The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 82 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Shiji Group shines in customer support and training — especially for extended-stay properties (4.9/5), with exclusive features like Mobile Friendly and Guest History.
Side-by-side ratings based on 82 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 0 | 82 |
After analyzing 82 verified reviews, myHotel users most value its , while Shiji Group users highlight customer support and training, guest surveys and questionnaires, centralized review and feedback management. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Customer support and training
▾
|
|
|
+
Guest surveys and questionnaires
▾
|
|
|
+
Centralized review and feedback management
▾
|
|
|
+
Response management and review replies
▾
|
|
| Cons | |
|
−
Reporting and analytics dashboards
▾
|
|
|
−
Usability and navigation
▾
|
|
|
−
Integration with review sources and OTAs
▾
|
|
How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) | — | #18 2 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #7 22 reviews |
| Large (75-199 rooms) ▾ | — | #6 31 reviews |
| X-Large (200+ rooms) ▾ | — | #5 15 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | — | #7 26 reviews |
| Luxury ▾ | — | #6 29 reviews |
| Branded / Chain ▾ | — | #7 19 reviews |
| Extended Stay ▾ | — | #7 6 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | — | #9 5 reviews |
| Europe ▾ | — | #9 32 reviews |
| Asia Pacific ▾ | — | #5 6 reviews |
| Middle East ▾ | — | #3 12 reviews |
Fidelity Online by myHotel and Shiji Reviewpro Reputation both address online reputation management but diverge sharply in capability and market presence. Fidelity Online offers a freemium model that extracts reviews from up to three OTAs and competitors at no cost, primarily serving smaller or budget-conscious hotels that need basic review aggregation without extensive features. In contrast, Shiji Reviewpro is a comprehensive platform with over 80 integrated review sites, AI-powered response automation, and competitive benchmarking, targeting properties that require deeper operational insights and multi-property management.
Both systems solve the core problem of consolidating guest feedback from multiple channels to help hotels monitor and respond to reviews efficiently. However, Shiji Reviewpro's advanced analytics and workflow tools go beyond aggregation to influence operational decisions, while Fidelity Online remains focused on providing free access to review data with limited functionality and no published pricing or onboarding support.
If you operate a small independent hotel or a limited-service property looking for a no-cost method to collect guest reviews from major OTAs and a handful of competitors, Fidelity Online’s freemium model fits this need. Its free access to review extraction across Facebook, Google, TripAdvisor, Expedia Group, and Booking can provide basic reputation visibility without financial commitment. However, this recommendation is based on limited data as no verified reviews or pricing details exist for Fidelity Online.
Conversely, if your property is a mid-size or large hotel, resort, or branded chain requiring comprehensive reputation management across multiple platforms with in-depth reporting, AI-driven review response, and competitive benchmarking, Shiji Reviewpro’s 4.4/5 rating from 82 reviews and 40 recent ones supports its operational maturity. Its integrations with 72 verified partners, including OTAs, PMS, and revenue management systems, cater to diverse workflows and multi-property environments. This makes it the preferred choice for hotels that want to translate feedback into measurable service improvements and revenue growth.
Ease of use and onboarding are critical for front desk staff and management adoption. Shiji Reviewpro scores 4.4/5 for ease of use and 4.2/5 for onboarding, reflecting user satisfaction with its intuitive dashboard and mobile applications. Reviewers praise clear visibility and navigation, although some mention a learning curve due to the platform’s extensive features.
Fidelity Online lacks any reviews or ratings on ease of use or onboarding, leaving its usability unverified. Without comparative user feedback, claims about simplicity cannot be substantiated.
Edge: Even.
Shiji Reviewpro offers 44 hotel-specific features absent in Fidelity Online, which currently lists no unique features beyond basic review extraction. Shiji’s capabilities include AI-generated reply automation, in-stay surveys, case and workflow management, multi-property access, sentiment analysis, social media integrations (WhatsApp, Facebook Messenger), and competitive benchmarking. These features transform review management from passive aggregation into proactive guest experience enhancement and operational accountability.
Fidelity Online’s value proposition centers on free extraction of reviews from 20+ channels but does not provide features such as automated replies, survey customization, or integrated analytics, limiting its operational impact beyond basic monitoring.
Edge: Shiji Reviewpro Reputation.
Shiji Reviewpro holds a 4.3/5 customer support rating with onboarding rated 4.2/5, supported by 82 recent reviews. Users frequently highlight responsive and knowledgeable support teams, citing timely issue resolution and helpful account management. One review notes room for improvement in personalized account manager assignment and documentation clarity but overall praises the support experience.
Fidelity Online has no publicly available customer support ratings or user feedback, making it impossible to evaluate service quality or responsiveness objectively.
Edge: Even.
Shiji Reviewpro supports 72 verified integrations, including prominent partners like SiteMinder, Cloudbeds, IDeaS, Duetto, Amadeus, and Mews, enabling seamless data flow between reputation management, PMS, CRS, and revenue systems. These integrations facilitate automated workflows such as review response, guest messaging, and revenue reporting, vital for hotels managing multiple platforms or properties.
Fidelity Online lists only 2 verified partners—SiteMinder and Cloudbeds—which limits its interoperability and ability to integrate reputation insights into broader hotel operations.
Edge: Shiji Reviewpro Reputation.
Fidelity Online has no verified reviews or ratings on Hotel Tech Report, meaning no user consensus or satisfaction data exists. Shiji Reviewpro holds an overall 4.4/5 rating based on 82 reviews, with a notably higher last-six-months rating of 4.8/5 from 40 reviews, indicating recent improvements or sustained quality. It also has an 88% likelihood to recommend among users.
