The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 296 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines when it comes to channel manager integration and synchronization — especially for brand properties (0.0/5) , with exclusive features like Multi-lingual and Multi-Currency Support.
freetobook shines when it comes to user-friendly interface .
Side-by-side ratings based on 296 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | From $100/mo |
| Verified Reviews | 134 | 162 |
After analyzing 296 verified reviews, Exely users most value its channel manager integration and synchronization, user interface and usability, support and responsiveness, while freetobook users highlight user-friendly interface, customer experience enhancement, channel management efficacy. Click any theme to see what reviewers say.
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Channel Manager Integration and Synchronization
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User-Friendly Interface
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User Interface and Usability
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Customer Experience Enhancement
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Support and Responsiveness
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Channel Management Efficacy
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Direct Booking Enhancement
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Customization Options
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Analytics and Reporting
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Self-Catering Features
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Customization and Control
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Internationalization
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Integration Flexibility
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #15 26 reviews | #13 25 reviews |
| Mid-Size (25-74 rooms) ▾ | #9 51 reviews | #29 2 reviews |
| Large (75-199 rooms) ▾ | #14 5 reviews | — |
| X-Large (200+ rooms) ▾ | #7 5 reviews | #13 3 reviews |
By Property Type
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| Boutique ▾ | #15 29 reviews | #13 30 reviews |
| Luxury ▾ | #13 27 reviews | #15 21 reviews |
| Branded / Chain ▾ | #15 14 reviews | #23 5 reviews |
| Extended Stay ▾ | #14 6 reviews | #13 5 reviews |
By Region
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| North America ▾ | #18 2 reviews | #12 8 reviews |
| Europe ▾ | #19 10 reviews | #6 114 reviews |
| Asia Pacific ▾ | #5 67 reviews | #16 3 reviews |
| Middle East ▾ | #7 13 reviews | #14 2 reviews |
Choosing between Exely Channel Manager and freetobook Channel Manager comes down to your hotel’s specific needs and the scale of your operation. Both products aim to simplify channel management and boost online revenue but differ significantly in complexity, features, and user base. Exely is a more comprehensive solution with a focus on larger properties and multiple markets, while freetobook caters primarily to small accommodations and bed & breakfasts. Which aligns better with your hotel’s profile and growth plans?
Both products are designed to optimize online distribution, but they serve different hotel segments. Exely emphasizes multi-language support, multi-currency capabilities, and integrations with major global hotel systems, making it suitable for hotels with diverse markets or multiple properties. freetobook, however, prioritizes simplicity, budget-friendly pricing, and a focus on small-scale properties like B&Bs and hostels.
Exely boasts a higher overall rating (85.1 vs 83.7) and more recent reviews, indicating a more active and satisfied user base. Its extensive feature set, including 13 unique features (such as multi-lingual support), outpaces freetobook’s 12 features, which are mostly core channel management tools. The choice hinges on whether your hotel needs a robust, multi-market system or a straightforward, easy-to-manage platform.
Are you looking for a scalable solution with international support or a lightweight system tailored for small properties?
If your hotel operates in multiple regions, targets international guests, or has complex distribution needs, Exely is the clear choice. Its multi-lingual and multi-currency features, along with integrations like Oracle Hospitality and Mews, support larger, multi-market hotels. Conversely, if you run a small property, such as a bed & breakfast or hostel, and prioritize simplicity, affordability, and ease of use, freetobook is more suitable.
For hotels seeking advanced analytics, customizable reports, and multi-channel synchronization across numerous OTAs, Exely’s feature set and review volume make it the more reliable option. If your focus is on direct bookings, guest engagement, or minimal operational complexity, freetobook excels with its intuitive interface and targeted features.
In summary, choose Exely for extensive international reach and complex distribution, and freetobook for ease, affordability, and small-scale management.
Exely scores a near-perfect 4.95/5 for ease of use, favored for its intuitive dashboard and straightforward update process, which reduces manual errors. Its onboarding process is rated 4.86/5, with users praising its helpful support and clear instructions. However, some note that its extensive features may require a learning curve for new staff.
freetobook also scores highly, with a 4.88/5 rating, emphasizing its simple, user-friendly interface. Its onboarding experience matches Exely’s at 4.86/5, and users consistently mention how easy it is to manage bookings and rates, even for non-technical staff.
Edge: Exely.
Exely offers 13 features, including multi-lingual support, multi-currency support, and advanced reporting capabilities—features exclusive to this platform. Its tools are designed for larger hotels and chains that need detailed customization and international distribution.
freetobook provides 12 core features, primarily focusing on reliable channel management, direct booking promotion, and guest communication tools like Messenger and GuestAppy. Its unique offering of PMS connectivity enhances property control, but it lacks multi-lingual and multi-currency support.
Edge: Exely.
Both products are highly rated for support, with Exely earning a 4.95/5 and freetobook 4.92/5. Exely’s reviews highlight its quick, professional responses and ongoing platform updates based on user feedback. Some users wish for more extensive training resources but generally report satisfaction with responsiveness.
freetobook’s support team is praised for friendly, reliable assistance, with users stating they feel like part of a family. Its support is noted for being available when needed and resolving issues promptly, which is crucial for small properties relying on straightforward help.
Edge: Slight edge to freetobook for personal touch.
Exely boasts 8 verified partners, including Hotellab, Oracle Hospitality, and IDeaS, supporting complex integrations suited for larger operations. freetobook has 5 verified partners, with integrations including Stripe, Pitchup.com, and its own platform, focusing on essential OTA and payment connections.
