The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 42 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
myHotel shines .
Shiji Group shines in ease of use and customer support — especially for brand properties (4.3/5) , with exclusive features like Mobile Friendly and Guest History.
Side-by-side ratings based on 42 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $900/mo |
| Verified Reviews | 0 | 42 |
After analyzing 42 verified reviews, myHotel users most value its , while Shiji Group users highlight user interface and usability, reporting and dashboard, aggregating feedback. Click any theme to see what reviewers say.
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User Interface and Usability
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Reporting and Dashboard
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Aggregating Feedback
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Integration with Third-Party Software
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Customer Support
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Price vs. Value
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How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | — | #19 1 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 16 reviews |
| Large (75-199 rooms) ▾ | — | #6 10 reviews |
| X-Large (200+ rooms) ▾ | — | #7 8 reviews |
By Property Type
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| Boutique ▾ | — | #7 13 reviews |
| Luxury ▾ | — | #7 18 reviews |
| Branded / Chain ▾ | — | #7 12 reviews |
| Extended Stay | — | #13 2 reviews |
By Region
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| North America | — | #9 2 reviews |
| Europe ▾ | — | #12 15 reviews |
| Asia Pacific ▾ | — | #5 6 reviews |
| Middle East ▾ | — | #3 9 reviews |
Choosing a reputation management platform for your hotel is critical in today’s competitive landscape. Fidelity Online by myHotel and Shiji Reviewpro Reputation are two options that aim to help you monitor, analyze, and improve your online reputation. Both platforms tackle guest feedback aggregation and sentiment analysis but diverge significantly in features, market presence, and user feedback. Which tool aligns better with your hotel’s specific needs?
Fidelity Online by myHotel offers a free, basic reputation management service that extracts reviews from select sources like Facebook, Google, Tripadvisor, Expedia, and Booking. It’s tailored for hotels seeking a cost-effective entry into online reputation management with channels like social media and OTA reviews. In contrast, Shiji Reviewpro Reputation consolidates feedback from over 140 review sites, providing a broader scope of guest sentiment analysis, which makes it more suitable for hotels aiming for comprehensive reputation insights.
While Fidelity Online touts a freemium model ideal for hotels just starting or with limited budgets, Shiji Reviewpro emphasizes detailed analytics, benchmarking, and AI-powered responses, catering to larger or more sophisticated operations. Do you need a straightforward, budget-friendly solution, or do you require in-depth analysis and extensive integrations?
If your hotel needs basic review aggregation from key channels such as Facebook, Google, and Tripadvisor, Fidelity Online is the simpler option—especially since it's free and easy to implement. It’s best suited for small hotels or boutique properties that want to monitor reputation without heavy investment.
If your hotel requires detailed insights from a large number of review sites, competitor benchmarking, and AI-driven review responses, Shiji Reviewpro is the better choice. Its 43 exclusive features and integrations make it ideal for larger hotels, resorts, or hotel groups seeking operational improvements driven by guest feedback. For properties prioritizing a broad review footprint and advanced analytics, Reviewpro delivers stronger value.
Fidelity Online’s onboarding process and user interface are not rated, and user reviews do not provide detailed usability feedback. Given the limited data, it is likely designed for basic review extraction and monitoring, which could imply a straightforward experience.
Shiji Reviewpro scores 4.15/5 for ease of use, with many users praising its intuitive dashboards and simple navigation. The platform’s extensive features are organized into dashboards that are easy to interpret, and onboarding is rated at 3.81/5, reflecting a generally smooth setup process. Given the more sophisticated feature set, Reviewpro’s usability is more proven among hotel teams.
Edge: Shiji Reviewpro.
Fidelity Online offers a freemium service with limited features focused on extracting reviews from select channels. It does not specify additional features, indicating a basic review monitoring tool.
Shiji Reviewpro provides 43 unique features, including mobile friendly design, guest history tracking, photo sharing, secured data protection, Facebook Messenger and WhatsApp integrations, SMS messaging, open API, AI-generated reply automation, sentiment analysis, review response, in-stay surveys, ticketing, multi-property management, and comprehensive reporting. These capabilities enable detailed guest feedback analysis, operational insights, and extensive engagement tools.
Given the feature count, Shiji Reviewpro clearly leads. Its broad suite supports proactive reputation management and guest engagement at a scale Fidelity Online cannot match.
Edge: Shiji Reviewpro.
There is no publicly available review data for Fidelity Online’s support. Its minimal feature set suggests limited support infrastructure, especially for more complex hotel needs.
