The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 135 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
freetobook shines in ease of use and customer support , with exclusive features like Transactional Emails (booking, folios, etc) and Payment Requests.
Seekom shines , with exclusive features like Native Email Marketing.
Side-by-side ratings based on 135 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $100/mo | Contact sales |
| Verified Reviews | 126 | 9 |
After analyzing 135 verified reviews, freetobook users most value its ease of use, technical support, channel management, while Seekom users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Ease of Use
▾
|
|
|
+
Technical Support
▾
|
|
|
+
Channel Management
▾
|
|
|
+
Reservation Management
▾
|
|
| Cons | |
|
−
Visual and Interface Updates
▾
|
|
|
−
Language Options
▾
|
|
How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #16 34 reviews | #32 6 reviews |
| Mid-Size (25-74 rooms) | #29 3 reviews | #46 0 reviews |
| X-Large (200+ rooms) | #13 1 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #14 34 reviews | #34 3 reviews |
| Luxury ▾ | #13 23 reviews | — |
| Branded / Chain ▾ | #18 7 reviews | #31 2 reviews |
| Extended Stay | #18 4 reviews | #26 1 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #18 8 reviews | #40 0 reviews |
| Europe ▾ | #5 92 reviews | #26 2 reviews |
| Asia Pacific | #15 2 reviews | — |
| Middle East | #10 2 reviews | — |
Choosing between freetobook HMS by freetobook and Seekom/iBex hinges on your hotel’s specific needs, operational scale, and growth ambitions. Both aim to streamline your property management, yet they diverge significantly in features, user experience, and market presence. While Seekom boasts a high rating and recent reviews, freetobook’s broader feature set and active user base make it the more compelling choice for most small to medium-sized hotels.
Both products promise to simplify hotel management, but they approach this goal differently. freetobook offers an all-in-one platform with more features, especially suited for independent hotels and B&Bs seeking control and automation. Seekom, on the other hand, presents a scalable, cloud-based PMS with extensive integrations but has a much narrower market presence. Given the recent review count and ratings, freetobook’s current data provides a more reliable snapshot of user satisfaction.
If your hotel emphasizes ease of use with a comprehensive feature suite, freetobook likely suits you better. Yet, if scalability and extensive integrations are paramount, Seekom’s platform might appeal despite its smaller user base. Are you looking for a system that’s easy and fast to implement or one that can grow with your hotel’s evolving needs?
If your hotel is a small, independent property like a B&B or boutique inn that values intuitive management, automation, and direct booking growth, go with freetobook. Its broad feature set, user-friendly interface, and high satisfaction ratings make it a strong fit for teams focused on driving direct reservations and operational efficiency.
Conversely, if your hotel is larger or part of a chain looking for advanced integrations, revenue management tools, and a highly scalable cloud solution, Seekom is the better choice. Its extensive integrations, support for multiple systems, and scalable architecture are tailored for properties aiming to increase occupancy through automation and data-driven decisions.
In summary, choose freetobook for smaller properties prioritizing ease and features; opt for Seekom if your hotel needs a flexible, growth-oriented system with powerful integrations.
freetobook’s user ratings (4.87/5) and recent reviews underscore its straightforward, intuitive interface, making onboarding and daily use simple even for staff with limited tech experience. Users praise its easy setup, clear layout, and fast customer support, often mentioning how staff adopt the system quickly without frustration.
Seekom’s rating (3.69/5) indicates a steeper learning curve, with some users noting that the interface could be more modern and intuitive. Support is generally helpful, but the platform’s complexity can hinder staff adoption, especially for smaller teams or less tech-savvy users.
Edge: freetobook.
freetobook’s 30 unique features vastly outnumber Seekom’s 5, including advanced tools like direct billing, real-time reporting, automated reminders, guest profiles, and online check-in. Many features centralize operations, leading to smoother guest communication, better revenue tracking, and more control over pricing and availability.
Seekom’s offerings focus on integrations like website development, POS, and multi-lingual support, but lack the breadth of operational tools found in freetobook. Its core strength lies in connectivity rather than feature depth.
Edge: freetobook.
freetobook’s support ratings (4.86/5) and recent reviews emphasize its quick, attentive customer service. Users frequently mention how support staff resolve issues promptly and are accessible, often describing interactions as personal and professional.
