ReGuest Hotel CRM vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

When evaluating hotel CRM and email marketing tools, your primary concern is which platform better addresses your needs for guest engagement, automation, and revenue growth. Both ReGuest Hotel CRM and Sojern Guest Marketing Suite aim to strengthen guest relationships, but they do so through different features and approaches. Your choice hinges on whether you prioritize advanced segmentation and customization or broad guest communication channels.

ReGuest offers a robust, feature-rich CRM with AI-powered automation tailored for detailed segmentation, while Sojern emphasizes multi-channel guest engagement through email, SMS, and chat. Which platform aligns better with your hotel’s strategic goals for direct bookings and guest loyalty?

Is ReGuest Hotel CRM or Sojern Guest Marketing Suite Better for Hotels?

ReGuest and Sojern serve hotel owners looking to boost direct bookings and guest loyalty, but they differ significantly in their core capabilities. ReGuest excels in personalized communication through its sophisticated segmentation, automation, and AI-driven features, making it ideal for hotels that want to craft highly targeted marketing campaigns. Conversely, Sojern provides a broader suite for multichannel engagement, including email, SMS, and chat, focusing on creating ongoing, relevant guest interactions.

ReGuest's strengths lie in its detailed segmentation and automation features, with 14 unique capabilities, including attribute-based, geographic, and channel/market segmentation. Sojern, with only one exclusive feature (CCPA compliance), leans more toward ongoing guest outreach rather than deep personalization. Do you need complex segmentation for targeted marketing, or is broad communication across multiple channels more crucial for your hotel?

ReGuest Hotel CRM vs Sojern Guest Marketing Suite: Which Should Your Hotel Choose?

If you're a hotel that values in-depth guest profiling and automation to increase direct bookings, ReGuest is the better fit. Its highly praised ease of use, with a 4.81/5 rating, and its 27 reviews in the last six months—more than Sojern’s 12—provide recent, strong validation of its effectiveness for hotels seeking personalized marketing.

However, if your hotel prioritizes a multichannel outreach platform that can handle email, SMS, and chat, and you want a solution with a broader reach, Sojern’s suite should be your choice. Its top-rated customer support (4.92/5) and higher value for money (4.82/5) make it suitable for hotels aiming for consistent guest communication without the complexity of detailed segmentation.

Is ReGuest Hotel CRM or Sojern Guest Marketing Suite Easier to Use?

ReGuest garners slightly higher usability ratings, with a 4.81/5 compared to Sojern’s 4.75/5, reflecting its intuitive, user-friendly interface. Reviewers highlight that ReGuest's newsletter creation process is clear and simple, even for beginners, and onboarding scores (4.88/5) suggest a smooth implementation.

Sojern’s onboarding is equally high at 4.91/5, and its interface is also rated as very easy to navigate. Nonetheless, ReGuest’s slightly higher review count and more recent reviews indicate its usability is a proven advantage for hotels that want quick adoption.

Edge: ReGuest.

Which Has Better Features: ReGuest or Sojern?

ReGuest offers 14 features exclusive to its platform, including event-based automations, email newsletters, a WYSIWYG HTML editor, tagging, and multiple segmentation options—allowing deep personalization not available in Sojern. Its open API and centralized multi-hotel solution further enhance customization and scalability.

Sojern provides only one feature exclusive to its platform—CCPA compliance—highlighting its focus on privacy and broad communication channels rather than detailed segmentation. While its partner network (33 verified partners) is larger than ReGuest’s 20, ReGuest’s feature depth matches more directly with hotels seeking targeted marketing.

Edge: ReGuest.

Which Has Better Customer Support: ReGuest or Sojern?

ReGuest is rated slightly higher in customer support with a 4.93/5, and recent reviews praise the team’s helpfulness and responsiveness. Users frequently mention that support enhances their experience, especially during onboarding or troubleshooting complex settings.

