execute complex marketing campaigns and brand strategies, impacting revenue through advanced digital presence and guest engagement tactics.

Exely, in contrast, provides 5 unique features centered on maximizing direct booking conversion and user flow, such as booking abandonment recapture, price comparison widgets, customizable exit intent modals, website integration, and PayU payment support. These features directly influence booking conversion rates and reduce drop-offs during the reservation process, crucial for hotels looking to increase direct revenue with minimal marketing overhead.

Both share 25 core booking engine features, but Vioma’s unique capabilities translate into enhanced marketing workflows and guest segmentation, while Exely’s unique features streamline the booking funnel and payment experience.

Edge: Vioma.

Which Has Better Customer Support: Exely Booking Engine or Vioma?

Both Exely and Vioma achieve perfect 5/5 ratings for customer support and onboarding. Exely’s 325 reviews frequently highlight the support team’s responsiveness and partnership approach, with hotels noting fast, practical assistance for rate setup and issue resolution. Reviewers describe the relationship as collaborative, emphasizing comprehensive guidance beyond issue fixes.

Vioma’s 2 reviews also praise the customer support, noting quick responses and solution-oriented communication. However, the limited review volume does not provide a broad validation of ongoing support quality.

Given Exely’s extensive reviews and consistent praise for customer success, its support reliability is proven across diverse properties and regions.

Edge: Even.

Which Has More Integrations: Exely Booking Engine or Vioma?

Vioma leads clearly with 31 verified integrations, more than triple Exely’s 10. Both share Oracle Hospitality and Mews as common partners. Exely’s unique partners include hotellab, Clock, Bakuun.com Ltd, IDeaS, Booking.com, Hotelogix, and HyperGuest, which support a range of PMS, channel management, and revenue management needs.

Vioma’s exclusive integrations include apaleo, Quinta, RateBoard, yieldPlanet, Winhotel, SiteMinder, Infor, Hotelchamp, and dailypoint™, emphasizing comprehensive digital marketing and revenue management systems. This broader integration ecosystem benefits hotels requiring advanced marketing automation, distribution, and revenue optimization.

Hotels with complex PMS and omnichannel distribution needs will find Vioma offers more options, especially in Europe. Exely covers core integration needs for direct booking and OTA synchronization globally but with fewer partners.

Edge: Vioma.

Which Do Hoteliers Rate Higher: Exely Booking Engine or Vioma?

Exely’s 4.9/5 overall rating across 325 reviews is supported by 165 reviews in the past six months, maintaining the 4.9 rating, reflecting stable, high satisfaction from a broad user base spanning boutique hotels, city center hotels, resorts, and branded hotels. Ratings within specific segments remain consistent, for example, 4.9/5 across 96 boutique hotel reviews and 4.9/5 across 73 bed & breakfast and inns reviews.

Vioma’s perfect 5/5 rating stems from only 2 reviews from luxury hotels in Europe with no recent reviews, limiting confidence in its current performance. It lacks data in other segments or regions.

The volume and recency of Exely’s reviews give its high rating more weight, indicating strong and continuous user satisfaction across property types and geographies.

Edge: Even.

How Much Do Exely Booking Engine and Vioma Cost?

Exely charges a base price of $200 with no implementation fee, monthly flat fee, or per-room pricing. Vioma’s base price is $400 with similar no additional monthly or per-room fees. Neither offers a free trial or freemium model.

Exely’s pricing aligns with its position as a direct booking engine focused on conversion, likely appealing to hotels seeking cost-effective solutions without complex marketing services. Vioma’s higher base price reflects its expanded feature set and marketing consultancy offerings, targeting hotels willing to invest more for comprehensive digital marketing integration.

What Type of Hotel Should Use Exely Booking Engine?

• Hotels that prioritize increasing direct bookings and reducing OTA commission costs, supported by 325 reviews praising direct booking growth.
• Properties needing a booking engine embedded directly on their website with branded styling for seamless guest experience.
• Hotels requiring centralized rate, inventory, and promotion management across OTAs and direct channels.
• Teams valuing responsive customer support with fast issue resolution, confirmed by many reviews.
• Properties operating worldwide with diverse PMS and channel manager integrations spanning 34 countries.

Not ideal if:

• Hotels needing advanced digital marketing automation and social media management beyond booking.
• Properties seeking extensive customization of invoices and reports, as reviews note these areas need improvement.
• Hotels that require deeper mobile app analytics and better mobile admin tools.

What Type of Hotel Should Use Vioma?

• Luxury hotels in Europe focused on brand differentiation and sophisticated digital marketing, supported by 2 five-star luxury hotel reviews.
• Properties wanting a comprehensive marketing suite including social media analytics, influencer marketing, email marketing, and conversion rate optimization.
• Hotels seeking extensive website customization with custom CMS, web design, and content audit services.
• Teams looking for consulting services in yield management, e-commerce, and marketing automation.
• Properties that need ADA-compliant booking and specialized modules like wedding and corporate booking.

Not ideal if:

• Hotels outside Europe or with smaller-scale marketing needs due to limited geographic presence.
• Properties requiring a highly rated booking engine with large-scale user feedback and proven direct booking growth.
• Hotels seeking simpler, cost-effective booking engine solutions without heavy marketing consultancy.

Exely Booking Engine vs Vioma: The Bottom Line for Hotels

Exely Booking Engine and Vioma serve different operational focuses and hotel profiles. Exely’s core strength lies in its embedded direct booking engine designed to maximize direct website revenue, with proven results in increasing direct bookings and reducing OTA dependence worldwide. Vioma emphasizes a full digital marketing and online presence suite, offering extensive features for luxury hotels in Europe seeking brand-driven growth and marketing automation.

Choose Exely when you need a high-performing, user-friendly booking engine embedded on your site, supported by 325 reviews confirming its effectiveness in diverse hotel segments, integrations with key PMS and OTAs, and pricing starting at $200. Its focus on booking flow optimizations like abandonment recapture and conversion widgets directly impacts your bottom line.

Choose Vioma if your hotel is a luxury European property requiring an all-encompassing digital marketing platform with advanced e-commerce consulting, social media management, and website customization. Its 31 integrations and specialized modules support complex marketing and booking scenarios, though review data is limited.

Exely offers operational simplicity and direct booking growth; Vioma targets marketing sophistication and brand engagement. The choice depends on your property’s scale, region, and strategic priorities.