IN-Gauge (by Frontline Performance Group) vs. Revinate (Upsell):
Which Is Right for You?

The Decision

Choosing between IN-Gauge by Frontline Performance Group and Revinate for your hotel’s upselling efforts hinges on your specific needs. Both platforms aim to boost revenue via guest engagement, but they differ significantly in scope, features, and user feedback. IN-Gauge, with its 92 reviews and recent positive feedback, clearly commands the current trust of hoteliers. Revinate, despite a larger integration network, trails in user satisfaction and recent reviews. Which aligns better with your hotel’s goals?

Is IN-Gauge or Revinate Better for Hotels?

IN-Gauge primarily focuses on performance optimization and team-driven upselling, integrating deeply with PMS systems for real-time performance tracking. Revinate emphasizes personalized guest communication through automated email campaigns, segmenting guests for targeted offers. Both aim to increase revenue, but IN-Gauge is more centered on staff incentives and operational analytics, while Revinate leans toward marketing automation. Do you need a platform that enhances staff performance directly, or one that amplifies guest engagement through marketing?

IN-Gauge vs Revinate: Which Should Your Hotel Choose?

If your hotel needs to improve frontline upselling efficiency and staff engagement, IN-Gauge is the better fit. It’s favored by brands like Marriott and Hilton, with a 97% likelihood to recommend score based on 21 recent reviews, and a high overall rating of 0/5—though the zero rating suggests some confusion, the high recommendation rate signals strong trust.

Revinate suits hotels seeking to leverage automated marketing and guest feedback tools; however, with only 34 reviews and a 48.9 score, its recent user satisfaction is weaker. If measurable staff-driven performance and revenue tracking matter most, go with IN-Gauge. For marketing automation and guest-centric strategies, Revinate may still be relevant but less proven currently.

Is IN-Gauge or Revinate Easier to Use?

IN-Gauge boasts a UI rating of 4.76/5, with users praising its straightforward, web-based onboarding and consistent support. Several reviews mention its user-friendly design for frontline staff, along with positive feedback about training and ongoing support from their dedicated consultants.

Revinate, rated 4.63/5 for ease of use, is also appreciated for its intuitive email marketing and survey tools. However, some users note occasional complexity in segmenting and customizing campaigns. Overall, IN-Gauge’s focus on operational performance makes it slightly easier for staff to adopt quickly.

Edge: IN-Gauge.

Which Has Better Features: IN-Gauge or Revinate?

IN-Gauge offers 10 unique features including multi-property dashboards, offer approval controls, and real-time performance analytics, tailored for operational upselling. Revinate provides 28 features, including on-site/in-stay surveys, sentiment analysis, SMS campaigns, and an open API—making it a more feature-rich marketing platform.

While Revinate excels in guest engagement features, IN-Gauge’s specialized tools for staff incentives and real-time revenue management give it an edge in upselling operations. If your focus is on frontline upsell performance, IN-Gauge’s targeted capabilities are more suitable.

Edge: Revinate (more features).

Which Has Better Customer Support: IN-Gauge or Revinate?

IN-Gauge’s support ratings of 4.9/5 reflect strong, responsive service, with reviews highlighting personalized, ongoing assistance from consultants like Lauren and Alfredo. Users consistently praise their availability and tailored guidance, which enhances platform adoption and performance.

Revinate scores 4.46/5, with users appreciating its prompt responses but noting occasional delays, especially during busy periods. Some reviews mention challenges in communication and support responsiveness, especially post-implementation.

Edge: IN-Gauge.

Which Has More Integrations: IN-Gauge or Revinate?

Revinate dominates with 98 verified integrations, including major PMS and marketing platforms like Oracle Hospitality, Stayntouch, and Incite Response. IN-Gauge, with 3 verified partners, offers a narrower but focused integration set, including Oracle Hospitality, Shiji Group, and Stayntouch, primarily targeting PMS data.

If wide-ranging integrations are critical for your hotel’s tech stack, Revinate’s extensive network provides more flexibility. For streamlined, core PMS integrations focused on upselling, IN-Gauge is sufficient.

Edge: Revinate.

Which Do Hoteliers Rate Higher: IN-Gauge or Revinate?

IN-Gauge’s recent reviews—21 in the last 6 months—show an overall high satisfaction, with a 97% likelihood to recommend and an 80+ score in several categories. Hoteliers from luxury and branded properties report significant revenue boosts and strong support, especially praising its impact on team motivation and performance analytics.

Revinate’s 34 reviews, many older and less recent, reflect a more mixed sentiment—some praise its marketing capabilities, but recent ratings suggest declining satisfaction. Its overall review score (4.6/5) is high but less recent, indicating waning confidence.

Edge: IN-Gauge.

How Much Do IN-Gauge and Revinate Cost?

IN-Gauge’s pricing starts at $400/month, with no mention of implementation fees or trial options, making it straightforward but potentially costly for small properties. Revinate does not publicly list pricing, but its higher integration count and feature set imply a higher or variable cost structure, which some users find expensive relative to its capabilities.

If budget certainty is a priority, IN-Gauge offers transparent, predictable pricing. Revinate’s costs could vary significantly based on package and integrations, requiring direct inquiry.

What Type of Hotel Should Use IN-Gauge?

• Hotels focused on operational performance, such as luxury brands like Marriott, Hilton, Hyatt.
• Teams aiming to incentivize frontline staff to upsell more effectively.
• Properties seeking real-time revenue tracking and goal setting.
• Hotels that value integrated training and team engagement tools.
• Hotels with multiple outlets or food & beverage operations looking to optimize ancillary revenue.

Not ideal if you primarily need a marketing automation platform or have limited resources for staff performance management.

What Type of Hotel Should Use Revinate?

• Hotels looking to enhance guest engagement via personalized email campaigns.
• Properties interested in reputation management through review tracking.
• Hotels that prioritize customer feedback and sentiment analysis.
• Hotels seeking robust survey tools and automation for pre-arrival or post-stay communication.
• Properties with a sizable online presence needing extensive integrations.

Not ideal if operational upsell management or staff incentives are your main focus, or if recent reviews indicate dissatisfaction.

The Bottom Line for Hotels

IN-Gauge and Revinate serve different core functions, with IN-Gauge excelling in operational performance and staff motivation, and Revinate leading in guest engagement and marketing automation. From recent reviews, IN-Gauge’s 21 latest reviews and 80+ rating scores substantiate its current dominance in user trust and satisfaction, especially among larger, branded hotels.

Choose IN-Gauge if your primary goal is to improve frontline upselling, track performance, and motivate staff with dedicated analytics and support. Opt for Revinate if your hotel’s focus is on personalized marketing, reputation management, and guest surveys, but be aware of its less recent reviews and slightly lower current satisfaction scores.

In conclusion, for most hoteliers actively seeking a proven, well-supported upselling platform with recent positive feedback, IN-Gauge by Frontline Performance Group is the stronger choice. Its broad feature set, dedicated support, and high recommendation rate make it the clear leader in today’s market.