Sojern’s customer support rating is similarly high at 4.92/5, with reviews emphasizing the platform’s ease of reconciliation and billing accuracy. Users appreciate the dedicated support but note that more frequent communications and updates could improve the experience.

Edge: ReGuest.

Which Has More Integrations: ReGuest or Sojern?

While ReGuest is integrated with 20 verified partners—including key platforms like Mews, Stayntouch, and Oracle Hospitality—Sojern boasts 33 integrations, including notable partners such as Profitroom, Mirai, and Net Affinity. Shared integrations include major booking engines, but Sojern’s larger partner list indicates broader connectivity for diverse hotel tech stacks.

If your hotel relies heavily on specific booking or PMS integrations, Sojern’s larger network might be advantageous. For more streamlined, tailored integrations with core hospitality systems, ReGuest’s focus on open API and niche partners could suffice.

Edge: Sojern.

Which Do Hoteliers Rate Higher: ReGuest or Sojern?

ReGuest’s ratings reflect a more recent and active user base, with 15 reviews in the last six months and a 97% likelihood to recommend. Hotels across segments—especially boutique and luxury properties—appreciate its personalization capabilities and ease of use.

Sojern, with only 12 reviews total and no recent feedback, has a perfect 10/10 Net Promoter Score but less current validation. Hotels prioritizing innovative segmentation and automation favor ReGuest’s recent positive reviews.

Edge: ReGuest.

How Much Do ReGuest and Sojern Cost?

ReGuest does not publicly list its pricing, and it offers no freemium or trial options, indicating a tailored quote process for each hotel. In contrast, Sojern’s base price is $400/month, with no free tier or trial, making it more transparent but potentially more expensive for smaller hotels.

If budget transparency is important, Sojern’s fixed monthly fee simplifies planning, but ReGuest’s custom pricing might fit better for hotels seeking specific features without unnecessary expenses.

What Type of Hotel Should Use ReGuest?

• Hotels that prioritize personalized guest communication and segmentation to drive direct bookings.
• Teams looking for a CRM with automation, loyalty segmentation, and detailed targeting.
• Hotels aiming for a multi-hotel or multi-brand solution with centralized data.
• Properties that want AI-powered features for automated guest messaging.
• Hotels that need extensive customization and open API integrations.

Not ideal if:

• Your hotel prefers a simple, broad communication platform without detailed segmentation.
• You operate with very limited budgets and seek transparent, fixed pricing.
• Your team lacks the capacity for complex CRM configurations.

What Type of Hotel Should Use Sojern?

• Hotels that want a straightforward platform for ongoing email, SMS, and chat engagement.
• Properties seeking a wider network of integrations with booking engines and marketing tools.
• Hotels that prefer a fixed monthly fee and transparent pricing.
• Those that need a platform focused on multichannel marketing rather than deep segmentation.
• Hotels that value quick onboarding and support for broad communication campaigns.

Not ideal if:

• Your hotel seeks granular audience segmentation or AI-driven personalization.
• You require advanced automation like event-based triggers.
• Your property is very small and prefers free or lower-cost solutions.

ReGuest vs Sojern: The Bottom Line for Hotels

ReGuest is a deeply capable CRM designed for hotels committed to personalized marketing, automation, and detailed segmentation. Its recent reviews and high ratings confirm its suitability for properties that want tailored guest engagement and revenue growth through direct channels.

Sojern offers a broad guest engagement platform emphasizing multichannel outreach, simpler setup, and extensive integrations. It suits hotels that want reliable, ongoing communication without the complexity of advanced segmentation.

If your hotel’s strategy centers on targeted marketing, automation, and guest data insights, ReGuest is the clear choice. For broader communication across multiple channels with a focus on volume and integration, Sojern is more suitable.

In summary, choose ReGuest if personalized, data-driven campaigns are your priority. Opt for Sojern if multichannel outreach and wider integration are more critical to your hotel’s marketing approach.