The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 301 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Frontline Performance Group shines in Ease of Use and Value for Money, with exclusive features like Performance Reporting & Offer Analytics.
Incert eTourismus GmbH & Co KG stands out with exclusive features like Digital Acceptance & Payment Capture.
Side-by-side ratings based on 301 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $400/mo | From $100/mo |
| Verified Reviews | 280 | 21 |
After analyzing 301 verified reviews, Frontline Performance Group users most value its training and skill development, support and account management, ease of use and user experience, while Incert eTourismus GmbH & Co KG users highlight . Click any theme to see what reviewers say.
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Training and skill development
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Support and account management
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Ease of use and user experience
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Upsell performance tracking and visibility
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Reporting and dashboards customization
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Manual work and PMS/integration gaps
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | — | #13 4 reviews |
| Mid-Size (25-74 rooms) ▾ | #8 23 reviews | #16 9 reviews |
| Large (75-199 rooms) ▾ | #4 68 reviews | #14 6 reviews |
| X-Large (200+ rooms) ▾ | #4 37 reviews | #17 1 reviews |
By Property Type
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| Boutique ▾ | #7 39 reviews | #12 14 reviews |
| Luxury ▾ | #5 71 reviews | #19 5 reviews |
| Branded / Chain ▾ | #4 91 reviews | #20 3 reviews |
| Extended Stay | #12 3 reviews | #15 1 reviews |
By Region
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| North America ▾ | #2 55 reviews | — |
| Europe ▾ | #20 5 reviews | #10 21 reviews |
| Asia Pacific ▾ | #4 22 reviews | — |
| Middle East ▾ | #3 31 reviews | — |
Frontline Performance Group (FPG) and Incert eTourismus GmbH & Co KG serve hotel upselling needs but diverge sharply in scale, scope, and specialization. FPG’s IN-Gauge platform targets global, multi-property operations, integrating performance incentives and coaching aimed at driving TrevPAR growth across diverse hotel types including luxury and branded chains. Incert focuses on European markets, emphasizing flexible online voucher sales, guest loyalty, and e-commerce functionalities tailored for smaller, independent hotels.
Both solve the core hotel challenge of converting guest interactions into incremental revenue through upselling, but FPG extends beyond sales execution into team motivation and data-driven performance management. Incert prioritizes smooth voucher creation, redemption, and marketing automation with a customer-friendly digital shop experience. The choice hinges on whether a property needs comprehensive revenue management embedded into frontline workflows, or a modular, marketing-oriented voucher platform.
If you operate a large, branded or luxury hotel chain with 50+ rooms globally and want to empower your front desk with data-driven training and performance incentives, Frontline Performance Group is the clearer choice. Its 277 reviews averaging 4.9/5 and presence in 53 countries support scalability and proven ROI, such as the 78:1 ROI reported by Anantara Ubud Bali. The multi-property dashboard and upgrade pricing features directly support complex portfolio management.
If your hotel is a smaller independent or boutique property in Europe seeking an easy-to-use voucher and guest club system with digital payment capture, Incert’s 21 reviews at 4.6/5 demonstrate solid regional adoption. Its 16 verified integrations and focus on automated fulfillment and segmentation suit properties prioritizing marketing automation over multi-property analytics. However, data for smaller or non-European properties is limited.
For hotels in segments with fewer than five reviews for Incert, such as vacation rentals or casinos, the data is too thin to recommend it confidently. Frontline Performance Group’s broader segment coverage and higher recent review volume give it a more reliable performance signal.
Ease of use and onboarding ratings favor Frontline Performance Group with 4.8/5 versus Incert’s 4.5/5 for ease of use and 4.8/5 versus 4.6/5 for onboarding. Reviewers of Frontline Performance Group repeatedly describe the platform as intuitive and simple for daily upselling workflows, with well-structured training that helps staff overcome sales hesitation. One user emphasized the “user-friendly and colorful” interface that supports hosts and agents effectively.
Incert users praise the straightforward voucher creation and backend self-explanatory design but note that the backend layout can overwhelm reception staff, and some workflows, such as voucher redemption, are less seamless. A reviewer pointed out the inconvenience of needing to switch between Incert and Opera Cloud for voucher redemption, reducing operational fluidity.
