The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 153 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HotelRunner shines in ease of use and customer support , with exclusive features like Email Marketing and Data Analysis & Reporting.
roommaster shines when it comes to ease of use , with exclusive features like Multi-Currency Support.
Side-by-side ratings based on 153 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $100/mo | From $300/mo |
| Verified Reviews | 115 | 38 |
After analyzing 153 verified reviews, HotelRunner users most value its multi-channel management, support and reliability, real-time updates, while roommaster users highlight . Click any theme to see what reviewers say.
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Multi-channel Management
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Support and Reliability
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Real-time Updates
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Interface Improvements
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Support Responsiveness
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System Speed
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Product Value and Competitiveness
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Customer Service Improvement
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #12 40 reviews | #19 12 reviews |
| Mid-Size (25-74 rooms) ▾ | #13 22 reviews | #15 17 reviews |
| Large (75-199 rooms) ▾ | #10 9 reviews | #21 2 reviews |
| X-Large (200+ rooms) | #15 2 reviews | #23 0 reviews |
By Property Type
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| Boutique ▾ | #7 51 reviews | #20 12 reviews |
| Luxury ▾ | #10 31 reviews | #27 4 reviews |
| Branded / Chain ▾ | #14 17 reviews | #19 9 reviews |
| Extended Stay ▾ | #12 6 reviews | #24 3 reviews |
By Region
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| North America ▾ | #19 1 reviews | #5 27 reviews |
| Europe ▾ | #14 16 reviews | #29 1 reviews |
| Asia Pacific ▾ | #13 8 reviews | — |
| Middle East ▾ | #2 63 reviews | #17 0 reviews |
Choosing the right channel manager is crucial for your hotel's revenue management and operational efficiency. HotelRunner and roommaster both aim to streamline your distribution across multiple channels, but they differ significantly in features, support, and user experience. While HotelRunner has a slightly higher overall rating and a larger review base, roommaster offers extensive integrations and a long-standing presence in the industry. Which product best aligns with your hotel’s specific needs?
Both HotelRunner and roommaster are designed to simplify multi-channel distribution, reducing the risk of overbookings and manual updates. HotelRunner emphasizes its intuitive interface and comprehensive marketing tools, making it appealing for hotels seeking an all-in-one platform. Conversely, roommaster focuses on automating distribution across a vast network of OTAs and GDS, with specialized analytics to fine-tune distribution strategies.
HotelRunner’s strength lies in its user-friendly setup, especially appreciated by smaller teams or hotels new to channel management. Meanwhile, roommaster’s extensive partner network and proven reliability make it suitable for larger properties or groups managing complex distribution needs.
Despite these differences, both systems aim to improve efficiency, but HotelRunner’s more recent reviews and higher customer satisfaction ratings make it the more dependable choice. Does your hotel prioritize ease of use or extensive integration?
If your hotel needs a versatile, easy-to-navigate platform with built-in marketing tools, HotelRunner is the better fit. It caters well to boutique, independent, and small chain hotels looking for a straightforward solution that enhances online visibility and simplifies operations.
If your hotel requires the extensive OTA and GDS network, along with detailed performance analytics to maximize distribution, roommaster is likely more suitable. It’s ideal for larger hotels, resorts, or chains that need comprehensive control over their inventory and rates across many platforms.
Given HotelRunner’s higher overall ratings, recent reviews, and more active support, it provides a more reliable experience. Your choice should depend on whether your priority is ease of use and marketing or distribution scale and control.
HotelRunner is rated 4.7/5 for ease of use, with many reviews highlighting its intuitive interface and quick onboarding process. Users appreciate the live support during setup, which significantly reduces learning curves, especially for less tech-savvy teams. Its modern, web-based design makes daily management straightforward for both small hotels and larger operations.
roommaster scores 4.35/5, with reviews praising its simplicity and ease of staff training. However, some users mention that navigating certain advanced features or reports can take time to master, especially without technical knowledge.
Edge: HotelRunner.
HotelRunner offers 13 shared features plus 11 unique tools, including email marketing, web design, data analysis, meta search marketing, and social media management. These features enable hotels to not only manage distribution but also enhance their online presence and customer engagement. Its multi-lingual support and unlimited channels at no extra cost add further value.
roommaster provides a core set of 13 common features, with only one feature exclusive to it: multi-currency support. Its focus remains on inventory and rate synchronization across 300+ channels, with less emphasis on marketing or web development tools.
While HotelRunner’s feature set supports broader marketing strategies, roommaster excels in distribution automation. Edge: HotelRunner.
HotelRunner’s customer support scores 4.7/5, with recent reviews emphasizing quick, helpful responses and dedicated support agents. Users praise its live onboarding sessions and responsive service, which help resolve issues swiftly, especially during busy periods.
roommaster’s support scores 3.94/5, with reviews noting improvements over time but still citing difficulties with after-hours support. Some users report delays in response during non-business hours, which can impact operations.
Edge: HotelRunner.
