The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 31 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hotelappz shines , with exclusive features like Marketing Automation.
Reguest shines in ease of use and customer support , with exclusive features like Email Newsletters and Guest Feedback Module (comment cards/reviews).
Side-by-side ratings based on 31 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 2 | 29 |
After analyzing 31 verified reviews, Hotelappz users most value its , while Reguest users highlight customer service excellence, personalized guest communication, guest satisfaction improvement. Click any theme to see what reviewers say.
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Customer Service Excellence
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Personalized Guest Communication
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Guest Satisfaction Improvement
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Ease of Use and Adoption
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Complex Settings Interface
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Integration Capabilities
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #18 2 reviews | #8 13 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #14 12 reviews |
By Property Type
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| Boutique ▾ | — | #13 13 reviews |
| Luxury ▾ | #34 1 reviews | #17 7 reviews |
| Branded / Chain | — | #22 4 reviews |
| Extended Stay ▾ | #22 1 reviews | #5 7 reviews |
By Region
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| Europe ▾ | #24 1 reviews | #11 25 reviews |
Choosing between HotelAppz by Hotelappz and ReGuest Hotel CRM by Reguest depends on your hotel’s specific needs, size, and strategic priorities. Both aim to improve guest engagement and streamline communication, but they do so with different strengths. HotelAppz offers a solid foundation for smaller to mid-sized hotels, especially in vacation rentals and serviced apartments, while Reguest provides a more feature-rich platform favored by larger hotels and resorts. Which one aligns better with your goals?
HotelAppz, with just two recent reviews and a perfect 5/5 overall rating, shows strong user satisfaction but limited data. ReGuest, with 15 recent reviews and a near-perfect NPS score of 9.7/10, clearly stands out as the more proven and highly-rated platform. For a confident, data-backed decision, ReGuest is the clearer choice.
HotelAppz and Reguest tackle the core problem of enhancing guest relationships through CRM and email marketing but diverge in approach. HotelAppz simplifies big data-based segmentation and automation, suitable for hotels seeking a straightforward, easy-to-implement solution. ReGuest, with its AI-driven features and extensive segmentation options, caters to larger hotels needing granular control and advanced automation.
HotelAppz’s strengths lie in its user-friendly interface and core marketing features—appropriate if your team prefers simplicity. Conversely, ReGuest offers a broader feature set, including guest profiling, personalized communication, and integration capabilities, which can be vital for hotels aiming to increase direct bookings and guest satisfaction at scale.
Are you looking for a straightforward CRM or a more advanced, AI-powered engagement platform?
If your hotel needs a focus on automation, ease of use, and a solid reputation from recent reviews, go with ReGuest. Its 15 recent reviews and 9.7/10 NPS score highlight a platform trusted by many hotels for personalized, scalable guest communication.
If your team values a less complex, more approachable solution, especially in vacation rentals or serviced apartments, HotelAppz could suffice. Its strong review history, though limited to two recent reviews, suggests a dedicated but smaller user base.
For hotels prioritizing deep segmentation, automation, and AI-driven tools, ReGuest is the better fit. If your hotel values simplicity and steady email marketing, HotelAppz remains a viable option.
HotelAppz scores a 3.5/5 for ease of use, with users appreciating its straightforward email builder, yet some mention the interface feels a bit outdated and less intuitive. The onboarding process is rated 3.5/5, indicating moderate ease for staff adoption but room for improvement.
ReGuest outperforms significantly with a 4.81/5 rating for ease of use and a 4.88/5 onboarding score. Users praise its intuitive interface, clear workflows, and quick setup, making it more accessible even for teams new to CRM systems.
Edge: ReGuest.
HotelAppz offers core features like segmentation and marketing automation, but only includes two features unique to it. ReGuest boasts 15 unique features, including email newsletters, database health monitoring, campaign templates, transactional templates, GDPR compliance, and guest feedback modules.
ReGuest’s extensive feature set supports advanced segmentation (attribute, geographic, lead time, room type), automated guest profiling, and personalized offers—features that are absent in HotelAppz. If your hotel needs comprehensive segmentation and automation tools, ReGuest clearly leads.
Edge: ReGuest.
HotelAppz and ReGuest both claim good support, but ReGuest’s recent reviews underscore its exceptional customer service. Users describe ReGuest support as "helpful," "responsive," and "patient," with a 4.93/5 support rating and a 9.7/10 NPS score, indicating high satisfaction.
HotelAppz support, rated at 3.5/5, receives mixed feedback. Some users mention helpful team members, but others criticize slow responses and missed deadlines, impacting user confidence.