Shared integrations are limited, but Exely’s broader partner network offers more options for scaling and connecting with enterprise systems. freetobook’s integrations are more straightforward, suitable for smaller operations that don’t require extensive third-party connections.
Edge: Exely.
Exely has 102 reviews, with 34 in the last six months, indicating recent, active user feedback. Its average rating remains high, especially among larger hotels and chains, where users praise its efficiency and reliability.
freetobook has 145 reviews, with 32 recent reviews, and a slightly higher likelihood to recommend (99% vs 98%). It is favored by small accommodations for ease of use and value, with many praising its role in reducing double bookings and simplifying management.
While both are highly rated, Exely’s recent review volume and score (85.1) make it the more reliable source for ongoing performance.
Edge: Exely.
Both products are priced at a base rate of $100.00, with no mention of additional implementation fees, monthly flat rates, or free trials. This parity simplifies budgeting decisions, but it’s essential to consider what each offers beyond the price.
Exely’s pricing reflects its broader feature set and international capabilities, making it a better investment for larger or multi-market hotels. freetobook’s straightforward pricing is attractive for small properties prioritizing affordability.
Not ideal if your hotel is small, localized, or prefers a simple, plug-and-play solution.
Not suitable if your property needs multi-language support, multi-currency features, or complex integrations.
Exely offers a comprehensive channel management system with extensive international support, making it ideal for larger hotels, chains, or those with multi-market distribution. Its advanced features, integrations, and recent review volume give it a clear edge in reliability and scalability.
freetobook is a solid choice for small properties and independent accommodations prioritizing simplicity, direct booking emphasis, and affordability. Its ease of use and support responsiveness make it attractive for properties that do not require complex global features.
If your hotel is growing or already operates across borders, Exely’s capabilities and recent reviews make it the preferred choice. For small properties looking to manage OTA connections efficiently without extra complexity, freetobook remains a strong, budget-friendly option.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $100/mo |
According to HTR's product database, Exely Channel Manager and freetobook Channel Manager share 12 features. Here are the key differences — features one has that the other lacks.
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| Multi-Currency Support | ||
| Multi-lingual | ||
| Yield Rules |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
What hoteliers love
The robust integration and synchronization abilities of Exely facilitate smooth channel management with minimal errors. Users commend how effectively... The robust integration and synchronization abilities of Exely facilitate smooth channel management with minimal errors. Users commend how effectively it connects with PMS and OTAs, though some desire improvements in certain PMS integrations.
Exely's user-friendly interface is highlighted as a strength, making it easy for hotel staff to manage daily operations. However, some users suggest f... Exely's user-friendly interface is highlighted as a strength, making it easy for hotel staff to manage daily operations. However, some users suggest further customization and modernization to enhance the user experience.
Exely's support team is praised for its responsiveness and willingness to assist, contributing to reliable service. However, some suggest quicker resp... Exely's support team is praised for its responsiveness and willingness to assist, contributing to reliable service. However, some suggest quicker response times during peak hours.
Where hoteliers push back
While Exely provides vital performance insights, users express a need for more detailed and customizable reporting options to better analyze channel e... While Exely provides vital performance insights, users express a need for more detailed and customizable reporting options to better analyze channel effectiveness and drive strategic decisions.
Despite Exely's advanced customization options for booking rules and promotions, some users wish for even more flexible design options for website tem... Despite Exely's advanced customization options for booking rules and promotions, some users wish for even more flexible design options for website templates and report formats.
Ranks higher for
Unique capabilities
What hoteliers love
While generally praised for its ease of use, there are suggestions to modernize the user interface, particularly from a design aspect, to keep up with... While generally praised for its ease of use, there are suggestions to modernize the user interface, particularly from a design aspect, to keep up with current app standards. A mobile app is also on some users' wishlist for more flexible access.
freetobook's tools, including the GuestAppy system, aid in providing a premium guest experience, offering features like digital registration, messagin... freetobook's tools, including the GuestAppy system, aid in providing a premium guest experience, offering features like digital registration, messaging, and personalized guest interfaces. This enhances guest satisfaction and hospitality service perception.
The platform's channel management capabilities are consistently praised for their reliability and ease of use. Users note that it simplifies distribut... The platform's channel management capabilities are consistently praised for their reliability and ease of use. Users note that it simplifies distributing inventory across various OTAs and aids in real-time synchronization, offering peace of mind with reduced risk of overbooking.
Where hoteliers push back
Several users mention a lack of focus on self-catering functionalities, suggesting that expanding these features could enhance usability for non-tradi... Several users mention a lack of focus on self-catering functionalities, suggesting that expanding these features could enhance usability for non-traditional accommodations.
Despite its support for multiple languages, some users feel that the absence of certain languages, such as Dutch, limits its attractiveness to non-Eng... Despite its support for multiple languages, some users feel that the absence of certain languages, such as Dutch, limits its attractiveness to non-English-speaking guests, suggesting room for improvement in global user appeal.
Ranks higher for
It depends on your requirements. Exely Channel Manager and freetobook Channel Manager share many core Channel Managers features, but each has unique capabilities. Exely Channel Manager offers 8 verified integration partners, while freetobook Channel Manager offers 5. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Channel Manager leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely Channel Manager: No. freetobook Channel Manager: No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 85 and freetobook has 83. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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