The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 22 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hotellistat GmbH stands out with exclusive features like Corporate Reporting and Revenue Reporting.
Sojern stands out with exclusive features like SMS text messaging and Guest satisfaction surveys.
Side-by-side ratings based on 22 verified hotelier reviews on HTR.
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | From $300/mo | From $400/mo |
| Verified Reviews | 16 | 6 |
How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 8 reviews | #12 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #13 7 reviews | #17 2 reviews |
| Large (75-199 rooms) | — | #14 1 reviews |
| X-Large (200+ rooms) | #10 1 reviews | #17 0 reviews |
By Property Type
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| Boutique ▾ | #10 9 reviews | #16 2 reviews |
| Luxury ▾ | #13 5 reviews | #21 0 reviews |
| Branded / Chain ▾ | #9 9 reviews | #13 3 reviews |
| Extended Stay | #12 2 reviews | #19 0 reviews |
By Region
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| North America ▾ | #16 0 reviews | #6 5 reviews |
| Europe ▾ | #12 16 reviews | #23 0 reviews |
| Asia Pacific | — | #13 0 reviews |
| Middle East | — | #10 0 reviews |
Hotellistat and Sojern both offer reputation management solutions tailored to hotels, but they diverge sharply in operational focus and feature sets. Hotellistat integrates reputation data with revenue management via its ARIS ecosystem, enabling hotels to link guest sentiment directly to pricing and positioning decisions. Sojern emphasizes comprehensive guest feedback management across online and in-stay channels, combining survey tools with real-time analytics to drive guest experience and recovery efforts.
Both products consolidate reviews from multiple platforms into unified dashboards, helping hotels react faster to guest feedback. However, Hotellistat suits hotels seeking a revenue-driven approach to reputation, while Sojern fits those prioritizing guest satisfaction and marketing integration. Each product addresses reputation management but through distinct operational workflows and strategic goals.
If your property is a boutique or city center hotel in Europe or Asia Pacific managing pricing alongside reputation, Hotellistat’s 16 reviews averaging 4.6/5 with a 91% recommendation rate demonstrate strong performance in this segment. Its competitive intelligence and revenue reporting modules support revenue managers in linking guest feedback to pricing adjustments. However, limited recent review activity may indicate slower product updates.
If you run a limited service or budget hotel in North America focused on guest satisfaction surveys, messaging, and marketing integration, Sojern’s smaller but higher-rated base (4.9/5 from 5 reviews) and its 98% recommendation rate reflect positive user sentiment. Sojern’s unique features like in-stay surveys and SMS messaging enhance guest engagement workflows. Its broader integration network supports marketing campaigns beyond reputation management.
For hotel types and regions outside these profiles, data is limited. Sojern’s stronger review scores but lower volume suggest it may be newer to reputation management, while Hotellistat’s integration with revenue tools makes it suitable for revenue-focused teams.
Hotellistat scores 4.4/5 and Sojern 4.6/5 on ease of use, with onboarding ratings of 4.4/5 and 4.6/5 respectively. Hotellistat reviewers describe the platform as powerful but sometimes confusing, citing a learning curve due to extensive features and settings. One user called the interface “very confusing and unefficient” while others praised intuitive modules and responsive support.
Sojern users highlight ease of navigation and quick staff adoption, with comments emphasizing streamlined workflows around guest messaging and survey customization. Some noted complexity from numerous features but found automation and integrations offset initial challenges.
Both products provide solid onboarding and accessible interfaces, though Hotellistat’s depth adds complexity. Sojern’s slightly higher ease of use rating reflects a more straightforward experience for front-line teams managing guest feedback.
Edge: Even.
Hotellistat offers 8 unique features including Alerts & Notifications, Corporate Reporting, Competitive Intelligence, Case Management, Revenue Reporting, Competitive Benchmarking, Department Level Reporting, and Google integration. These focus on operational intelligence and aligning reputation with revenue management. For example, Competitive Benchmarking provides revenue managers granular insights into market positioning relative to guest sentiment.
Sojern’s 4 unique features are In-stay Surveys, SMS Text Messaging, Guest Satisfaction Surveys, and Review Encouragement tools. These enhance direct guest engagement, automate feedback collection during stays, and facilitate prompt responses via SMS. This directly supports front desk and guest relations workflows aimed at service recovery and satisfaction.
Shared features include review aggregation and analysis, but Hotellistat’s feature set targets revenue-driven decision makers with detailed reporting, while Sojern’s features benefit guest-facing teams through real-time survey and messaging capabilities.
Edge: Hotellistat.
Both Hotellistat and Sojern have identical customer support ratings of 4.8/5 and similar onboarding scores, indicating highly regarded support experiences. Hotellistat users frequently cite quick, responsive support and open communication from the development team, which actively incorporates user feedback. Support is described as “key to smooth operations” and “quick help from the support team.”
Sojern reviewers praise a proactive support team that works closely to optimize campaigns and clarify product use. Support is called “responsive and helpful” with a hands-on, partnership approach. One user emphasized the team’s expertise in adapting to real-time data and guest behavior.
