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Sojern Reputation Manager
5.0 (3 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Olga, Christian, Damien + 14 more experts recommend Sojern
Read RecommendationsSojern Reputation Manager
Unranked in Reputation Management
Guest Surveys and Staff Collaboration Tools
95% recommended by 168 hotels
Anantara Resorts, Leading Hotels of the World, Accor & 165 others
Bell - AI powered product analyst
I analyzed all of Sojern’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Value
Balanced
Hoteliers often mention that Sojern Reputation Manager offers significant value for money. They note that the software provides a strong return on investment by delivering substantial benefits relative to its cost. Users appreciate the pricing clarity, reporting that fees are transparent without unexpected charges. Additionally, hoteliers find the features well-priced compared to competitors, offering considerable functionality that justifies the expense. Although not all users take advantage of free trials or demos, those who do find them beneficial for evaluating the software's capabilities before committing to a purchase.
Revenue Manager
2 months ago
Verified
... A Data-Driven Solution with Strong Support ...
See full reviewFunctionality
Balanced
Hoteliers often highlight the functionality of hotel marketing and guest messaging software as crucial to their operations. They appreciate the core features that efficiently handle bookings, reporting, and other essential tasks, noting the software's reliability with minimal issues like bugs or downtime. The scalability of the software is a significant advantage, allowing it to grow alongside their business needs by supporting more users or properties. They also value the feature completeness of the solution, where all expected tools and functionalities are readily available. Automation is a standout aspect, effectively managing tasks like billing and reporting, thereby reducing manual effort and enhancing workflow efficiency. Insights and reporting capabilities are praised for being actionable and easy to interpret, helping hoteliers make informed decisions quickly. Additionally, the software's support for multiple languages and currencies is beneficial for global operations, underscoring its comprehensive functionality.
FD
2 months ago
Verified
... Effortless Guest Marketing & Messaging: A Game Changer! ...
See full reviewFD
2 months ago
Verified
... Our experience with this hotel marketing and guest messaging software has been overwhelmingly positive. Connectivity: The seamless integration with our Property Management System (PMS) ensures smooth and efficient operations, eliminating the need for manual data entry and reducing the chance for errors. This connectivity allows us to manage our bookings, check-ins, and guest information in real time, enhancing our operational efficiency and guest satisfaction. Automation: Its automated features streamline our processes, saving us valuable time. Tasks such as sending out pre-arrival and post-departure emails, handling guest inquiries, and managing bookings are automated, allowing our staff to focus on providing exceptional service. The automation capabilities extend to marketing as well, where the software can automatically segment guest lists and send targeted campaigns based on guest preferences and past behaviors. One-Stop Shopping for Guest Marketing and Reputation Management: This software is a valuable tool for its all-in-one approach. It offers comprehensive marketing solutions, from crafting and sending email campaigns to managing social media presence. The software’s dynamic ...
See full reviewFD
2 months ago
Verified
... Our experience with this hotel marketing and guest messaging software has been overwhelmingly positive. Connectivity: The seamless integration with our Property Management System (PMS) ensures smooth and efficient operations, eliminating the need for manual data entry and reducing the chance for errors. This connectivity allows us to manage our bookings, check-ins, and guest information in real time, enhancing our operational efficiency and guest satisfaction. Automation: Its automated features streamline our processes, saving us valuable time. Tasks such as sending out pre-arrival and post-departure emails, handling guest inquiries, and managing bookings are automated, allowing our staff to focus on providing exceptional service. The automation capabilities extend to marketing as well, where the software can automatically segment guest lists and send targeted campaigns based on guest preferences and past behaviors. One-Stop Shopping for Guest Marketing and Reputation Management: This software is a valuable tool for its all-in-one approach. It offers comprehensive marketing solutions, from crafting and sending email campaigns to managing social media presence. The software’s dynamic templates and content ...
