HotelRunner HMS vs. ThinkReservations All-in-1 HMS: Which Is Right for You?

Updated May 15, 2026  ·  364 verified reviews analyzed

TLDR

We analyzed 364 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

HotelRunner shines , with exclusive features like Guest Feedback Management and Native Email Marketing.

ThinkReservations shines when it comes to technical support limitations — especially for brand properties (0.0/5) , with exclusive features like Guest Messaging and Transactional Emails (booking, folios, etc).

See the full breakdown below ↓

How Does HotelRunner HMS Compare to ThinkReservations All-in-1 HMS?

Side-by-side ratings based on 364 verified hotelier reviews on HTR.

HTScore
0
87
Likelihood to Recommend
98%
97%
Ease of Use
4.6/5
4.8/5
Customer Support
4.5/5
4.8/5
Value for Money
4.6/5
4.7/5
Starting Price From $100/mo From $1,100/mo
Verified Reviews 14 350

What Are the Pros and Cons of HotelRunner HMS vs ThinkReservations All-in-1 HMS?

After analyzing 364 verified reviews, HotelRunner users most value its , while ThinkReservations users highlight technical support limitations, user-friendly interface, guest communication. Click any theme to see what reviewers say.

HotelRunner HotelRunner ThinkReservations ThinkReservations
Pros
+ Technical Support Limitations
+ User-Friendly Interface
+ Guest Communication
+ Customization Options
Cons
Calendar Functionality

HotelRunner vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment HotelRunner HotelRunner ThinkReservations ThinkReservations
Small (10-24 rooms) #26 7 reviews #4 129 reviews
Mid-Size (25-74 rooms) #25 1 reviews #5 15 reviews
Large (75-199 rooms) #18 0 reviews #2 3 reviews
X-Large (200+ rooms) #23 0 reviews #1 1 reviews

By Property Type

Segment HotelRunner HotelRunner ThinkReservations ThinkReservations
Boutique #20 11 reviews #4 92 reviews
Luxury #24 2 reviews #5 72 reviews
Branded / Chain #30 0 reviews #4 22 reviews
Extended Stay #30 0 reviews #9 8 reviews

By Region

Segment HotelRunner HotelRunner ThinkReservations ThinkReservations
North America #27 0 reviews #1 332 reviews
Europe #22 2 reviews #36 2 reviews
Asia Pacific #16 1 reviews #24 0 reviews
Middle East #2 6 reviews #20 0 reviews

The Decision

When choosing a hotel management system, your primary goal is to find a solution that streamlines operations, boosts bookings, and enhances guest satisfaction. HotelRunner HMS and ThinkReservations All-in-1 HMS both aim to address these needs but differ significantly in their approach, features, and market presence. The key is to evaluate which platform aligns best with your property's size, segment, and strategic goals.

HotelRunner offers a broader regional reach and a lower starting price, while ThinkReservations provides a more extensive set of features backed by a larger, more recent review base. Which one will deliver the value and functionality your hotel needs most?

Is HotelRunner HMS or ThinkReservations All-in-1 HMS Better for Hotels?

HotelRunner and ThinkReservations are both designed to automate daily hotel tasks, manage reservations, and improve online visibility. HotelRunner focuses on a unified platform catering to independent, boutique, and city hotels worldwide, integrating booking, payment, and guest feedback management. ThinkReservations emphasizes comprehensive property management with advanced tools like rate shopping, automated night audits, and extensive guest communication options.

The main divergence is in their market focus and feature depth. HotelRunner is more regionally expansive but offers fewer unique features (3 in total), whereas ThinkReservations provides 31 features, making it more suitable for properties needing a robust, all-in-one system. Do you prioritize a broad international presence or a feature-rich platform?

HotelRunner HMS vs ThinkReservations: Which Should Your Hotel Choose?

If your hotel primarily operates in North America and needs a budget-friendly solution with straightforward reservation management, HotelRunner’s $100 monthly fee and simple interface make it a good fit. It is especially suited for boutique or city hotels seeking easy online booking and guest feedback tools. Conversely, if your property is looking for an all-encompassing system that handles complex rate management, guest messaging, automated night audits, and detailed reports, ThinkReservations’ $1,100 monthly fee aligns better.

For small properties focused on automation and guest engagement, ThinkReservations offers a more mature, feature-dense platform. Larger or multi-property hotels that need a broad set of integrations and advanced operational tools should lean toward ThinkReservations. Which features are non-negotiable for your property?

Is HotelRunner HMS or ThinkReservations All-in-1 HMS Easier to Use?

HotelRunner’s UI scores 4.64 out of 5, and its onboarding process is rated 4.64, indicating a user-friendly experience. However, some reviews mention a mobile app that needs more functionality, and staff training could be improved. ThinkReservations edges slightly higher with a 4.8 rating for ease of use and a 4.73 onboarding score, supported by reviews praising its intuitive interface and seamless setup.

ThinkReservations’ larger, more recent review base (312 reviews, last 6 months) provides stronger evidence of consistent usability. If quick staff adoption and minimal training are priorities, the edge goes to ThinkReservations.

Which Has Better Features: HotelRunner or ThinkReservations?

HotelRunner offers 3 unique features, including guest feedback management, native email marketing, and a rate shopping module. ThinkReservations, however, provides 31 features, including guest messaging, real-time reporting, drag-and-drop tape chart, automated night audits, and integrated payment terminals.

While HotelRunner suits hotels that need essential booking and feedback tools, ThinkReservations’ extensive feature set enables detailed revenue management, automation, and guest communication. For properties that require advanced operational tools, ThinkReservations clearly has the edge.

Which Has Better Customer Support: HotelRunner or ThinkReservations?

HotelRunner’s support scores 4.5 out of 5, with reviews indicating a generally reliable service but some mentions of limited staff training. ThinkReservations outperforms slightly with a 4.79 rating and reviews describing its support as fast, knowledgeable, and accessible—often likening the support team to “another employee.”

Given the more recent reviews and higher support rating, the edge goes to ThinkReservations, especially for hotels prioritizing rapid, expert assistance during onboarding and ongoing operations.

Which Has More Integrations: HotelRunner or ThinkReservations?

HotelRunner offers 17 verified partners, including industry giants like Agoda, Orbitz, and IDeaS. ThinkReservations has 16 verified integrations, including Airbnb, Expedia, and Stripe, with a slight edge due to an extensive list of exclusive integrations like TrustYou, Triptease, and OpenKey.

Both platforms are well-connected, but HotelRunner’s broader geographic reach and more diverse integrations make it preferable for hotels with specific OTAs or channel needs. Edge: HotelRunner.

Which Do Hoteliers Rate Higher: HotelRunner or ThinkReservations?

ThinkReservations boasts a higher overall rating of 4.88/5 based on 312 reviews, compared to HotelRunner’s 5/5 from 14 reviews. HotelRunner’s reviews are all recent (last 6 months), but the volume and recency favor ThinkReservations, with more feedback from a diverse range of property types.

Among small inns, boutique hotels, and resorts, ThinkReservations’ reviews highlight its ease of use, automation, and revenue growth. Its larger review base and product maturity give it the edge in customer ratings.

How Much Do HotelRunner and ThinkReservations Cost?

HotelRunner charges a flat $100 monthly fee with no implementation or trial costs, making it accessible for small to medium-sized hotels. ThinkReservations’ pricing starts at $1,100 per month, reflecting its more comprehensive feature set.

While HotelRunner’s lower entry point is attractive, its fewer features may limit scalability. ThinkReservations’ higher cost is justified if your property needs advanced tools, automation, and detailed reporting.

What Type of Hotel Should Use HotelRunner?

  • Hotels that operate primarily in Europe, Asia, or other international markets.
  • Properties seeking a cost-effective solution for online booking and feedback management.
  • Independent hotels, boutique hotels, or city hotels with simple operational needs.
  • Hotels that want a straightforward platform to boost online visibility without complex automation.

Not ideal if your hotel requires extensive revenue management, automation, or integrations with a wide array of OTAs and systems.

What Type of Hotel Should Use ThinkReservations?

  • Small to medium-sized properties looking for an all-in-one system with automation.
  • Inns, bed & breakfasts, and boutique hotels that want to enhance guest communication.
  • Hotels aiming for detailed revenue management, upselling, and reporting.
  • Properties that value support and frequent updates, especially in North America.

