The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 260 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hapi shines when it comes to specific system connectivities , with exclusive features like Pace, Sales Activity, and GRC Reporting.
Revinate shines when it comes to email marketing campaigns — especially for independent properties (4.9/5) , with exclusive features like Mobile Access and Flexible role based reporting.
Side-by-side ratings based on 260 verified hotelier reviews on HTR.
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| Starting Price | From $1,400/mo | From $600/mo |
| Verified Reviews | 66 | 194 |
After analyzing 260 verified reviews, Hapi users most value its specific system connectivities, implementation & support, integration simplification, while Revinate users highlight email marketing campaigns, guest feedback and surveys, training and implementation support. Click any theme to see what reviewers say.
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Specific System Connectivities
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Email Marketing Campaigns
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Implementation & Support
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Guest Feedback and Surveys
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Integration Simplification
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Training and Implementation Support
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Flexibility and Customization
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PMS Integration
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Negative Feedback on Custom Development
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Technical Issues and Bugs
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Cost and Value Perception
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #14 5 reviews | #7 19 reviews |
| Mid-Size (25-74 rooms) ▾ | #10 22 reviews | #4 101 reviews |
| Large (75-199 rooms) ▾ | #4 32 reviews | #1 44 reviews |
| X-Large (200+ rooms) ▾ | #8 5 reviews | #2 22 reviews |
By Property Type
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| Boutique ▾ | #8 33 reviews | #3 94 reviews |
| Luxury ▾ | #6 45 reviews | #3 113 reviews |
| Branded / Chain ▾ | #6 38 reviews | #2 69 reviews |
| Extended Stay ▾ | #12 3 reviews | #8 6 reviews |
By Region
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| North America ▾ | #2 38 reviews | #1 90 reviews |
| Europe ▾ | #13 15 reviews | #8 53 reviews |
| Asia Pacific ▾ | #3 12 reviews | #2 18 reviews |
| Middle East | #8 0 reviews | #5 4 reviews |
Choosing between Hapi Guest by Hapi and Revinate (Marketing) hinges on your hotel’s specific needs for guest data management and marketing automation. Both solve core hospitality problems—Hapi focuses on integrating disparate systems for a unified guest view, while Revinate specializes in personalized email marketing and guest engagement. Their differences in features, user experience, and market presence make your decision clearer when aligned with your hotel’s priorities.
Hapi offers extensive integration capabilities and a broad partner network, whereas Revinate emphasizes deep segmentation, reputation management, and marketing automation. Do you need a comprehensive data integration platform or a marketing-focused CRM? Let’s compare these two options in detail.
Both products aim to improve guest relationships, but they approach this differently. Hapi excels at connecting multiple operational systems—like PMS, POS, and Spa—creating a single guest profile that enhances operational efficiency and data control. Revinate, on the other hand, centers on automating targeted email campaigns, collecting guest feedback, and managing online reviews for increased direct bookings.
While Hapi’s core strength is system integration and real-time data consolidation, Revinate shines in guest engagement through personalized communication and reputation management. With more recent reviews and a higher review count, Revinate’s data is more current and reliable, making it the stronger choice if marketing is your priority. Which of these solutions aligns better with your hotel’s current focus?
If your hotel needs robust system integration, especially connecting PMS, CRM, POS, and Spa systems, go with Hapi Guest. Its extensive partner network (66 verified integrations) and focus on simplifying complex data flows make it ideal for larger or technically complex properties.
If your team prioritizes personalized guest engagement, email marketing automation, and reputation management, Revinate is the better fit. Its deep segmentation, guest feedback tools, and proven ROI—like InnHotels’ 400% campaign success—are designed for hotels focused on boosting direct revenue and guest satisfaction.
In summary, choose Hapi if operational integration and data control are your biggest challenges. Opt for Revinate if targeted marketing, guest feedback, and online reputation are your primary goals.
Hapi scores slightly higher in ease of use with a 4.64/5 rating compared to Revinate’s 4.62/5. Hapi’s onboarding process is rated at 4.67/5, with many users praising its straightforward deployment and knowledgeable support team, especially during initial setup. Users mention that Hapi simplifies complex integrations, making it easier for staff to adopt.
Revinate’s interface is intuitive for email marketing and guest feedback, but some users have noted that navigating the platform can be challenging initially, especially during setup phases. Its support is rated at 4.6/5, with some comments about needing more comprehensive onboarding assistance.
Edge: Hapi.
Hapi offers 30 features, including data migration, sales reporting, contact management, and PCI compliance—features critical for operational data control that Revinate lacks. Its ability to connect with a broad range of operational systems enables a unified approach to guest data.
Revinate boasts 41 features, including mobile access, social review tracking, in-stay surveys, sentiment analysis, and a ticketing system—many tailored to marketing and reputation management. Its advanced segmentation, in-app email responses, and real-time alerts make it a comprehensive tool for guest engagement and reputation.
While Revinate has more features (41 vs 30), Hapi’s core strength lies in its extensive integrations and data management capabilities. The right choice depends on whether your focus is operational data control or marketing automation.
Edge: Revinate.
Hapi’s support scores a 4.83/5, with reviewers describing their team as knowledgeable, responsive, and dedicated, often feeling like an extension of the hotel team. Many appreciate the prompt assistance during implementation and ongoing support.
