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HMS by HotelRunner
4.9 (10 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
HMS by HotelRunner
Unranked in Hotel Management Software
The unified Hotel Management Software for all your needs.
96% recommended by 108 hotels
What is HotelRunner?
Founded in 2011 | Headquarters in United Kingdom | 60 employees
HMS by HotelRunner is a comprehensive property management system (PMS) that integrates sales, operations, distribution, and revenue management into one unified platform. Designed to streamline hotel operations, this software allows you to easily manage reservations, bookings, inventory, and payments. It also offers a variety of marketing tools to enhance your hotel’s visibility and attract more guests.
HMS by HotelRunner fits seamlessly into your business operations by providing AI-driven solutions that simplify and optimize day-to-day tasks. This results in increased efficiency, improved guest experience, and higher revenue, making it an ideal solution for properties of all sizes. Additionally, the platform is user-friendly, cost-effective, and supported by a dedicated team of professionals.
Capabilities
Property Management System (PMS)
Property Management System (PMS)
Property management system helps streamline your operations and boost your profits. Take care of your operations easily with a comprehensive set of tools.
Features
Accounting & Finance
4/5 features
Marketing & Ecommerce
4/5 features
Administration & Configuration
4/5 features
Customer Management
4/5 features
Front Office
4/5 features
Groups Management
4/5 features
Guest Experience
4/5 features
Housekeeping
4/5 features
Payments
4/5 features
Reservations Management
4/5 features
Revenue Management
4/5 features
Taxes & Compliance
4/5 features
Support & Training
4/5 features
Food & Beverage
4/5 features
HotelRunner Reviews Summary
Ease of Use
4.5/5
Customer Support
4.3/5
ROI
4.5/5
Implementation
4.5/5
Recommended by
Achievements
This vendor's trending score is rising, HMS by HotelRunner is the #10 most trending product in the Hotel Management Software category (out of 71) and the #365 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreHotelRunner’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
HotelRunner Pricing
Pricing Available By Request
HotelRunner has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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References
"One of my favorite new features that they just started this year is Guest Relationship Management… Besides that, we also can take reservations from our own website with the help of the HotelRunner platform and get reservations on Booking.com. Those are all really helpful for us."
Jenna Anlar
Owner @
BARBERA boutique hotel
"Honestly, I called all the companies. However, HotelRunner responded very quickly and excellently. They said, “If your computer is on, we can start now.” In nearly 30 minutes, the system was set and running. This is something I will never forget… Before HotelRunner, we were working with one or two, of the most well-known channels. Thanks to HotelRunner, we are now working with 15 sales channels. Of course, their productivity varies, but my hotel is on all of them and promoted to more potential guests."
Nuri Eğilmez
Owner @
Peremere Alacati Hotel
"HotelRunner has a mobile application, which I haven’t heard of any other company that has one. The fact that HotelRunner has this product is really crowd-pulling and attractive. It is a product that helps us access our hotel 24/7 quickly. Since we handle most of our work with HotelRunner and gain time and speed, we integrated our sales team into other work. We not only took advantage of our sales team but also, thanks to the benefits of HotelRunner, we started to realize other advantages. It’s a win-win situation."
Güner Güney
General Manager @
Ramada Encore by Wyndham Izmir
"After we sent an email to HotelRunner, they returned to us very quickly. After they gave the HotelRunner training and the necessary information, we became a part of HotelRunner within a day. When we went to the meeting, we saw a very experienced team during their presentation. They were able to answer all of our questions. The first thing I say to those around us who saw our experience and said, “We want to do the same” is “Talk to HotelRunner first”. There are so many alternatives to find and rent a hotel in a convenient destination. However, there are very few alternatives for hotel sales management platforms that you can get such good support."
Nazım Kaya
Owner @
AlacatI Kapari Otel
"When we decided to use HotelRunner, we first consulted many hotels. We searched the channels they were using. After we got a few demos and evaluated the price-benefit balance, we decided that HotelRunner was the best for us. The most important thing that differentiates HotelRunner from other companies is that it offers direct connections with online channels like Booking.com, Airbnb, and many more. It also enables us to reach more and various channels. Before we started working with HotelRunner, we had been managing our online sales operations manually, which had been taking a lot of time. After we started working with HotelRunner, we were able to solve our problems within minutes."
