Experience Hotel vs. Thynk Hotel CRM:
Which Is Right for You?

The Decision

When choosing a CRM and email marketing tool for your hotel, you're weighing Experience Hotel by Experience Hotel and Thynk Hotel CRM by Thynk. Both aim to improve guest relationships, streamline operations, and boost revenue, but they approach these goals differently. Experience Hotel focuses heavily on guest engagement, reputation management, and automation, while Thynk emphasizes data centralization, integration, and scalability. Which solution aligns better with your hotel's priorities?

Experience Hotel offers a more established presence with more reviews and recent feedback, making it the more tested option. Thynk, with fewer reviews and less recent activity, has yet to prove its staying power. But does one product's approach better suit your specific hotel needs? Let’s take a closer look.

Is Experience Hotel or Thynk Hotel CRM Better for Hotels?

Experience Hotel and Thynk serve similar core functions but diverge in their strengths and focus areas. Experience Hotel excels in guest communication, reputation management, and automation, making it ideal for hotels prioritizing customer relationships and online reputation. Thynk, powered by Salesforce, emphasizes data integration, customization, and operational efficiency, catering to multi-property chains and hotels seeking scalability.

Experience Hotel's more extensive review count—56 reviews with recent activity—gives it a statistical edge, reflecting higher user confidence. Thynk’s 24 reviews, mostly older, suggest a smaller user base and less recent validation. If your hotel needs a tried-and-true CRM with a focus on guest engagement, Experience Hotel is the safer choice. Conversely, if data centralization and multi-property management are your priorities, Thynk might appeal more.

Are you looking for a solution with proven, recent user feedback? The answer favors Experience Hotel.

Which Should Your Hotel Choose: Experience Hotel or Thynk Hotel CRM?

If your hotel primarily seeks a guest-centric CRM that enhances communication, feedback collection, and reputation management, Experience Hotel is the logical pick. It’s especially suited for boutique, independent, or guest-focused hotels that want to personalize guest interactions and automate marketing efforts.

On the other hand, if your property operates multiple locations, requires extensive system integrations, and values detailed analytics and customization, Thynk is more appropriate. Thynk’s platform is built for larger chains aiming to unify data sources, automate workflows, and support multi-currency and multi-PMS environments.

For hoteliers with limited technical resources and a focus on guest experience, Experience Hotel’s ease of use and proven track record make it the stronger option. Larger, multi-property brands with complex operations should lean toward Thynk’s scalability and integration capabilities.

Is Experience Hotel or Thynk Hotel Easier to Use?

Experience Hotel boasts a high user rating of 4.72/5 for ease of use, supported by reviews praising its intuitive interface and straightforward onboarding. Users mention that staff find it simple to navigate, and the platform’s layout facilitates quick adoption. Recent reviews over the past six months reinforce its user-friendliness, with some noting the interface is "light and easy to understand," even for non-technical staff.

Thynk, with a slightly lower ease-of-use rating of 4.38/5, is praised for its clean, modern interface but has a steeper learning curve due to its extensive customization options and Salesforce-based architecture. Users report that onboarding can be longer, especially for teams less familiar with CRM systems.

Edge: Experience Hotel.

Which Has Better Features: Experience Hotel or Thynk Hotel?

Experience Hotel offers a deep suite of 22 unique features, including a centralized data warehouse, segmentation options, guest feedback modules, marketing automation, open API, event-based automations, and compliance tools like CCPA. It also provides advanced segmentation (geographic, loyalty, channel) and integrations with TripAdvisor, giving it a broad feature set designed specifically for hospitality.

Thynk’s platform has a more modest set of 14 verified integrations but emphasizes robust customization, multi-property management, and automation. Its standout features include real-time data synchronization, multi-currency support, and tailored workflows, though it lacks some of the hotel-specific automation features found in Experience Hotel.

While Thynk’s features are powerful, Experience Hotel’s comprehensive suite is better suited for hotels seeking an all-in-one solution with specialized modules for guest feedback, marketing, and reputation management.

Edge: Experience Hotel.

Which Has Better Customer Support: Experience Hotel or Thynk?

