The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 322 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in ease of use and ROI — especially for brand properties (0.0/5) , with exclusive features like Integrated Payment Processing and Booking Performance and Pace Reporting.
Net Affinity / Smarthotel shines when it comes to quick and effective support , with exclusive features like Centralized user & role management and Unlimited Channels (no additional cost).
Side-by-side ratings based on 322 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | From $300/mo |
| Verified Reviews | 240 | 82 |
After analyzing 322 verified reviews, Exely users most value its ease of use and daily operations, channel management and multi-ota distribution, support quality and responsiveness, while Net Affinity / Smarthotel users highlight quick and effective support, user-friendly interface, automated booking and digital management. Click any theme to see what reviewers say.
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Ease of use and daily operations
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Quick and Effective Support
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Channel management and multi-OTA distribution
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User-Friendly Interface
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Support quality and responsiveness
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Automated Booking and Digital Management
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Direct bookings and website conversion
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Room Rate Adjustments and Restrictions
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Reporting and analytics depth
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Update and Design Improvements
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Interface, navigation, and speed issues
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Technical Issues and Overbookings
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PMS and third-party integrations
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #15 26 reviews | #14 24 reviews |
| Mid-Size (25-74 rooms) ▾ | #9 51 reviews | #11 29 reviews |
| Large (75-199 rooms) ▾ | #14 5 reviews | #11 7 reviews |
| X-Large (200+ rooms) ▾ | #7 5 reviews | #8 5 reviews |
By Property Type
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| Boutique ▾ | #15 29 reviews | #12 32 reviews |
| Luxury ▾ | #13 27 reviews | #16 18 reviews |
| Branded / Chain ▾ | #15 14 reviews | #10 21 reviews |
| Extended Stay ▾ | #14 6 reviews | #15 5 reviews |
By Region
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| North America | #18 2 reviews | #14 3 reviews |
| Europe ▾ | #19 10 reviews | #8 73 reviews |
| Asia Pacific ▾ | #5 67 reviews | #15 4 reviews |
| Middle East ▾ | #7 13 reviews | — |
Choosing between Exely Channel Manager and SmartHOTEL’s Channel Manager hinges on your hotel’s specific needs, operational complexity, and growth ambitions. Both products aim to streamline online distribution and prevent overbooking but differ significantly in their approach, features, and market presence.
Exely focuses on providing a straightforward, highly rated platform with robust synchronization and a user-friendly interface, making it ideal for hotels that prioritize operational efficiency. SmartHOTEL, on the other hand, offers extensive integrations and advanced PMS connectivity, suited for hotels looking for a highly automated, scalable solution. Which aligns better with your hotel's objectives?
Exely has accrued over 100 reviews with a high overall rating of 0/5 and a recent review count of 34, reflecting strong, current user satisfaction. Its platform is praised for being intuitive, stable, and efficient, with a focus on reducing manual work and increasing revenue. Conversely, SmartHOTEL has 62 reviews, a 4.63/5 rating, but none in the last six months, which means its latest performance data is less reliable.
Both address online distribution challenges, but Exely’s recent reviews highlight its ease of use and reliability, whereas SmartHOTEL’s reviews emphasize extensive integration and support. Given the review volume and recency, Exely’s performance is more confidently validated today. Are you looking for a solution backed by recent, high-volume feedback?
If your hotel needs a straightforward, easy-to-use channel manager with a focus on reducing manual effort and increasing direct revenue, Exely is the better pick. It’s ideal for hotels of all sizes seeking reliable synchronization, automated reports, and a smooth onboarding process.
In contrast, if your hotel requires deep PMS connectivity, extensive third-party integrations, and the capacity to manage unlimited channels without extra costs, SmartHOTEL suits larger or more technologically advanced operations. Its flexibility in integrations makes it a good fit for hotel groups or properties with complex tech stacks. Which features are critical for your operational success?
Exely scores a 4.95/5 for ease of use, with many reviews praising its intuitive interface and fast onboarding. Users describe it as stable, straightforward, and helpful, making staff adoption easier and reducing training time. SmartHOTEL has a slightly lower score of 4.43/5, but reviews highlight its user-friendly design and quick support, facilitating manageable staff training.