HotelRunner integrates with 17 verified partners, including major platforms like Airbnb, Stripe, and Hotelogix, alongside exclusive tools in its ecosystem. Its integrations cover a wide range of hotel operations, from online payments to web development.
roommaster offers a significantly larger network with 56 verified partners, including industry giants like Sage, Volo, and GuestCentric. Its extensive integrations provide deeper connectivity, especially for larger hotel groups with complex distribution needs.
Edge: roommaster.
HotelRunner has a higher overall rating of 4.78/5 based on 109 reviews, with recent reviews emphasizing its ease of use, support, and reliability. Hotels in segments like boutique and independent properties particularly praise its simplicity and customer service, with a 96% likelihood to recommend.
roommaster’s ratings stand at 4.14/5 from 31 reviews, mostly from motels, resorts, and smaller properties. While rated positively for ease of use, the support and feature set receive mixed feedback, with some users noting limited after-hours support.
Edge: HotelRunner.
HotelRunner’s pricing starts at $100 per month, with no free tier or trial available. Its flat monthly fee offers predictable expenses, but additional costs may apply for premium features or add-ons.
roommaster charges $300 per month, reflecting its broader distribution network and more extensive features. There’s no free trial or tier, making it a more significant investment upfront.
Both solutions lack free tiers, so your decision may depend on the value you see in their offerings relative to cost.
Hotels that benefit most from HotelRunner:
Not ideal if:
Hotels that should consider roommaster:
Not ideal if:
HotelRunner and roommaster both serve as reliable channel managers, but they cater to different hotel profiles. HotelRunner excels in ease of use, marketing capabilities, and recent positive reviews, making it suitable for boutique and small hotels aiming for simplicity and online growth.
roommaster offers a broader OTA and GDS network with extensive integrations, ideal for larger properties or chains with complex distribution landscapes. However, its support issues and higher cost can be drawbacks for smaller hotels.
If your hotel values a user-friendly experience and strong support, HotelRunner is the clear choice. For expansive distribution and detailed control, roommaster remains a solid, proven option.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $300/mo |
According to HTR's product database, HotelRunner Channel Manager and roommaster channel manager share 13 features. Here are the key differences — features one has that the other lacks.
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| Conversion Rate Optimization | ||
| Data Analysis & Reporting | ||
| Email Marketing | ||
| Meta search marketing | ||
| Multi-Currency Support | ||
| Web Design | ||
| Web Development |
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Beginning of each shift, our staff pulls up the dashboard which gives the arrivals, the checkouts, the list of who’s coming in, how many rooms we have as far as dirty, clean, out o..."
No published case study for this goal yet.
"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."
What hoteliers love
Users praise HotelRunner for its ability to manage multiple booking channels seamlessly from a single platform. This feature is specifically highlight... Users praise HotelRunner for its ability to manage multiple booking channels seamlessly from a single platform. This feature is specifically highlighted as beneficial during peak seasons, reducing workload and human error while ensuring all channels are up-to-date.
Quick access to support and reliable operation are often underlined in reviews. Users experience prompt responses when assistance is needed, ensuring... Quick access to support and reliable operation are often underlined in reviews. Users experience prompt responses when assistance is needed, ensuring smooth operations without major disruptions.
Customers frequently mention the user-friendly nature of the system, particularly noting the convenience of controlling and sending prices across mult... Customers frequently mention the user-friendly nature of the system, particularly noting the convenience of controlling and sending prices across multiple channels. This ease of use is a significant advantage for hotel staff dealing with daily operations.
Where hoteliers push back
Some reviews suggest minor improvements to the interface could be beneficial. While the system generally meets expectations, enhancing the interface c... Some reviews suggest minor improvements to the interface could be beneficial. While the system generally meets expectations, enhancing the interface could further streamline operations.
A common point of criticism is the speed of the updating process. Even though it is working smoothly, some users feel it could be faster to enhance ef... A common point of criticism is the speed of the updating process. Even though it is working smoothly, some users feel it could be faster to enhance efficiency during operations.
Ranks higher for
Unique capabilities
What hoteliers love
Room Master is praised for being easy to learn and straightforward, which supports quicker staff training and smoother operations.
Where hoteliers push back
Despite overall improvement, after-hours support remains a critical concern. Users report unresponsiveness to messages during non-business hours, caus... Despite overall improvement, after-hours support remains a critical concern. Users report unresponsiveness to messages during non-business hours, causing frustration.
Some users feel that the software's value proposition has diminished as the company seems to not invest in the product like before, making it less com... Some users feel that the software's value proposition has diminished as the company seems to not invest in the product like before, making it less competitive against other solutions.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HotelRunner Channel Manager and roommaster channel manager share many core Channel Managers features, but each has unique capabilities. HotelRunner Channel Manager offers 17 verified integration partners, while roommaster channel manager offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. HotelRunner Channel Manager leads in ease of use at 4.7/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HotelRunner Channel Manager: No. roommaster channel manager: No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HotelRunner has an HT Score of 76 and roommaster has 76. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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