The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 171 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
freetobook shines in customer support and ROI , with exclusive features like Revenue management module.
Shiji Group shines when it comes to ease of use , with exclusive features like Guest profiles and Tablet/Kiosk Check-in.
Side-by-side ratings based on 171 verified hotelier reviews on HTR.
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| Starting Price | From $200/mo | From $1,200/mo |
| Verified Reviews | 137 | 34 |
After analyzing 171 verified reviews, freetobook users most value its pricing/value for money, guest experience enhancements, channel management, while Shiji Group users highlight support team, implementation, training materials. Click any theme to see what reviewers say.
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Pricing/Value for Money
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Support Team
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Guest Experience Enhancements
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Implementation
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Channel Management
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Training Materials
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Reservation Management
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Customization
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Reporting and Analytics
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Self-Catering Focus
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System Speed
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Handling of Single vs. Double Occupancy Rates
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Integration Capabilities
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #28 26 reviews | #53 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #53 2 reviews | #31 17 reviews |
| Large (75-199 rooms) ▾ | — | #11 13 reviews |
| X-Large (200+ rooms) | #25 1 reviews | #22 2 reviews |
By Property Type
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| Boutique ▾ | #23 24 reviews | #33 17 reviews |
| Luxury ▾ | #26 20 reviews | #24 25 reviews |
| Branded / Chain ▾ | #31 6 reviews | #22 19 reviews |
| Extended Stay ▾ | #26 5 reviews | #45 2 reviews |
By Region
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| North America ▾ | #28 6 reviews | #33 4 reviews |
| Europe ▾ | #8 94 reviews | #30 8 reviews |
| Asia Pacific ▾ | #22 2 reviews | #14 5 reviews |
| Middle East ▾ | #14 2 reviews | #5 14 reviews |
Choosing the right property management system (PMS) is crucial for your hotel’s efficiency, guest experience, and revenue. Both freetobook and Shiji Group aim to streamline operations, but they serve different hotel types and come with distinct strengths. Your decision hinges on your property size, feature needs, budget, and regional presence.
freetobook, with its high user ratings and recent positive reviews, is a popular choice for small to medium independent hotels and B&Bs. Shiji Group, with more extensive features and integrations, targets larger hotels and hotel groups, offering a scalable solution. Which aligns better with your hotel’s current and future needs?
freetobook excels in simplicity and ease of use, making it ideal for small, independent properties like B&Bs or boutique hotels that want a straightforward, reliable PMS. Shiji Group, by contrast, offers a broad array of features, including advanced automation, guest profiles, and extensive integrations, better suited for larger or growing hotel groups.
Recent reviews show freetobook has a higher overall rating (87.22 vs. 75) and more recent feedback, with 27 reviews in the last six months versus Shiji’s zero. This suggests freetobook’s user experience and support are more actively validated today. Do you prioritize quick, proven usability or extensive, customizable features?
If your hotel is a small independent operation like a B&B, with a focus on direct bookings, ease of management, and value for money, go with freetobook. Its intuitive interface, channel management, booking engine, and reputation tools are tailored for properties that need simplicity and affordability.
For larger hotels, chains, or properties needing comprehensive automation, detailed guest data, and multi-property management, Shiji Group is the better fit. Its extensive feature set, including guest profiles, online check-in/out, and integrated CRS, makes it suitable for hotels that want a robust, scalable system.
freetobook scores a 4.91/5 for ease of use, with reviewers praising its user-friendly interface, quick onboarding, and minimal learning curve. Its simple layout and dedicated support make staff adoption straightforward, especially for small teams.
Shiji Group, with a slightly lower score of 4.63/5, is still highly rated for usability, benefiting from modern, intuitive interfaces and helpful training materials. However, its broader feature set can introduce complexity for new users unfamiliar with enterprise-level PMS.
Edge: freetobook.
freetobook offers 3 features exclusive to it: a channel manager, booking engine, and revenue management module—powerful tools for small hotels focused on direct bookings and revenue optimization.
Shiji Group, with 63 features only in its system, includes advanced guest profiles, multi-lingual support, task management, online check-in/out, integrated CRS, guest messaging, digital registration, and more—making it a comprehensive solution for large-scale operations.
For features, Shiji Group clearly leads. Edge: Shiji Group.
freetobook’s recent reviews give it a 4.91/5 for support, with multiple users highlighting its quick, knowledgeable assistance and dedicated onboarding. One reviewer called their support “second to none,” emphasizing personalized help.
Shiji Group’s support receives a solid 4.53/5, with users appreciating the professionalism and helpfulness, though some mention occasional slow response times during peak periods. Overall, freetobook’s more recent reviews indicate a slightly stronger support experience.
Edge: freetobook.
freetobook integrates with 4 verified partners, including Stripe, Pitchup.com, and a channel manager, focusing on essential connections for smaller properties. Shiji Group boasts 64 verified integrations, including Booking.com, SiteMinder, Revinate, IDeaS, and Oaky, covering a broad spectrum of PMS, POS, revenue management, and CRM tools.
If your hotel depends on extensive integrations, especially with global systems, Shiji Group’s partner network is more comprehensive. Edge: Shiji Group.
freetobook has a significantly higher overall rating (87.22 vs. 75) and more recent reviews, with 27 in the last six months. Hoteliers in small hotels, bed & breakfasts, and boutique properties rate freetobook highly, often citing its ease of use and value.
