The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 66 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Golfmanager S.L. shines .
Hapi shines in ease of use and customer support , with exclusive features like Pace, Sales Activity, and GRC Reporting and Guest profiles.
Side-by-side ratings based on 66 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $1,400/mo |
| Verified Reviews | 0 | 66 |
After analyzing 66 verified reviews, Golfmanager S.L. users most value its , while Hapi users highlight specific system connectivities, implementation & support, integration simplification. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Specific System Connectivities
▾
|
|
|
+
Implementation & Support
▾
|
|
|
+
Integration Simplification
▾
|
|
|
+
Flexibility and Customization
▾
|
|
| Cons | |
|
−
Negative Feedback on Custom Development
▾
|
|
How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #14 5 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #10 22 reviews |
| Large (75-199 rooms) ▾ | — | #4 32 reviews |
| X-Large (200+ rooms) ▾ | — | #8 5 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | — | #8 33 reviews |
| Luxury ▾ | — | #6 45 reviews |
| Branded / Chain ▾ | — | #6 38 reviews |
| Extended Stay | — | #12 3 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | — | #2 38 reviews |
| Europe ▾ | — | #13 15 reviews |
| Asia Pacific ▾ | — | #3 12 reviews |
| Middle East | — | #8 0 reviews |
Choosing the right hotel CRM and email marketing platform can significantly impact your guest engagement and operational efficiency. Golfmanager by Golfmanager S.L. and Hapi Guest by Hapi target this need, but they serve very different roles and markets. While Golfmanager offers a comprehensive management system tailored for golf clubs and resorts, Hapi is a robust integration platform designed for hotels seeking seamless data connectivity and targeted marketing. Which product aligns better with your hotel’s size, tech needs, and growth plans?
Golfmanager and Hapi aim to streamline different aspects of hotel management. Golfmanager focuses on automating golf operations, customer relationship management, and revenue optimization within its niche, whereas Hapi specializes in connecting various hospitality systems—enabling hotels to unify guest data and execute personalized marketing campaigns. Are you looking for a dedicated management system or a flexible integration platform that can enhance existing tools?
Both products aim to solve data silos and improve guest insights, but Golfmanager's approach is more operationally oriented within the golf and resort space. Hapi, on the other hand, excels at connecting diverse systems across different hotel types, with its strength lying in integration and data unification. Do you prioritize a specialized management solution or a flexible middleware that can adapt to your existing tech stack?
If your hotel needs a dedicated platform that manages golf operations, memberships, bookings, and billing in one place, Golfmanager is the clear choice. It’s designed for golf clubs and resorts, which means it’s best if your property’s core business revolves around golf services and customer relationship management. Conversely, if your hotel already has a set of systems in place but struggles with integrating data across PMS, CRM, POS, and marketing tools, Hapi offers a compelling value with its 66 verified partners and focus on system connectivity.
For hotels prioritizing operational control and a unified view of golf-specific data, Golfmanager will likely serve you better. However, if your hotel needs to connect various systems quickly, lower integration costs, and improve marketing segmentation, Hapi’s extensive feature set and recent reviews make it the stronger option. Which of these needs aligns more closely with your current priorities?
Hapi’s user reviews demonstrate a high ease of use, scoring 4.64 out of 5, supported by a 4.83 customer support rating. Many users praise its quick deployment, with comments like “Hapi makes integration seamless and easy,” and “Their support team is knowledgeable and responsive.” Conversely, Golfmanager’s ratings are nonexistent, indicating a lack of recent or detailed user feedback, which suggests you might face unknown usability challenges.
Given the recent reviews and high support ratings, Hapi clearly offers a more user-friendly experience. Edge: Hapi.
Hapi provides a suite of 30 features that cover data migration, automation, segmentation, email marketing, and open API access—many of which are crucial for sophisticated marketing and data management. Golfmanager, by comparison, offers no specific features beyond its core management functions, which are golf-centric.
