The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 49 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Easygoband shines , with exclusive features like Automatic Translations (Multi-Lingual) and Local Recommendations.
LIKE MAGIC shines in customer support and ROI , with exclusive features like Guest Messaging and Mobile Checkout.
Side-by-side ratings based on 49 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $400/mo | From $700/mo |
| Verified Reviews | 23 | 26 |
After analyzing 49 verified reviews, Easygoband users most value its , while LIKE MAGIC users highlight operational efficiency, guest experience, complexity reduction. Click any theme to see what reviewers say.
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Operational Efficiency
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Guest Experience
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Complexity Reduction
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Booking Engine Performance
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Customization and Branding
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Room Upgrade Functionality
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #21 2 reviews | #8 10 reviews |
| Mid-Size (25-74 rooms) ▾ | #27 2 reviews | #14 8 reviews |
| Large (75-199 rooms) ▾ | #5 13 reviews | #13 3 reviews |
| X-Large (200+ rooms) ▾ | #7 6 reviews | — |
By Property Type
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| Boutique ▾ | #11 14 reviews | #17 6 reviews |
| Luxury ▾ | #11 16 reviews | #28 2 reviews |
| Branded / Chain ▾ | #14 7 reviews | #16 3 reviews |
| Extended Stay ▾ | — | #4 13 reviews |
By Region
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| North America ▾ | #6 15 reviews | #30 1 reviews |
| Europe ▾ | #24 1 reviews | #9 24 reviews |
Choosing the right hotel guest app can dramatically influence your guest experience, operational efficiency, and revenue. Both Easygoband’s Goguest App and LIKE MAGIC aim to enhance interactions from check-in to post-stay, but they approach this goal with different strengths. Your decision hinges on which features, market presence, and support align best with your hotel’s needs.
Goguest App by Easygoband has a smaller review base and no recent feedback, which limits its current data confidence. LIKE MAGIC, with more recent reviews and a higher overall rating, offers clearer insights into its performance and user satisfaction. Which platform will serve your property best?
Both platforms are designed to elevate the guest experience by offering digital tools and self-service features. Goguest App emphasizes customization, integrations, and operational metrics, making it suitable for hotels seeking tailored solutions. LIKE MAGIC, on the other hand, focuses on automating the entire guest journey, with AI-driven responses and seamless communication channels.
While Goguest App boasts modules like hotel directories and targeted promotions, LIKE MAGIC provides digital keys, online check-in, and a digital concierge. Do you prioritize customization and analytics or automation and guest engagement?
If your hotel needs a complete, automated guest journey with AI-powered features, LIKE MAGIC is the better pick. It’s ideal for hotels that want to streamline operations, increase revenue through upselling, and provide a highly engaging guest experience. Its broader market presence and recent reviews reinforce its appeal to mid-sized and extended-stay hotels.
If your team values tailored modules, detailed operational reports, and multi-lingual support, Goguest App may better suit your needs. It’s a solid choice for properties that require specific integrations and a customizable interface but should be prepared for a smaller review base and less recent feedback.
Ease of use is a highlight for both platforms, with Goguest App scoring 4.82/5 and LIKE MAGIC at 4.96/5. Users praise LIKE MAGIC for its intuitive, modern user interface and fast onboarding, reflected in recent reviews highlighting quick staff adoption. Goguest App also offers a straightforward experience, though some reviews note room for improvement in certain modules like BI metrics.
Given the slight edge in recent feedback, LIKE MAGIC’s user-friendly design and rapid deployment make it the easier solution for most hotels. Edge: LIKE MAGIC.
Goguest App offers 6 shared features plus 2 unique modules—automatic translations and local recommendations—focusing on guest personalization and operational insights. LIKE MAGIC provides 6 shared features, along with 4 unique functionalities: guest messaging, app download, mobile check-in, and mobile checkout.
While both deliver core guest management tools, LIKE MAGIC’s additional features support a more automated, contactless experience, especially with mobile check-in/out. The platform's versatility in features suggests a slight edge for LIKE MAGIC in comprehensive guest engagement.