Huner Kartal
Reservation Supervisor @
Radisson Blu Hotel, Istanbul Sisli
"HoteRunner exceeded our expectations in terms of support and communication. Before HotelRunner we were working with only one channel. After we started working with HotelRunner, we had the chance to work with many channels. We were able to manage all the availability through one single platform easily. Thanks to HotelRunner’s Booking Engine we started to receive direct bookings from our website. Also, the mobile application makes everything a lot easier. We can update our rates and availability and add bookings to the system instantly. I recommend HotelRunner to every hotel that wants a seamless operation and also cares about guest satisfaction."
Sena Onder
Business Manager @
Casa Sur Antalya
"HotelRunner has many features that are remarkable and appealing to us such as the payment methods, mobile application, and prompt support that they provide. It offers many practical solutions to us. When you reach 16 properties like us, these kinds of things become very important. It is not very possible for me to handle the operations of 16 properties in 8 hours. I have to carry the entire office with me all the time. We have too many properties, and we have to make instant changes all the time. Therefore, HotelRunner’s Mobile Application is very important to me."
Burak Bıyıklı
E-Commerce Manager @
Armas Bella Sun
"The most important feature that distinguishes HotelRunner from other channel managers is its wide network and connections. It works with many channels and makes it easier for us to reach these channels. The best part is that it allows us to get bookings from our own website via our own booking engine seamlessly. Before we started working with HotelRunner, we were trying to check each booking on different extranets. It was very difficult to set rates and promotions. Thanks to HotelRunner, we started to save a serious amount of time. Thus, we had the chance to deal with our other work items by spending less time on sales and marketing."
Serkan Karahan
General Manager @
Alesta Yacht Hotel
"When you think about the HotelRunner platform in detail, you can clearly see that all the features are quite ahead of their time. As part of its channel management service, it offers nearly 150 sales channels. This broad portfolio offers you a great advantage to access any market in the world easily with just one “click”. Whether you have 10, 20, or 300 rooms, it shouldn’t raise a question mark whether to use HotelRunner or not. Because at these two extreme points, HotelRunner will successfully provide the service you need with its strong infrastructure."
Ural Sagdic
Hotel Manager @
Alakapi Hotel
"The most important reason why we chose HotelRunner is that the platform is incredibly fast. For boutique hotels, like ours, the biggest fear is being overbooked. With HotelRunner, this is never an issue as it adjusts availability in real-time. I also find the mobile application very useful. For example, I was driving home yesterday when my phone rang. A guest was asking if we had any availability. I pulled the car over and opened the application. Within minutes, I was able to confirm the reservation. I’m so happy to say that we haven’t experienced any overbookings or any kind of problems. I hope we will continue working together for many more years."
Omer Hakgecirmez
Hotel Manager @
Oludeniz Loft-Exclusive
"After we started working with HotelRunner, we were able to update our rates, availability, and all our inventory in real-time. Thanks to the HotelRunner platform, we had the opportunity to meet and communicate with many online travel agencies we had not worked with before. Thus, we started to receive reservations from many different markets. This is a great advantage for us. I would recommend HotelRunner to all hotels that are experienced like us or new to the industry and have no experience yet; so they can get the chance to work with an easy-to-use, open-to-development, and dynamic platform."
Soner Deveci
General Manager @
Orient Express & Spa by Orka Hotels
"After meeting HotelRunner, the biggest change we experienced in our business was that it gave us the opportunity to open up to different markets by accessing a lot of channels. Apart from that, it enabled us to save time. Previously, one staff member was only dealing with price and availability updates the entire day. Now we can do it in minutes. I believe HotelRunner is very successful. I strongly recommend it to every hotel with high room capacity in the industry. They can easily use HotelRunner."