Edge: ReGuest.
ReGuest offers 20 verified partners, including prominent integrations like Flexipass, Vertical Booking, and Planet, with 3 shared partners with HotelAppz. HotelAppz counts 11 verified partners, including channel managers like SiteMinder and TrustYou, but fewer overall.
For hotels relying heavily on diverse third-party systems, ReGuest’s broader integration landscape is advantageous. If your hotel’s tech stack is simpler or already aligned with HotelAppz’s existing partners, the difference might be less critical.
Edge: ReGuest.
ReGuest’s recent reviews and NPS score (9.7/10) indicate higher overall satisfaction, especially among larger hotels and resorts. HotelAppz’s two reviews, both perfect 5/5, reflect positive experiences but lack the breadth and recency to establish dominance.
Given the more extensive, recent review data, ReGuest’s user base trusts and endorses its capabilities more strongly. For property types like resorts, boutique, or larger hotels, ReGuest’s high ratings make it the preferred choice.
Edge: ReGuest.
Pricing details for both platforms are unavailable publicly. Neither offers a free tier, and both are billed without a monthly flat fee or per-room charges. Expect cost negotiations based on hotel size, feature requirements, and integration complexity.
Your team should request custom quotes, but the lack of transparent pricing suggests both are premium solutions tailored to mid-to-large properties.
Not ideal if you require extensive segmentation options or AI-driven automation.
Not ideal if your hotel is small, with limited staff or budget, or prefers simple email campaigns.
HotelAppz offers a straightforward, hotel-specific CRM solution suited for smaller or mid-sized properties seeking ease of implementation. Its limited recent reviews and feature set suggest it’s more appropriate for hotels with uncomplicated marketing needs.
ReGuest, with more recent reviews, higher ratings, and a broader feature set, is better suited for larger hotels and resorts that want to automate guest engagement, improve segmentation, and maximize direct bookings. Its AI-driven features and extensive integrations make it the more comprehensive choice.
If your hotel values proven performance and scalability, ReGuest is the clear winner. Choose HotelAppz if simplicity and quick deployment are your top priorities.
According to HTR's product database, HotelAppz and ReGuest Hotel CRM share 9 features. Here are the key differences — features one has that the other lacks.
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| Automatic De-Duping | ||
| Campaign Templates | ||
| Database Health Monitoring | ||
| Email Newsletters | ||
| GDPR Compliant | ||
| Marketing Automation | ||
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| Transactional Templates |
Showing top differences. 5 more features differ between these products.
Unique capabilities
What hoteliers love
RE:Guest's customer service is repeatedly praised for its helpfulness and responsiveness. Clients find the support team to be patient and knowledgeabl... RE:Guest's customer service is repeatedly praised for its helpfulness and responsiveness. Clients find the support team to be patient and knowledgeable, contributing positively to the overall user experience with the product.
Users commend RE:Guest for its capability to draft personalized guest communication through its CRM tool and Sales Campaign. This function facilitates... Users commend RE:Guest for its capability to draft personalized guest communication through its CRM tool and Sales Campaign. This function facilitates crafting specific messages addressing individual guest preferences, thus upgrading guest experiences significantly.
The incorporation of a personalized chatbot into RE:Guest receives positive remarks, with users noticing enhanced guest satisfaction and more organize... The incorporation of a personalized chatbot into RE:Guest receives positive remarks, with users noticing enhanced guest satisfaction and more organized operational workflows. The tool's influence in boosting guest experience is affirmed.
Where hoteliers push back
There is criticism of the existing interface, which some find complex and in need of better organization, particularly concerning settings and informa... There is criticism of the existing interface, which some find complex and in need of better organization, particularly concerning settings and informational text management. Users suggest enhancements to simplify navigation and tedious settings adjustments.
Some users wish for deeper integration capabilities with third-party systems, such as Vioma Clearing. Such integration is essential for comprehensive... Some users wish for deeper integration capabilities with third-party systems, such as Vioma Clearing. Such integration is essential for comprehensive data visualization and improved operational efficiency.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HotelAppz and ReGuest Hotel CRM share many core Hotel CRM & Email Marketing features, but each has unique capabilities. HotelAppz offers 11 verified integration partners, while ReGuest Hotel CRM offers 20. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ReGuest Hotel CRM leads in ease of use at 4.8/5 vs 3.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HotelAppz: No. ReGuest Hotel CRM: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hotelappz has an HT Score of 0 and Reguest has 83. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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