The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 211 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in ease of use and ROI — especially for brand properties (0.0/5) , with exclusive features like Integrated Payment Processing and Booking Performance and Pace Reporting.
SmartHOTEL shines when it comes to quick and effective support , with exclusive features like PMS connectivity and Centralized user & role management.
Side-by-side ratings based on 211 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | From $300/mo |
| Verified Reviews | 129 | 82 |
After analyzing 211 verified reviews, Exely users most value its channel manager integration and synchronization, user interface and usability, support and responsiveness, while SmartHOTEL users highlight quick and effective support, user-friendly interface, automated booking and digital management. Click any theme to see what reviewers say.
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Channel Manager Integration and Synchronization
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Quick and Effective Support
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User Interface and Usability
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User-Friendly Interface
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Support and Responsiveness
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Automated Booking and Digital Management
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Direct Booking Enhancement
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Room Rate Adjustments and Restrictions
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Analytics and Reporting
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Update and Design Improvements
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Customization and Control
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Technical Issues and Overbookings
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Integration Flexibility
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #15 26 reviews | #14 24 reviews |
| Mid-Size (25-74 rooms) ▾ | #9 51 reviews | #11 29 reviews |
| Large (75-199 rooms) ▾ | #14 5 reviews | #11 7 reviews |
| X-Large (200+ rooms) ▾ | #7 5 reviews | #8 5 reviews |
By Property Type
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| Boutique ▾ | #15 29 reviews | #12 32 reviews |
| Luxury ▾ | #13 27 reviews | #16 18 reviews |
| Branded / Chain ▾ | #15 14 reviews | #10 21 reviews |
| Extended Stay ▾ | #14 6 reviews | #15 5 reviews |
By Region
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| North America | #18 2 reviews | #14 3 reviews |
| Europe ▾ | #19 10 reviews | #8 73 reviews |
| Asia Pacific ▾ | #5 67 reviews | #15 4 reviews |
| Middle East ▾ | #7 13 reviews | — |
Choosing between Exely Channel Manager and SmartHOTEL’s Channel Manager hinges on your hotel’s specific needs, operational complexity, and growth ambitions. Both products aim to streamline online distribution and prevent overbooking but differ significantly in their approach, features, and market presence.
Exely focuses on providing a straightforward, highly rated platform with robust synchronization and a user-friendly interface, making it ideal for hotels that prioritize operational efficiency. SmartHOTEL, on the other hand, offers extensive integrations and advanced PMS connectivity, suited for hotels looking for a highly automated, scalable solution. Which aligns better with your hotel's objectives?
Exely has accrued over 100 reviews with a high overall rating of 0/5 and a recent review count of 34, reflecting strong, current user satisfaction. Its platform is praised for being intuitive, stable, and efficient, with a focus on reducing manual work and increasing revenue. Conversely, SmartHOTEL has 62 reviews, a 4.63/5 rating, but none in the last six months, which means its latest performance data is less reliable.
Both address online distribution challenges, but Exely’s recent reviews highlight its ease of use and reliability, whereas SmartHOTEL’s reviews emphasize extensive integration and support. Given the review volume and recency, Exely’s performance is more confidently validated today. Are you looking for a solution backed by recent, high-volume feedback?
If your hotel needs a straightforward, easy-to-use channel manager with a focus on reducing manual effort and increasing direct revenue, Exely is the better pick. It’s ideal for hotels of all sizes seeking reliable synchronization, automated reports, and a smooth onboarding process.
In contrast, if your hotel requires deep PMS connectivity, extensive third-party integrations, and the capacity to manage unlimited channels without extra costs, SmartHOTEL suits larger or more technologically advanced operations. Its flexibility in integrations makes it a good fit for hotel groups or properties with complex tech stacks. Which features are critical for your operational success?
Exely scores a 4.95/5 for ease of use, with many reviews praising its intuitive interface and fast onboarding. Users describe it as stable, straightforward, and helpful, making staff adoption easier and reducing training time. SmartHOTEL has a slightly lower score of 4.43/5, but reviews highlight its user-friendly design and quick support, facilitating manageable staff training.
While both are high-rated, Exely’s recent review scores and feedback emphasize its slightly superior ease of use. Edge: Exely.
Exely offers 9 shared features plus 4 exclusive ones such as support for weekly and monthly rates, integrated payment processing, inventory grid, and booking performance reports—features that enhance operational control. SmartHOTEL provides 9 shared features and 3 unique ones, including PMS connectivity, centralized user and role management, and unlimited channels at no extra cost.
Exely’s additional features cater to detailed rate management and analytics, while SmartHOTEL’s strengths lie in deep PMS integration and flexible user management. For robust analytics and control, Exely leads; for extensive integration options, SmartHOTEL is advantageous. Which features align with your hotel’s growth plans?
Exely’s support scores 4.95/5, with reviewers describing the team as responsive, professional, and constantly updating the platform based on feedback. Users mention that support "solves issues quickly and professionally," increasing confidence in its reliability.
SmartHOTEL closely follows with a 4.83/5 score, with many reviews lauding the team’s quick, knowledgeable responses and proactive support. Customers appreciate the personal touch, especially Fiona Cooper’s assistance, which enhances user experience. Both excel, but Exely’s slightly higher recent ratings suggest marginally better support. Edge: Exely.
SmartHOTEL boasts 38 verified integrations, significantly more than Exely’s 8, including key partners like Kwentra, Paxxio, RevControl, and Net Affinity. Shared integrations include Oracle Hospitality, Clock, IDeaS, and Mews, but SmartHOTEL’s broader partner network provides more options for complex setups.