Edge: Frontline Performance Group.
Both platforms share 13 features typical of upsell software but differ in four unique capabilities each that affect hotel operations distinctly. Frontline Performance Group offers a multi-property/chain dashboard and performance reporting tools that provide front desk managers and above-property leaders with real-time revenue insights and team rankings. Its offer suppression controls help maintain brand standards by controlling upsell approvals, and dynamic upgrade pricing optimizes revenue by adjusting offers based on demand and inventory.
Incert includes automated fulfillment task routing, which streamlines voucher processing for marketing teams, and digital acceptance with payment capture, enabling direct guest transactions online. Its segmentation feature allows marketing to target voucher offers based on guest profiles, while post-stay and future stay offers support guest retention and repeat business.
Operationally, FPG’s features empower revenue managers and front desk leaders to track and influence upsell behaviors, while Incert’s features serve marketing and e-commerce teams focused on voucher sales and guest engagement.
Edge: Even.
Both platforms earn identical customer support ratings at 4.9/5, and onboarding scores are close—4.8/5 for Frontline Performance Group and 4.6/5 for Incert. FPG reviewers frequently mention warm, responsive, and hands-on support from named account managers who provide ongoing coaching and monthly follow-ups, easing adoption and maintaining program momentum. One user credited the support team for “guiding and mentoring managers to drive upsell performance.”
Incert customers highlight “fast and efficient customer service” with personal contact and quick resolution of requests. However, some reviews note that updates and promotions could be communicated more actively, and more user-friendly interfaces would reduce receptionist overwhelm.
Edge: Even.
Incert leads with 16 verified integrations compared to Frontline Performance Group’s 4. Both share integrations with Oracle Hospitality and Mews. Incert’s unique integrations with regional systems like Positioner, dailypoint™, and ASA Hotelsoftware cater to European properties utilizing specialized local software. Frontline Performance Group’s exclusive integrations with Shiji Group and Stayntouch reflect its global footprint and focus on large-scale PMS compatibility.
Hotels needing broad, localized integrations in Europe benefit from Incert’s partner ecosystem, while multi-property operations with global PMS requirements align better with Frontline Performance Group’s selective but strategic integrations.
Edge: Incert eTourismus GmbH & Co KG.
Frontline Performance Group’s overall rating is 4.9/5 across 277 reviews, with 186 reviews in the last six months sustaining a 4.9/5 rating. Incert holds a 4.6/5 average from 21 reviews, with 17 recent reviews maintaining the same score. The volume and recency differences indicate FPG’s ratings reflect current product quality more robustly.
By segment, Frontline Performance Group excels in luxury (4.9/5, 134 reviews), branded hotels (4.9/5, 178), resorts (4.9/5, 101), and city center hotels (4.9/5, 94). Incert’s highest segment rating is extended stay & serviced apartments (5/5, 1 review) but with too few reviews for confidence. Boutique hotels rate Incert at 4.5/5 (15 reviews), lower than Frontline’s 4.9/5 (65 reviews).
Edge: Frontline Performance Group.
Frontline Performance Group has a base price of $400 with no implementation fee or trial option published. Incert’s base price is $100, also without implementation fees or trials. Neither offers freemium, monthly flat, or per-room pricing models publicly.
The price difference favors Incert for smaller properties with tight budgets. However, given FPG’s broader feature set and higher ROI reported in case studies, the higher base price may be justified for larger operations seeking sustained revenue growth.
Not ideal if:
Not ideal if:
Frontline Performance Group stands out as a comprehensive upselling platform that integrates team coaching, real-time performance tracking, and incentive automation to drive sustained revenue growth across diverse hotel segments and international markets. Incert excels as a focused voucher and e-commerce solution tailored for European hotels emphasizing marketing automation and guest loyalty.
Choose Frontline Performance Group if your hotel seeks multi-property dashboards, dynamic upgrade pricing, and detailed audit trails that empower front desk managers and revenue teams to maximize upselling effectiveness. Its robust support and high ratings across luxury and branded hotels demonstrate its operational impact and user adoption.
