The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 546 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Duve shines when it comes to guest messaging and communication hub — especially for brand properties (0.0/5) , with exclusive features like Mobile Friendly and SMS text messaging.
Frontline Performance Group shines in customer support — especially for brand properties (0.0/5) .
Side-by-side ratings based on 546 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | From $400/mo |
| Verified Reviews | 394 | 152 |
After analyzing 546 verified reviews, Duve users most value its guest messaging and communication hub, upselling and ancillary revenue, operational efficiency and staff time savings, while Frontline Performance Group users highlight coaching, training, and skill development, upsell revenue tracking and performance analytics, consultant partnership and responsiveness. Click any theme to see what reviewers say.
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Guest messaging and communication hub
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Coaching, training, and skill development
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Upselling and ancillary revenue
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Upsell revenue tracking and performance analytics
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Operational efficiency and staff time savings
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Consultant partnership and responsiveness
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Personalization, guest journey, and flexibility
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Reporting, dashboards, and actionable visibility
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PMS and system integration
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Mobile access and system reliability issues
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Guest app and branded guest journey
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Customization, reporting depth, and access control limits
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Cost, value, and pricing
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Integration and data accuracy
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #2 69 reviews | #19 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #3 137 reviews | #9 16 reviews |
| Large (75-199 rooms) ▾ | #3 45 reviews | #5 29 reviews |
| X-Large (200+ rooms) ▾ | #3 38 reviews | #5 19 reviews |
By Property Type
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| Boutique ▾ | #3 125 reviews | #9 19 reviews |
| Luxury ▾ | #3 131 reviews | #6 40 reviews |
| Branded / Chain ▾ | #3 97 reviews | #5 46 reviews |
| Extended Stay ▾ | #2 45 reviews | #13 1 reviews |
By Region
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| North America ▾ | #2 37 reviews | #4 25 reviews |
| Europe ▾ | #2 132 reviews | #18 5 reviews |
| Asia Pacific ▾ | #6 9 reviews | #5 12 reviews |
| Middle East ▾ | #1 107 reviews | #3 14 reviews |
Choosing the right upselling software for your hotel hinges on understanding each platform's strengths, weaknesses, and how well they align with your property’s goals. Duve Upselling by Duve and IN-Gauge by Frontline Performance Group both aim to boost revenue through guest engagement and staff performance, but they take different approaches. While Duve emphasizes guest experience and automation, IN-Gauge focuses on frontline team performance and incentive-driven upselling. Which solution will deliver the results your hotel needs?
Both Duve and IN-Gauge target revenue growth through upselling, but they serve different operational needs. Duve streamlines guest communication, personalization, and online check-ins, making it ideal for properties prioritizing guest experience and digital engagement. IN-Gauge, on the other hand, emphasizes staff training, performance analytics, and incentivization, making it a strong fit for properties focused on frontline team motivation and measurable upsell execution.
The key difference lies in their core focus: Duve handles the guest journey and related automation, while IN-Gauge optimizes staff behavior and performance metrics. Your choice depends on whether your hotel needs more guest-facing tools or staff performance management. Are you looking for a guest-centric platform or a team-focused performance driver?
If your hotel requires a comprehensive guest experience platform with integrated upselling, automated messaging, and contactless check-ins, Duve is the clearer choice. Its extensive feature set, including guest apps, messaging, and third-party integrations, supports a personalized guest journey and is backed by more recent reviews—270 compared to IN-Gauge’s 92—indicating broader industry validation.
Conversely, if your hotel needs a performance-based system that trains staff to upsell confidently, tracks real-time results, and incentivizes staff to meet revenue goals, IN-Gauge is more suitable. It’s especially valuable for large operations with a focus on staff motivation, with a proven track record supporting brands like Marriott and Hilton. For rapid impact on team performance, IN-Gauge’s tools are compelling.
Duve’s user interface is highly rated at 4.7/5, with a focus on a straightforward guest app and automation dashboards that facilitate quick onboarding. Its onboarding process scores 4.65/5, and reviews praise its intuitive design, especially for guest communication and upselling.
IN-Gauge scores slightly higher at 4.76/5, with a strong emphasis on frontline staff training and real-time performance metrics. Users frequently highlight the ease of staff engagement, with the platform’s training modules and incentive systems being simple to implement and monitor.
Edge: IN-Gauge.
Duve offers 24 unique features, including mobile-friendly interfaces, WhatsApp integration, automated replies, guest messaging, digital check-in, and multi-lingual support—covering every touchpoint of the guest journey. It also provides advanced analytics, API access, and guest profiles, making it versatile for digital guest engagement.