Customer support ratings favor LIKE MAGIC at 4.85/5, with recent reviews praising its responsiveness and ongoing product improvements. Users emphasize the platform’s proactive support, even as some mention desire for more customization.
Goguest App’s support scores 4.5/5, with reviews noting ease of communication but fewer recent feedback points. Considering the more recent review activity and higher rating, LIKE MAGIC demonstrates stronger support. Edge: LIKE MAGIC.
LIKE MAGIC boasts 10 verified integrations, including major partners like Oracle Hospitality, Mews, and SALTO Systems, offering broader compatibility. Goguest App has 6 verified partners, including Onity, Vingcard, and SIHOT, with fewer integrations overall.
For hotels relying on multiple third-party systems, LIKE MAGIC’s greater partnership network provides more flexibility. Edge: LIKE MAGIC.
LIKE MAGIC’s recent reviews and higher ratings (4.96/5 for ease of use, 4.85/5 support) reflect stronger overall satisfaction, particularly among hotels in Europe and extended-stay segments. Goguest App, with only 22 reviews and no recent feedback, lacks current data on hoteliers’ satisfaction.
Given the recency and volume of reviews, LIKE MAGIC’s user ratings indicate a higher level of hotel satisfaction. Edge: LIKE MAGIC.
Goguest App is priced at a $400 base fee with no monthly or implementation costs, making it accessible for smaller hotels or those with tight budgets. LIKE MAGIC costs $700 upfront, with no ongoing monthly fees or implementation costs.
While LIKE MAGIC’s higher price reflects its broader feature set and recent support, Goguest App’s lower cost could be attractive for properties seeking essentials without extensive automation. The choice depends on your budget and feature priorities.
Not ideal if you require rapid deployment or AI-driven guest engagement. Larger or tech-forward hotels with high automation demands may find Goguest’s offerings limiting.
Not ideal if your hotel prefers a more traditional, less automated approach or has limited budget constraints. Smaller properties seeking simple solutions might find LIKE MAGIC’s extensive features excessive.
The core difference lies in their focus: Goguest App centers on customization, detailed reporting, and integration, while LIKE MAGIC emphasizes automation and guest engagement through AI-driven features. Your choice depends on whether your hotel values tailored operational tools or a streamlined, highly automated guest journey.
If your hotel needs a quick-to-deploy platform with strong automation, go with LIKE MAGIC. It excels in automating processes, increasing revenue, and delivering recent high guest satisfaction scores.
If your team requires extensive customization, multi-lingual support, or specific integrations, Goguest App is a good fit, especially for resorts or group hotels. Its smaller review base and absence of recent feedback suggest it may not match LIKE MAGIC’s current performance level.
For most modern hotels seeking a proven, high-rated guest app that enhances operational efficiency and guest satisfaction, LIKE MAGIC stands out as the more reliable choice.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | From $700/mo |
According to HTR's product database, Goguest Hotel Guest App (by Easygoband) and LIKE MAGIC share 6 features. Here are the key differences — features one has that the other lacks.
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| App download | ||
| Automatic Translations (Multi-Lingual) | ||
| Guest Messaging | ||
| Local Recommendations | ||
| Mobile Checkin | ||
| Mobile Checkout |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
Ranks higher for
Unique capabilities
What hoteliers love
LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotel... LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotels to automate many processes, reducing the need for external systems and enabling staff to focus more on guest experiences.
Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to... Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to check-out. The tailored guest journey is a notable positive aspect, enhancing satisfaction.
LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces... LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces, thus lowering operational costs and complexity.
Where hoteliers push back
Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control o... Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control over the guest portal's UI and UX for better alignment with their brand.
Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is cu... Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is currently lacking and noted as a potential improvement.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Goguest Hotel Guest App (by Easygoband) and LIKE MAGIC share many core Hotel Guest Apps features, but each has unique capabilities. Goguest Hotel Guest App (by Easygoband) offers 6 verified integration partners, while LIKE MAGIC offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Goguest Hotel Guest App (by Easygoband): No. LIKE MAGIC: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Easygoband has an HT Score of 0 and LIKE MAGIC has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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