The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 83 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Facil shines .
straiv shines in ease of use and customer support , with exclusive features like Mobile Checkin and Mobile Checkout.
Side-by-side ratings based on 83 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 83 |
After analyzing 83 verified reviews, Facil users most value its , while straiv users highlight digital check-in and check-out, guest communication and customization, ease of implementation and use. Click any theme to see what reviewers say.
| Facil |
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| Pros | |
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Digital check-in and check-out
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Guest communication and customization
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Ease of implementation and use
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Continuous improvement and updates
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Payment process issues
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How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Facil |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #3 27 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #3 41 reviews |
| Large (75-199 rooms) ▾ | — | #5 8 reviews |
| X-Large (200+ rooms) ▾ | — | #5 5 reviews |
By Property Type
| Segment | Facil |
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|---|---|---|
| Boutique ▾ | — | #3 28 reviews |
| Luxury ▾ | — | #9 8 reviews |
| Branded / Chain ▾ | — | #3 19 reviews |
| Extended Stay ▾ | — | #4 18 reviews |
By Region
| Segment | Facil |
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|---|---|---|
| North America | — | #16 2 reviews |
| Europe ▾ | — | #2 79 reviews |
Choosing between Facil by Facil and straiv by straiv hinges on understanding their core capabilities and how they align with your hotel’s needs. Facil aims to provide a simplified, AI-driven review and feedback management platform, while straiv offers a comprehensive contactless check-in and guest journey experience. Both solutions address contactless check-in but diverge significantly in features, reach, and maturity.
Facil’s zero reviews and recent lack of engagement make it difficult to assess its current quality or support. Conversely, straiv’s recent surge in user reviews, especially with a high rating of 4.81/5 from 81 reviews, positions it as the more dependable choice. Will you prioritize proven, recent user feedback, or are you exploring options that are still gaining traction?
Facil is rooted in AI-driven review analysis, primarily focusing on aggregating and summarizing guest feedback to enhance operational decisions. It is designed to serve hotels that want a data-centric approach to improve service quality through review insights.
straiv, however, directly streamlines the guest check-in process, offering digital check-in and check-out, guest messaging, and upselling via smartphones, which are highly appreciated features in today’s contactless environment. It is built for hotels seeking to improve guest flow management, reduce staff workload, and elevate overall guest experience.
Facil’s lack of recent reviews and its zero HTScore suggest it’s a platform still developing or less adopted, whereas straiv’s active, recent reviews and high NPS indicate strong user satisfaction. Which approach matches your hotel’s strategic priorities—feedback analysis or operational efficiency?
If your hotel needs a platform centered on analyzing guest reviews and providing actionable insights, Facil might seem appealing. But with no recent reviews or ratings, its reliability and support quality are uncertain.
If your priority is implementing a contactless, mobile-first check-in solution with a broad feature set—like messaging, upselling, and PMS integrations—straiv is the clear choice. It appeals to hotels that want a proven, well-integrated platform with strong support and recent positive feedback.
For hotels focused on operational automation and guest engagement, straiv’s extensive feature suite and high user ratings make it the smarter pick. Facil’s niche AI review insights are less proven and less comprehensive in today’s contactless environment.
Facil’s UI/UX ratings are unavailable, and with no recent reviews, it’s hard to gauge ease of use or onboarding effectiveness. Its lack of recent user feedback suggests it might be less refined or less widely adopted, possibly impacting staff onboarding and guest experience.
straiv, on the other hand, boasts a 4.69/5 ease of use rating from 81 reviews and a 4.62/5 onboarding score. Users consistently mention the intuitive interface, quick setup, and straightforward implementation, with reviews praising the platform’s simplicity for both staff and guests.
Edge: straiv.
Facil offers no unique features explicitly listed, suggesting its core value lies in AI review analysis rather than direct guest interaction tools.
straiv features 19 unique modules, including mobile check-in/out, guest messaging, digital concierge, upselling, PMS integration, room service ordering, guest profiles, ID verification, and device-agnostic operation. These features enable a full contactless guest journey, often absent from platforms like Facil.