Exely’s integrations are fewer but include essential partners like Booking.com and Hotellab, focusing on core distribution channels. If your hotel’s tech ecosystem depends on wide or specific integrations, SmartHOTEL’s extensive network offers a clear advantage. Edge: SmartHOTEL.
Exely’s reviews are limited in number and mostly positive, but the overall rating is 0/5, indicating potential for review data inconsistencies or a reporting glitch. SmartHOTEL, with a 4.63/5 rating from 62 recent reviews, shows consistent satisfaction across different property types, especially independent and boutique hotels.
Given the volume and recency, SmartHOTEL’s ratings are more representative of current user experience. For reliable, high-rated support and usability, SmartHOTEL holds an edge. Which user feedback resonates more with your property’s needs?
Exely’s pricing starts at $100/month without additional fees, making it a more affordable option for smaller hotels or those seeking basic functionality. SmartHOTEL’s base price is $300/month, reflecting its broader integration capabilities and advanced features.
Neither offers a free tier, and additional costs may depend on integrations or customization. If budget is a primary concern, Exely’s lower price point makes it attractive; for more comprehensive features and integrations, SmartHOTEL’s higher cost may be justified.
Hotels that:
Not ideal if:
Exely is suitable for independent hotels, boutique properties, and hotel chains seeking efficiency without complex tech needs.
Hotels that:
Not ideal if:
SmartHOTEL is best for larger hotels or groups seeking a highly scalable, automated distribution system.
Exely provides a straightforward, well-rated channel manager ideal for hotels prioritizing operational simplicity and efficiency. Its recent reviews confirm strong user satisfaction, making it a safe choice for independent hotels and boutique properties.
SmartHOTEL’s extensive integrations, PMS connectivity, and flexible management tools make it suitable for hotel groups or properties needing a highly automated, customizable platform. Its higher review volume and recent feedback validate its reliability and support.
If your hotel values ease of use, quick onboarding, and proven performance in recent reviews, Exely is the clear pick. For hotels needing advanced integrations, role management, and extensive channel options, SmartHOTEL is the better choice.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $300/mo |
According to HTR's product database, Exely Channel Manager and SmartHOTEL (Channel Manager) share 9 features. Here are the key differences — features one has that the other lacks.
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| Booking Performance and Pace Reporting | ||
| Centralized user & role management | ||
| Integrated Payment Processing | ||
| Inventory grid | ||
| PMS connectivity | ||
| Support for Weekly & Monthly Rates | ||
| Unlimited Channels (no additional cost) |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
What hoteliers love
The robust integration and synchronization abilities of Exely facilitate smooth channel management with minimal errors. Users commend how effectively... The robust integration and synchronization abilities of Exely facilitate smooth channel management with minimal errors. Users commend how effectively it connects with PMS and OTAs, though some desire improvements in certain PMS integrations.
Exely's user-friendly interface is highlighted as a strength, making it easy for hotel staff to manage daily operations. However, some users suggest f... Exely's user-friendly interface is highlighted as a strength, making it easy for hotel staff to manage daily operations. However, some users suggest further customization and modernization to enhance the user experience.
Exely's support team is praised for its responsiveness and willingness to assist, contributing to reliable service. However, some suggest quicker resp... Exely's support team is praised for its responsiveness and willingness to assist, contributing to reliable service. However, some suggest quicker response times during peak hours.
Where hoteliers push back
While Exely provides vital performance insights, users express a need for more detailed and customizable reporting options to better analyze channel e... While Exely provides vital performance insights, users express a need for more detailed and customizable reporting options to better analyze channel effectiveness and drive strategic decisions.
Despite Exely's advanced customization options for booking rules and promotions, some users wish for even more flexible design options for website tem... Despite Exely's advanced customization options for booking rules and promotions, some users wish for even more flexible design options for website templates and report formats.
Ranks higher for
Unique capabilities
What hoteliers love
The quick and effective support provided by the SmartHotels team is another key highlight. Users especially appreciate the quick resolution of issues... The quick and effective support provided by the SmartHotels team is another key highlight. Users especially appreciate the quick resolution of issues and the knowledgeable and friendly support staff.
A frequently mentioned benefit is the product's user-friendly interface and easy-to-navigate system. Both the extranet and the mobile application rece... A frequently mentioned benefit is the product's user-friendly interface and easy-to-navigate system. Both the extranet and the mobile application receive high marks for being straightforward and accessible, which simplifies the booking and management process.
The system's ability to automate bookings and manage everything digitally is repeatedly praised. This automation leads to fewer manual entries and err... The system's ability to automate bookings and manage everything digitally is repeatedly praised. This automation leads to fewer manual entries and errors, streamlining the workflow and enhancing operational efficiency.
Where hoteliers push back
A few users mention that the design of the online tool could be improved. Enhancements in design would align the visual appeal with the system's high... A few users mention that the design of the online tool could be improved. Enhancements in design would align the visual appeal with the system's high functionality, offering a better user experience.
Some critical reviews point out occasional technical issues like system overbookings and errors in the software. These issues can hinder smooth operat... Some critical reviews point out occasional technical issues like system overbookings and errors in the software. These issues can hinder smooth operations and require prompt resolution to maintain service quality.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely Channel Manager and SmartHOTEL (Channel Manager) share many core Channel Managers features, but each has unique capabilities. Exely Channel Manager offers 8 verified integration partners, while SmartHOTEL (Channel Manager) offers 38. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Channel Manager leads in ease of use at 5.0/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely Channel Manager: No. SmartHOTEL (Channel Manager): No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 85 and SmartHOTEL has 18. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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