Genco Sekercioglu
Sales and Marketing Director @
Ramada Resort Bodrum
"When we decided to work with HotelRunner, we considered many factors. One of them was that HotelRunner had very strong partnerships with global online travel agencies that lead the industry. We asked these partners for reference before making a decision. We are connected to 18 channels through HotelRunner and among these channels, B2B channels play an important role for us. HotelRunner’s support for both B2B and B2C channels is very important for us. Also, before we started working with HotelRunner, we were very keen to improve our direct sales channel. The user interface of the HotelRunner Booking Engine was easy to use and mobile-friendly, which was a big plus for us."
Kemal Can Vurkir
Sales Manager @
Cape Bodrum Luxury Hotel & Beach
"After meeting Christophe Bazille, our contact person, we quickly decided to use HotelRunner as our channel manager exclusively. The best thing about choosing HotelRunner is having peace of mind, the simplicity of use, and knowing that we can be visible on a large number of OTAs, which wasn’t the case earlier. I definitely recommend HotelRunner. It’s an extremely simple platform to use, and very user-friendly. The support team is always available and very responsive and the price-quality balance is perfect for me."
Carpat Kech
Owner @
Riad Les Trois Palmiers El Bacha
"When we were launching our hotel, our strategy was to approach directly to the guests, so we needed a platform to allow us to do that. At this point, DES Management introduced HotelRunner to us. HotelRunner’s booking engine facilitated this process for us. We achieved more than 55% of direct bookings through the booking engine. The thing about HotelRunner is that it is a really advanced and innovative tech company. For example, their new review center allows us to reply to all guest reviews from the same platform. Another thing HotelRunner provides is dynamic pricing which allows us to change rates on a daily basis, depending on our needs which ultimately leads to higher revenue. If I had a magic wand for the hospitality industry, I would make the industry more accessible to the guests by using more technology with a platform such as HotelRunner."
Yavor Yankov
General Manager @
Hotel Umani Хотел Умани
"ore we joined HotelRunner Elite, we faced challenges in pricing, strategy, managing room availability, and keeping tabs on nearby properties. HotelRunner Elite has been a game-changer for us. It has provided us with speed and a competitive edge. We can dynamically monitor room availability, allowing us to adjust our pricing based on the competition accurately. We’re also able to secure future reservations swiftly. By streamlining the booking process, we’ve gained better control over pricing and budgeting, consistently surpassing our targets. To us, HotelRunner Elite is accessible, dynamic, and sincere."
Banu Arat Timuçin
Deputy General Manager @
Ontur Otel
"The most important features that separates HotelRunner from other companies are the services that they provide and the team that supports us quickly whenever we ask a question… The Mobile Application is really important for us. Because, unfortunately, we cannot be at the hotel 24/7. But the hotel operates 24/7. Being informed about incoming guests and what is happening are very important for sales and reservation teams. After we started to work with HotelRunner, the biggest change for us was actually ‘time’. We are now able to complete a task in minutes, which was taking hours before."
Merve Beyoglu
Sales and Reservation Manager @
Pierre Loti Hotel
"What distinguishes HotelRunner from other companies is that we can get results very fast, it shows a unique approach according to our wishes and needs and its strong infrastructure. HotelRunner has a technological infrastructure that connects us with the world and develops constantly. HotelRunner is not just a channel manager. It provides great convenience to hotels with many products and services like guest relationship management, front office management, and integration with different sales channels. Therefore, it is more correct to see HotelRunner as an end-to-end hotel management solution. The time and effort HotelRunner saves us are priceless."