Opt for Incert eTourismus GmbH & Co KG if your property’s priority is an easy-to-use voucher sales platform with automated marketing segmentation and digital payment capture, especially if you operate in Europe and rely on regional PMS integrations. Its lower cost and marketing features suit smaller hotels focused on guest club growth and voucher campaigns.
Where scalability, operational depth, and global reach matter, Frontline Performance Group leads. Where marketing flexibility and voucher sales dominate, Incert provides a strong regional solution.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Offer Delivery
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| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Guest Segmentation & Targeting | ||
| Digital Acceptance & Payment Capture | ||
| Check-In & On-Property Upsell Support | ||
| Post-Stay & Future Stay Offers | ||
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Offers & Merchandising
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| Offer Templates Library | ||
| Dynamic Upgrade Pricing | ||
| Room Upgrade Merchandising | ||
| Ancillary Product Merchandising | ||
| Gift Vouchers & Prepaid Experiences | ||
| Segmentation | ||
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Operations & Fulfillment
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| Type 2 SOC 2 Certified (Data Security) | ||
| Automated Fulfillment Task Routing | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Gift Vouchers & Prepaid Experiences | ||
| Inventory & Eligibility Controls | ||
| Reservation & Folio Update Workflow | ||
| Staff & Department Fulfillment Visibility | ||
| Exception, Refund & Override Handling | ||
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Performance & Control
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| Segmentation | ||
| Type 2 SOC 2 Certified (Data Security) | ||
| Offer Suppression & Approval Controls | ||
| Performance Reporting & Offer Analytics | ||
| Multi-Property/Chain Dashboard | ||
| Offer Experimentation & A/B Testing | ||
| Offer Performance Analytics |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"What I like about FPG's solution are the many facilities, including the mobile app, the detailed figures and the professional communication from the FPG team. The on-site training..."
No published case study for this goal yet.
"FPG enabled a standardized upselling process, improved guest satisfaction, increased operational efficiency, user-friendly tool for Ambassadors, strong training and motivation."
No published case study for this goal yet.
What hoteliers love
Reviewers consistently praise the training content, e-learning, webinars, live sessions, and practical coaching for improving upselling and guest-serv... Reviewers consistently praise the training content, e-learning, webinars, live sessions, and practical coaching for improving upselling and guest-service skills. They value that the training is actionable for daily operations, though some want more role-play, refreshers, and better mobile access to learning content.
A major theme is the responsiveness, professionalism, and hands-on guidance from FPG consultants and support staff. Reviewers repeatedly mention that... A major theme is the responsiveness, professionalism, and hands-on guidance from FPG consultants and support staff. Reviewers repeatedly mention that this close follow-up helps them implement strategies, solve issues quickly, and stay engaged with the program.
Many reviewers describe FPG/IN-Gauge as simple, intuitive, and easy for front-desk teams and managers to learn and navigate. At the same time, some as... Many reviewers describe FPG/IN-Gauge as simple, intuitive, and easy for front-desk teams and managers to learn and navigate. At the same time, some ask for a more modern mobile experience, faster loading, and clearer navigation for champions and new users.
Where hoteliers push back
Users often want simpler, more customizable reports and dashboards with better filters, clearer visualization, and easier access to key data. While re... Users often want simpler, more customizable reports and dashboards with better filters, clearer visualization, and easier access to key data. While reporting is valued, many ask for more flexibility, faster insights, and more tailored views for property-specific needs.
A frequent pain point is that upsells, rebates, or other data sometimes must be entered or corrected manually because PMS or system integrations do no... A frequent pain point is that upsells, rebates, or other data sometimes must be entered or corrected manually because PMS or system integrations do not fully sync. Reviewers say this creates extra admin work, slows operations, and can affect audit accuracy and daily efficiency.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. IN-Gauge (by Frontline Performance Group) and Incert share many core Upselling Software features, but each has unique capabilities. IN-Gauge (by Frontline Performance Group) offers 4 verified integration partners, while Incert offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. IN-Gauge (by Frontline Performance Group) leads in ease of use at 4.8/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
IN-Gauge (by Frontline Performance Group): No. Incert: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Frontline Performance Group has an HT Score of 95 and Incert eTourismus GmbH & Co KG has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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