The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 264 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in ease of use and daily operations — especially for bed & breakfast properties (5.0/5), with exclusive features like Integrated Payment Processing.
Side-by-side ratings based on 264 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | From $200/mo |
| Verified Reviews | 242 | 22 |
After analyzing 264 verified reviews, Exely users most value its ease of use and daily operations, channel management and multi-ota distribution, support quality and responsiveness, while Simple Booking users highlight . Click any theme to see what reviewers say.
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Ease of use and daily operations
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Channel management and multi-OTA distribution
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Support quality and responsiveness
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Direct bookings and website conversion
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Reporting and analytics depth
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Interface, navigation, and speed issues
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PMS and third-party integrations
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #7 78 reviews | #26 5 reviews |
| Mid-Size (25-74 rooms) ▾ | #6 90 reviews | #18 12 reviews |
| Large (75-199 rooms) ▾ | #3 51 reviews | #19 3 reviews |
| X-Large (200+ rooms) ▾ | #6 9 reviews | #25 0 reviews |
By Property Type
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| Boutique ▾ | #6 79 reviews | #25 9 reviews |
| Luxury ▾ | #9 52 reviews | #23 8 reviews |
| Branded / Chain ▾ | #6 39 reviews | #28 3 reviews |
| Extended Stay ▾ | #9 9 reviews | #27 2 reviews |
By Region
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| North America | #14 3 reviews | — |
| Europe ▾ | #15 19 reviews | #14 19 reviews |
| Asia Pacific ▾ | #5 183 reviews | #25 0 reviews |
| Middle East ▾ | #5 32 reviews | #11 2 reviews |
Exely Channel Manager and Simple Booking (Channel Manager) both address the core challenge of synchronizing rates and availability across multiple OTAs and distribution channels to prevent overbookings and maximize reservations. They enable hotels to manage distribution from a single platform, reduce manual workload, and improve booking efficiency.
Exely stands out with its rapid synchronization across 570+ OTAs and GDS, under 7 seconds, and an integrated payment processing feature that enhances direct booking control. It fits hotels seeking advanced real-time updates and direct booking growth. Simple Booking offers a broader integration network within the Zucchetti hospitality ecosystem, ideal for properties valuing deep third-party connectivity and marketing insights. Both solve the distribution complexity but differ in scale, integration scope, and direct booking focus.
If your property is a medium to large hotel aiming to grow direct bookings and reduce OTA dependency, especially within a global footprint including North America and Asia Pacific, choose Exely. Its 242 reviews with a 4.9 rating and 121 recent reviews confirm stable, fast syncing and responsive support. Exely’s integrated payment processing and quick OTA updates meet needs for dynamic pricing and real-time inventory accuracy.
If you operate a small to medium European or Middle Eastern hotel requiring extensive integrations with local PMS, marketing, and metasearch tools, Simple Booking’s 59 verified partners and Italian hospitality ecosystem provide flexibility and marketing leverage. Although it has fewer reviews (22 total, none recent), its 4.8 overall rating and 5/5 ease of use suggest simplicity and effectiveness for independent hotels and timeshares. Data for large or non-European hotels is limited.
Both products score similarly on ease of use and onboarding, with Exely at 4.9/5 and Simple Booking at 5/5 for ease of use, and 4.9/5 versus 4.8/5 for onboarding. Reviewers of Exely emphasize its intuitive interface that reduces manual tasks, speeds reservation handling, and supports daily operations efficiently. Simple Booking users praise its clean, immediate interface and simple room management features that even inexperienced staff can adopt quickly.
Some Exely users find navigation could be faster, with certain workflows requiring too many clicks. Simple Booking reviews note occasional functional limitations on the back office side but affirm the user experience remains fluid. Overall, neither product has a decisive advantage in ease, supported by over 260 combined reviews.
Edge: Even.
Exely offers one unique feature that Simple Booking lacks: integrated payment processing. This capability enables hotels to handle payments directly through the channel manager platform, streamlining guest transactions and improving cash flow management. This changes operational workflows by reducing the need for separate payment gateways and manual reconciliation.
Both products share 14 core channel management features such as real-time rate and availability updates, multi-OTA distribution, and booking engine integration. Simple Booking does not provide any features exclusive to it beyond the shared set. The presence of integrated payment processing in Exely is a tangible operational advantage, especially for hotels aiming to increase direct bookings and reduce commission fees.
Edge: Exely Channel Manager.
Exely scores 4.9/5 for customer support and 4.9/5 for onboarding, with 242 reviews reflecting consistent praise for fast, helpful, and proactive service. Reviewers highlight the support team’s prompt assistance in rate settings, troubleshooting, and system optimization, which reduces operational friction.
Simple Booking rates slightly lower at 4.8/5 for support and 4.8/5 for onboarding from 22 reviews. Some users note excellent support with video call training and operational help, but a minority mention recent difficulties in reaching technical assistance and cumbersome processes consistent with the Zucchetti Group style.
Given the volume, recency, and consistency of feedback favoring Exely, but the relative parity in ratings, customer support quality is comparable between the two.
Edge: Even.
Simple Booking leads with 59 verified integrations compared to Exely’s 10. Both share connectivity with Oracle Hospitality and Mews, critical PMS providers for many hotels. Simple Booking’s broader partner ecosystem includes marketing platforms like Customer Alliance, metasearch tools such as Sojern, and multiple revenue management systems like RateBoard GmbH, which benefit hotels seeking extensive third-party tool connectivity.
Exely includes some unique integrations like IDeaS revenue management and Booking.com directly, plus hotel-specific tools like hotellab and HyperGuest, but its smaller integration count limits options for hotels requiring diverse tech stacks.