IN-Gauge provides 9 exclusive features centered on staff performance tracking, incentives, and real-time analytics. It supports real-time revenue tracking, employee recognition, and goal-setting, with integrations mainly limited to PMS systems, and a focus on operational performance.
The clear edge goes to Duve for its broader, guest-focused feature set that supports end-to-end guest experience management.
Edge: Duve.
Duve’s support team earns 4.63/5, with reviews citing quick responses and helpful onboarding assistance, though some users note slow support during initial setup. Users value the support for guest communication and integration issues but suggest improvements in responsiveness and customization.
IN-Gauge scores higher with 4.9/5 support ratings, with reviews emphasizing personalized, knowledgeable support from dedicated consultants like Dina. Customers appreciate ongoing coaching, proactive communication, and tailored training, which foster long-term success.
Edge: IN-Gauge.
Duve integrates with 65 verified partners, including major PMS systems like Stayntouch, Oracle Hospitality, and a wide array of third-party solutions. Its open API enables extensive customization, and its marketplace connects vendors for upselling and guest services.
IN-Gauge’s integration ecosystem is limited to 3 verified partners, primarily PMS systems, with a focus on real-time revenue tracking and staff performance data. It does not support as many third-party or guest-facing integrations.
The advantage is clear for Duve, with its extensive partner network enabling flexible, multi-channel guest engagement.
Edge: Duve.
Duve’s overall rating is 4.79/5 based on 270 reviews, with recent reviews praising its user-friendly interface, automation, and guest experience features. Hotels across segments, from luxury to boutique, highlight increased revenue and streamlined operations, with specific praise for its guest app and messaging.
IN-Gauge’s rating is 0/5, reflecting a lack of recent reviews and a limited user base. Its strengths are recognized among large hotel groups for staff training and performance, but its overall market perception is less widespread and less current.
Given the volume and recency of reviews, Duve is clearly the more highly-rated and trusted platform.
Edge: Duve.
Duve’s pricing starts at $900 per month, with no freemium or trial options mentioned. Its premium features are bundled into this flat rate, making it a significant investment for smaller hotels.
IN-Gauge charges $400 per month, also without trial options, but its lower price point may appeal to properties seeking basic staff performance tools without extensive guest engagement features.
Considering features and review data, Duve’s higher price is justified by its broader capabilities and recent user validation, while IN-Gauge appeals to smaller operations prioritizing staff performance.
Hotels that should consider Duve include:
Not ideal if:
Hotels that benefit from IN-Gauge include:
Not ideal if:
Duve is a comprehensive guest engagement platform offering automation, personalization, and multi-channel communication, supported by more recent reviews and a broader user base. Its extensive integrations and features make it ideal for hotels prioritizing guest experience and operational efficiency.
IN-Gauge excels at improving staff upselling performance through targeted training, incentives, and real-time analytics, especially within large hotel groups that want to motivate their frontline teams. Its support and proven track record with major hotel brands make it a reliable choice for performance-oriented properties.
If your focus is on elevating the guest journey with digital tools, Duve is the clear leader. For properties where staff performance and motivation are the primary drivers of revenue, IN-Gauge provides focused, measurable solutions.
Choose Duve if you want a versatile, guest-first platform with proven recent reviews. Opt for IN-Gauge if your hotel needs to optimize staff upselling and performance, with a trusted performance management approach.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $900/mo | From $400/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Offer Delivery
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| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Guest Segmentation & Targeting | ||
| Digital Acceptance & Payment Capture | ||
| Check-In & On-Property Upsell Support | ||
| Post-Stay & Future Stay Offers | ||
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Offers & Merchandising
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| Offer Templates Library | ||
| Dynamic Upgrade Pricing | ||
| Room Upgrade Merchandising | ||
| Ancillary Product Merchandising | ||
| Gift Vouchers & Prepaid Experiences | ||
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Operations & Fulfillment
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| Type 2 SOC 2 Certified (Data Security) | ||
| Automated Fulfillment Task Routing | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Gift Vouchers & Prepaid Experiences | ||
| Inventory & Eligibility Controls | ||
| Reservation & Folio Update Workflow | ||
| Staff & Department Fulfillment Visibility | ||
| Exception, Refund & Override Handling | ||
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Performance & Control
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| Type 2 SOC 2 Certified (Data Security) | ||
| Offer Suppression & Approval Controls | ||
| Performance Reporting & Offer Analytics | ||
| Multi-Property/Chain Dashboard | ||
| Offer Experimentation & A/B Testing | ||
| Offer Performance Analytics |
We analyzed 12 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"What I like about FPG's solution are the many facilities, including the mobile app, the detailed figures and the professional communication from the FPG team. The on-site training..."
