The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 132 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Experience Hotel shines when it comes to support and responsiveness , with exclusive features like Guest Feedback Module (comment cards/reviews) and Marketing Automation.
Hapi shines when it comes to specific system connectivities , with exclusive features like Pace, Sales Activity, and GRC Reporting.
Side-by-side ratings based on 132 verified hotelier reviews on HTR.
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| Starting Price | From $200/mo | From $1,400/mo |
| Verified Reviews | 66 | 66 |
After analyzing 132 verified reviews, Experience Hotel users most value its support and responsiveness, pre-stay, mid-stay, and post-stay communication, personalized guest experience, while Hapi users highlight specific system connectivities, implementation & support, integration simplification. Click any theme to see what reviewers say.
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Support and Responsiveness
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Specific System Connectivities
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Pre-Stay, Mid-Stay, and Post-Stay Communication
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Implementation & Support
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Personalized Guest Experience
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Integration Simplification
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User Interface
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Flexibility and Customization
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System Integration Issues
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Negative Feedback on Custom Development
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Language Support
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #3 43 reviews | #14 5 reviews |
| Mid-Size (25-74 rooms) ▾ | #17 12 reviews | #10 22 reviews |
| Large (75-199 rooms) ▾ | #17 2 reviews | #4 32 reviews |
| X-Large (200+ rooms) ▾ | — | #8 5 reviews |
By Property Type
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| Boutique ▾ | #6 40 reviews | #8 33 reviews |
| Luxury ▾ | #15 11 reviews | #6 45 reviews |
| Branded / Chain ▾ | #13 14 reviews | #6 38 reviews |
| Extended Stay ▾ | #6 7 reviews | #12 3 reviews |
By Region
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| North America ▾ | #15 3 reviews | #2 38 reviews |
| Europe ▾ | #5 56 reviews | #13 15 reviews |
| Asia Pacific ▾ | #11 1 reviews | #3 12 reviews |
| Middle East | — | #8 0 reviews |
Choosing the right hotel CRM and email marketing platform can significantly impact your ability to personalize guest experiences, streamline operations, and boost revenue. Both Experience Hotel and Hapi Guest aim to serve hoteliers with robust guest relationship management tools, but they approach this goal differently. Experience Hotel offers an all-in-one CRM with marketing automation, while Hapi excels as an integration platform that consolidates data from multiple sources. Which will better meet your hotel’s specific needs?
Experience Hotel is a mature CRM platform designed specifically for the hotel industry, emphasizing guest engagement, reputation management, and marketing automation. Its key strength lies in proactive communication tools that help you manage guest relationships from pre-stay to post-stay, with a user-friendly interface rated 4.72/5. It boasts 56 reviews, with recent feedback indicating consistent satisfaction and a 96% likelihood to recommend.
Hapi, by contrast, positions itself as an integration platform that simplifies connecting disparate hotel systems, with a focus on data unification and operational efficiency. With 60 reviews and a slightly higher recent support rating (4.83/5), Hapi’s core advantage is its ability to create a unified guest profile by consolidating data across PMS, CRM, POS, and other operational systems. Both products are highly rated, but Experience Hotel’s more recent reviews and higher overall rating make it the more validated solution among hoteliers.
Are you looking for a comprehensive CRM with automation features or a flexible integration platform that consolidates existing systems? Your choice depends on whether your priority is guest engagement or data connectivity.
If your hotel needs a dedicated CRM that handles guest communication, feedback collection, and marketing automation, Experience Hotel is the clear choice. It offers features like segmentation, guest feedback modules, and open API access, making it suitable for boutique, independent, and city-center hotels focused on direct relationships and reputation management.
If your hotel requires a robust integration platform that connects multiple systems—PMS, POS, Spa, CRM—Hapi is better suited. Its strength lies in simplifying complex system integrations, reducing costs, and providing a unified guest profile primarily for hotels with diverse operational systems seeking operational agility. Larger brands or properties with existing systems that need consolidation will find Hapi’s capabilities more aligned with their needs.
In summary, choose Experience Hotel for a dedicated, feature-rich guest CRM, and Hapi if your goal is to streamline system integrations and data flow across multiple platforms.
Experience Hotel’s interface scores 4.72/5, praised for its simplicity and ease of navigation, which facilitates rapid staff onboarding. Its onboarding process averages 4.48/5, with reviews highlighting intuitive workflows, making it accessible even to less tech-savvy teams.
Hapi’s interface is slightly less rated at 4.64/5 but still highly rated, with users appreciating its straightforward approach to integration setup and management. Support during deployment is frequently described as prompt and knowledgeable, easing the learning curve for staff.
Edge: Experience Hotel. Its higher ease-of-use rating and positive reviews on onboarding make it the easier platform for your team to adopt quickly.
Experience Hotel offers five features that Hapi does not, including segmentation, guest feedback modules, marketing automation, open API, and TripAdvisor connectivity. These tools support targeted campaigns and reputation enhancement, particularly valuable for boutique and independent hotels.
Hapi, on the other hand, provides five unique features like data migration services, pace and sales reporting, contact management, A/B testing, and PCI compliance. These are more geared towards operational analytics, data security, and system migration, fitting larger or more complex properties.
Both products share 25 features, but their unique functionalities cater to different hotel needs. For guest engagement, Experience Hotel’s marketing tools give it an edge. For data management and integration, Hapi’s specialized features excel.
Edge: Experience Hotel. Its suite of CRM and engagement features is more relevant for direct guest relations and reputation management.
Experience Hotel’s support scores 4.67/5, with reviews indicating responsive and helpful service, though some mention support accessibility issues. It’s praised for its dedicated team and helpful onboarding, especially for boutique hotels.
