The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 100 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
FifthKeys Incorp. shines , with exclusive features like On premise and Ancillary revenue tracking.
roommaster shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Payment processing and Integrated Payment Terminal & Card Reader.
Side-by-side ratings based on 100 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $100/mo | From $500/mo |
| Verified Reviews | 0 | 100 |
After analyzing 100 verified reviews, FifthKeys Incorp. users most value its , while roommaster users highlight customer support, reservation management, centralized data management. Click any theme to see what reviewers say.
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Customer Support
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Reservation Management
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Centralized Data Management
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Cloud and Mobile Access
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Report Generation
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User Interface Experience
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Group Booking Capabilities
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #30 26 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #13 54 reviews |
| Large (75-199 rooms) | — | #31 3 reviews |
| X-Large (200+ rooms) | — | #32 1 reviews |
By Property Type
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| Boutique ▾ | — | #22 35 reviews |
| Luxury ▾ | — | #34 8 reviews |
| Branded / Chain ▾ | — | #24 15 reviews |
| Extended Stay ▾ | — | #27 6 reviews |
By Region
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| North America ▾ | — | #10 62 reviews |
| Europe ▾ | — | #29 11 reviews |
| Middle East | — | #27 0 reviews |
Choosing between FifthKeys by FifthKeys Incorp. and roommaster PMS depends on your hotel's specific needs and operational priorities. Both systems aim to streamline hotel management but serve different segments and feature sets. FifthKeys focuses on integrating property management, revenue optimization, and guest engagement into a single AI-driven platform, while roommaster PMS offers a comprehensive operational backbone with deep customization and strong data management. Which features matter most to your team?
Both products target hotel operations but address different pain points. FifthKeys aims to unify multiple functions like revenue management, guest engagement, and property management into one AI-powered system, promising instant impact and scalable growth. In contrast, roommaster focuses on centralizing reservations, front desk, housekeeping, and financial management into a command center that emphasizes operational efficiency.
FifthKeys emphasizes AI-driven revenue tools, multilingual concierge, and dynamic upsell capabilities, positioning itself as a future-proof platform. Roommaster, with its over 270 built-in reports and deep integrations, leans toward traditional operational control and detailed data reporting. The question is whether your hotel needs the broad, AI-enhanced platform or a robust, data-driven operations system.
If your hotel prioritizes increasing revenue through guest engagement, dynamic upselling, and multilingual support, FifthKeys is the better choice. Its recent reviews are limited, but its all-in-one approach suits hotels looking for an expansive, AI-enabled platform to grow quickly.
If your hotel needs a reliable, feature-rich property management system with strong reservation, reporting, and operational capabilities, roommaster PMS is the clear winner. With 83 reviews, many from larger or multi-property hotels, its proven track record makes it suitable for hotels seeking stability and deep data insights.
Roommaster scores a 4.22/5 for ease of use, with recent reviews praising its intuitive interface, drag-and-drop reservation management, and ease of training staff. Many users find it simplifies complex workflows and reduces manual errors, especially with its cloud accessibility and real-time data.
FifthKeys, on the other hand, scores a 0/5, reflecting a lack of recent reviews or confirmed user feedback, making it difficult to assess its usability. Given the limited data, roommaster’s well-established interface and training support give it an edge.
Edge: roommaster PMS.
FifthKeys offers 5 features exclusive to its platform, including multi-lingual, multi-currency support, ancillary revenue tracking, spa & wellness modules, and on-premise deployment options. These are designed to boost revenue and guest satisfaction through AI-driven engagement.
roommaster provides 28 features unique to its system, such as integrated payment processing, native email marketing, revenue management, guest feedback, group booking engines, and a mobile app. Its extensive feature set supports detailed operational control and automation.
The number of features favors roommaster, especially for hotels needing comprehensive management tools, but FifthKeys’ specialized modules may appeal to hotels focused on revenue growth and guest experience.
Edge: roommaster PMS.
roommaster’s support ratings are slightly higher at 4.25/5, with recent reviews highlighting quick support responses and effective problem-solving. Reviewers mention that customer service is generally responsive, although some note occasional delays.
FifthKeys, with no recent reviews or detailed support feedback, offers an unknown support experience. Given the data, roommaster’s established support reputation provides more confidence for your team.
