The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
feratel media technologies AG shines .
ROIBACK shines in ease of use and customer support , with exclusive features like Urgency messaging and Post-stay emails.
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | From $500/mo |
| Verified Reviews | 0 | 45 |
After analyzing 45 verified reviews, feratel media technologies AG users most value its , while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
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Support and customer service
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Direct bookings optimization
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Technical improvements
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Reporting and analytics
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #22 18 reviews |
| Large (75-199 rooms) ▾ | — | #14 9 reviews |
| X-Large (200+ rooms) ▾ | — | #10 6 reviews |
By Property Type
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| Boutique ▾ | — | #24 15 reviews |
| Luxury ▾ | — | #23 15 reviews |
| Branded / Chain ▾ | — | #18 13 reviews |
| Extended Stay | — | #19 4 reviews |
By Region
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| North America | — | #18 4 reviews |
| Europe ▾ | — | #20 12 reviews |
| Asia Pacific ▾ | — | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing between feratel Booking Engine (IBE) and Roiback | Booking Engine depends on your hotel’s specific needs. Both products aim to boost direct bookings, but they differ significantly in features, user experience, and market presence. feratel’s IBE offers a basic, cost-effective solution mainly suited for partners within the tourism ecosystem, while Roiback provides a feature-rich platform with extensive integrations for hotels seeking growth and advanced analytics. Which aligns better with your hotel’s goals?
feratel's Booking Engine is designed primarily for hotels that are part of a tourism organization, often integrated with feratel’s Destination Management System. Its focus is on offering a straightforward booking widget that supports multiple languages, packages, and GDPR compliance, but it lacks many advanced features. Conversely, Roiback’s platform, with over 43 recent reviews and a higher overall rating, emphasizes increasing direct sales through a robust set of features like abandonment recovery, multi-currency support, and social media integrations. Since feratel has no recent reviews and a 0/5 rating, its current market presence and support are quite limited, whereas Roiback’s active user base and recent positive feedback make it the more reliable choice. Do you need a simple booking widget or a comprehensive direct booking platform?
If your hotel aims for significant growth in direct bookings and values detailed analytics, go with Roiback. Its extensive list of features, 27 verified integrations, and recent reviews from active users underscore its capability to help hotels increase revenue and improve guest experience. If your hotel is part of a tourism ecosystem and prioritizes basic booking functionality within that context, feratel might suffice, but it’s hard to recommend given its lack of recent reviews and low ratings. For most properties seeking a proven, feature-rich solution, Roiback is the clear choice.
Roiback’s ease of use is highly rated at 4.49/5, with recent reviews praising its intuitive interface, straightforward setup, and effective onboarding. Users highlight that staff find it simple to adopt and operate, with many noting quick support responses. Meanwhile, feratel’s product has no recent reviews, and its user interface ratings are absent, suggesting limited current usability data—and its overall rating of 0/5 indicates poor or nonexistent user satisfaction. Based on existing data, edge: Roiback.
Roiback offers 26 features, including urgency messaging, abandonment recovery, multi-room bookings, loyalty integrations, and social media booking. feratel’s solution provides only 10 shared features, with no exclusive capabilities listed. Notably, feratel lacks features like real-time abandonment recovery or multi-currency support, which are crucial for maximizing conversions. The depth and variety of Roiback’s features clearly give it the edge for hotels seeking a competitive booking platform.
Roiback’s support is highly rated at 4.72/5, with recent reviews emphasizing responsiveness, personalized consulting, and effective problem-solving. Users commend its ongoing development and attentive service, which are vital for smooth operations. feratel’s support ratings are unavailable, and with no recent reviews, confidence in its support quality is low. Given the recent positive feedback, edge: Roiback.
Roiback connects seamlessly with 27 verified partners, including major channel managers and PMS systems, providing flexible distribution channels. feratel’s system integrates with only 13 partners, including a few niche solutions like Profitroom and TravelLine. The broader and more modern integration ecosystem of Roiback ensures your hotel can operate efficiently across platforms, making it the preferable choice for hotels prioritizing connectivity. Edge: Roiback.
Roiback has a robust 43 reviews in the past six months, with an average rating of 72/100 and a 90% likelihood to recommend. Hotels from diverse segments like boutique, city center, and resorts rate it highly, citing improved conversions and excellent support. feratel has no recent reviews and a 0/5 overall rating, indicating no current user satisfaction or active user base. For hotter ratings and recent feedback, Roiback is clearly favored.
feratel’s pricing starts at $100 per month, with no free tier or trial, making it suitable for small budgets but limited scalability. Roiback charges $500 per month, also without a free trial, offering a more comprehensive platform that justifies the higher price with richer features and integrations. If budget is your primary concern, feratel might seem attractive, but for value and functionality, Roiback’s investment is more justified.
Not ideal if:
Not ideal if:
The core difference is that Roiback offers a complete, feature-rich solution designed to increase direct sales, supported by recent reviews and a large, active user base. Its suite of advanced features, integrations, and support makes it suitable for hotels serious about online revenue growth. feratel’s Booking Engine, while potentially useful for tourism-focused partners, lacks recent validation and offers limited capabilities, making it less suitable for hotels looking to scale.
If your hotel’s priority is boosting direct bookings and improving guest experience through advanced tools, Roiback is the better choice. Its recent reviews, high support ratings, and extensive feature set demonstrate its value. Conversely, feratel might suit very small or tourism-linked destinations with minimal digital ambitions, but its current market standing is weak.
In conclusion, for most hotels seeking growth and modern features, Roiback stands out as the more reliable, scalable option. Only consider feratel if your needs are extremely basic, budget-driven, and tied to a tourism network where its limited capabilities suffice.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $500/mo |
According to HTR's product database, Feratel Booking Engine (IBE) and Roiback | Booking Engine share 10 features. Here are the key differences — features one has that the other lacks.
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| Booking abandonment recapture | ||
| Conversion rate reports | ||
| Multi-room bookings | ||
| Price comparison widget | ||
| Room substitutions | ||
| Urgency messaging |
Showing top differences. 14 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Feratel Booking Engine (IBE) and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. Feratel Booking Engine (IBE) offers 13 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Feratel Booking Engine (IBE): No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. feratel media technologies AG has an HT Score of 0 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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