Hapi’s features like guest profiles, segmentation, campaign templates, and transactional email modules give your marketing team tools to personalize and automate guest interactions effectively. Golfmanager, lacking these marketing features, is less suitable if your focus is on targeted email campaigns and data-driven marketing. Edge: Hapi.
Hapi scores 4.83 out of 5 on customer support, with reviews describing the team as “knowledgeable,” “responsive,” and “going the extra mile.” Many users highlight its smooth onboarding process and rapid support during implementation. Golfmanager, on the other hand, receives no recent ratings or reviews, making it difficult to assess support quality or responsiveness.
Recent feedback indicates Hapi’s support is a key strength, especially for hotels needing quick, reliable assistance. Edge: Hapi.
Hapi boasts 66 verified partners, including integrations with key hospitality and marketing systems like 4SUITES, Juyo Analytics, and Volo. Its open API and extensive partner network enable hotels to connect PMS, CRM, POS, and other operational systems efficiently. Golfmanager reports no verified partners, suggesting minimal or no third-party integrations beyond its core functionality.
For hotels requiring a high level of system connectivity and future expansion, Hapi’s extensive integrations offer significant advantages. Edge: Hapi.
Hapi’s overall rating of 4.8 out of 5, based on 60 recent reviews, indicates strong satisfaction among hotel users, especially in the luxury, resort, and branded hotel segments. Users praise its ease of deployment, support, and integration capabilities. Golfmanager, with zero recent reviews and a score of 0/5, provides no recent user feedback to assess.
Given the volume and recency of Hapi’s reviews, it’s the higher-rated product in the market. Edge: Hapi.
Golfmanager’s pricing details are unavailable, suggesting it may operate on a custom or enterprise basis, potentially limiting budget transparency. Hapi charges a base price of $1,400 per month, with no additional implementation or setup fees, making its costs predictable for hotels considering its scale.
If budget certainty is crucial, Hapi’s transparent pricing model allows better planning. Golfmanager’s undefined pricing makes it difficult to compare directly.
Golfmanager is tailored for golf clubs and resorts, making it ideal if your property’s main revenue stream is golf.
Hapi suits hotels that rely heavily on data-driven marketing and need to connect various technology solutions.
Golfmanager is best suited for golf resorts and similar properties that need a dedicated golf management system. It offers operational tools designed specifically for golf and resort operations but lacks recent reviews to confirm its current usability or support.
Hapi, on the other hand, is a highly-rated, versatile integration platform with extensive features for unifying guest data and automating marketing. It’s ideal for hotels seeking to improve data connectivity, guest insights, and targeted campaigns, supported by a large partner network and recent positive reviews.
If your hotel’s priorities are seamless system integration, guest profiling, and marketing automation, Hapi is the clear choice. For properties centered around golf operations, Golfmanager remains a viable, specialized solution, but the lack of recent user feedback warrants caution.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | — | From $1,400/mo |
According to HTR's product database, Golfmanager and Hapi Guest share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Centralized data warehouse | ||
| Centralized multi-hotel/multi-brand solution | ||
| Contact Management | ||
| Data Migration Services | ||
| Guest profiles | ||
| Pace, Sales Activity, and GRC Reporting |
Showing top differences. 18 more features differ between these products.
What hoteliers love
Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CR... Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CRM, POS, and Spa systems.
Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making t... Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making the integration process smooth and stress-free. However, some suggest areas for improvement in custom development.
Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time... Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time and cost associated with integration tasks. It provides a unified data repository and allows hotels to deploy technology faster and more efficiently.
Where hoteliers push back
Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requi... Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requirements.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Golfmanager and Hapi Guest share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Golfmanager offers 0 verified integration partners, while Hapi Guest offers 65. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Hapi Guest leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Golfmanager: No. Hapi Guest: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Golfmanager S.L. has an HT Score of 0 and Hapi has 31. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor