The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 55 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hotel Cloud shines in ease of use and customer support .
loqate shines .
Side-by-side ratings based on 55 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 55 | 0 |
After analyzing 55 verified reviews, Hotel Cloud users most value its feature requests & improvements, revenue management, data integration and analytics, while loqate users highlight . Click any theme to see what reviewers say.
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Feature Requests & Improvements
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Revenue Management
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Data Integration and Analytics
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User-Friendly Interface
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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loqate |
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| Small (10-24 rooms) ▾ | #10 8 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #7 40 reviews | — |
| Large (75-199 rooms) | #26 1 reviews | — |
| X-Large (200+ rooms) | #22 1 reviews | — |
By Property Type
| Segment |
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loqate |
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| Boutique ▾ | #12 18 reviews | — |
| Luxury ▾ | #21 5 reviews | — |
| Branded / Chain ▾ | #7 39 reviews | — |
| Extended Stay | #16 3 reviews | — |
By Region
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loqate |
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| North America | #25 1 reviews | — |
| Europe ▾ | #7 54 reviews | — |
Choosing between Hotel Cloud Promote and loqate hinges on your hotel’s specific needs for customer relationship management and targeted marketing. Hotel Cloud Promote offers a comprehensive platform with extensive reviews, while loqate’s presence and review data are limited, making it difficult to assess its suitability. Both aim to improve guest engagement, but their capabilities and market presence vary significantly.
Hotel Cloud Promote is the clear leader due to its extensive reviews, recent positive feedback, and proven track record. Are you ready to focus on a solution with a strong reputation and dedicated hotel-specific features?
Hotel Cloud Promote is designed explicitly for hotels seeking a CRM and email marketing solution that integrates operational data, enabling targeted promotions and guest engagement. In contrast, loqate’s product details are sparse, with no available user reviews or clear hotel-specific features, making it challenging to evaluate its effectiveness for hotel marketing.
Hotel Cloud Promote’s reviews emphasize its ease of use, with a 4.98/5 rating and 55 reviews, most recent reviews being very positive. Conversely, loqate has no review data, no recent feedback, and no clear evidence of hotel-focused functionality. Given the data, Hotel Cloud Promote is a proven, trusted choice for hotel marketers.
If your hotel needs a proven CRM platform that consolidates guest data, supports email marketing, and has a track record of excellent support, Hotel Cloud Promote is the right fit. It’s suitable for hotels looking for reliable analytics, automation, and easy onboarding, especially in branded and luxury segments.
If your hotel requires a CRM or marketing tool with limited hotel-specific features and no public reviews or recent feedback, loqate’s offering doesn’t currently demonstrate the necessary hotel-centric capabilities. For now, Hotel Cloud Promote’s extensive, recent reviews and proven results make it the better choice for most hoteliers.
Hotel Cloud Promote boasts a 4.98/5 ease-of-use rating based on 55 reviews, with users praising its intuitive interface and straightforward navigation. Many reviewers mention that staff adoption was quick and onboarding smooth, citing their satisfaction with onboarding ratings of 4.98/5.
Loqate, on the other hand, has no publicly available review data or user ratings, making it impossible to assess ease of use or onboarding experience. Based on available data, Hotel Cloud Promote clearly leads in user friendliness.
Edge: Hotel Cloud Promote
Hotel Cloud Promote offers a robust suite of features tailored for hotels, including data integration from PMS, revenue management, marketing automation, real-time analytics, and customizable reports—totaling 0 exclusive features but a well-rounded package. Reviewers highlight its analytics excellence, campaign management, and automation capabilities.
Loqate’s feature set remains undefined with no public data or reviews, so comparison isn’t feasible. Given the absence of verified features for loqate, Hotel Cloud Promote’s clearly superior feature set makes it the preferable choice.
Edge: Hotel Cloud Promote
Hotel Cloud Promote consistently receives support ratings of 4.89/5, with reviewers praising its responsiveness and helpfulness. One user states, "The support team is always quick to assist and very knowledgeable,” reflecting high satisfaction levels.