"Duve was a game changer for our customer service. I knew the platform would help us connect with guests but I was amazed at how cleverly simple it all is, even guests who are not v..."
No published case study for this goal yet.
"While scaling up and growing in terms of more hotel rooms and more hotels in different countries we found it difficult to communicate with our guests in a very personal way. Duve f..."
"FPG enabled a standardized upselling process, improved guest satisfaction, increased operational efficiency, user-friendly tool for Ambassadors, strong training and motivation."
What hoteliers love
Users frequently describe Duve as a centralized guest messaging hub that brings together SMS, WhatsApp, email, and app-based communication across the... Users frequently describe Duve as a centralized guest messaging hub that brings together SMS, WhatsApp, email, and app-based communication across the guest journey. They value faster responses, fewer repetitive front-office tasks, and more consistent communication, while some mention issues with message visibility, duplicate replies, or tracking whether messages were delivered.
Reviewers most often praise Duve for turning pre-arrival and in-stay touchpoints into revenue, especially through room upgrades, early check-in, late... Reviewers most often praise Duve for turning pre-arrival and in-stay touchpoints into revenue, especially through room upgrades, early check-in, late check-out, packages, and special requests. Many say it increases ancillary sales with little added labor and supports TRevPAR or profitability, though a few mention missing options or limits on certain upsells.
A recurring theme is that Duve reduces manual work for hotel teams by automating common guest interactions, centralizing requests, and streamlining se... A recurring theme is that Duve reduces manual work for hotel teams by automating common guest interactions, centralizing requests, and streamlining service delivery. Users say this frees front-office and operations staff to focus on higher-value work, especially in busy or understaffed properties, although some still want better workflow handling for unresolved requests.
Where hoteliers push back
Reviewers frequently mention the importance of Duve syncing with Opera, Mews, and other PMS systems to keep guest data and upsell information current.... Reviewers frequently mention the importance of Duve syncing with Opera, Mews, and other PMS systems to keep guest data and upsell information current. While integrations are a major value driver, users also report sync delays, editing restrictions, connection issues, and manual work when systems do not align cleanly.
Reviewers appreciate the guest app as a branded digital hub where guests can find hotel information, services, menus, activities, and offers in one pl... Reviewers appreciate the guest app as a branded digital hub where guests can find hotel information, services, menus, activities, and offers in one place. It is seen as useful for improving convenience and guest experience, but some users want more design flexibility, easier content management at scale, and broader in-app functionality.
Ranks higher for
Unique capabilities
What hoteliers love
Many reviews highlight the value of Frontline Performance Group’s training, webinars, live coaching, and on-site support for improving upselling techn... Many reviews highlight the value of Frontline Performance Group’s training, webinars, live coaching, and on-site support for improving upselling technique. Users say the coaching helps staff communicate better, learn guest-need selling, and apply practical tactics that improve daily performance and guest outcomes.
Reviewers most often say Frontline Performance Group helps them measure upsell performance in real time and understand revenue impact. Hotels use it t... Reviewers most often say Frontline Performance Group helps them measure upsell performance in real time and understand revenue impact. Hotels use it to track KPIs, compare results, identify trends, and spot opportunities to increase incremental room and ancillary revenue.
A major theme is the strength of Frontline Performance Group’s consultant relationship, with reviewers naming responsive, knowledgeable contacts who s... A major theme is the strength of Frontline Performance Group’s consultant relationship, with reviewers naming responsive, knowledgeable contacts who stay engaged and proactive. Hotels value the hands-on partnership because it helps them troubleshoot issues, stay on track, and translate data into action.
Where hoteliers push back
A recurring negative topic is inconsistent mobile access, app crashes, slow loading, and occasional system errors. Some reviewers also mention delays... A recurring negative topic is inconsistent mobile access, app crashes, slow loading, and occasional system errors. Some reviewers also mention delays in data refresh or differences between mobile and web access, which can limit real-time usability for hotel teams.
Several reviewers want more customizable reports, more detailed analytics, and better control over what different users can access. They also mention... Several reviewers want more customizable reports, more detailed analytics, and better control over what different users can access. They also mention needs like more flexible goal structures, broader cross-property recognition, and easier access to additional reports or features.
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Duve Upselling and IN-Gauge (by Frontline Performance Group) share many core Upselling Software features, but each has unique capabilities. Duve Upselling offers 72 verified integration partners, while IN-Gauge (by Frontline Performance Group) offers 4. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. IN-Gauge (by Frontline Performance Group) leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Duve Upselling: No. IN-Gauge (by Frontline Performance Group): No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Duve has an HT Score of 98 and Frontline Performance Group has 87. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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