FranklyView vs. Travel Media Group (Reputation & Professional Review Response Services):
Which Is Right for You?

The Decision

Choosing between FranklyView and Travel Media Group for reputation management hinges on your hotel’s needs. Both platforms aim to improve your online reputation, but their strategies and strengths differ significantly. FranklyView centers on guest feedback collection, upselling, and direct engagement, while Travel Media Group specializes in review response services and reputation enhancement via email campaigns. Which approach aligns better with your hotel’s goals?

FranklyView offers tools to boost direct bookings and guest satisfaction, while Travel Media Group emphasizes review response and reputation monitoring. Are you more focused on actively engaging guests during and after their stay, or on managing reviews and responding professionally? The decision ultimately depends on your hotel’s priorities.

Is FranklyView or Travel Media Group Better for Hotels?

FranklyView and Travel Media Group both target reputation improvement, but they do so through different avenues. FranklyView's core strength lies in capturing pre-stay guest insights, upselling, and post-stay feedback collection. It encourages direct feedback and works to generate online reviews organically, with a focus on guest satisfaction and direct sales.

Travel Media Group, by contrast, excels at managing and responding to reviews, maintaining control over messaging, and using email campaigns to influence reputation. It’s more suited for hotels that want a dedicated review response service and reputation monitoring, rather than direct guest engagement. Which method do you see fitting your hotel’s current needs better?

Travel Media Group vs FranklyView: Which Should Your Hotel Choose?

If your hotel needs a reputation platform that actively encourages guest feedback, boosts reviews, and promotes direct relationships, FranklyView is the better fit. Its tools help you identify dissatisfied guests early, improve service, and foster guest loyalty through targeted offers.

If your priority is professional review response and reputation management, especially in a mature market or with a focus on online reputation, Travel Media Group’s services are more suitable. Its strengths include unlimited review responses, AI-driven review summaries, and post-stay email campaigns that help generate positive reviews while managing negative ones.

For hoteliers seeking active guest engagement and feedback collection, go with FranklyView. If your focus is on maintaining a polished online reputation through expert responses, choose Travel Media Group.

Is FranklyView or Travel Media Group Easier to Use?

FranklyView has an intuitive interface, but its review and feedback collection features may require some staff training, especially for setting up pre-stay upsells and post-stay surveys. It has limited reviews but no ratings, so usability is less clearly documented.

Travel Media Group scores 4.83 out of 5 in ease of use, with a highly positive review base citing straightforward navigation, excellent onboarding, and minimal staff effort needed. One reviewer noted, “It’s easier to navigate. Doing the social media side is enjoyable,” reflecting a user-friendly experience.

Edge: Travel Media Group.

Which Has Better Features: FranklyView or Travel Media Group?

FranklyView’s main feature set focuses on guest feedback during and after the stay, upselling, and direct outreach, but it does not currently list any unique features beyond these core functions.

Travel Media Group offers a broader suite, including unlimited review responses, AI-generated review summaries, and customizable email campaigns, with a total of three verified partners—OpenHotel, Stayntouch, and Travel Media Group. Its review response tool is industry-exclusive, giving hotels control over messaging and approvals.

Edge: Travel Media Group.

Which Has Better Customer Support: FranklyView or Travel Media Group?

There are no recent reviews or ratings for FranklyView’s customer support, making it difficult to gauge its responsiveness or quality.

Travel Media Group, in contrast, boasts a perfect 5/5 customer support rating, with reviews highlighting prompt, professional, and friendly service. A client commented, “The TMG team has done an exceptional job staying on top of our review responses,” illustrating high satisfaction.

Edge: Travel Media Group.

Which Has More Integrations: FranklyView or Travel Media Group?

Both platforms have three verified partners, including Oracle Hospitality, Mews, Amadeus for FranklyView, and OpenHotel, Stayntouch, Travel Media Group for TMG.

Shared integrations include Oracle Hospitality and Mews, but FranklyView has unique integrations with Amadeus and others, while Travel Media Group’s integrations include Stayntouch and OpenHotel, offering slightly broader hotel PMS compatibility.

Edge: Travel Media Group.

Which Do Hoteliers Rate Higher: FranklyView or Travel Media Group?

Travel Media Group has nine recent reviews, all rating 5/5, with comments praising its responsiveness, ease of use, and strong customer service. The platform’s recent reviews provide a high confidence level.

FranklyView’s review count is zero, and no recent feedback is available, making it impossible to assess user satisfaction confidently.

Edge: Travel Media Group.

How Much Do FranklyView and Travel Media Group Cost?

Pricing details for both products are unavailable, indicating they likely do not have transparent public pricing structures. Expect to contact vendors directly for quotes, which may vary based on hotel size and needs.

What Type of Hotel Should Use FranklyView?

• Hotels that want to actively collect guest feedback during and after their stay.
• Teams aiming to boost direct bookings, reduce commissions, and foster guest loyalty.
• Properties focusing on upselling extras and pre-registration.
• Hotels looking to identify dissatisfied guests early and address issues proactively.
• Not ideal if you prefer a reputation service that solely manages reviews without direct guest engagement.

What Type of Hotel Should Use Travel Media Group?

• Hotels seeking a comprehensive review response and reputation management platform.
• Teams that want AI-generated review summaries and actionable insights.
• Properties prioritizing professional, unlimited review responses to maintain reputation.
• Hotels in markets where reputation control and positive review volume are critical.
• Not ideal if your primary goal is direct guest engagement or upselling during the stay.

The Bottom Line for Hotels

FranklyView offers a highly targeted approach to guest feedback, upselling, and direct engagement, making it suitable for hotels focused on improving service quality and increasing direct bookings. However, its limited recent reviews and lack of publicly available pricing suggest it may be less proven in current markets.

Travel Media Group, on the other hand, combines a strong reputation response service with AI insights and high customer satisfaction, especially in North America. Its broad integration options and extensive recent reviews make it a safer, more reliable choice for hotels seeking reputation management at scale.

If your hotel needs active guest engagement, FranklyView might be the right choice. For reputation professionals who prioritize review responses, reputation monitoring, and proven support, Travel Media Group is the clearer winner.