Loqate offers no available review data or support ratings, leaving its customer service quality uncertain. Based on the current information, Hotel Cloud Promote’s strong support reputation makes it the safer, more reliable choice.
Edge: Hotel Cloud Promote
Hotel Cloud Promote connects with 11 verified partners, including RoomRaccoon, Sirvoy, SiteMinder, and Oracle Hospitality, ensuring hotel systems like PMS, booking engines, and revenue tools work smoothly together. These integrations enhance operational efficiency and data accuracy.
Loqate has no verified integrations publicly listed or reviewed, suggesting limited or no external system connectivity. This stark contrast makes Hotel Cloud Promote the clear leader for hotels prioritizing system integrations.
Edge: Hotel Cloud Promote
Hotel Cloud Promote’s reviews report a 9.91/10 NPS score and 99% likelihood to recommend, with 55 recent reviews confirming high satisfaction. Property segments such as branded, luxury, and city hotels rate it highly, with recent feedback emphasizing its ease of use and analytics.
No reviews or ratings are available for loqate, making it impossible to gauge user sentiment. Given the recent, strong reviews for Hotel Cloud Promote, it’s the higher-rated choice among hoteliers.
Edge: Hotel Cloud Promote
Hotel Cloud Promote does not publicly disclose pricing; it appears to be a subscription-based service without a free tier or transparent pricing model. Given its extensive features and support, it’s likely priced accordingly.
Loqate’s pricing is also unavailable publicly, and no trial options are offered. Without clear pricing data, the decision should focus on the proven value and support of Hotel Cloud Promote, which has a track record of delivering ROI.
Not ideal if you are seeking a standalone system without integration needs or have a very limited marketing budget.
Not ideal if your hotel values proven analytics, recent reviews, or system integrations, as none are available for loqate.
Hotel Cloud Promote offers a comprehensive hotel-centric platform with an outstanding review record, recent positive feedback, and numerous integrations. Its features support data-driven decision-making, marketing automation, and guest engagement—making it a well-rounded choice for most hotels.
Loqate’s offering remains undefined with no official reviews or hotel-specific features, making it unsuitable for hoteliers seeking proven solutions. If you want reliability, support, and proven results, Hotel Cloud Promote is the clear winner.
If your hotel needs a trusted, well-reviewed platform with strong integration capabilities and comprehensive features, Hotel Cloud Promote is your best option. It’s especially ideal if you want to capitalize on detailed insights and automation to grow your direct bookings.
Choose loqate only if you are exploring basic capabilities or if your needs are not hotel-specific, which is unlikely given the lack of available data. For most hoteliers, Hotel Cloud Promote delivers the confidence and results you need.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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What hoteliers love
While overall satisfaction is high, users have suggestions for additional features like PDF exports, email alerts, more AI capabilities for content cr... While overall satisfaction is high, users have suggestions for additional features like PDF exports, email alerts, more AI capabilities for content creation, and further PMS integrations.
The platform supports efficient revenue management by providing tools to track and optimize pricing strategies across properties. Users highlight the... The platform supports efficient revenue management by providing tools to track and optimize pricing strategies across properties. Users highlight the ability to monitor pickup rates, competitor pricing, and develop targeted marketing campaigns to boost revenue.
Hotel Cloud excels in combining multiple systems such as PMS, accounting, and payroll into one coherent platform, enabling hoteliers to make data-driv... Hotel Cloud excels in combining multiple systems such as PMS, accounting, and payroll into one coherent platform, enabling hoteliers to make data-driven decisions quickly. Users appreciate the easy-to-use dashboards and detailed reports that provide instant insights into business performance.
Where the ratings diverge most
It depends on your requirements. Hotel Cloud Promote and loqate share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Hotel Cloud Promote offers 11 verified integration partners, while loqate offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Hotel Cloud Promote leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hotel Cloud Promote: No. loqate: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hotel Cloud has an HT Score of 21 and loqate has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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