The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 599 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
TrustYou shines in guest feedback analysis for service improvement — especially for motel properties (4.8/5), with exclusive features like Reporting Dashboard and Corporate Reporting.
Side-by-side ratings based on 599 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 0 | 599 |
After analyzing 599 verified reviews, myHotel users most value its , while TrustYou users highlight guest feedback analysis for service improvement, support and account management, direct reply workflow and ota integrations. Click any theme to see what reviewers say.
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Guest feedback analysis for service improvement
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Support and account management
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Direct reply workflow and OTA integrations
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Centralized review aggregation and inbox
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Reporting, dashboards, and customization
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Sentiment analysis accuracy and categorization
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AI responses and automated reply assistance
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How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #3 43 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #2 227 reviews |
| Large (75-199 rooms) ▾ | — | #1 104 reviews |
| X-Large (200+ rooms) ▾ | — | #1 77 reviews |
By Property Type
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| Boutique ▾ | — | #3 163 reviews |
| Luxury ▾ | — | #2 155 reviews |
| Branded / Chain ▾ | — | #2 179 reviews |
| Extended Stay ▾ | — | #3 35 reviews |
By Region
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| North America ▾ | — | #2 57 reviews |
| Europe ▾ | — | #2 204 reviews |
| Asia Pacific ▾ | — | #1 109 reviews |
| Middle East ▾ | — | #1 36 reviews |
The core divergence between Fidelity Online by myHotel and TrustYou Customer Experience Platform (CXP) lies in feature depth and market presence. Fidelity Online offers a freemium model focusing solely on extracting and processing online reviews from up to three OTAs and three competitors, providing a simple aggregation service primarily suited for small properties or those just beginning reputation management. In contrast, TrustYou CXP is a comprehensive AI-powered reputation management platform with 29 unique features, including sentiment analysis, benchmarking, AI-generated response automation, and multi-property management, serving a broad range of hotel types globally.
Both products address the challenge of collecting guest feedback from multiple channels and transforming it into actionable insights to improve guest satisfaction and operational quality. However, TrustYou's extensive integrations and analytics serve hotel groups and branded properties requiring sophisticated feedback management, while Fidelity Online fits hoteliers seeking a cost-free basic review aggregation without advanced analytics or response capabilities.
If you operate a small or independent property in South America or regions where myHotel is active, and your focus is to monitor guest reviews from a handful of OTAs without additional cost or complexity, Fidelity Online’s free tier with three OTAs and three competitors is a practical choice. However, this recommendation is limited by the absence of user reviews or ratings, indicating untested reliability and feature limitations.
If your hotel is mid-sized or part of a multi-property group in global markets including North America, Europe, or Asia-Pacific, TrustYou CXP’s expansive functionality is preferable. Its 594 reviews with a 4.6/5 overall rating and 151 reviews in the last six months demonstrate strong user satisfaction and ongoing platform relevance. TrustYou suits branded hotels, resorts, boutique hotels, and portfolios requiring detailed sentiment analysis, AI-driven workflows, and multi-channel guest engagement. For niche segments with fewer reviews, such as luxury or budget hotels, TrustYou’s rating remains consistently high, reinforcing its broad applicability.
Ease of use and onboarding ratings are only available for TrustYou, which holds a 4.6/5 for ease of use and 4.5/5 for onboarding across 594 reviews, with users describing the interface as "fast," "intuitive," and "streamlined" despite some complexity in reporting setup. Fidelity Online lacks rating data entirely, preventing a direct comparison based on user feedback. TrustYou reviewers emphasize a learning curve but note the platform saves time once configured, while no evidence exists regarding myHotel’s usability or staff adoption.
Edge: Even.
TrustYou offers 29 unique features absent in Fidelity Online, which currently lists no exclusive features beyond basic review extraction. TrustYou’s capabilities include AI-powered sentiment analysis, multi-property management, competitive benchmarking, response automation with AI-generated replies, segmented and conditional surveys, SMS messaging, and extensive reporting dashboards at department and corporate levels. These features enable front desk managers, marketing teams, and general managers to monitor guest satisfaction trends, respond promptly to feedback, and benchmark against competitors, directly influencing operational adjustments and revenue.
Fidelity Online’s feature set is limited to extracting reviews from 20+ channels and offering a freemium model without reporting, AI tools, or guest communication workflows. This constrains operational impact to passive monitoring rather than active reputation management.
Edge: TrustYou.
Customer support ratings exist only for TrustYou at 4.6/5 with onboarding at 4.5/5, derived from 594 reviews. Users frequently praise TrustYou’s "engaged and friendly" support team, noting proactive follow-up and assistance during onboarding. Some reviewers request improved responsiveness and complaint handling but overall reflect positive experiences with account management and issue resolution. Fidelity Online provides no support ratings or testimonials, so its support quality and responsiveness remain unverified.
Edge: Even.
TrustYou supports 59 verified integrations, including major OTAs like Booking.com and Tripadvisor, as well as PMS platforms like SiteMinder, Cloudbeds, Priority Software, RoomRaccoon, Profitroom, and hotelkit. This breadth facilitates comprehensive data aggregation and operational workflows for multi-property groups and branded hotels. Fidelity Online verifies only 2 partners, shared with TrustYou (SiteMinder and Cloudbeds), limiting its ability to unify diverse data sources or connect with other hotel systems.
Hotels seeking broad channel coverage and ecosystem connectivity will find TrustYou’s integration set essential for scaling reputation management and guest engagement.
Edge: TrustYou.
