The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 82 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Make My trip shines .
SmartHOTEL shines in ease of use and customer support , with exclusive features like PMS connectivity and Multi-Currency Support.
Side-by-side ratings based on 82 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 82 |
After analyzing 82 verified reviews, Make My trip users most value its , while SmartHOTEL users highlight quick and effective support, user-friendly interface, automated booking and digital management. Click any theme to see what reviewers say.
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Quick and Effective Support
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User-Friendly Interface
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Automated Booking and Digital Management
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Room Rate Adjustments and Restrictions
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Update and Design Improvements
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Technical Issues and Overbookings
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Make My trip |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #14 24 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #11 29 reviews |
| Large (75-199 rooms) ▾ | — | #11 7 reviews |
| X-Large (200+ rooms) ▾ | — | #8 5 reviews |
By Property Type
| Segment | Make My trip |
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| Boutique ▾ | — | #12 32 reviews |
| Luxury ▾ | — | #16 18 reviews |
| Branded / Chain ▾ | — | #10 21 reviews |
| Extended Stay ▾ | — | #15 5 reviews |
By Region
| Segment | Make My trip |
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| North America | — | #14 3 reviews |
| Europe ▾ | — | #8 73 reviews |
| Asia Pacific | — | #15 4 reviews |
Choosing between Goibibo by Make My Trip and SmartHOTEL’s Channel Manager hinges on what your hotel needs most. Both aim to streamline distribution and reduce manual work, but they diverge sharply in features, support, and regional presence. Make My Trip’s offering appears non-existent in recent reviews and lacks ratings, while SmartHOTEL boasts a proven track record with 62 recent reviews and a 4.63/5 overall rating. Does your hotel prioritize extensive integrations and proven reliability?
Goibibo by Make My Trip is primarily a well-known OTA platform, not a dedicated channel management solution. It offers no recent reviews, ratings, or feature sets and doesn’t demonstrate the capabilities needed for effective channel management. Conversely, SmartHOTEL is a dedicated channel manager with extensive features, over 60 recent reviews, and a high user satisfaction score. The core problem both claim to solve is keeping rates in sync across platforms, but only SmartHOTEL consistently delivers real-time, reliable updates. Are you seeking a full-fledged channel manager or an OTA platform?
If your hotel needs a reliable, feature-rich channel management system that integrates with your PMS, go with SmartHOTEL. It’s suitable for properties of all sizes and segments, especially those seeking extensive integrations, multi-currency support, and centralized control. If your hotel primarily needs a popular OTA for direct bookings, and you’re less concerned with automation or integrations, then Goibibo might be considered, though it lacks recent reviews and ratings. Given the current data, SmartHOTEL’s proven performance makes it the safer choice for most hotels.
SmartHOTEL’s user interface scores 4.43/5, with reviews praising its accessibility, ease of rate adjustments, and straightforward setup. Users indicate that the system’s design makes managing availability and rates simple, even for less tech-savvy staff. There are some mentions of initial connectivity challenges, but support helps resolve those quickly. Make My Trip offers no recent reviews or ratings, making it impossible to assess ease of use. Edge: SmartHOTEL.
SmartHOTEL offers 12 notable features including PMS connectivity, multi-currency support, inventory management, two-way real-time updates, centralized user management, and channel self-mapping—features that significantly enhance operational control. Goibibo provides no documented features or recent updates, focusing instead on OTA listing. The feature set undeniably favors SmartHOTEL, making it the superior solution for comprehensive channel management needs. Edge: SmartHOTEL.
SmartHOTEL’s support ratings stand at 4.83/5, with reviews highlighting fast, knowledgeable, and friendly responses. Hoteliers frequently mention their support team’s quick resolution of technical issues and proactive communication, which is critical for smooth operations. No recent reviews exist for Goibibo, so support quality remains unverified. Based on current data, SmartHOTEL’s support offers a clear advantage. Edge: SmartHOTEL.
SmartHOTEL boasts 38 verified partners, including top OTAs and PMS integrations, compared to no verified partners for Make My Trip. The extensive partner network allows for seamless connection with your existing systems, reducing manual work and errors. The absence of recent reviews or verified integrations for Goibibo makes it unsuitable as a comprehensive channel manager. Edge: SmartHOTEL.
SmartHOTEL’s recent reviews from a diverse range of hotels give it a 4.63/5 overall rating, with many praising its reliability, support, and ease of use. Hotels in segments like boutique, city center, and resorts rate it highly, with recent feedback emphasizing system stability and customer service. No recent ratings or reviews are available for Goibibo, indicating weak current market presence. Clearly, hoteliers favor SmartHOTEL. Edge: SmartHOTEL.
SmartHOTEL charges a $300 monthly fee, with no free tier, trial, or implementation costs noted. Make My Trip’s pricing is unavailable, but given its minimal presence and lack of reviews, it likely is either free or part of a broader OTA listing service. For value and transparency, SmartHOTEL’s clear pricing structure offers better budgeting certainty.
SmartHOTEL clearly leads as a dedicated channel manager, given its extensive recent reviews, high ratings, and proven features. It offers a comprehensive solution for hotels aiming for reliable, automated, multi-channel distribution. Goibibo, mainly an OTA platform, may suit simple listing needs in regional markets but lacks recent validation or advanced feature sets.
For most hotels, especially those seeking automation, integrations, and reliable support, SmartHOTEL is the definitive choice. Its current review volume and scores demonstrate ongoing customer satisfaction, making it the more secure investment. If your hotel’s focus is broader distribution and operational control, SmartHOTEL should be your partner.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Make My trip |
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| Starting Price | — | From $300/mo |
According to HTR's product database, Goibibo and SmartHOTEL (Channel Manager) share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Make My trip |
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| 2-way real time integrations | ||
| Centralized user & role management | ||
| Inventory Management | ||
| Multi-Currency Support | ||
| PMS connectivity | ||
| Unlimited Channels (no additional cost) |
What hoteliers love
The quick and effective support provided by the SmartHotels team is another key highlight. Users especially appreciate the quick resolution of issues... The quick and effective support provided by the SmartHotels team is another key highlight. Users especially appreciate the quick resolution of issues and the knowledgeable and friendly support staff.
A frequently mentioned benefit is the product's user-friendly interface and easy-to-navigate system. Both the extranet and the mobile application rece... A frequently mentioned benefit is the product's user-friendly interface and easy-to-navigate system. Both the extranet and the mobile application receive high marks for being straightforward and accessible, which simplifies the booking and management process.
The system's ability to automate bookings and manage everything digitally is repeatedly praised. This automation leads to fewer manual entries and err... The system's ability to automate bookings and manage everything digitally is repeatedly praised. This automation leads to fewer manual entries and errors, streamlining the workflow and enhancing operational efficiency.
Where hoteliers push back
A few users mention that the design of the online tool could be improved. Enhancements in design would align the visual appeal with the system's high... A few users mention that the design of the online tool could be improved. Enhancements in design would align the visual appeal with the system's high functionality, offering a better user experience.
Some critical reviews point out occasional technical issues like system overbookings and errors in the software. These issues can hinder smooth operat... Some critical reviews point out occasional technical issues like system overbookings and errors in the software. These issues can hinder smooth operations and require prompt resolution to maintain service quality.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Goibibo and SmartHOTEL (Channel Manager) share many core Channel Managers features, but each has unique capabilities. Goibibo offers 0 verified integration partners, while SmartHOTEL (Channel Manager) offers 38. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SmartHOTEL (Channel Manager) leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Goibibo: No. SmartHOTEL (Channel Manager): No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Make My trip has an HT Score of 0 and SmartHOTEL has 18. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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