The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 395 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
simplify hospitality shines .
ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 395 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 395 |
After analyzing 395 verified reviews, simplify hospitality users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
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Customer Support
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Integration with OTAs
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | simplify hospitality |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 25 reviews |
| Large (75-199 rooms) | — | #6 3 reviews |
| X-Large (200+ rooms) | — | #5 1 reviews |
By Property Type
| Segment | simplify hospitality |
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| Boutique ▾ | — | #7 100 reviews |
| Luxury ▾ | — | #7 70 reviews |
| Branded / Chain ▾ | — | #7 24 reviews |
| Extended Stay ▾ | — | #11 8 reviews |
By Region
| Segment | simplify hospitality |
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| North America ▾ | — | #1 386 reviews |
| Europe | — | #57 0 reviews |
| Asia Pacific | — | #32 0 reviews |
| Middle East | — | #32 0 reviews |
Choosing the right property management system (PMS) can significantly impact your hotel's efficiency, revenue, and guest satisfaction. Both simplify hospitality’s Front Office Cloud and ThinkReservations PMS aim to streamline hotel operations, but their offerings and market presence differ sharply. Your decision hinges on whether you prioritize extensive features, proven support, or regional reach. Which system aligns best with your current needs and growth plans?
Front Office Cloud by simplify hospitality is virtually unreviewed, with no ratings or user feedback, limiting its credibility. Conversely, ThinkReservations boasts over 356 reviews, with recent activity in the past six months, and an impressive 97% likelihood to recommend. This recent feedback demonstrates consistent user satisfaction, making ThinkReservations the more reliable choice.
While Front Office Cloud aims to address hotel front-office challenges, its lack of reviews suggests limited market validation. ThinkReservations, on the other hand, offers a comprehensive set of features—39 in total—proven to improve operational flow, guest engagement, and revenue. Are you willing to rely on an untested platform, or do you prefer a system backed by active user validation?
If your hotel needs a feature-rich, well-supported PMS with extensive integrations and proven support, go with ThinkReservations. It suits small to mid-sized hotels, B&Bs, inns, and boutique properties that require automation, online booking, and channel management. For hotels that need a straightforward, perhaps less complex system—especially in regions outside North America—Front Office Cloud might seem appealing, but its lack of reviews and market presence makes it a risky pick.
For property managers focused on revenue growth, operational automation, and data insights, ThinkReservations is the clear choice. If your team prefers a system with minimal complexity and fewer integrations, you might consider Front Office Cloud, but be aware of its limited validation.
ThinkReservations scores a near-perfect 4.82 out of 5 for ease of use, with a user-friendly interface, straightforward onboarding, and staff adoption praised across reviews. Support staff are also accessible and knowledgeable, making implementation smoother.
In contrast, there is no user feedback or ratings available for Front Office Cloud, leaving its usability unverified. Without reviews, it's impossible to assess its interface or onboarding process. Edge: ThinkReservations.
ThinkReservations offers 39 features, including a channel manager, booking engine, automated night audit, guest messaging, real-time reporting, and integrated payment processing. It also includes ancillary revenue tools, multi-currency support, and guest profiles, covering almost every operational need.
Front Office Cloud’s feature set remains unspecified, with no unique features highlighted. Its lack of detailed features, combined with no reviews or user feedback, suggests it may not match the depth of ThinkReservations. Edge: ThinkReservations.
ThinkReservations consistently receives 4.82 out of 5 in customer support ratings, with reviews emphasizing fast response times, knowledgeable staff, and seamless onboarding. Many users describe support as “fantastic,” with 24/7 availability and proactive assistance.
There’s no support or onboarding data for Front Office Cloud, leaving its service quality unknown. Given the importance of reliable support in PMS, this uncertainty favors ThinkReservations. Edge: ThinkReservations.
ThinkReservations integrates with 16 verified partners, including major OTAs like Booking.com, Expedia, Airbnb, and TripAdvisor, along with payment providers and channel management tools. This extensive integration ecosystem enhances your ability to reach guests and streamline operations.
Front Office Cloud’s integration count is zero, indicating limited or no verified partnerships. Without integrations, your hotel may face manual workarounds and disconnected systems. Edge: ThinkReservations.
ThinkReservations has accumulated 356 reviews with a 4.88/5 rating, with recent reviews highlighting operational improvements, revenue boosts, and excellent support. It is favored across segments, especially B&Bs, inns, and boutique hotels, which form a large part of its user base.
Front Office Cloud has no reviews or ratings, making it impossible to gauge user satisfaction. With proven positive feedback, ThinkReservations clearly holds the higher standing. Edge: ThinkReservations.
ThinkReservations charges a base fee of $500 per month, with no mention of additional setup or per-room fees. Pricing appears straightforward, with no free tier or trial information available.
Front Office Cloud's pricing details are unavailable, making cost comparison impossible. Without transparent pricing, it's difficult to assess value. Edge: ThinkReservations.
Not ideal if:
Not ideal if:
The core difference is that ThinkReservations is a well-established, feature-rich PMS with active reviews and a broad integration ecosystem, while Front Office Cloud remains largely untested and unsupported by user feedback. If your hotel needs a reliable, comprehensive system, ThinkReservations offers a proven platform with high satisfaction ratings.
Choose ThinkReservations if you want automation, integrations, support, and a track record of customer success. Opt for Front Office Cloud only if your hotel operates on a very simple scale and in regions where support is less critical, but be cautious about its unvalidated reputation.
In summary: For most hotels, especially those looking for reliability and growth, ThinkReservations is the stronger choice. Its recent reviews, extensive features, and proven support set it apart in a competitive landscape.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| simplify hospitality |
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| Starting Price | — | From $500/mo |
According to HTR's product database, Front Office Cloud and ThinkReservations PMS share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | simplify hospitality |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| EPoS | ||
| Payment processing |
Showing top differences. 27 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Front Office Cloud and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Front Office Cloud offers 0 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Front Office Cloud: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. simplify hospitality has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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