See full reviewFD
2 months ago
Verified
... Our experience with this hotel marketing and guest messaging software has been overwhelmingly positive. Connectivity: The seamless integration with our Property Management System (PMS) ensures smooth and efficient operations, eliminating the need for manual data entry and reducing the chance for errors. This connectivity allows us to manage our bookings, check-ins, and guest information in real time, enhancing our operational efficiency and guest satisfaction. Automation: Its automated features streamline our processes, saving us valuable time. Tasks such as sending out pre-arrival and post-departure emails, handling guest inquiries, and managing bookings are automated, allowing our staff to focus on providing exceptional service. The automation capabilities extend to marketing as well, where the software can automatically segment guest lists and send targeted campaigns based on guest preferences and past behaviors. One-Stop Shopping for Guest Marketing and Reputation Management: This software is a valuable tool for its all-in-one approach. It offers comprehensive marketing solutions, from crafting and sending email campaigns to managing social media presence. The software’s dynamic templates and content customization options enable us to create engaging and personalized marketing materials that resonate with our guests. Additionally, the reputation management feature is a standout. It consolidates guest reviews from various platforms into one dashboard, making it easy for us to monitor and respond promptly. This not only helps us maintain a positive online presence but also allows us to address any guest concerns swiftly, thereby improving our overall guest satisfaction. Moreover, the software’s analytical ...
See full reviewUser Interface
Intuitive
Hoteliers often highlight the user interface of Sojern’s Reputation Manager as an area with room for improvement. The interface's ease of navigation is noted, with users appreciating the ability to find menus and features without much hassle. However, first-time users might find the usability less intuitive, suggesting a need for better introductory guidance. The visual design is generally considered professional, though some users feel enhancements could make it more modern. Responsiveness is another area of attention; while not frequently laggy, users have experienced occasional slowdowns. Customizability of the interface, particularly in dashboards and settings, is deemed limited, with hoteliers expressing a desire for more personalization options. Moreover, the clarity of information, especially concerning data and graphs, could be enhanced for better immediate understanding, aiding in more efficient decision-making processes.
Revenue Manager
2 months ago
Verified
... Although Sojern’s platform is quite robust, I believe there are a few areas for improvement. For instance, adding more customization options in the reporting features would allow us to dig deeper into specific market segments, making it easier to understand guest preferences in detail. This could enhance our ability to fine-tune marketing strategies even further. Also, while the platform is generally user-friendly, the dashboard could benefit from a more intuitive design. For first-time users or teams with less digital marketing experience, navigating the various options and insights could feel a bit overwhelming at first. A guided ...
See full reviewFD
2 months ago
Verified
... Our experience with this hotel marketing and guest messaging software has been overwhelmingly positive. Connectivity: The seamless integration with our Property Management System (PMS) ensures smooth and efficient operations, eliminating the need for manual data entry and reducing the chance for errors. This connectivity allows us to manage our bookings, check-ins, and guest information in real time, enhancing our operational efficiency and guest satisfaction. Automation: Its automated features ...
See full reviewWhat Types of Hotels Sojern is Popular For
Size
60 | Large (75-199 room)
61 | Medium (25-74 room)
8 | Small (10-24 room)
33 | X-Large (200+ room)
6 | X-Small (1-9 room)
Country
49 | United States of America
14 | Mexico
13 | Italy
7 | Thailand
6 | United Arab Emirates
6 | Spain
5 | Portugal
5 | Canada
5 | Vietnam
4 | Greece
3 | Bulgaria
3 | Japan
3 | United Kingdom
2 | Croatia
2 | Malaysia
2 | Costa Rica
2 | Turks and Caicos Islands
2 | Germany
2 | Malta
2 | Maldives
1 | Indonesia
1 | Turkey
1 | Ecuador
1 | Cambodia
1 | Kenya
1 | Belize
1 | Virgin Islands, British
1 | Hungary
1 | China
1 | Laos
1 | Colombia
1 | Singapore
1 | France
1 | Romania
1 | Czech Republic
1 | Poland
1 | Peru
1 | Australia
Type
54 | Bed & Breakfast & Inns
61 | Boutiques
57 | Branded Hotels
7 | Casinos
44 | City Center Hotels
48 | Airport/Conference Hotels
15 | Extended Stay & Serviced Apartments
5 | Hostels
48 | Limited Service & Budget Hotels
75 | Luxury Hotels
10 | Motels
75 | Resorts
2 | RV Parks & Campgrounds
8 | Vacation Rentals & Villas
Region
68 | North America
45 | Europe
24 | Asia Pacific
1 | Oceania
7 | Middle East
5 | South America
4 | Central America
1 | Africa
Category
145 | Digital Marketing Agencies
26 | Hotel Metasearch Management Software
6 | Hotel CRM & Email Marketing
17 | Guest Messaging Software
3 | Reputation Management
Didn’t find what you were looking for?
What is Sojern?