Yigit Girgin
General Manager @
Bodrium Otel & Spa
Featured Customers
Popularity by Segment
Size
28 | X-Small (1-9 room)
30 | Small (10-24 room)
21 | Medium (25-74 room)
9 | Large (75-199 room)
11 | X-Large (200+ room)
Country
7 | Turkey
5 | Italy
5 | Morocco
3 | Argentina
3 | Colombia
2 | Vietnam
2 | Thailand
2 | France
2 | Mexico
2 | Panama
2 | Greece
2 | United Kingdom
2 | Portugal
1 | Uzbekistan
1 | Korea, South
1 | Cyprus
1 | Tunisia
1 | Azerbaijan
1 | Tanzania
1 | New Zealand
1 | Georgia
1 | South Africa
1 | Oman
1 | Chile
1 | Hungary
1 | Kenya
1 | Nicaragua
1 | Germany
1 | Romania
1 | Sri Lanka
1 | Brazil
1 | China
Type
51 | Boutiques
35 | Bed & Breakfast & Inns
30 | Luxury Hotels
28 | Airport/Conference Hotels
26 | Limited Service & Budget Hotels
23 | City Center Hotels
19 | Resorts
12 | Branded Hotels
9 | Vacation Rentals & Villas
7 | Hostels
6 | Extended Stay & Serviced Apartments
6 | Motels
1 | RV Parks & Campgrounds
Region
17 | Europe
11 | South America
9 | Asia Pacific
9 | Middle East
9 | Africa
2 | North America
1 | Oceania
Category
104 | Channel Managers
37 | Booking Engine
15 | Website Design
13 | Property Management Systems
10 | Hotel Management Software
8 | Rate Shopping
1 | Business Intelligence
More Products by HotelRunner
Hotelier Rating
Looking for specific info?
8
Thanks to the software, transactions are often carried out through the portal without the need to enter online channels one by one.
Ön büro Şefi from 25-49 room Boutique in Istanbul (Turkiye)
Verified
3 months ago
Thanks to the software, transactions are often carried out through the portal without the need to enter online channels one by one. Fast completion of work thanks to automatic integration of reservations
Turkiye
Turkiye
Ön büro Şefi
Medium Hotel
10
Thanks to Gizem!!
Hotel manager from 10 to 24 room Bed & Breakfast & Inn in Bocas Town (Panama)
Verified
14 months ago
Very easy to use and I can find all my bookings instantly at the same place. Gizem is exceptional and make everything very easy!
Panama
Panama
Hotel manager
Small Hotel
10
Easy to use and if used correctly guarantees good results.
Sales from 5 to 9 room Bed & Breakfast & Inn in Paipa (Colombia)
Verified
16 months ago
The platform is really user friendly and easy to use . If you use it right, the results will come in increasing occupancy and price very soon.
Colombia
Colombia
Sales
X-Small Hotel
10
Easy to use and if used correctly guarantees good results.
Sales from 5 to 9 room Bed & Breakfast & Inn in Paipa (Colombia)
Verified
16 months ago
The platform is really user friendly and easy to use . If you use it right, the results will come in increasing occupancy and price very soon.
Colombia
Colombia
Sales
X-Small Hotel
0
I do not recommend at all #conversion
Butik Otel İşletmecisi from 25-49 room Boutique in Kurfalli (Turkiye)
Verified
16 months ago
I do not find it useful. I don't think anything can be improved. #channel #booking #revenue booking engine load time #optimize I don't want to comment on this because my thoughts are negative.
Turkiye
Turkiye
Butik Otel İşletmecisi
Medium Hotel
10
Fast and accurate updates.
Manager from 25-49 room Bed & Breakfast & Inn in Nungwi (Zanzibar Archipelago)
Verified
2 years ago
Fast and accurate updates. The support team is fast-result oriented, I can communicate instantly even though I am abroad.They provide updates fast and on the spot. Helps to improve sales and eases inspections.
Zanzibar Archipelago
Zanzibar Archipelago
Manager
Medium Hotel
10
Satisfied Customer!
Owner from 5 to 9 room Bed & Breakfast & Inn in Milan (Italy)
Verified
2 years ago
HotelRunner products helped me to increase my sales and manage my online rates and availabilities very easily. The interface is modern and user-friendly. They also have a useful mobile application that makes my life easier managing my reservations outside of the hotel too.
Italy
Italy
Owner
X-Small Hotel
10
Satisfied Customer!
Owner from 5 to 9 room Bed & Breakfast & Inn in Milan (Italy)
Verified
2 years ago
HotelRunner products helped me to increase my sales and manage my online rates and availabilities very easily. The interface is modern and user-friendly. They also have a useful mobile application that makes my life easier managing my reservations outside of the hotel too.