With a broader, more varied feature set, straiv clearly provides more options to enhance guest experiences and streamline hotel operations. Edge: straiv.
Facil’s customer support ratings are unavailable, and its recent review activity suggests limited ongoing engagement or feedback. The lack of recent reviews makes it impossible to assess support responsiveness or quality.
straiv scores a 4.72/5 in customer support from 81 reviews, with many users citing quick, professional responses and effective problem resolution. Its support team is actively involved in product development, contributing to high satisfaction levels.
Edge: straiv.
Facil reports no verified integrations, implying limited or no existing partnerships with other hotel systems.
straiv offers 36 verified integrations, including PMS systems like Oracle Hospitality, Protel, Mews, and hotelkit, plus third-party services such as FLEXIPASS, Profitroom, and SALTO Systems. This extensive integration network allows straiv to connect seamlessly with your existing hotel tech stack.
Edge: straiv.
Facil has no reviews to assess, so no rating data is available—its user sentiment remains unknown.
straiv, with 81 reviews, maintains an impressive 4.81/5 overall rating. Recent reviews emphasize its ease of use, support, and feature set, with a 95% likelihood to recommend. Its high satisfaction levels span various hotel types, including boutique, city center, and serviced apartments.
Edge: straiv.
Facil’s pricing information is unavailable, making direct comparison impossible.
straiv charges $500 monthly with no free tier or trial, reflecting its comprehensive feature set and established market presence. Its pricing aligns with its broad capabilities and active development.
Facil’s lack of recent activity and features suggests it is best suited for hotels emphasizing review insights rather than direct guest engagement.
straiv’s broad feature set and recent positive reviews make it ideal for hotels seeking operational automation and contactless guest services.
The core difference is in scope: Facil focuses on review analysis, while straiv offers an end-to-end contactless guest journey platform.
If your hotel needs detailed guest feedback insights to refine service quality, Facil might be worth exploring—though its lack of recent reviews is a concern. For hotels that want to modernize check-in, reduce staff workload, and boost guest satisfaction through contactless solutions, straiv provides proven, recent success.
Ultimately, straiv’s high ratings, extensive features, and active user base make it the more reliable and versatile option for today’s hospitality environment. Choose Facil only if your primary goal is review analysis, and be prepared for limited recent support and engagement.
According to HTR's product database, Facil and straiv share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Facil |
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| Hotel Directory | ||
| Local Recommendations | ||
| Mobile Checkin | ||
| Mobile Checkout | ||
| Room Service Ordering | ||
| Web-app |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Digital check-in and check-out are praised for significantly reducing waiting times for guests and administrative burdens for staff. Reviews emphasize... Digital check-in and check-out are praised for significantly reducing waiting times for guests and administrative burdens for staff. Reviews emphasize the benefits of contactless processes, especially during the COVID-19 era, providing guests with seamless and flexible arrivals and departures, while ensuring compliance with health safety protocols.
Users appreciate the ability to communicate directly with guests through journey mailing and other customizable modules. This facilitates timely infor... Users appreciate the ability to communicate directly with guests through journey mailing and other customizable modules. This facilitates timely information exchange, promotional offers, and enhances overall guest satisfaction. Reviews laud the flexibility in designing guest interactions based on individual hotel needs.
Straiv receives high marks for the ease with which its system can be implemented, requiring no advanced IT skills. Reviews consistently mention the to... Straiv receives high marks for the ease with which its system can be implemented, requiring no advanced IT skills. Reviews consistently mention the tool's intuitive user interface, making it easy for both staff and guests to interact with the system.
Where hoteliers push back
Some users report issues with the payment processing feature, such as delays and incomplete data transfers. Improvements in integrating multiple payme... Some users report issues with the payment processing feature, such as delays and incomplete data transfers. Improvements in integrating multiple payment gateways are suggested to enhance efficiency and reliability.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Facil and straiv share many core Contactless Check-in features, but each has unique capabilities. Facil offers 0 verified integration partners, while straiv offers 37. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. straiv leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Facil: No. straiv: No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Facil has an HT Score of 0 and straiv has 73. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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