While both are high-rated, Exely’s recent review scores and feedback emphasize its slightly superior ease of use. Edge: Exely.
Exely offers 9 shared features plus 4 exclusive ones such as support for weekly and monthly rates, integrated payment processing, inventory grid, and booking performance reports—features that enhance operational control. SmartHOTEL provides 9 shared features and 3 unique ones, including PMS connectivity, centralized user and role management, and unlimited channels at no extra cost.
Exely’s additional features cater to detailed rate management and analytics, while SmartHOTEL’s strengths lie in deep PMS integration and flexible user management. For robust analytics and control, Exely leads; for extensive integration options, SmartHOTEL is advantageous. Which features align with your hotel’s growth plans?
Exely’s support scores 4.95/5, with reviewers describing the team as responsive, professional, and constantly updating the platform based on feedback. Users mention that support "solves issues quickly and professionally," increasing confidence in its reliability.
SmartHOTEL closely follows with a 4.83/5 score, with many reviews lauding the team’s quick, knowledgeable responses and proactive support. Customers appreciate the personal touch, especially Fiona Cooper’s assistance, which enhances user experience. Both excel, but Exely’s slightly higher recent ratings suggest marginally better support. Edge: Exely.
SmartHOTEL boasts 38 verified integrations, significantly more than Exely’s 8, including key partners like Kwentra, Paxxio, RevControl, and Net Affinity. Shared integrations include Oracle Hospitality, Clock, IDeaS, and Mews, but SmartHOTEL’s broader partner network provides more options for complex setups.
Exely’s integrations are fewer but include essential partners like Booking.com and Hotellab, focusing on core distribution channels. If your hotel’s tech ecosystem depends on wide or specific integrations, SmartHOTEL’s extensive network offers a clear advantage. Edge: SmartHOTEL.
Exely’s reviews are limited in number and mostly positive, but the overall rating is 0/5, indicating potential for review data inconsistencies or a reporting glitch. SmartHOTEL, with a 4.63/5 rating from 62 recent reviews, shows consistent satisfaction across different property types, especially independent and boutique hotels.
Given the volume and recency, SmartHOTEL’s ratings are more representative of current user experience. For reliable, high-rated support and usability, SmartHOTEL holds an edge. Which user feedback resonates more with your property’s needs?
Exely’s pricing starts at $100/month without additional fees, making it a more affordable option for smaller hotels or those seeking basic functionality. SmartHOTEL’s base price is $300/month, reflecting its broader integration capabilities and advanced features.
Neither offers a free tier, and additional costs may depend on integrations or customization. If budget is a primary concern, Exely’s lower price point makes it attractive; for more comprehensive features and integrations, SmartHOTEL’s higher cost may be justified.
Hotels that:
Not ideal if:
Exely is suitable for independent hotels, boutique properties, and hotel chains seeking efficiency without complex tech needs.
Hotels that:
Not ideal if:
SmartHOTEL is best for larger hotels or groups seeking a highly scalable, automated distribution system.
Exely provides a straightforward, well-rated channel manager ideal for hotels prioritizing operational simplicity and efficiency. Its recent reviews confirm strong user satisfaction, making it a safe choice for independent hotels and boutique properties.
SmartHOTEL’s extensive integrations, PMS connectivity, and flexible management tools make it suitable for hotel groups or properties needing a highly automated, customizable platform. Its higher review volume and recent feedback validate its reliability and support.