Seekom’s support, while highly rated (4.38/5) and praised for helpfulness, has fewer recent reviews, which diminishes confidence in its current support consistency. Some users appreciate its UK-based team, but overall, freetobook’s support is more actively endorsed.
Edge: freetobook.
Both products connect with five verified partners, including common integrations like RoomPriceGenie. freetobook also connects with Pitchup.com, Stripe, and Sweeply, adding to its flexibility, while Seekom integrates with Upsellguru Gmbh, RateGain, HKeeper, and Altitude.
Neither platform dramatically outperforms the other here; however, freetobook’s additional online booking and payment integrations give it a slight edge for hotels relying on diverse channels.
Edge: freetobook.
freetobook’s reviews in the last six months highlight consistent satisfaction with ease of use, support, and value, reinforced by a 99% likelihood to recommend. Its user base spans across Europe, North America, and other regions, with a broad mix of small hotels and B&Bs, many praising its affordability and comprehensive features.
Seekom’s smaller sample size (8 reviews) and high ratings (4.86/5) suggest strong satisfaction, especially among motels and budget properties, but the limited recent feedback hampers a full comparison.
Given the volume and recency, freetobook’s higher review count and recent positive feedback make it the more trusted option.
Edge: freetobook.
freetobook charges a flat rate of $100 monthly, with no implementation or hidden fees. It offers a straightforward, predictable pricing model suited for small to medium-sized properties.
Seekom’s pricing is not publicly disclosed, which makes direct comparison difficult. Usually, such platforms charge based on property size or feature tiers, but the lack of transparent pricing makes freetobook's flat fee more accessible for budgeting.
Not ideal if:
Not ideal if:
The core difference lies in scope: freetobook offers a feature-rich, user-friendly platform tailored for independent small properties, while Seekom provides a scalable, integration-heavy system for larger or multi-location hotels. If your hotel values simplicity and recent positive reviews, freetobook is your better choice.
Choose freetobook to boost direct bookings, automate operations, and benefit from high user satisfaction. Alternatively, select Seekom if your hotel needs a flexible system that integrates deeply with other business functions and can grow with your operations.
For most small to medium-sized hotels, especially those prioritizing ease, support, and affordability, freetobook’s current market presence and review strength make it the recommended option.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $100/mo | — |
According to HTR's product database, freetobook HMS and Seekom/iBex share 8 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Centralized user & role management | ||
| Direct billing | ||
| Group Booking Engine | ||
| Guest profiles | ||
| Multi-lingual | ||
| Native Email Marketing | ||
| Payment Requests | ||
| Point of Sale | ||
| RevPaR & ADR Reports | ||
| Transactional Emails (booking, folios, etc) | ||
| Website Development |
Showing top differences. 23 more features differ between these products.
What hoteliers love
The system is praised for being simple and straightforward, which is a pivotal feature for small accommodation providers. Users highlight its intuitiv... The system is praised for being simple and straightforward, which is a pivotal feature for small accommodation providers. Users highlight its intuitive design and how it streamlines the management of bookings, making it accessible even for those with limited technical expertise.
The product is supported by commendable technical assistance. Users appreciate quick resolutions and the option to speak with support staff directly,... The product is supported by commendable technical assistance. Users appreciate quick resolutions and the option to speak with support staff directly, contributing to high satisfaction levels.
Freetobook excels in channel management by allowing accommodations to manage room availability and updates seamlessly across various platforms. It's l... Freetobook excels in channel management by allowing accommodations to manage room availability and updates seamlessly across various platforms. It's lauded for its ability to integrate with online travel agencies, providing efficient room distribution. Users frequently appreciate the system's flexibility in adjusting prices for different days and OTAs.
Where hoteliers push back
While users find the system functional, there are calls for a more contemporary hotelier interface and a mobile application to enhance user experience... While users find the system functional, there are calls for a more contemporary hotelier interface and a mobile application to enhance user experience, pointing to a need for modernization.
Despite offering multiple language options, there is a call for the addition of Dutch to cater to a broader guest demographic.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. freetobook HMS and Seekom/iBex share many core Hotel Management Software features, but each has unique capabilities. freetobook HMS offers 5 verified integration partners, while Seekom/iBex offers 5. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. freetobook HMS leads in ease of use at 4.9/5 vs 3.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
freetobook HMS: No. Seekom/iBex: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. freetobook has an HT Score of 85 and Seekom has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor