The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 41 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
feratel media technologies AG shines .
HotelRunner shines in ease of use and customer support , with exclusive features like Automated reporting and Pre-stay emails.
Side-by-side ratings based on 41 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | From $100/mo |
| Verified Reviews | 0 | 41 |
After analyzing 41 verified reviews, feratel media technologies AG users most value its , while HotelRunner users highlight customer support, ease of use, channel management. Click any theme to see what reviewers say.
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Customer Support
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Ease of Use
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Channel Management
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Integration with OTAs
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Booking Engine
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Reporting Features
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #19 16 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #29 9 reviews |
| Large (75-199 rooms) | — | #31 0 reviews |
| X-Large (200+ rooms) | — | #25 1 reviews |
By Property Type
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| Boutique ▾ | — | #18 22 reviews |
| Luxury ▾ | — | #28 9 reviews |
| Branded / Chain | — | #31 3 reviews |
| Extended Stay | — | #33 1 reviews |
By Region
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| North America | — | #26 1 reviews |
| Europe ▾ | — | #22 12 reviews |
| Asia Pacific | — | #20 3 reviews |
| Middle East ▾ | — | #1 16 reviews |
Choosing between Feratel Booking Engine (IBE) by feratel media technologies AG and HotelRunner's booking engine requires evaluating which platform aligns better with your hotel's operational needs. Both products aim to facilitate direct bookings and improve revenue but diverge significantly in features, user experience, and market presence. Given the data, which solution will truly serve your team best?
Feratel's booking engine is tailored for partners within the tourism ecosystem, primarily serving European markets, while HotelRunner boasts a global reach with more extensive features, higher customer satisfaction, and a broader integration network. How do these differences impact your decision?
Both products address the core challenge of increasing direct bookings and simplifying online reservations. Feratel's IBE is a straightforward widget designed for integration with existing websites, emphasizing ease of use within a specific ecosystem. HotelRunner offers a more comprehensive suite, including advanced features like channel management, automated reporting, and multi-currency support, making it suitable for hotels seeking a full-scale operational platform.
Yet, feratel's product has no recent reviews and a 0/5 rating, indicating a lack of current user feedback, whereas HotelRunner has accumulated 40 recent reviews with a high satisfaction rate. Do you prioritize a solution with proven, recent user feedback?
If your hotel needs a flexible, feature-rich platform capable of managing multiple channels, automating marketing, and supporting diverse property types, HotelRunner is the clear choice. Its extensive feature set—over 30 unique tools—and high user ratings (4.5/5) make it suitable for mid-sized to large hotels or brands aiming for operational efficiency.
Conversely, if your hotel operates within a specific tourism ecosystem that integrates directly with feratel's Destination Management System, and you prefer a simple booking widget, feratel might suffice. However, with no recent reviews and a 0/5 score, its current market standing is questionable. For most hoteliers, does a platform with active user feedback matter?
HotelRunner scores 4.73/5 for ease of use, supported by recent reviews praising its intuitive interface, straightforward onboarding, and responsive support. Users mention that setup is "very user-friendly" and that ongoing training helps maximize the platform's potential. In contrast, feratel's booking engine lacks current user ratings or feedback, preventing a fair comparison. Given HotelRunner's recent reviews and high support ratings, which platform is more likely to meet your team's usability expectations?
Edge: HotelRunner.
HotelRunner offers 30 features, including tariffs, pooled inventory, automated reporting, multi-currency support, gift vouchers, social media integrations, booking abandonment recapture, and advanced promotional tools. Feratel's solution provides only 10 shared features, primarily focusing on basic booking functionalities like multi-language support, packages, and GDPR compliance.
HotelRunner's additional features—such as Google Hotel Ads, TripAdvisor integration, flexible rates, and customizations—are valuable for hotels looking to optimize revenue streams and enhance guest engagement. Considering the depth of features, which platform aligns better with your hotel’s growth plans?
Edge: HotelRunner.
HotelRunner's support ratings are 4.8/5, with recent reviews emphasizing prompt, helpful assistance via multiple channels, including WhatsApp. Users describe support as "responsive and efficient," with quick resolutions to technical issues. Feratel's support data is unavailable, and its overall rating is zero, suggesting no recent user feedback or support evaluations.
Given the critical role of support in smooth operations, which platform offers more confidence that your team will receive timely help when needed?
Edge: HotelRunner.
HotelRunner connects with 17 verified partners, including major OTAs like Expedia, Agoda, and Airbnb, along with property management systems like protel and Oracle Hospitality. Feratel offers 13 verified integrations, including RoomRaccoon and Profitroom but lacks some of the prominent OTAs and global systems.
HotelRunner's broader integration network supports increased distribution and operational flexibility, crucial for hotels aiming to expand their online presence. For your hotel, which ecosystem of integrations better supports your current and future distribution strategy?
Edge: HotelRunner.
HotelRunner has accumulated 40 recent reviews with an average rating of 4.5/5, and a high likelihood to recommend score of 9.33/10. Users, especially in boutique and city hotel segments, highlight ease of use, customization, and support. Feratel’s product has no recent reviews or ratings, making it impossible to gauge current user satisfaction.
Considering recent feedback and high ratings, which platform is more likely to meet your hotel’s expectations for performance and reliability?
Edge: HotelRunner.
Both platforms are priced at $100 per month, with no trial, implementation fees, or hidden costs, making them equally accessible for hotels of different sizes. However, feratel's lack of recent updates or reviews raises concerns about ongoing value, whereas HotelRunner offers consistent pricing aligned with its extensive features.
Are you more comfortable investing in a platform with a proven track record and active user base?
Not ideal if:
Not ideal if:
The core difference is that HotelRunner offers a multi-faceted platform with many features, integrations, and recent positive reviews, whereas feratel provides a simple widget solution with no current user feedback. HotelRunner’s high review scores, support, and feature depth make it suitable for hotels seeking operational efficiency and growth.
Choose feratel only if your hotel operates within its specific ecosystem and requires minimal online management. For most hotels, especially those looking for broad distribution and advanced features, HotelRunner is the clear, data-backed choice.
If your priority is a reliable, well-supported platform with active user feedback, opt for HotelRunner. Its extensive capabilities and recent reviews provide confidence that it will meet your needs now and in the future.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $100/mo |
According to HTR's product database, Feratel Booking Engine (IBE) and Booking Engine by HotelRunner share 10 features. Here are the key differences — features one has that the other lacks.
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| Automated reporting | ||
| Flat, floating and discounted rates | ||
| Pooled inventory | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Tariffs |
Showing top differences. 18 more features differ between these products.
What hoteliers love
Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, inc... Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, including WhatsApp.
The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied tec... The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied technical expertise.
Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double... Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double bookings and simplifies inventory management.
Where hoteliers push back
The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of... The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of creating OTAs listings, contributing to increased occupancy and revenues.
Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future imp... Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future improvement.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Feratel Booking Engine (IBE) and Booking Engine by HotelRunner share many core Booking Engine features, but each has unique capabilities. Feratel Booking Engine (IBE) offers 13 verified integration partners, while Booking Engine by HotelRunner offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Booking Engine by HotelRunner leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Feratel Booking Engine (IBE): No. Booking Engine by HotelRunner: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. feratel media technologies AG has an HT Score of 0 and HotelRunner has 74. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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