Revinate’s support is rated at 4.6/5, with users praising their responsiveness but noting that more comprehensive onboarding support would help less tech-savvy staff. Some reviews mention occasional technical bugs, but overall, users find their team helpful and committed.
Edge: Hapi.
Revinate leads with 98 verified integrations compared to Hapi’s 66, including essential PMS, booking engines, and review platforms. Shared partners like Stayntouch and Springer-Miller Systems highlight their interoperability.
Hapi’s integrations are more focused on operational systems—such as property management, sales, and marketing connectivity—often to facilitate seamless data flow. Revinate’s broader partner network supports marketing and reputation management but can sometimes introduce stability issues.
If extensive PMS and operational system integrations are your priority, Revinate has the edge. For streamlined, operational-focused connectivity, Hapi’s integrations are still competitive.
Edge: Revinate.
Revinate’s overall rating is slightly higher at 4.67/5, based on 149 reviews, with recent feedback emphasizing its impact on revenue and guest engagement. Hotel segments like independent and boutique hotels rate Revinate higher (4.88/5 and 4.75/5 respectively), praising its marketing capabilities.
Hapi’s reviews, though fewer (60), are highly positive, with a 4.8/5 rating, mainly emphasizing system integration and support. Large properties and branded hotels appreciate Hapi’s adaptability and enterprise-level data control.
Given the more recent reviews and higher ratings, Revinate’s user satisfaction appears more current and broad-based, making it the more highly-rated option among hoteliers.
Edge: Revinate.
Hapi’s base price is $1,400 per month, with no freemium or flexible payment options, reflecting its enterprise focus. Revinate’s starting cost is $600 per month, also without free tiers or trial info, making it more budget-friendly for smaller properties.
Pricing reflects their target audiences: Hapi’s higher cost aligns with larger hotels needing extensive system integrations, while Revinate’s lower price suits mid-sized hotels prioritizing marketing automation.
If your hotel is looking for a budget-friendly, marketing-focused solution, Revinate is more affordable. For comprehensive system integration at a higher investment, Hapi’s pricing is justified.
Not ideal if:
Not ideal if:
Hapi Guest offers a robust, system-focused platform designed for hotels seeking to unify multiple operational systems into a single guest view. Its strengths lie in integration, data management, and support, making it ideal for larger or enterprise hotels aiming to streamline operations.
Revinate, on the other hand, excels in marketing automation, guest engagement, and reputation management, making it the prime choice for hotels aiming to boost direct revenue and guest satisfaction through personalized communication. Its broad feature set and recent high ratings highlight its relevance for hotels prioritizing guest relationship building.
If operational integration is your priority, Hapi’s enterprise-grade capabilities make it the better choice. For marketing and guest engagement, Revinate’s proven track record and higher recent ratings make it the clear leader.
In summary, choose Hapi if you want to connect multiple internal systems efficiently. Opt for Revinate if your focus is on targeted marketing, reputation management, and increasing direct bookings.
Final recommendation: For most hotels actively seeking a strong marketing tool with excellent recent reviews, Revinate scores higher and offers more recent, relevant feedback. However, if your hotel’s core challenge is operational data unification, Hapi remains a compelling choice.
According to HTR's product database, Hapi Guest and Revinate (Marketing) share 26 features. Here are the key differences — features one has that the other lacks.
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| Assign alerts to departments | ||
| Certified TripAdvisor Review Collection Partner | ||
| Contact Management | ||
| Data Migration Services | ||
| Flexible role based reporting | ||
| In app email response | ||
| Mobile Access | ||
| PCI Complaint | ||
| Pace, Sales Activity, and GRC Reporting | ||
| Social review tracking |
Showing top differences. 7 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I love logging in and seeing how much revenue and how many nights have been booked through our emails. It’s easy to compare campaigns to understand what’s resonating and where we m..."
No published case study for this goal yet.
"Revinate Marketing makes it really easy for my team to react quickly to market demands. It’s intuitive and easy to use. We can go from idea to launch in less than an hour."
What hoteliers love
Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CR... Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CRM, POS, and Spa systems.
Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making t... Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making the integration process smooth and stress-free. However, some suggest areas for improvement in custom development.
Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time... Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time and cost associated with integration tasks. It provides a unified data repository and allows hotels to deploy technology faster and more efficiently.
Where hoteliers push back
Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requi... Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requirements.
Ranks higher for
Unique capabilities
What hoteliers love
Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This... Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This helps hotels create personalized campaigns that drive direct revenue. However, some users mention the need for more customization options in email design.
Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing cr... Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing critical insights for service improvement. Direct response capabilities save time and demonstrate responsiveness to guests.
While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during... While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during the implementation phase, particularly if they lack a strong IT background.
Where hoteliers push back
A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the ov... A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the overall user experience. Users hope for more consistency and timely updates to address these problems.
Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but sugge... Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but suggest that a lower cost or more flexible pricing model would better suit smaller properties.
Ranks higher for
Unique capabilities
It depends on your requirements. Hapi Guest and Revinate (Marketing) share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Hapi Guest offers 65 verified integration partners, while Revinate (Marketing) offers 98. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Hapi Guest leads in ease of use at 4.6/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hapi Guest: No. Revinate (Marketing): No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hapi has an HT Score of 31 and Revinate has 78. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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