Shiji Reviewpro has a support rating of 3.69/5, with reviews mentioning mixed experiences. Some users appreciate prompt assistance and proactive updates, while others report slow responses and inconsistent support. Despite these complaints, Reviewpro’s larger support team and extensive onboarding resources generally provide better support than what’s implied for Fidelity Online.
Edge: Shiji Reviewpro.
Fidelity Online integrates with 2 verified partners, including popular channels like Tripadvisor and Expedia, but offers limited third-party integrations overall.
Shiji Reviewpro boasts 64 verified integrations, including industry leaders like SiteMinder, Cloudbeds, Revinate, Oaky, IDeaS, Duetto, Amadeus, and more. Its open API allows further customization, making it highly adaptable for hotels seeking seamless connectivity across their operational systems.
Edge: Shiji Reviewpro.
Fidelity Online has no reviews or ratings, which suggests limited adoption or awareness among hoteliers.
Shiji Reviewpro’s recent reviews highlight a global user base with a 7.68/5 NPS score. Hotels across segments—luxury, resorts, boutique, and independent—rate it favorably, especially for its detailed reporting and benchmarking features. Its most recent reviews reinforce confidence in its ability to deliver actionable insights, earning a strong recommendation rate of 81%.
Edge: Shiji Reviewpro.
Fidelity Online offers a freemium model, providing free review extraction from three OTAs and three competitors. Additional features and sources likely require paid plans, but specifics are not disclosed.
Shiji Reviewpro’s base price is $900 per month, with no free tier. Its broad feature set and integrations justify the higher cost, especially for larger hotels or groups. Smaller properties may find the price steep unless the platform’s capabilities align with their operational needs.
Not ideal if...
Not ideal if...
At its core, Shiji Reviewpro offers a more comprehensive, feature-rich reputation management system suited for hotels that want to leverage guest feedback for operational improvements. Its extensive integrations and advanced analytics make it the clear choice for larger properties and groups.
Fidelity Online is better suited for smaller hotels or independents with limited budgets seeking basic review monitoring from key channels. Its free tier offers a good starting point but lacks the depth and scale of Reviewpro.
If your hotel needs detailed insights, extensive review sources, and actionable benchmarking, Shiji Reviewpro is the recommended platform. For budget-conscious properties with modest reputation management needs, Fidelity Online provides a practical entry point. The choice hinges on your hotel’s scale and ambitions.
Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $900/mo |
According to HTR's product database, Fidelity Online and Shiji Reviewpro Reputation share 0 features. Here are the key differences — features one has that the other lacks.
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| Facebook Messenger Integration | ||
| Guest History | ||
| Mobile Friendly | ||
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Showing top differences. 31 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us wi..."
No published case study for this goal yet.
"Our Guest Experience Specialist no longer spends valuable time manually monitoring and responding to feedback across multiple platforms."
What hoteliers love
The tool’s user interface is generally lauded for its simplicity and intuitiveness. Users find it easy to navigate and appreciate that it requires min... The tool’s user interface is generally lauded for its simplicity and intuitiveness. Users find it easy to navigate and appreciate that it requires minimal configuration, making it accessible for various team members.
Many users highlight the user-friendly nature of ReviewPro's dashboard, praising its comprehensiveness and ease of use. The dashboards offer valuable... Many users highlight the user-friendly nature of ReviewPro's dashboard, praising its comprehensiveness and ease of use. The dashboards offer valuable insights and facilitate the tracking of key performance indicators (KPIs), which aids in better decision-making.
Users appreciate ReviewPro's ability to gather guest feedback from multiple platforms and social media channels. This aggregation helps them maintain... Users appreciate ReviewPro's ability to gather guest feedback from multiple platforms and social media channels. This aggregation helps them maintain an up-to-date understanding of their online reputation and facilitates effective operations management. The tool's integration and synchronization capabilities enhance its utility.
Where hoteliers push back
ReviewPro's customer support quality is a mixed bag. While some users appreciate the swift responses and proactive feature updates, others have noted... ReviewPro's customer support quality is a mixed bag. While some users appreciate the swift responses and proactive feature updates, others have noted rudeness and lack of timely support as significant issues.
Multiple reviews mention delays in the system's processing and displaying of responses to guest reviews. This lag can disrupt workflow and delay criti... Multiple reviews mention delays in the system's processing and displaying of responses to guest reviews. This lag can disrupt workflow and delay critical review management actions.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Fidelity Online and Shiji Reviewpro Reputation share many core Reputation Management features, but each has unique capabilities. Fidelity Online offers 2 verified integration partners, while Shiji Reviewpro Reputation offers 64. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Shiji Reviewpro Reputation leads in ease of use at 4.2/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Fidelity Online: No. Shiji Reviewpro Reputation: No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. myHotel has an HT Score of 0 and Shiji Group has 32. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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