HubSpot vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

Choosing between HubSpot CRM by HubSpot and Sojern Guest Marketing Suite hinges on your hotel’s specific needs for guest engagement and marketing automation. Both aim to enhance your relationship with guests, but they approach this goal differently—HubSpot is a broad CRM platform, while Sojern is tailored for targeted guest marketing. Your final choice should reflect whether you prioritize a versatile CRM or a specialized guest marketing tool.

HubSpot’s lack of recent reviews and zero in review counts suggest limited hotel-specific feedback, whereas Sojern’s 12 reviews within the last six months and a 100% likelihood to recommend signal a stronger, more current user base. Does your team need a dedicated guest marketing platform or a full-fledged CRM system?

Is HubSpot CRM or Sojern Guest Marketing Suite Better for Hotels?

HubSpot CRM is designed as a general-purpose customer relationship platform, offering tools for marketing, sales, and service across industries. It consolidates customer interactions into one interface and provides automation for email campaigns, social media, and analytics. Conversely, Sojern’s Guest Marketing Suite is built specifically for hotels, focusing on guest engagement through email, SMS, and chat at all stages of the guest journey.

If your hotel seeks a flexible, all-in-one CRM with robust automation, HubSpot can serve multiple departments and functions. However, if your priority is sophisticated, targeted guest marketing with a proven track record and recent positive reviews, Sojern is clearly the more relevant choice. Does your hotel need a broad CRM or a targeted marketing platform?

HubSpot CRM vs Sojern Guest Marketing Suite: Which Should Your Hotel Choose?

For hotels requiring comprehensive customer management, especially those with complex sales processes or multiple touchpoints, HubSpot’s versatility makes it appealing. It’s suitable for large, multi-property brands looking to unify customer data and automate outreach. On the other hand, Sojern’s guest-centric features—such as tracking guest feedback, segmenting audiences, and automating multi-channel communications—make it the ideal pick for hotels focused on building direct relationships and increasing loyalty.

If your hotel needs detailed contact management and sales automation, go with HubSpot. If you prioritize targeted guest communication, retention, and increasing ancillary revenue, choose Sojern. Which focus aligns better with your hotel’s growth strategy?

Is HubSpot CRM or Sojern Guest Marketing Suite Easier to Use?

Ease of use is a crucial factor in adoption. HubSpot scores poorly on usability, with a 0/5 rating, reflecting a steep learning curve and limited hotel-specific onboarding. Staff have noted a lack of hotel-centric support, which can hinder quick deployment. In contrast, Sojern’s 4.75/5 Ease of Use rating and 4.91/5 onboarding score highlight its user-friendly interface and straightforward setup tailored for hoteliers.

Given the recent reviews emphasizing quick reconciliation, intuitive dashboards, and dedicated support, edge: Sojern. Would your team benefit from a platform designed specifically for hotel marketing workflows?

Which Has Better Features: HubSpot CRM or Sojern Guest Marketing Suite?

HubSpot offers no unique features tailored for hotels, as it’s a general CRM platform. It provides core tools like email marketing, social media management, and analytics but lacks hotel-specific marketing features. In contrast, Sojern boasts 11 features designed explicitly for hospitality: campaign and transactional templates, guest profiles, GDPR and CCPA compliance, automatic de-duplication, database health monitoring, PCI compliance, segmentation, guest feedback modules, and a centralized data warehouse.

The dedicated features in Sojern, especially guest feedback and segmentation, give it an edge for hotels seeking targeted marketing. For comprehensive, hotel-specific marketing features, edge: Sojern.

Which Has Better Customer Support: HubSpot or Sojern?

Support quality heavily influences platform success. HubSpot’s support ratings are unavailable, and reviews are sparse, implying uncertainty about their hotel-specific assistance. Conversely, Sojern’s 4.92/5 customer support rating and recent reviews highlight prompt, attentive service, with hotel teams praising its responsiveness and helpful onboarding.

With reviews emphasizing personalized assistance and ongoing support, edge: Sojern. Would your team benefit from dedicated, hospitality-focused support?

Which Has More Integrations: HubSpot or Sojern?

Integration capacity is critical for seamless operations. HubSpot currently has no verified hotel industry integrations, limiting its ability to connect with property management systems or booking engines. Sojern, on the other hand, offers 33 verified partners including Profitroom, Mirai, HOTELTIME, and others, enabling better data flow and marketing automation.

For hotels relying on multiple systems, the extensive integration options in Sojern provide a clear advantage. Edge: Sojern.

Which Do Hoteliers Rate Higher: HubSpot or Sojern?

Hotel reviews indicate a stark difference: HubSpot has zero reviews and a score of 0/5, while Sojern has 12 recent reviews, a 10/5 NPS score, and a 100% likelihood to recommend. Hoteliers frequently praise Sojern’s ease of use, support, and tailored features, whereas HubSpot’s lack of recent hotel-specific feedback makes it hard to gauge satisfaction.

Given the recent, positive feedback, edge: Sojern. Would your hotel prefer a platform with demonstrated hotel-specific success?

How Much Do HubSpot CRM and Sojern Guest Marketing Suite Cost?

HubSpot’s pricing is not publicly available, and there’s no mention of a free plan or trial. In contrast, Sojern charges a base price of $400 per month, with no free tier or trial information provided. This suggests that Sojern’s pricing is transparent, while HubSpot’s remains undefined for hotel use.

If budget transparency and predictable costs matter, Sojern’s straightforward pricing gives you clarity. Edge: Sojern.

What Type of Hotel Should Use HubSpot CRM?

• Hotels that require a multi-purpose CRM to manage customer relationships across sales, marketing, and service.
• Large, multi-property brands with complex sales funnels needing a unified platform.
• Teams seeking automation across email, social media, and content management.
• Hotels with existing CRM infrastructure looking to integrate with other sales tools.

Not ideal if your hotel prioritizes targeted guest engagement or lacks technical support for broader CRM systems.

What Type of Hotel Should Use Sojern Guest Marketing Suite?

• Hotels focused on direct booking growth through targeted marketing campaigns.
• Boutique, resort, and city center properties aiming to build long-term guest loyalty.
• Hotels needing detailed segmentation and guest feedback modules.
• Teams that want easy-to-use tools with quick onboarding and dedicated support.

Not ideal if your hotel prefers an all-in-one CRM without hotel-specific features or if your marketing strategy doesn’t emphasize guest engagement.

The Bottom Line for Hotels

In summary, the core difference lies in their focus: HubSpot CRM is a broad, general-purpose platform, whereas Sojern Guest Marketing Suite is a dedicated guest engagement tool. The recent, positive reviews and high support ratings make Sojern the more reliable choice for hotels prioritizing targeted marketing and seamless integration.

If your hotel is looking for a marketing platform with proven industry-specific features, quick onboarding, and excellent support, Sojern beats HubSpot hands down. However, if you need a versatile CRM for broader customer management beyond marketing, HubSpot’s capabilities might be worth exploring—though its hotel-specific effectiveness remains unproven.

For most hoteliers evaluating guest engagement tools, the clear recommendation is Sojern, especially given its recent reviews, dedicated hotel features, and ease of use. Would you like your team to focus on building guest loyalty with a solution designed for hospitality?