Hapi surpasses here, with a support rating of 4.83/5. Reviewers describe Hapi’s team as knowledgeable, responsive, and supportive during implementation, often going beyond expectations to ensure smooth deployment.
Edge: Hapi. Its slightly higher support rating and positive recent reviews make it the more dependable partner for ongoing assistance.
Hapi boasts 66 verified integrations, including major PMS, CRM, and operational systems, with eight shared partners such as Opera, Mews, and Stayntouch. Its extensive connectivity supports hotels with diverse systems seeking a centralized data view.
Experience Hotel, with 40 verified partners, covers many core integrations but lags behind Hapi in total partner count. Shared integrations include WebRezPro and Oracle Hospitality, but it offers fewer options for broader system connectivity.
Edge: Hapi. Its larger integration network makes it more adaptable for properties with multiple operational systems.
Experience Hotel’s overall rating of 4.78/5 is based on 56 reviews, with a strong 96% likelihood to recommend and an average rating of 4.79/5 among boutique hotels. Recent reviews praise its CRM and reputation management capabilities.
Hapi has a slightly higher overall rating of 4.8/5 from 60 reviews and a 96% likelihood to recommend, with some segments like branded hotels rating it as high as 5/5. Review comments highlight its seamless integration and support, especially among larger properties.
While both products are highly rated, Experience Hotel’s more extensive and recent review base provides a slightly stronger confidence in its performance.
Edge: Experience Hotel. Its higher review count and recent positive feedback give it a slight edge in hotel satisfaction.
Experience Hotel charges a flat $200/month, with no implementation or trial fees, making it accessible for small to medium hotels seeking a budget-friendly CRM.
Hapi’s base price is $1,400/month, with no trial or implementation fees, reflecting its focus on larger properties or those needing extensive system integrations. Its higher cost aligns with its broader connectivity and data integration capabilities.
Your choice depends on your hotel’s size and budget: smaller or boutique hotels will find Experience Hotel more affordable, while larger properties may justify Hapi’s higher investment.
Not ideal if your hotel heavily relies on complex system integrations or needs a data unification platform.
Not ideal if your primary goal is guest engagement or reputation management without extensive system integrations.
Experience Hotel offers a comprehensive CRM that enhances guest relationships through targeted communication, reputation management, and automation. It’s especially suited for boutique hotels, independents, and properties emphasizing direct guest engagement, with high user satisfaction and recent reviews backing its effectiveness.
Hapi is a data integration powerhouse that consolidates multiple hotel systems into a unified guest profile, ideal for larger or tech-heavy properties. Its extensive integration network and support make it a go-to solution for hotels seeking operational efficiency and system flexibility.
If your hotel values personalized guest communication and reputation building, Experience Hotel is the better pick. If you need a strong integration backbone that connects your existing systems and enhances data visibility, Hapi is the superior choice.
In summary, for direct guest engagement and marketing automation, choose Experience Hotel. For seamless system integration and operational data unification, go with Hapi. Your decision should align with your hotel’s core priorities—guest experience or system connectivity.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $200/mo | From $1,400/mo |
According to HTR's product database, Experience Hotel and Hapi Guest share 25 features. Here are the key differences — features one has that the other lacks.
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| A/B Testing | ||
| Contact Management | ||
| Data Migration Services | ||
| Guest Feedback Module (comment cards/reviews) | ||
| Marketing Automation | ||
| Open API | ||
| PCI Complaint | ||
| Pace, Sales Activity, and GRC Reporting | ||
| Segmentation | ||
| Trip Advisor Connectivity Partner |
What hoteliers love
While the support team is generally praised for their responsiveness and helpfulness, there are some concerns about the accessibility of support as we... While the support team is generally praised for their responsiveness and helpfulness, there are some concerns about the accessibility of support as well as the delayed responses after initial interactions.
Users frequently praise Experience for its ability to streamline communication with guests at key stages – before, during, and after their stay. This... Users frequently praise Experience for its ability to streamline communication with guests at key stages – before, during, and after their stay. This functionality allows hotels to customize guest experiences, provide assistance, and manage expectations efficiently.
Many reviews highlight the ability of Experience to gather guest information and preferences, enabling hotels to offer tailored services and create a... Many reviews highlight the ability of Experience to gather guest information and preferences, enabling hotels to offer tailored services and create a remarkable hospitality experience. This aspect significantly enhances guest satisfaction and loyalty.
Where hoteliers push back
Some users have mentioned issues with system integration, specifically with the PMS and other hotel management systems. This can cause delays and dupl... Some users have mentioned issues with system integration, specifically with the PMS and other hotel management systems. This can cause delays and duplication of work, leading to inefficiencies and user frustration.
A notable grievance is the limited language support within the Experience tool. Users have expressed a need for more languages in automated emails and... A notable grievance is the limited language support within the Experience tool. Users have expressed a need for more languages in automated emails and certain parts of the interface to cater to a broader guest demographic.
Ranks higher for
Unique capabilities
What hoteliers love
Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CR... Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CRM, POS, and Spa systems.
Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making t... Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making the integration process smooth and stress-free. However, some suggest areas for improvement in custom development.
Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time... Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time and cost associated with integration tasks. It provides a unified data repository and allows hotels to deploy technology faster and more efficiently.
Where hoteliers push back
Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requi... Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requirements.
Ranks higher for
Unique capabilities
It depends on your requirements. Experience Hotel and Hapi Guest share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Experience Hotel offers 40 verified integration partners, while Hapi Guest offers 65. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Experience Hotel leads in ease of use at 4.7/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Experience Hotel: No. Hapi Guest: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Experience Hotel has an HT Score of 76 and Hapi has 31. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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