Experience Hotel’s support scores of 4.67/5 are reflected in reviews praising prompt, helpful assistance, and a dedicated onboarding process. Users mention that the team is responsive, even if some note occasional delays during peak times. Recent reviews affirm that support remains reliable and accessible.

Thynk’s support ratings of 4.25/5 are still positive but less recent reviews suggest some users experience slower response times or less proactive guidance. Feedback indicates that support is generally good but could improve in proactive consulting and during implementation phases.

Edge: Experience Hotel.

Which Has More Integrations: Experience Hotel or Thynk?

Experience Hotel offers 40 verified partners, including key players like Mews, Oracle Hospitality, and WebRezPro, with five shared integrations with Thynk. Its extensive integration list supports a broad range of PMS, channel managers, and other hotel systems, facilitating seamless data flow and operational efficiency.

Thynk, with 14 verified partners, emphasizes integrations with Salesforce, Stripe, and event management tools. While its integration list is smaller, it is praised for real-time updates and ease of connecting with critical systems.

Given its larger partner network, Experience Hotel provides more options for connecting your existing hotel infrastructure.

Edge: Experience Hotel.

Which Do Hoteliers Rate Higher: Experience Hotel or Thynk?

Experience Hotel’s overall score of 4.78/5 and 96% likelihood to recommend are backed by 56 reviews, making it the more validated choice. Hoteliers across boutique, independent, and city-center hotels rate it highly, averaging 4.79/5 in their reviews. Recent feedback reinforces its reliability and effectiveness, especially in guest communication and reputation management.

Thynk’s ratings are less comprehensive, with only 24 reviews and an 89% likelihood to recommend. Many reviews are older, and the hotel segments tend toward larger, branded properties, which rate the platform higher. However, the smaller sample size reduces confidence in its overall score.

Ultimately, Experience Hotel’s higher review volume and recent feedback give it a clear edge in trustworthiness and user satisfaction.

Edge: Experience Hotel.

How Much Do Experience Hotel and Thynk Cost?

Experience Hotel charges a flat $200 monthly fee, with no freemium, implementation, or additional costs. Its transparent pricing makes budgeting straightforward for small to mid-sized hotels.

Thynk’s pricing is $500 per month, also without freemium or setup fees. Its higher price point reflects its Salesforce platform foundation and enterprise features, which may appeal to larger chains but could be a barrier for smaller properties.

If cost-effectiveness is your priority, Experience Hotel offers a more affordable, predictable pricing model.

What Type of Hotel Should Use Experience Hotel?

• Hotels that prioritize guest engagement, feedback, and reputation management.
• Boutique, independent, or city-center hotels seeking a proven, easy-to-use CRM.
• Properties looking to reduce reliance on OTAs and boost direct bookings.
• Hotels that value automation for guest communication and marketing campaigns.
• Teams that prefer a solution with extensive hotel-specific features and integrations.

Not ideal if your hotel is a large, multi-property chain needing extensive customization, multi-PMS integration, or multi-currency support.

What Type of Hotel Should Use Thynk?

• Large hotel chains or groups managing multiple properties.
• Hotels that require extensive data integration across systems and locations.
• Teams seeking a highly customizable platform with scalable automation.
• Properties looking for a flexible, Salesforce-powered CRM.
• Hotels that want to centralize guest data and streamline operations across brands.

Not ideal if your hotel is a small independent property that prioritizes simplicity and direct guest communication over complex data management.

The Bottom Line for Hotels

Experience Hotel and Thynk aim to elevate hotel guest relationships and operational efficiency. Experience Hotel, with its extensive reviews, recent activity, and hotel-specific features, emerges as the more established option for most hoteliers.

If your hotel values a user-friendly, proven solution with a focus on guest engagement, reputation management, and automation, Experience Hotel is the clear choice. Its higher review count and recent positive feedback support this.

However, if you operate multiple properties, need sophisticated system integrations, and prioritize data centralization and customization, Thynk offers a flexible, scalable alternative. Its Salesforce foundation makes it particularly appealing for larger hotel groups looking for a tailored CRM experience.

In summary, for most hotels seeking a reliable, well-rated CRM with proven results, Experience Hotel is the recommended pick. For larger, multi-property operations with complex needs, Thynk can deliver the customization and integration required—but with less recent validation.