If your hotel values ease of use, quick onboarding, and proven performance in recent reviews, Exely is the clear pick. For hotels needing advanced integrations, role management, and extensive channel options, SmartHOTEL is the better choice.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $300/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Rate Management
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| Support for Weekly & Monthly Rates | ||
| Yield Rules | ||
| Derived Rates | ||
| Inventory Management | ||
| Inventory grid | ||
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Room Type Mapping
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| Channel Self-Mapping | ||
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Automation & Syncing
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| Bulk Updates & Multiple Restrictions | ||
| 2-way real time integrations | ||
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Administration & Settings
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| Multi-lingual | ||
| Centralized user & role management | ||
| Multi-Currency Support | ||
| Inventory grid | ||
| Integrated Payment Processing | ||
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Analytics & Reporting
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| Analytics dashboard | ||
| Booking Performance and Pace Reporting | ||
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Other
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| Unlimited Channels (no additional cost) |
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Before Exely, we could not get enough flexibility or functionality we needed. We couldn’t manage dynamic pricing or promotions properly, now the system provides us all the tools t..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
What hoteliers love
Hotels repeatedly describe Exely as intuitive, user-friendly, and practical for daily operations. The system is credited with reducing manual work, sp... Hotels repeatedly describe Exely as intuitive, user-friendly, and practical for daily operations. The system is credited with reducing manual work, speeding up reservation handling, and making it easier for staff to manage bookings, rates, and availability.
Reviewers frequently describe Exely as a strong channel manager for controlling multiple OTA channels from one place. They value being able to manage... Reviewers frequently describe Exely as a strong channel manager for controlling multiple OTA channels from one place. They value being able to manage distribution centrally, add more channels over time, and reduce the complexity of logging into each OTA separately.
Support is one of the most praised aspects of Exely, with reviewers repeatedly noting fast, helpful, and proactive assistance. Hotels value that the t... Support is one of the most praised aspects of Exely, with reviewers repeatedly noting fast, helpful, and proactive assistance. Hotels value that the team helps with setup, troubleshooting, optimization, and even commercial advice, which reduces operational friction.
Where hoteliers push back
A recurring critique is that Exely’s reporting and analytics need to be more detailed, flexible, and faster. Reviewers want clearer dashboards, better... A recurring critique is that Exely’s reporting and analytics need to be more detailed, flexible, and faster. Reviewers want clearer dashboards, better revenue/channel comparison, more customizable reports, and richer booking trend insights to support revenue and marketing decisions.
While many users find Exely easy to use, some point to navigation, page-loading speed, and interface clarity as improvement areas. The most common com... While many users find Exely easy to use, some point to navigation, page-loading speed, and interface clarity as improvement areas. The most common complaints are that certain workflows take too many clicks, some pages load slowly, and advanced settings are not always intuitive.
Ranks higher for
Unique capabilities
What hoteliers love
The quick and effective support provided by the SmartHotels team is another key highlight. Users especially appreciate the quick resolution of issues... The quick and effective support provided by the SmartHotels team is another key highlight. Users especially appreciate the quick resolution of issues and the knowledgeable and friendly support staff.
A frequently mentioned benefit is the product's user-friendly interface and easy-to-navigate system. Both the extranet and the mobile application rece... A frequently mentioned benefit is the product's user-friendly interface and easy-to-navigate system. Both the extranet and the mobile application receive high marks for being straightforward and accessible, which simplifies the booking and management process.
The system's ability to automate bookings and manage everything digitally is repeatedly praised. This automation leads to fewer manual entries and err... The system's ability to automate bookings and manage everything digitally is repeatedly praised. This automation leads to fewer manual entries and errors, streamlining the workflow and enhancing operational efficiency.
Where hoteliers push back
A few users mention that the design of the online tool could be improved. Enhancements in design would align the visual appeal with the system's high... A few users mention that the design of the online tool could be improved. Enhancements in design would align the visual appeal with the system's high functionality, offering a better user experience.
Some critical reviews point out occasional technical issues like system overbookings and errors in the software. These issues can hinder smooth operat... Some critical reviews point out occasional technical issues like system overbookings and errors in the software. These issues can hinder smooth operations and require prompt resolution to maintain service quality.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely Channel Manager and Channel Manager by Net Affinity / Smarthotel share many core Channel Managers features, but each has unique capabilities. Exely Channel Manager offers 10 verified integration partners, while Channel Manager by Net Affinity / Smarthotel offers 59. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Channel Manager leads in ease of use at 4.9/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely Channel Manager: No. Channel Manager by Net Affinity / Smarthotel: No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 92 and Net Affinity / Smarthotel has 27. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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