Not ideal if your hotel operates in regions where HotelRunner’s regional presence is stronger or if you prefer a lower-cost, simpler booking platform.

ThinkReservations vs HotelRunner: The Bottom Line for Hotels

HotelRunner provides a budget-friendly, regionally diverse platform ideal for hotels seeking basic online presence and reservation management. Its main strength lies in its simplicity and affordability, making it suitable for small, independent hotels in international markets. However, it lacks the extensive automation and advanced features found in ThinkReservations.

ThinkReservations offers a feature-rich, highly automated platform with robust guest communication, revenue tools, and detailed reports. It excels with hotels that need to streamline operations, increase revenue, and support rapid growth, especially in North America.

If your hotel requires a comprehensive system with advanced automation and excellent support, ThinkReservations is the clear choice. Conversely, if you're looking for an economical, straightforward system with regional flexibility, HotelRunner might be sufficient.

In conclusion, for most hotels evaluating both options today, the larger review base, recent feedback, and extensive capabilities of ThinkReservations make it the stronger candidate. Its consistent positive feedback and proven track record in automating hotel operations position it as the preferred solution for ambitious properties.

How Much Do HotelRunner HMS and ThinkReservations All-in-1 HMS Cost?

Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

HotelRunner HotelRunner ThinkReservations ThinkReservations
Starting Price From $100/mo From $1,100/mo

Which Features Does HotelRunner HMS Have That ThinkReservations All-in-1 HMS Doesn't (and Vice Versa)?

According to HTR's product database, HotelRunner HMS and ThinkReservations All-in-1 HMS share 12 features. Here are the key differences — features one has that the other lacks.

Feature HotelRunner HotelRunner ThinkReservations ThinkReservations
Drag-n-Drop Tapechart
Guest Feedback Management
Guest Messaging
Native Email Marketing
Rate Shopping Module
Real Time Reporting
Real-Time Status Updates
RevPaR & ADR Reports
Transactional Emails (booking, folios, etc)

Showing top differences. 22 more features differ between these products.

Real-World Results: HotelRunner vs ThinkReservations by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
HotelRunner HotelRunner

No published case study for this goal yet.

ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
HotelRunner HotelRunner

No published case study for this goal yet.

ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
HotelRunner HotelRunner

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

HotelRunner vs ThinkReservations: The Bottom Line

HotelRunner
HotelRunner
4.9/5 from 14 reviews

Ranks higher for

IT #7 vs #9
TR #2 vs #7
Africa #8 vs #17
Asia Pacific #16 vs #24

Unique capabilities

Guest Feedback Management Native Email Marketing Rate Shopping Module
4.6/5 ease of use 4.5/5 support 17 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 350 reviews

What hoteliers love

Technical Support Limitations 100% positive

A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt i... A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt improvements could be made in this area for quicker resolutions.

User-Friendly Interface 100% positive

The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management... The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management tasks, benefiting tech and non-tech-savvy users alike.

Guest Communication 77% positive

The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It... The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It effectively facilitates pre, during, and post-visit communication.

Where hoteliers push back

Calendar Functionality 40% negative

The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requir... The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requiring date input for navigation.

Ranks higher for

Large (75-199 rooms) #2 vs #18
Mid-Size (25-74 rooms) #5 vs #25
Small (10-24 rooms) #4 vs #26
X-Large (200+ rooms) #1 vs #23

Unique capabilities

Guest Messaging Transactional Emails (booking, folios, etc) Real-Time Status Updates Real Time Reporting Drag-n-Drop Tapechart
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Frequently Asked Questions About HotelRunner HMS vs ThinkReservations All-in-1 HMS

Can HotelRunner HMS replace ThinkReservations All-in-1 HMS?

It depends on your requirements. HotelRunner HMS and ThinkReservations All-in-1 HMS share many core Hotel Management Software features, but each has unique capabilities. HotelRunner HMS offers 17 verified integration partners, while ThinkReservations All-in-1 HMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations All-in-1 HMS leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do HotelRunner HMS or ThinkReservations All-in-1 HMS offer a free plan?

HotelRunner HMS: No. ThinkReservations All-in-1 HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank HotelRunner HMS and ThinkReservations All-in-1 HMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HotelRunner has an HT Score of 0 and ThinkReservations has 87. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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