The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 140 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
freetobook shines in customer support and ROI , with exclusive features like Transactional Emails (booking, folios, etc) and Payment Requests.
HotelRunner shines , with exclusive features like Native Email Marketing.
Side-by-side ratings based on 140 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $100/mo | From $100/mo |
| Verified Reviews | 126 | 14 |
After analyzing 140 verified reviews, freetobook users most value its ease of use, technical support, channel management, while HotelRunner users highlight . Click any theme to see what reviewers say.
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Ease of Use
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Technical Support
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Channel Management
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Reservation Management
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Visual and Interface Updates
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Language Options
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #16 34 reviews | #26 7 reviews |
| Mid-Size (25-74 rooms) | #29 3 reviews | #25 1 reviews |
| Large (75-199 rooms) | — | #18 0 reviews |
| X-Large (200+ rooms) | #13 1 reviews | #23 0 reviews |
By Property Type
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| Boutique ▾ | #14 34 reviews | #20 11 reviews |
| Luxury ▾ | #13 23 reviews | #24 2 reviews |
| Branded / Chain ▾ | #18 7 reviews | #30 0 reviews |
| Extended Stay | #18 4 reviews | #30 0 reviews |
By Region
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| North America ▾ | #18 8 reviews | #27 0 reviews |
| Europe ▾ | #5 92 reviews | #22 2 reviews |
| Asia Pacific | #15 2 reviews | #16 1 reviews |
| Middle East ▾ | #10 2 reviews | #2 6 reviews |
Choosing between freetobook HMS and HotelRunner HMS depends on your hotel's size, operational needs, and growth ambitions. Both products aim to streamline hotel management, but they approach this goal differently—freetobook has more reviews and recent data, making it the more reliable choice today. Your team needs to consider not just core features but also support, integrations, and overall ease of use before making a decision.
Both solutions serve independent hotels and small properties, but they diverge significantly in features, user feedback, and market presence. freetobook offers a broad suite of tools, including advanced reporting, direct billing, and extensive automation, tested and praised by over 113 reviews, with 18 in the last six months. HotelRunner, with only 14 reviews (just 2 recent), has a narrower feature set and less recent feedback, making its current performance less clear. Do you prioritize a well-reviewed, feature-rich platform or a newer, less-tested system?
If your hotel needs a highly customizable, all-in-one system with advanced channel management, automation, and extensive reports, go with freetobook. Its robust feature set—29 exclusive features like guest profiles, online check-in, and integrated payment terminals—is ideal for small to medium properties seeking control and automation. Conversely, if you operate a boutique or city hotel that values simplicity, multi-lingual support, and online visibility tools, HotelRunner’s streamlined platform might appeal, though its limited reviews and features could be a concern. Ultimately, freetobook’s larger, recent review base makes it the more trusted choice for now.
freetobook’s ease of use is highly rated at 4.87/5, supported by onboarding ratings of 4.82/5 and positive review comments about its straightforward interface and simple management tools. Users consistently mention its intuitive design, especially for smaller teams or those less familiar with tech-heavy platforms. HotelRunner scores slightly lower at 4.64/5 but is still rated as userfriendly, with reviews highlighting its efficiency and control, though some mention the need for better mobile functionality. Edge: freetobook.
freetobook’s feature count dwarfs HotelRunner’s, with 29 exclusive features including digital registration, guest messaging, real-time reporting, and integrated payment options. It supports detailed guest profiles, automated reminders, and role management, giving your team more operational control. HotelRunner offers 6 unique features like multilingual support, website development, and POS, but with fewer automation tools. For comprehensive hotel management, freetobook’s broader feature set makes it the clear winner. Edge: freetobook.
freetobook’s customer support is rated at 4.86/5, with reviewers praising its quick, friendly, and helpful assistance, often citing support as a key reason for satisfaction. Many mention support staff going above and beyond to resolve issues promptly, which enhances confidence in the platform. HotelRunner’s support, rated at 4.5/5, is also well-regarded, but reviews are fewer and less recent, and some users suggest room for improvement. Edge: freetobook.