Both vendors excel in support quality, responsiveness, and onboarding assistance, making their service comparable for hotels deploying reputation management tools.
Edge: Even.
Sojern leads with 35 verified partners, surpassing Hotellistat’s 20 by 75%. Both share integrations with Oracle Hospitality, Mews, and Cloudbeds. Hotellistat’s exclusive integrations include Fairmas, protel, Infor, IDeaS, and Clock, which cater to European and global revenue management and property systems.
Sojern’s unique partners like Profitroom, Mirai, ROIBACK, and Bookassist focus on digital marketing and direct booking platforms primarily in North America. This reflects Sojern’s emphasis on guest acquisition and marketing alongside reputation.
Hotels using complex revenue management systems benefit more from Hotellistat’s integrations, while those prioritizing marketing channel connectivity find Sojern’s wider partner network advantageous.
Edge: Sojern.
Hotellistat holds a 4.6/5 overall rating across 16 reviews, with no recent reviews in the past six months. Sojern rates 4.9/5 across 5 reviews including one recent review, but lacks sufficient volume for strong recency reliability. Both have a 4.8/5 customer support average.
Boutique hotels rate Hotellistat at 4.9/5 from 9 reviews and Sojern at 4.8/5 from 2 reviews, showing close satisfaction. For branded hotels, Sojern scores a perfect 5/5 (3 reviews) versus Hotellistat’s 4.4/5 (9 reviews). Limited service and budget segments rate Sojern 4.8/5 (3 reviews) compared to Hotellistat’s 4.7/5 (5 reviews).
Sojern’s higher overall rating is based on fewer but more recent reviews, especially strong in budget and branded segments. Hotellistat’s larger review count offers a broader evidence base despite slightly lower scores.
Edge: Even.
Hotellistat’s base price is $300 per month with no freemium, implementation fee, or per-room pricing disclosed. Sojern’s base price starts at $400 per month under similar terms, also without published trials or per-room fees.
The $100 monthly difference is nominal relative to hotel size and feature needs but may influence budget-conscious buyers. Both vendors require direct consultation for detailed pricing beyond base fees.
Not ideal if:
Not ideal if:
Hotellistat and Sojern both address hotel reputation management but take different operational paths. Hotellistat focuses on embedding guest feedback into revenue management workflows via detailed competitive intelligence and corporate reporting. Sojern centers on guest engagement, combining in-stay surveys, messaging, and marketing integrations to enhance guest satisfaction and direct bookings.
Choose Hotellistat if your hotel values data-driven revenue management aligned with reputation, especially in boutique or city center hotels with complex reporting needs. Its 16 reviews averaging 4.6/5 and features like competitive benchmarking provide tangible advantages in market positioning.
Choose Sojern if your hotel prioritizes guest communication, survey automation, and integrated marketing campaigns. Its 4.9/5 rating from 5 reviews and 35 integrations support properties focusing on guest experience and revenue through direct bookings. Sojern’s SMS messaging and in-stay surveys uniquely enhance real-time guest interaction.
The decision hinges on whether reputation management should primarily inform pricing and revenue strategy (Hotellistat) or elevate guest engagement and marketing efforts (Sojern). Both have quality support and solid ease of use, but their distinct feature sets and integration ecosystems cater to different hotel operational priorities.
Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | From $400/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Surveys & Feedback
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| SMS text messaging | ||
| Sentiment Analysis | ||
| Guest satisfaction surveys | ||
| Responsive surveys | ||
| Review encouragement | ||
| Email reminders | ||
| Customizable questions | ||
| Conditional logic | ||
| Segmented surveys | ||
| In-stay surveys | ||
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Review Generation
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| Tripadvisor Review Partner | ||
| SMS text messaging | ||
| Workflow Management | ||
| Respond to reviews | ||
| Review encouragement | ||
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Follow-up & Resolution
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| AI Generated Reply Automation | ||
| Workflow Management | ||
| Respond to reviews | ||
| Alerts & Notifications | ||
| Ticketing system | ||
| In-stay surveys | ||
| Case Management | ||
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Reporting, Analytics & Insights
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| Sentiment Analysis | ||
| Revenue Reporting | ||
| Competitive Intelligence | ||
| Corporate Reporting | ||
| Reporting Dashboard | ||
| Competitive Benchmarking | ||
| Department level reporting | ||
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Channels
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| Social Media | ||
| Tripadvisor | ||
| Booking.com | ||
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Admin & Settings
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| Multi-property Management | ||
| Mobile Accessibility |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"I am convinced that the quality of the price suggestions from Hotellistat's AI ARIS will lead to a significant increase in sales in the long term. Manually changing the pricing str..."
No published case study for this goal yet.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
It depends on your requirements. Hotellistat - Reputation Management and Sojern Reputation Manager share many core Reputation Management features, but each has unique capabilities. Hotellistat - Reputation Management offers 20 verified integration partners, while Sojern Reputation Manager offers 35. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Sojern Reputation Manager leads in ease of use at 4.7/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hotellistat - Reputation Management: No. Sojern Reputation Manager: No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hotellistat GmbH has an HT Score of 0 and Sojern has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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