Italy
Italy
Owner
X-Small Hotel
10
BEST CHANNEL MANAGER
Owner from 10 to 24 room City Center Hotel in Baku (Azerbaijan)
Verified
2 years ago
HotelRunner provides great online solutions for hoteliers. We increased the number of online travel agencies we work thanks to HotelRunner's channel manager. We manage our rates and inventories easily through desktop or mobile devices. They provide support service even on weekends and very easy to get some help.
Azerbaijan
Azerbaijan
Owner
Small Hotel
10
A great experience
Hotel from 1 to 4 room Bed & Breakfast & Inn in Venice (Italy)
Verified
3 years ago
Easy to use portal. It has many functions. Staff polite and willing to solve problems. They have a high response rate. Fast
Italy
Italy
Hotel
X-Small Hotel
- 1
- 2
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Tourism in Cyprus depends heavily on tours and activities. Although some boutique hotels and vacation rentals have returned to business after the pandemic, tours have completely stopped. Therefore, Cyprus has been hit by the pandemic really badly. At this point, HotelRunner played a lifesaving role. During this period, we started digitizing our properties by bringing them together with HotelRunner's world-class technology and worldwide network. By joining many local and global sales channels via HotelRunner, hotels ranging from small hotels up to big resorts have built their online presence and begun to accept guests from all over the world
Showing all answers to: "What does this product or service do well?"
Tourism in Cyprus depends heavily on tours and activities. Although some boutique hotels and vacation rentals have returned to business after the pandemic, tours have completely stopped. Therefore, Cyprus has been hit by the pandemic really badly. At this point, HotelRunner played a lifesaving role. During this period, we started digitizing our properties by bringing them together with HotelRunner's world-class technology and worldwide network. By joining many local and global sales channels via HotelRunner, hotels ranging from small hotels up to big resorts have built their online presence and begun to accept guests from all over the world
We have had the pleasure of building a solid partnership with HotelRunner for 4+ years. We manage 200+ hotels via HotelRunner giving them access to a full suite of products and services. As a company aiming to help African hoteliers grow their online business, HotelRunner is the perfect partner for us. Today, HotelRunner not only shares our mission but also works collaboratively to digitalize hotels primarily in North Africa.
Question:
What differentiates this product or service from the competition?
Answer:
Their products and services give our partner properties the opportunity to meet their maximum potential by connecting to both local and global channels. This not only helps them capture guests from their local market but all over the world. Having the right channels is the key to worldwide distribution and HotelRunner offers this opportunity with its 150+ travel partners.
Showing all answers to: "What differentiates this product or service from the competition?"
Their products and services give our partner properties the opportunity to meet their maximum potential by connecting to both local and global channels. This not only helps them capture guests from their local market but all over the world. Having the right channels is the key to worldwide distribution and HotelRunner offers this opportunity with its 150+ travel partners.
HotelRunner allows us to work with our preferred channel partners, making it easier for our hotel partners to access guests from all over the world. Our hotel partners have seen an increase in traffic and revenues. Also, HotelRunner’s exclusive partner support team is there for any situations that may arise. We have been very pleased to be working together and hope to continue our partnership.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
I would advise each property to benefit HotelRunner’s channel manager product while also using the booking engine. This will not only help capture guests from different online platforms but will also enable hoteliers to get reservations directly from their website. Using both these features will maximize your opportunity for profits.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
I would advise each property to benefit HotelRunner’s channel manager product while also using the booking engine. This will not only help capture guests from different online platforms but will also enable hoteliers to get reservations directly from their website. Using both these features will maximize your opportunity for profits.
There are many many channel managers in the market. I would suggest each hotelier does their research on which OTAs they want their property to be present on, and find a channel manager that has the best relationship with those OTAs. Choosing the right channel manager like HotelRunner that offers the best connectivity experience will greatly increase their chances of attracting the right guests.
Recommended by
Burak Kula
Sales Director
@
Travelmax
Christophe Bazille
Managing Director
@
Hospitality Web Services
Burak Kula
Sales Director
@
Travelmax
Christophe Bazille
Managing Director
@
Hospitality Web Services
Are you a consultant or vendor that recommends HotelRunner?
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Support
Unverified
HotelRunner has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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