Founded in 2007 | Headquarters in San Francisco (United States) | 514 employees
Sojern Reputation Manager is a comprehensive reputation and review management system tailored for the hospitality industry. It excels in generating guest feedback and enabling instant responses to both in-stay and online guest reviews. This platform allows hotels to implement a system of rules that escalates real-time issues to the appropriate staff member or manager, effectively transforming guest complaints into positive reviews. With the capability to manage and respond to reviews on over 100 OTA sites, Sojern Reputation Manager also incentivizes guests to share positive experiences online, thereby enhancing your Net Promoter Score (NPS) and overall guest satisfaction. Integrating this system into your hotel operations streamlines the feedback process, ensuring consistent guest satisfaction and a stellar reputation.
Capabilities
Manage and Respond to Reviews in One Place
Manage and Respond to Reviews in One Place
Manage and respond to reviews on more than 100 OTA sites while encouraging sharing of positive online reviews from in-stay guests to increase your NPS.
Automatically Escalate Real-time Issues
Automatically Escalate Real-time Issues
Create a system of rules to automatically raise real-time issues to the right staff member or manager for faster response and resolution.
Customizable In-Stay Surveys
Customizable In-Stay Surveys
Create customizable in-stay surveys to send to guests and understand their in-stay experience better.
Multi-Property Transparency
Multi-Property Transparency
Get visibility into reviews and guest feedback from all of your properties, in one location.
Sentiment Analysis of Customer Feedback
Sentiment Analysis of Customer Feedback
Get real-time reporting of sentiment from guest reviews so your staff can instantly respond if issues arise.
Features
Surveys & Feedback
4/5 features
Review Generation
4/5 features
Follow-up & Resolution
4/5 features
Reporting, Analytics & Insights
4/5 features
Channels
4/5 features
Admin & Settings
4/5 features
Sojern Reviews Summary
Ease of Use
4.3/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Sojern Reputation Manager is the #4 most trending product in the Reputation Management category (out of 50) and the #196 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSojern has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Sojern Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
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Sojern Case Studies
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References
"The thing that I like most about your offering is that you don’t make money if I don’t make money. How simple is that?!"
Sergio Serra
Area Director The Americas – Sales, Marketing & Business Development @
Banyan Tree Mayakoba
"When we first started working with Sojern, it was kind of a secret weapon we had. But a lot of hotels are working with Sojern now, and the proof is in the results!"
Dean Yamashita
Director of Sales & Marketing @
Hotel Indigo Los Angeles Downtown, an IHG Hotel
"When the opportunity came to work directly with Sojern, I thought, let’s see how it works going this route. Because it’s a pay for performance model, it was kind of a no brainer."
Manager @
Featured Customers
More Products by Sojern
Hotelier Rating
Looking for specific info?
10
Effortless Guest Marketing & Messaging: A Game Changer!
FD from 50-74 room Boutique in Seaside (United States of America)
Verified
2 months ago
Our experience with this hotel marketing and guest messaging software has been overwhelmingly positive.
Connectivity: The seamless integration with our Property Management System (PMS) ensures smooth and efficient operations, eliminating the need for manual data entry and reducing the chance for errors. This connectivity allows us to manage...
United States of America
United States of America
FD
Medium Hotel
10
A Data-Driven Solution with Strong Support
Revenue Manager from 25-49 room Bed & Breakfast & Inn in Coxsackie (United States of America)
Verified
2 months ago
Sojern’s platform has proven to be a game-changer for our hotel’s digital marketing strategy. The data-driven approach to targeting prospective guests has not only improved our online visibility but also increased our direct bookings significantly. What stands out the most is their team’s proactive support. They don’t just offer a product;...
United States of America
United States of America
Revenue Manager
Medium Hotel
10
Exc
Owner from 25-49 room Bed & Breakfast & Inn in South Lake Tahoe (United States of America)
Verified
4 months ago
Great way to manage guest satisfaction, allows the hotel to monitor feedback and instantly respond to the message. Get the guest message in seconds.
United States of America
United States of America
Owner
Medium Hotel
- 1
It looks like Sojern is not recommended by any hotels
Check out the top 10 most recommended Sojern alternativesExpert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Sojern offers a marketing platform that grants great visibility into travel demand and intelligence to make the most of a budget. Sojern provides data into how travel and business intertwine that helps users make data driven decisions and define the right strategy to attract travelers.
Showing all answers to: "What does this product or service do well?"