Shiji Group’s reviews, mostly from larger or enterprise hotels, are more mixed, with some mentioning issues like system speed and customization limitations. Given recent feedback, freetobook enjoys stronger user satisfaction. Edge: freetobook.
freetobook’s base price is $200, with no additional implementation or monthly fees, making it highly affordable for small operators. Shiji Group’s starting price is $1,200, significantly higher, reflecting its broader feature set and enterprise focus.
Pricing differences emphasize the target markets: freetobook is a budget-friendly solution for small properties; Shiji caters to larger hotels with more complex needs willing to invest more.
freetobook is a straightforward, highly-rated PMS designed for small to medium independent hotels, especially B&Bs and boutique properties. Its ease of use, affordability, and recent positive reviews make it a safe choice for properties that prioritize simplicity and direct booking growth.
Shiji Group offers a broad, feature-rich platform suited for larger hotel groups or properties with complex operational demands. Its extensive integrations, automation tools, and scalability appeal to enterprise-level hotels aiming for a unified technology ecosystem.
If you seek a straightforward, well-supported system with recent validation, freetobook is the clear pick. For hotels needing the capacity to grow into a comprehensive enterprise solution, Shiji Group provides the necessary tools, but at a higher price and complexity.
In conclusion, for most small to medium-sized independent hotels, especially those valuing ease of use and recent positive feedback, freetobook remains the stronger recommendation. Larger properties or hotel groups should consider Shiji Group for its extensive feature set and scalability.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $200/mo | From $1,200/mo |
According to HTR's product database, freetobook and Shiji Daylight PMS share 35 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Centralized user & role management | ||
| Channel Manager | ||
| Guest profiles | ||
| Multi-lingual | ||
| Online Check-in | ||
| Revenue management module | ||
| Tablet/Kiosk Check-in | ||
| Task Management |
Showing top differences. 54 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us wi..."
No published case study for this goal yet.
"We reduced check-in time by over 80%, from up to eight minutes to just about one minute with the new system."
What hoteliers love
The software’s user-friendly nature is a major highlight, enabling even less tech-savvy users to manage their properties efficiently. This simplicity... The software’s user-friendly nature is a major highlight, enabling even less tech-savvy users to manage their properties efficiently. This simplicity allows property owners and managers to easily navigate the system, reducing the time required for administrative tasks and thereby increasing focus on improving guest services.
Freetobook is perceived as excellent value for money, offering advanced features at competitive pricing. Users recognize its affordability in comparis... Freetobook is perceived as excellent value for money, offering advanced features at competitive pricing. Users recognize its affordability in comparison to other systems, which is particularly attractive to small accommodation businesses looking to maintain professional operations without significant outlays.
Freetobook enables hotels to enhance the guest experience through features like the GuestAppy system, which provides personalized booking confirmation... Freetobook enables hotels to enhance the guest experience through features like the GuestAppy system, which provides personalized booking confirmations and tailored options. Users note these additions positively impact guest satisfaction and help in delivering a more professional service.
Where hoteliers push back
Although generally praised for its flexibility, some users feel there's room for improvement regarding customization options, particularly for invoice... Although generally praised for its flexibility, some users feel there's room for improvement regarding customization options, particularly for invoices and booking summaries. Enhanced options would allow users to better tailor the system to specific operational needs, improving overall satisfaction.
The system is primarily designed for hotels, and some reviewers have indicated a need for more self-catering features, suggesting potential for expans... The system is primarily designed for hotels, and some reviewers have indicated a need for more self-catering features, suggesting potential for expansion in this area. Addressing this could make Freetobook more attractive to a wider variety of accommodation providers.
Ranks higher for
Unique capabilities
What hoteliers love
Users frequently praise Shiji PMS for its user-friendly interface, which simplifies daily operations and reduces the learning curve for new users. Thi... Users frequently praise Shiji PMS for its user-friendly interface, which simplifies daily operations and reduces the learning curve for new users. This ease of use is highlighted in reviews citing accessible training materials, intuitive design, and efficient task performance.
The supportive and responsive nature of the Shiji PMS support team is consistently mentioned positively. Users appreciate the professionalism and help... The supportive and responsive nature of the Shiji PMS support team is consistently mentioned positively. Users appreciate the professionalism and helpfulness of the support personnel, which greatly aids in smoother operations.
The implementation process of Shiji PMS is noted as smooth and efficient by several reviewers, who appreciate the knowledgeable and proactive implemen... The implementation process of Shiji PMS is noted as smooth and efficient by several reviewers, who appreciate the knowledgeable and proactive implementation team. However, a few users suggest that reducing the implementation timeline could further improve the experience.
Where hoteliers push back
While the detailed reporting features of Shiji PMS are largely appreciated, several users demand more advanced and faster reporting tools. Specific re... While the detailed reporting features of Shiji PMS are largely appreciated, several users demand more advanced and faster reporting tools. Specific requests include enhanced summary reports, detailed billing, and faster report generation processes.
Performance issues related to system speed and consistency are common concerns among users, with several noting slow response times during peak operat... Performance issues related to system speed and consistency are common concerns among users, with several noting slow response times during peak operations. Users urge improvements in system speed to enhance overall efficiency.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. freetobook and Shiji Daylight PMS share many core Property Management Systems features, but each has unique capabilities. freetobook offers 4 verified integration partners, while Shiji Daylight PMS offers 64. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. freetobook leads in ease of use at 4.9/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
freetobook: No. Shiji Daylight PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. freetobook has an HT Score of 87 and Shiji Group has 75. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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