The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 112 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LIKE MAGIC shines in ROI , with exclusive features like Hotel Website Check-in Portal.
straiv shines when it comes to digital check-in and check-out , with exclusive features like Mobile Checkin and Mobile Checkout.
Side-by-side ratings based on 112 verified hotelier reviews on HTR.
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| Starting Price | From $700/mo | From $500/mo |
| Verified Reviews | 29 | 83 |
After analyzing 112 verified reviews, LIKE MAGIC users most value its guest journey app, automation & integration, contactless check-in, while straiv users highlight digital check-in and check-out, guest communication and customization, ease of implementation and use. Click any theme to see what reviewers say.
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Guest Journey App
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Digital check-in and check-out
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Automation & Integration
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Guest communication and customization
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Contactless Check-in
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Ease of implementation and use
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Design Flexibility
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Continuous improvement and updates
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Revenue Opportunities
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Payment process issues
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Analytics & Reporting
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Push Notification Delays
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How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #7 12 reviews | #3 27 reviews |
| Mid-Size (25-74 rooms) ▾ | #7 10 reviews | #3 41 reviews |
| Large (75-199 rooms) ▾ | #8 3 reviews | #5 8 reviews |
| X-Large (200+ rooms) ▾ | — | #5 5 reviews |
By Property Type
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| Boutique ▾ | #11 6 reviews | #3 28 reviews |
| Luxury ▾ | #15 2 reviews | #9 8 reviews |
| Branded / Chain ▾ | #15 2 reviews | #3 19 reviews |
| Extended Stay ▾ | #5 12 reviews | #4 18 reviews |
By Region
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| North America | #17 1 reviews | #16 2 reviews |
| Europe ▾ | #5 27 reviews | #2 79 reviews |
Choosing between LIKE MAGIC (Check-in) and straiv hinges on your hotel’s specific needs for contactless check-in and guest management. Both platforms aim to streamline operations and improve guest experiences, but their core functionalities, user feedback, and coverage differ notably. Your decision should factor in the size and type of your property, desired features, and integration preferences.
LIKE MAGIC boasts a higher review count and more recent feedback, indicating more current user experience data. This suggests it has a more established reputation in the market. But is that enough to favor it over straiv?
LIKE MAGIC and straiv both serve the contactless check-in niche, aiming to reduce front desk congestion and enhance guest convenience. LIKE MAGIC’s platform emphasizes personalized guest journeys, digital keys, and automation, all integrated within an ecosystem that fosters guest engagement from booking through post-stay. Straiv, on the other hand, focuses on efficient digital check-in/out, guest messaging, and upselling via smartphones, with strong integration capabilities.
While LIKE MAGIC shows a slightly lower overall rating (0/5 vs 4.81/5), it has gathered more recent reviews—just in the last six months, it has 2 reviews compared to straiv’s 8, boosting confidence in current user experiences. Straiv’s higher rating reflects consistent positive feedback, especially from hotels that value quick, contactless processes.
Both platforms address operational efficiency but diverge in their scope. LIKE MAGIC offers a broader guest journey management with AI-powered responses, in-app upsell, and digital concierge features, making it ideal for properties seeking deep guest engagement. Straiv concentrates on simple, fast check-in/out, guest messaging, and integrations, suitable for hotels prioritizing operational streamlining.
Will your hotel benefit more from an all-in-one guest experience platform or a straightforward contactless check-in system?
If your hotel needs a comprehensive guest engagement system that combines contactless check-in, digital keys, and automated communication, LIKE MAGIC is the better choice. Its ability to integrate AI-driven interactions, upsell features, and a digital concierge makes it suitable for mid-sized to large hotels that want to elevate guest satisfaction without heavy staff involvement.
Conversely, if your hotel prioritizes quick, contactless check-in/out, guest messaging, and straightforward PMS integration, straiv suits small to mid-sized properties seeking operational efficiency. Its focus on a simple user interface and fast deployment benefits properties with limited IT resources or smaller teams.
Hotels that want to deliver a seamless, engaging guest journey with automation should lean toward LIKE MAGIC, especially if they value analytics and personalization. Meanwhile, properties focused on speed, ease of use, and quick setup will find straiv’s approach more aligned with their goals.
Are you looking for a platform that enhances guest engagement deeply or one that streamlines basic check-in operations efficiently?
LIKE MAGIC’s platform, rated at 4.9/5 for ease of use, emphasizes a user-friendly guest app and backend interface. Users praise its straightforward onboarding and simple guest interactions, though some note the backend could be more customizable. Its recent reviews highlight a smooth experience for staff and guests alike.
Straiv, with a 4.69/5 rating, is also lauded for its intuitive interface and quick implementation. Reviewers appreciate how easily staff can adopt the system, citing its minimal training needs. Some feedback mentions interface slowdowns and glitches, but overall, it’s seen as accessible.
Edge: LIKE MAGIC, due to its slightly higher ease-of-use rating and more recent positive reviews emphasizing its simplicity.
LIKE MAGIC offers 9 features exclusive to its platform, including hotel website check-in portals, document scanning, registration e-signatures, and multilingual support—features tailored to enhancing guest interaction. It also manages pre-registration info collection and offers marketing communication opt-ins.
Straiv boasts 11 unique features, including mobile check-in/out, local recommendations, request management, in-app payments, and guest profiles—aimed at operational efficiency and upselling. It also features PMS integration, hotel directory, and guest messaging.
While straiv has a slight edge in total features, LIKE MAGIC’s focus on guest experience enhancements makes it ideal for properties aiming to deepen guest engagement. If your hotel prioritizes automation and marketing tools, LIKE MAGIC could be more advantageous.
Edge: straiv, for its broader feature set and operational modules.
LIKE MAGIC’s support team, rated at 4.83/5, receives high praise, with reviews emphasizing prompt and helpful responses. Clients note that onboarding is smooth and that support is proactive in addressing issues.
Straiv’s customer support, rated at 4.72/5, is also well-regarded, with users appreciating its responsiveness and ongoing development. Some reviews mention occasional delays but commend the team’s professionalism.
Edge: LIKE MAGIC, owing to a slightly higher support rating and more recent reviews highlighting exceptional service.
LIKE MAGIC integrates with 10 verified partners, including Mews, Oracle Hospitality, and Adyen, with five shared integrations. Its ecosystem supports essential property management and payment systems, but its partner network is smaller than straiv’s.
Straiv offers 36 verified integrations, including major PMS like Oracle Suite 8, Protel, Cloudbeds, and hotelkit. Its extensive partner list enables seamless data transfer and operational automation across a wide range of systems.
Edge: straiv, thanks to its larger integration network, providing more flexibility and automation options.
LIKE MAGIC’s reviews are limited to 29, with only two recent in the last six months, but it boasts a 99% likelihood to recommend, indicating strong satisfaction among those who review it. Its users mainly praise its efficiency and guest satisfaction improvements.
straiv has 81 reviews, with high ratings—average 4.81/5—and a 95% likelihood to recommend. It is particularly favored by hotels in Europe and those seeking operational improvements without complex features.
Given the larger, more recent review base, straiv’s ratings are more representative of current user sentiment.
Edge: straiv, due to its larger and more recent review set, reflecting consistent high satisfaction.
LIKE MAGIC costs $700 per month with no free tier or trial. Pricing details for straiv are similar, with a base price of $500 per month; both platforms lack trial options.
While LIKE MAGIC is slightly more expensive, its extensive features may justify the cost for properties needing a comprehensive guest journey platform.
Not ideal if:
Not ideal if:
LIKE MAGIC offers a comprehensive guest management experience emphasizing engagement, automation, and upselling, making it suitable for hotels that want to deepen guest relationships. Its strength lies in its personalized, AI-driven guest journey and digital concierge features, delivering a more tailored guest experience.
straiv provides a robust, fast, and reliable contactless check-in/out system with strong PMS integrations, ideal for hotels prioritizing operational efficiency and simplicity. Its extensive partner network and support make it a strong choice for properties that seek streamlined processes without overly complicated features.
If your hotel aims to create memorable guest interactions and increase revenue through upselling, LIKE MAGIC is the clear choice. If basic operational efficiency and quick deployment are your priorities, straiv is the better fit.
In conclusion, the decision rests on whether you value deep guest engagement and personalization (LIKE MAGIC) or operational simplicity and speed (straiv). Given the larger review base and recent feedback, straiv’s market presence and user satisfaction currently favor it as the more reliable choice for most hotels.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $700/mo | From $500/mo |
According to HTR's product database, LIKE MAGIC (Check-in) and straiv share 8 features. Here are the key differences — features one has that the other lacks.
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| Custom Questions | ||
| Document & Passport Scanning | ||
| Hotel Directory | ||
| Hotel Website Check-in Portal | ||
| Local Recommendations | ||
| Marketing Communications Opt-in | ||
| Mobile Checkin | ||
| Mobile Checkout | ||
| Pre-regisration info collection | ||
| Room Service Ordering | ||
| Terms & Conditions Signing | ||
| Web-app |
Showing top differences. 8 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
No published case study for this goal yet.
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Unique capabilities
What hoteliers love
Digital check-in and check-out are praised for significantly reducing waiting times for guests and administrative burdens for staff. Reviews emphasize... Digital check-in and check-out are praised for significantly reducing waiting times for guests and administrative burdens for staff. Reviews emphasize the benefits of contactless processes, especially during the COVID-19 era, providing guests with seamless and flexible arrivals and departures, while ensuring compliance with health safety protocols.
Users appreciate the ability to communicate directly with guests through journey mailing and other customizable modules. This facilitates timely infor... Users appreciate the ability to communicate directly with guests through journey mailing and other customizable modules. This facilitates timely information exchange, promotional offers, and enhances overall guest satisfaction. Reviews laud the flexibility in designing guest interactions based on individual hotel needs.
Straiv receives high marks for the ease with which its system can be implemented, requiring no advanced IT skills. Reviews consistently mention the to... Straiv receives high marks for the ease with which its system can be implemented, requiring no advanced IT skills. Reviews consistently mention the tool's intuitive user interface, making it easy for both staff and guests to interact with the system.
Where hoteliers push back
Some users report issues with the payment processing feature, such as delays and incomplete data transfers. Improvements in integrating multiple payme... Some users report issues with the payment processing feature, such as delays and incomplete data transfers. Improvements in integrating multiple payment gateways are suggested to enhance efficiency and reliability.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. LIKE MAGIC (Check-in) and straiv share many core Contactless Check-in features, but each has unique capabilities. LIKE MAGIC (Check-in) offers 10 verified integration partners, while straiv offers 37. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Check-in) leads in ease of use at 4.9/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LIKE MAGIC (Check-in): No. straiv: No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 74 and straiv has 73. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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