TrustYou holds a 4.6/5 overall rating from 594 reviews with 151 in the last six months maintaining the same score, indicating consistent current satisfaction. No ratings or reviews exist for Fidelity Online, providing no comparative data on user satisfaction or performance. TrustYou’s ratings across 15 hotel segments range from 4.5 to 4.8, including 4.6/5 for branded hotels (214 reviews), boutique hotels (186 reviews), and city center hotels (184 reviews), reflecting a broad appeal. The lack of reviews for myHotel means user experience and reliability are unproven.
Edge: Even.
Fidelity Online does not publish pricing and offers a freemium model limited to three OTAs and three competitors, with no trial, no monthly flat fees, no per-room pricing, or implementation fees disclosed. Pricing inquiries require contacting [email protected].
TrustYou has a published base price of $100 monthly but does not offer a trial or freemium tier. It lacks per-room or flat-rate pricing, and no implementation fee is noted. The $100 base price likely corresponds to a minimum subscription tier.
Hotels valuing transparent pricing and known costs benefit from TrustYou’s published base rate, while those with limited budgets or tentative interest may consider Fidelity Online’s free access to a limited data set.
Not ideal if:
Not ideal if:
Fidelity Online by myHotel and TrustYou Customer Experience Platform differ fundamentally in scope and sophistication. Fidelity Online provides a basic, freemium review aggregation service without analytics, AI, or response automation, suitable for small hotels beginning reputation management with minimal investment. TrustYou CXP offers a robust, AI-powered platform with comprehensive features supporting multi-property operations and in-depth guest feedback analysis.
Choose Fidelity Online if cost containment and simple review monitoring from a limited number of OTAs and competitors are your priorities, and you operate a small property in a region where myHotel is accessible. Its freemium model allows you to start without financial risk but with limited operational insights.
Choose TrustYou CXP if your hotel or group demands advanced sentiment analytics, AI-driven workflows, multi-channel guest communication, and extensive integration options. TrustYou’s proven global presence, strong user ratings, and client case studies demonstrate its effectiveness in improving guest satisfaction, operational quality, and direct bookings for a wide range of hotel types and sizes.
Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Surveys & Feedback
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| SMS text messaging | ||
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| Guest satisfaction surveys | ||
| Responsive surveys | ||
| Review encouragement | ||
| Email reminders | ||
| Customizable questions | ||
| Conditional logic | ||
| Segmented surveys | ||
| In-stay surveys | ||
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Review Generation
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| Tripadvisor Review Partner | ||
| SMS text messaging | ||
| Workflow Management | ||
| Respond to reviews | ||
| Review encouragement | ||
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Follow-up & Resolution
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| AI Generated Reply Automation | ||
| Workflow Management | ||
| Respond to reviews | ||
| Alerts & Notifications | ||
| Ticketing system | ||
| In-stay surveys | ||
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Reporting, Analytics & Insights
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| Revenue Reporting | ||
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| Corporate Reporting | ||
| Reporting Dashboard | ||
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| Department level reporting | ||
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Channels
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| Social Media | ||
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| Booking.com | ||
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Admin & Settings
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| Multi-property Management | ||
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We analyzed 7 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Reviews displayed directly on the website are extremely valuable, as they naturally create keyword coverage that would otherwise require significant SEO effort — or might not even..."
No published case study for this goal yet.
"We've used several years of TrustYou feedback to inform a property-level HVAC capital decision, ensuring investment is directed at the guest-experience gaps the data clearly suppor..."
No published case study for this goal yet.
"We are improving in our satisfaction scores of the different departments in the surveys. We check both negative comments of OTAs and internal surveys to detect problems and reply t..."
What hoteliers love
A core use case is converting guest comments into operational action: hotels use TrustYou to identify recurring issues, brief department heads, and im... A core use case is converting guest comments into operational action: hotels use TrustYou to identify recurring issues, brief department heads, and improve service quality. Reviewers often describe the platform as helping them pinpoint cleanliness, staff, maintenance, and room issues that directly affect guest satisfaction and repeat business.
Although not the most product-specific topic, support is mentioned frequently and strongly influences satisfaction with TrustYou. Reviewers consistent... Although not the most product-specific topic, support is mentioned frequently and strongly influences satisfaction with TrustYou. Reviewers consistently praise named contacts for quick problem solving, proactive follow-up, and helping teams adopt the platform smoothly, which reduces friction during setup and daily operations.
One of the clearest operational jobs is replying to reviews from one place, especially for Google and Booking.com. Users repeatedly request broader OT... One of the clearest operational jobs is replying to reviews from one place, especially for Google and Booking.com. Users repeatedly request broader OTA coverage, fewer redirects to partner sites, and better handling of response-rate logic so hotels can answer faster and avoid fragmented workflows.
Where hoteliers push back
Reviewers consistently value TrustYou for turning feedback into clear reports, dashboards, charts, and summaries that support management decisions and... Reviewers consistently value TrustYou for turning feedback into clear reports, dashboards, charts, and summaries that support management decisions and departmental action plans. At the same time, many ask for more flexible filters, saved report templates, better visuals, and customizable views by role, property, or time period.
A major theme is the value of sentiment analysis for spotting strengths and service gaps, but many reviewers say the model sometimes misclassifies con... A major theme is the value of sentiment analysis for spotting strengths and service gaps, but many reviewers say the model sometimes misclassifies context, sarcasm, multilingual comments, or mixed-tone feedback. Hotels want more accurate tagging, clearer keyword explanations, and easier manual correction so the insights better reflect real guest intent.
Unique capabilities
It depends on your requirements. Fidelity Online and TrustYou Customer Experience Platform (CXP) share many core Reputation Management features, but each has unique capabilities. Fidelity Online offers 2 verified integration partners, while TrustYou Customer Experience Platform (CXP) offers 59. Review the feature comparison above to see where they differ before switching.
Fidelity Online: No. TrustYou Customer Experience Platform (CXP): No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. myHotel has an HT Score of 0 and TrustYou has 98. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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