HotelRunner’s integration count is significantly higher, with 17 verified partners, including major OTAs like Expedia, Agoda, and Airbnb, plus property management systems like protel and Oracle Hospitality. freetobook, with 5 verified partners, covers essential channels like Stripe and RoomPriceGenie but lacks the breadth of HotelRunner’s ecosystem. If extensive channel and PMS integrations are critical, HotelRunner is better positioned. Edge: HotelRunner.
freetobook’s reviews are numerous and recent, with an overall score indicating high satisfaction. Its dedicated user base, mostly small B&Bs and inns, consistently praises its simplicity, automation, and customer service. HotelRunner, despite a high rating of 5/5 from its limited reviews, has a smaller, less recent review base, reducing confidence in its current performance. For consistent, high-rated user feedback, freetobook edges ahead. Edge: freetobook.
Both platforms charge a base price of $100 per month, with no freemium options, implementation fees, or monthly per-room charges. This straightforward pricing makes it easier to compare value, though additional costs may arise from integrations or add-ons. Given similar pricing, your decision should rely more on features and support than cost.
freetobook and HotelRunner cater to different hotel segments but serve the small hotel market. freetobook’s extensive features, recent high ratings, and broad review base make it the more trusted, well-rounded option. HotelRunner offers a streamlined, multi-lingual platform with strong OTA integrations but lacks the depth of freetobook’s automation and reporting capabilities.
For hotels seeking a mature, feature-rich management system with high user satisfaction, freetobook is the clearer choice. It’s particularly well-suited for small properties aiming to grow their direct bookings and streamline operations without sacrificing support or usability. Choose HotelRunner if your priority is a straightforward online presence and basic management, especially for boutique or city hotels with international guests.
In conclusion, while both products serve similar markets, the current data favors freetobook as the more comprehensive and proven solution for your hotel’s management needs.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $100/mo |
According to HTR's product database, freetobook HMS and HotelRunner HMS share 9 features. Here are the key differences — features one has that the other lacks.
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| Centralized user & role management | ||
| Direct billing | ||
| Group Booking Engine | ||
| Guest profiles | ||
| Multi-lingual | ||
| Native Email Marketing | ||
| Payment Requests | ||
| Point of Sale | ||
| Rate Shopping Module | ||
| RevPaR & ADR Reports | ||
| Transactional Emails (booking, folios, etc) | ||
| Website Development |
Showing top differences. 23 more features differ between these products.
What hoteliers love
The system is praised for being simple and straightforward, which is a pivotal feature for small accommodation providers. Users highlight its intuitiv... The system is praised for being simple and straightforward, which is a pivotal feature for small accommodation providers. Users highlight its intuitive design and how it streamlines the management of bookings, making it accessible even for those with limited technical expertise.
The product is supported by commendable technical assistance. Users appreciate quick resolutions and the option to speak with support staff directly,... The product is supported by commendable technical assistance. Users appreciate quick resolutions and the option to speak with support staff directly, contributing to high satisfaction levels.
Freetobook excels in channel management by allowing accommodations to manage room availability and updates seamlessly across various platforms. It's l... Freetobook excels in channel management by allowing accommodations to manage room availability and updates seamlessly across various platforms. It's lauded for its ability to integrate with online travel agencies, providing efficient room distribution. Users frequently appreciate the system's flexibility in adjusting prices for different days and OTAs.
Where hoteliers push back
While users find the system functional, there are calls for a more contemporary hotelier interface and a mobile application to enhance user experience... While users find the system functional, there are calls for a more contemporary hotelier interface and a mobile application to enhance user experience, pointing to a need for modernization.
Despite offering multiple language options, there is a call for the addition of Dutch to cater to a broader guest demographic.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. freetobook HMS and HotelRunner HMS share many core Hotel Management Software features, but each has unique capabilities. freetobook HMS offers 5 verified integration partners, while HotelRunner HMS offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. freetobook HMS leads in ease of use at 4.9/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
freetobook HMS: No. HotelRunner HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. freetobook has an HT Score of 85 and HotelRunner has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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