Sojern offers a marketing platform that grants great visibility into travel demand and intelligence to make the most of a budget. Sojern provides data into how travel and business intertwine that helps users make data driven decisions and define the right strategy to attract travelers.
Sojern as a company has been an amazing industry partner throughout our relationship and integration work with them. Their Guest Experience Solution (Venuelytics) is a top product and combined with Optii Service creates a fantastic and streamlined experience for guest and hotelier.
In our industry, driving direct booking is a constant battle were Sojern can play a huge role. Thanks to their range of solutions they help hoteliers to have a better visibility, driving more traffic to their website and allowing to work on loyalty.
Sojern's strength lies in its highly effective audience targeting capabilities. The platform enables precise and data-driven targeting, ensuring that your marketing efforts reach the right audience at the right time.
Sojern seamlessly integrates with various marketing channels, such as display advertising, video, and social media. This versatility allows businesses to create comprehensive, cross-channel marketing campaigns.
Sojern provides robust analytics and reporting tools that enable their clients to measure the performance of their marketing campaigns. They offer insights into traveler behavior, campaign effectiveness, and audience segmentation, helping brands optimize their strategies and make data-driven decisions. And more than that they have the know-how of how to maximize the audiences by objectives and help their customers get more ROI and direct business
Question:
What differentiates this product or service from the competition?
Answer:
Sojern allows users to understand how demand and supply interact as well as the intent based on historical and behavioral trends. Users can use data to make better decisions and the right moves with their budget.
Showing all answers to: "What differentiates this product or service from the competition?"
Sojern allows users to understand how demand and supply interact as well as the intent based on historical and behavioral trends. Users can use data to make better decisions and the right moves with their budget.
Powered by AI, and spans multiple products the Sojern Guest Experience Solution provides a great guest experience while opening up opportunities for additional services and revenue streams. Their guest messaging app can be customized and has 1000's of guest FAQ responses.
Innovative and performance driven, Sojern is a global player looking for the success of their customers. They will impact the so-important guest experience as the same time that they will impact the revenue generation and margins of hoteliers.
Sojern's specialization in the travel industry, precise audience targeting, multi-channel integration, dynamic creative optimization, global reach, robust data analytics, and ability to provide tailored solutions distinguish it from the competition. These qualities make Sojern a preferred choice for businesses seeking effective and efficient travel marketing solutions.
They are focused on travel and are marketing experts, allowing them to understand the industry's needs and use data to make intelligent and relevant decisions. This allows them to have a deep understanding of the unique challenges and dynamics of the travel market. They can provide tailored solutions that cater specifically to the needs of travel brands. Also, they have built strong partnerships with numerous travel data providers allowing them to access a vast amount of high-quality travel data, which they use to inform their targeting and advertising strategies and get more ROI for their customers. It's a unique technology base in data, market knowledge, and great professionals behind it.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
I would recommend contacting the Sojern team to better understand how they leverage travel intent, historical and behavioral data into their platform and how it data-driven decisions making and more captured business.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
I would recommend contacting the Sojern team to better understand how they leverage travel intent, historical and behavioral data into their platform and how it data-driven decisions making and more captured business.
See it in action, and speak to any hotelier using it. Pair it with Optii for powerful automation, data, and tracking. Early adopters of the two products and raving with the results from automating the entire workflow.
If building your own customer database, increasing your margins and driving some more revenue are a focus for you, Sojern can support you to achieve your goals. By understanding your needs and creating a tailored online marketing campaign, results will come alone.
Sojern's specialization in the travel sector sets it apart and provides a valuable advantage for hoteliers. It is a valuable resource that can help hoteliers optimize their marketing efforts and drive results. So, collaborate closely with their team, share your specific goals and challenges, and let their industry insights guide your marketing strategies for maximum impact.
Right now a lot is changing in digital marketing and platform as Google is making a decision that would affect this even more. It's important to have a partner that is ahead of all this and knows how to use it for their advantage. After I saw the product of Sojern I believe they have the know-how and the tools to make sure that money is not being left on the table. So my advice would be to do a demo of the product and allow true experts in travel marketing to help you with your strategy.
Recommended by
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Director, Global Alliances
@
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Director of Global Marketing
@
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@
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Director of Strategic Partnerships and Alliances
@
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Mercedes Blanco
VP Strategic Partnership
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Danushka Decker
Founder
@
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Josh Beckwith
Managing Director, Global Strategic Accounts
@
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Alpa Patel
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@
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Sojern Integrations
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Support
Verified Support
Sojern has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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