Edge: roommaster PMS.
roommaster boasts 56 verified integrations, including major channel managers, booking engines, and customer relationship management tools. Shared integrations are limited, but the system’s open architecture supports extensive customization.
FifthKeys currently lists no verified partners, indicating limited or no third-party integrations. For hotels relying heavily on integrations for daily operations, roommaster’s broader ecosystem offers clear advantages.
Edge: roommaster PMS.
roommaster’s recent reviews show an overall rating of 4.33/5 from 83 reviews, with many users praising its efficiency, reporting, and ease of management. Larger and multi-property hotels particularly appreciate its reliability and operational control.
FifthKeys has no reviews, making it impossible to determine user sentiment. The strength of recent, numerous reviews for roommaster makes it the more trusted choice among hoteliers.
Edge: roommaster PMS.
FifthKeys charges a $100 monthly fee, with no freemium or trial options available. Its straightforward pricing targets small to mid-sized hotels looking for an affordable, all-in-one platform.
roommaster’s base price is $500 monthly, with no mention of discounts or trial options. Its higher price reflects its extensive features, integrations, and suitability for larger or more complex hotel operations.
Not ideal if:
Not ideal if:
FifthKeys offers an innovative platform designed for future growth, combining revenue optimization and guest engagement in one AI-powered system. Its newness and limited reviews suggest caution unless your hotel emphasizes digital guest experiences and revenue growth.
roommaster PMS, with over 83 recent reviews and a 4.33/5 rating, provides a proven, comprehensive operational backbone for hotels of all sizes. Its extensive features, integrations, and support make it a reliable choice for hotels seeking stability and detailed management.
If your hotel needs a well-established system with broad functionality, roommaster remains the safer, more validated option. Conversely, if your focus is on leveraging AI-driven revenue tools and innovative guest engagement, FifthKeys might be worth exploring further once it garners more user feedback.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $500/mo |
According to HTR's product database, FifthKeys and roommaster PMS share 32 features. Here are the key differences — features one has that the other lacks.
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| Ancillary revenue tracking | ||
| Channel Manager | ||
| Integrated Payment Terminal & Card Reader | ||
| Multi-currency | ||
| Multi-currency | ||
| Multi-lingual | ||
| Native Email Marketing | ||
| On premise | ||
| Payment processing | ||
| Property Management System | ||
| Spa & Wellness Module |
Showing top differences. 21 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"From my point of view as an asset manager that has the responsibility to tell the owners about their investment, roommaster gives me all that information. It's easy to report and e..."
No published case study for this goal yet.
"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."
Unique capabilities
What hoteliers love
While some users experience excellent customer support, others find inconsistencies. They suggest that improvements in support agent expertise and und... While some users experience excellent customer support, others find inconsistencies. They suggest that improvements in support agent expertise and understanding of user issues are needed for a more satisfying experience.
Reservation handling is noted as a strong point, with users finding RoomMaster user-friendly and effective for managing reservations, including group... Reservation handling is noted as a strong point, with users finding RoomMaster user-friendly and effective for managing reservations, including group bookings. However, some see room for improvement, particularly in handling rooming lists and group check-ins.
RoomMaster's shift from disjointed manual methods to centralized data management is highly praised for reducing errors and improving the reliability o... RoomMaster's shift from disjointed manual methods to centralized data management is highly praised for reducing errors and improving the reliability of hotel operations. Users appreciate having all reservations, guest information, and financial data in one secure platform, enhancing workflow efficiency.
Where hoteliers push back
RoomMaster's report generation, while helpful, is identified as an area needing improvement. Users demand more efficiency and effectiveness in creatin... RoomMaster's report generation, while helpful, is identified as an area needing improvement. Users demand more efficiency and effectiveness in creating and exporting reports, suggesting that enhancements could streamline analysis tasks.
Some users note the need for improvements in user experience, particularly emphasizing the need to eliminate repetitive tasks like frequent logins, wh... Some users note the need for improvements in user experience, particularly emphasizing the need to eliminate repetitive tasks like frequent logins, which can affect the seamlessness of using the software for daily tasks.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. FifthKeys and roommaster PMS share many core Property Management Systems features, but each has unique capabilities. FifthKeys offers 0 verified integration partners, while roommaster PMS offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. roommaster PMS leads in ease of use at 4.1/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
FifthKeys: No. roommaster PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. FifthKeys Incorp. has an HT Score of 0 and roommaster has 83. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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