Hotels prioritizing broad ecosystem compatibility and marketing analytics will prefer Simple Booking’s superior integration breadth. Properties seeking focused OTA distribution with select key partners might find Exely sufficient.
Edge: Simple Booking.
Exely holds a 4.9/5 overall rating from 242 reviews, with 121 in the last 6 months maintaining the same rating, indicating stable quality. Simple Booking has a 4.8/5 overall rating from 22 reviews, none recent, suggesting its rating may not reflect current product status.
By segment, Exely scores 5/5 with Bed & Breakfast & Inns (48 reviews), and 4.9/5 with Airport/Conference Hotels (58 reviews), Boutique Hotels (81 reviews), and Luxury Hotels (52 reviews). Simple Booking’s limited data shows high marks (5/5) in Extended Stay (2 reviews) and Bed & Breakfast (3 reviews), but only 4.6/5 for Resorts (9 reviews) and City Center Hotels (8 reviews).
The volume and recency of Exely’s ratings provide stronger evidence of consistent performance across diverse hotel types. Simple Booking’s smaller, older review set limits confidence in rating reliability.
Edge: Even.
Exely charges a base price of $100 per month without per-room or flat-rate pricing tiers. It does not offer a free trial or freemium option, and there is no implementation fee.
Simple Booking’s base price is $200 per month, also without per-room or flat-rate options, freemium, trial, or implementation fees.
Exely is the more affordable option by a $100 margin monthly. Hotels comparing cost-effectiveness should consider Exely’s lower entry price alongside its integrated payment feature and OTA count, while Simple Booking’s higher cost may reflect its broader integrations and marketing tools.
Not ideal if:
Not ideal if:
Exely Channel Manager and Simple Booking address the same distribution challenge but diverge in scale, integration, and direct booking focus. Exely offers rapid OTA syncing, integrated payment processing, and a growing global footprint with demonstrably high customer satisfaction and recent user engagement. Simple Booking excels in integration breadth within the Zucchetti ecosystem and its user-friendly interface but has fewer reviews and less evidence of current performance.
Choose Exely if you want fast synchronization across hundreds of OTAs, integrated payment processing to increase direct bookings, and proven support with extensive recent positive feedback. This makes it a strong fit for mid to large hotels operating worldwide with a focus on revenue control and direct sales.
Choose Simple Booking if your property is a small to medium independent hotel in Europe or the Middle East that values a broad ecosystem of integrations for marketing and operational tools, prioritizes ease of use, and can tolerate less recent user feedback. The broader integrations support diverse third-party software and marketing strategies.
Overall, Exely’s stronger review volume, recent ratings, and unique payment feature give it an operational edge for hotels looking to future-proof their channel management with robust, real-time control. Simple Booking remains a solid choice for integration-focused hoteliers in specific regions prioritizing simplicity and ecosystem connectivity.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $200/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Rate Management
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| Support for Weekly & Monthly Rates | ||
| Yield Rules | ||
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| Inventory Management | ||
| Inventory grid | ||
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Room Type Mapping
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| Channel Self-Mapping | ||
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Automation & Syncing
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| Bulk Updates & Multiple Restrictions | ||
| 2-way real time integrations | ||
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Administration & Settings
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| Multi-lingual | ||
| Centralized user & role management | ||
| Multi-Currency Support | ||
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| Integrated Payment Processing | ||
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Analytics & Reporting
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| Analytics dashboard | ||
| Booking Performance and Pace Reporting |
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Before Exely, we could not get enough flexibility or functionality we needed. We couldn’t manage dynamic pricing or promotions properly, now the system provides us all the tools t..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
What hoteliers love
Hotels repeatedly describe Exely as intuitive, user-friendly, and practical for daily operations. The system is credited with reducing manual work, sp... Hotels repeatedly describe Exely as intuitive, user-friendly, and practical for daily operations. The system is credited with reducing manual work, speeding up reservation handling, and making it easier for staff to manage bookings, rates, and availability.
Reviewers frequently describe Exely as a strong channel manager for controlling multiple OTA channels from one place. They value being able to manage... Reviewers frequently describe Exely as a strong channel manager for controlling multiple OTA channels from one place. They value being able to manage distribution centrally, add more channels over time, and reduce the complexity of logging into each OTA separately.
Support is one of the most praised aspects of Exely, with reviewers repeatedly noting fast, helpful, and proactive assistance. Hotels value that the t... Support is one of the most praised aspects of Exely, with reviewers repeatedly noting fast, helpful, and proactive assistance. Hotels value that the team helps with setup, troubleshooting, optimization, and even commercial advice, which reduces operational friction.
Where hoteliers push back
A recurring critique is that Exely’s reporting and analytics need to be more detailed, flexible, and faster. Reviewers want clearer dashboards, better... A recurring critique is that Exely’s reporting and analytics need to be more detailed, flexible, and faster. Reviewers want clearer dashboards, better revenue/channel comparison, more customizable reports, and richer booking trend insights to support revenue and marketing decisions.
While many users find Exely easy to use, some point to navigation, page-loading speed, and interface clarity as improvement areas. The most common com... While many users find Exely easy to use, some point to navigation, page-loading speed, and interface clarity as improvement areas. The most common complaints are that certain workflows take too many clicks, some pages load slowly, and advanced settings are not always intuitive.
Ranks higher for
Unique capabilities
It depends on your requirements. Exely Channel Manager and Simple Booking (Channel Manager) share many core Channel Managers features, but each has unique capabilities. Exely Channel Manager offers 10 verified integration partners, while Simple Booking (Channel Manager) offers 59. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Simple Booking (Channel Manager) leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely Channel Manager: No. Simple Booking (Channel Manager): No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 92 and Simple Booking has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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