Segment-specific ratings for Shiji Reviewpro range from 4.2/5 for limited-service and budget hotels (11 reviews) up to 4.9/5 for extended stay and serviced apartments (7 reviews), showing strong acceptance across property types. Boutique hotels, branded hotels, city center hotels, and resorts all rate it above 4.3/5, confirming broad applicability.
Edge: Even.
Fidelity Online does not publish any pricing information and offers no trial or freemium beyond its free extraction of reviews from 3 OTAs and 3 competitors. This model suggests it targets hotels with minimal budgets or those wanting to test reputation management impact before committing financially.
Shiji Reviewpro starts at a base price of $100 per month without a freemium or trial. Pricing is likely tiered by property size, features, or portfolio complexity, though detailed pricing beyond the base is not public.
Not ideal if:
Not ideal if:
Fidelity Online by myHotel and Shiji Reviewpro Reputation both serve the reputation management category but occupy distinct segments. Fidelity Online provides free, limited review extraction ideal for small hotels testing reputation insights, while Shiji Reviewpro delivers an enterprise-grade solution with AI, analytics, and extensive integrations supporting complex hotel operations.
Choose Fidelity Online if your hotel is small, cost-sensitive, and only needs basic review aggregation from a few OTAs and competitors without additional operational tools. This choice rests on the freemium model and simplicity but comes with no verified user feedback or support assurance.
Choose Shiji Reviewpro Reputation if your property demands a scalable reputation platform with advanced features like AI-generated responses, multi-property management, and comprehensive integrations. Its 4.4/5 rating across 82 reviews and strong recent feedback confirm its suitability for hotels aiming to convert guest feedback into operational improvements and revenue growth.
Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | — | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
| Feature |
|
|
|---|---|---|
|
▾
Surveys & Feedback
|
|
|
| SMS text messaging | ||
| Sentiment Analysis | ||
| Guest satisfaction surveys | ||
| Responsive surveys | ||
| Review encouragement | ||
| Email reminders | ||
| Customizable questions | ||
| Conditional logic | ||
| Segmented surveys | ||
| In-stay surveys | ||
|
▾
Review Generation
|
|
|
| Tripadvisor Review Partner | ||
| SMS text messaging | ||
| Workflow Management | ||
| Respond to reviews | ||
| Review encouragement | ||
|
▾
Follow-up & Resolution
|
|
|
| AI Generated Reply Automation | ||
| Workflow Management | ||
| Respond to reviews | ||
| Alerts & Notifications | ||
| Ticketing system | ||
| In-stay surveys | ||
| Case Management | ||
|
▾
Reporting, Analytics & Insights
|
|
|
| Sentiment Analysis | ||
| Revenue Reporting | ||
| Competitive Intelligence | ||
| Corporate Reporting | ||
| Reporting Dashboard | ||
| Competitive Benchmarking | ||
| Department level reporting | ||
|
▾
Channels
|
|
|
| Social Media | ||
| Tripadvisor | ||
| Booking.com | ||
|
▾
Admin & Settings
|
|
|
| Multi-property Management | ||
| Mobile Accessibility |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us wi..."
No published case study for this goal yet.
"Our Guest Experience Specialist no longer spends valuable time manually monitoring and responding to feedback across multiple platforms."
What hoteliers love
Support is frequently described as responsive, knowledgeable, and helpful, with account managers and support teams adding real value. Even when the pl... Support is frequently described as responsive, knowledgeable, and helpful, with account managers and support teams adding real value. Even when the platform is criticized, reviewers often distinguish those issues from the quality of support, while also asking for better training resources and more localized documentation.
Users value ReviewPro’s survey tools for collecting post-stay feedback and tying it directly to reputation workflows. However, several reviews mention... Users value ReviewPro’s survey tools for collecting post-stay feedback and tying it directly to reputation workflows. However, several reviews mention that survey editing, layout customization, and template flexibility can feel rigid or limited.
Users frequently say ReviewPro brings reviews and guest feedback from multiple sources into one place, making daily monitoring easier and helping team... Users frequently say ReviewPro brings reviews and guest feedback from multiple sources into one place, making daily monitoring easier and helping teams spot trends and issues faster. This consolidation is seen as a practical way to improve reputation management and guest experience across the hotel or resort.
Where hoteliers push back
Many reviewers highlight the dashboards and reporting as a core strength because they make performance, satisfaction, and improvement areas easy to un... Many reviewers highlight the dashboards and reporting as a core strength because they make performance, satisfaction, and improvement areas easy to understand at a glance. At the same time, some users want more functional PDF reports, clearer score explanations, and more customizable metrics for hotel-specific KPIs.
Several reviewers say the platform is intuitive and easy to navigate for daily monitoring, especially once set up. Others note that the breadth of fea... Several reviewers say the platform is intuitive and easy to navigate for daily monitoring, especially once set up. Others note that the breadth of features can make some functions hard to find and that the interface and questionnaire editing could be more user-friendly.
Unique capabilities
It depends on your requirements. Fidelity Online and Shiji Reviewpro Reputation share many core Reputation Management features, but each has unique capabilities. Fidelity Online offers 2 verified integration partners, while Shiji Reviewpro Reputation offers 72. Review the feature comparison above to see where they differ before switching.
Fidelity Online: No. Shiji Reviewpro Reputation: No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. myHotel has an HT Score of 0 and Shiji Group has 83. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Custom recommendations tailored to your property