The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Humanise.ai shines , with exclusive features like Digital Acceptance & Payment Capture.
Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Side-by-side ratings based on 528 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 528 |
After analyzing 528 verified reviews, Humanise.ai users most value its , while Oaky by Plusgrade users highlight upselling efficiency, user interface and system usability, customer support experience. Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #5 42 reviews |
| Mid-Size (25-74 rooms) ▾ | #27 0 reviews | #2 263 reviews |
| Large (75-199 rooms) ▾ | — | #1 141 reviews |
| X-Large (200+ rooms) ▾ | — | #2 57 reviews |
By Property Type
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| Boutique ▾ | #26 0 reviews | #2 216 reviews |
| Luxury ▾ | — | #2 278 reviews |
| Branded / Chain ▾ | — | #2 208 reviews |
| Extended Stay ▾ | #23 0 reviews | #3 33 reviews |
By Region
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| North America ▾ | — | #7 29 reviews |
| Europe ▾ | #23 0 reviews | #1 315 reviews |
| Asia Pacific ▾ | — | #2 81 reviews |
| Middle East ▾ | — | #2 52 reviews |
Choosing the right upselling software for your hotel can feel overwhelming, especially when both Humanise.ai and Oaky aim to boost revenue through targeted guest offers. While Humanise.ai emphasizes AI-driven guest interactions with a focus on self-service and personalization, Oaky specializes in automating and segmenting upsell offers across multiple channels. The key question: which platform aligns best with your hotel’s operational needs and growth ambitions?
Both products aim to enhance guest experience and increase revenue, but they diverge significantly in their approach and scope. Humanise.ai leverages AI and voice messaging to support a personalized yet less feature-diverse solution, while Oaky offers a broad suite of upselling tools with proven track records across many markets. Which will serve your hotel’s unique context more effectively?
Humanise.ai’s Gem product is built to transform guest engagement through AI-powered voice, messaging, and self-service solutions. Its primary focus is on elevating the guest experience by automating routine inquiries and facilitating direct communication, which can reduce staff workload and improve satisfaction. It lacks the extensive upselling features and automation capabilities of Oaky, relying instead on conversational AI to support guest interactions.
In contrast, Oaky by Plusgrade is a comprehensive upselling platform with 443 reviews and a recent 7 reviews in the last six months, bolstering its credibility. It provides a broad suite of tools designed specifically for revenue growth, including dynamic pricing, segmentation, multi-channel delivery, and automation. Oaky’s large review base and recent activity suggest a rapidly evolving, well-supported product.
While Humanise.ai’s core strength is AI-enhanced guest communication, Oaky’s strength lies in its proven ability to increase ancillary revenue through targeted, automated upselling campaigns. If your hotel prioritizes direct revenue generation through upselling, Oaky offers a more tested, feature-rich platform. Are you seeking a conversational AI or a revenue-boosting upselling engine?
If your hotel needs to improve guest communication, reduce manual inquiries, and deliver personalized self-service, Humanise.ai’s AI voice and messaging solutions are suitable. Its capabilities are best suited for properties that want to elevate the guest experience through innovative, AI-driven interaction without a focus on extensive upselling.
However, if increasing ancillary revenue through automated, segmented upselling campaigns is a priority, Oaky is the clear choice. Its features—such as offer experimentation, multi-channel delivery, dynamic pricing, and automation—are designed to maximize revenue and operational efficiency. For hotels with a strong focus on revenue growth, especially those with multiple properties or sophisticated upselling strategies, Oaky’s extensive feature set and recent reviews make it the better pick.
Larger or multi-property hotels looking for proven results and deep integration should lean toward Oaky. Smaller, boutique hotels aiming for personalized guest communication might consider Humanise.ai, but Oaky’s recent review activity and high scores make it the more dependable choice overall.
Humanise.ai has no publicly available ease-of-use ratings or recent reviews, but given its AI-driven, conversational approach, onboarding could involve training staff to interact with voice and messaging interfaces effectively. Its small team and startup background suggest a potentially lean setup process but limited support resources.
Oaky, on the other hand, boasts a 4.84/5 ease-of-use rating based on recent reviews, with users praising its intuitive interface and quick setup. Customers mention that onboarding is straightforward, and staff find the platform easy to navigate, which accelerates adoption. Many reviews highlight how fast and simple it is to implement.
Edge: Oaky.
Humanise.ai’s unique feature is Digital Acceptance & Payment Capture, allowing guests to complete transactions directly via voice or messaging. It’s a niche feature that supports self-service but isn’t comparable to the broader upselling capabilities of Oaky.
Oaky offers 11 advanced upselling features, including offer experimentation & A/B testing, room upgrade merchandising, multi-channel delivery (email, SMS, WhatsApp, chat), dynamic upgrade pricing, offer templates, automation of the entire guest journey, and multi-property dashboards. These tools enable highly personalized, targeted campaigns with real-time analytics, making Oaky a feature-rich platform.
Edge: Oaky.
There are no recent reviews or ratings for Humanise.ai’s customer support, making it difficult to assess. As a small startup, they likely provide personalized support, but the lack of review data leaves uncertainty.
Oaky, however, is highly rated at 4.87/5, with reviewers praising its quick, knowledgeable support team. Many mention that onboarding is smooth, and support staff are proactive and responsive, contributing to high customer satisfaction.
Edge: Oaky.
Humanise.ai currently lists no verified integrations, potentially limiting its compatibility with existing hotel tech stacks. This may restrict its ability to automate or streamline workflows in larger, more complex operations.
Oaky boasts 54 verified integrations, including popular PMSs like ManCloud, RoomRaccoon, and Sirvoy. Its extensive ecosystem allows for easy connection with your hotel’s existing systems, enabling real-time data sync and automation.
Edge: Oaky.
Oaky’s reviews are recent and plentiful, with a 4.84/5 overall rating and a 9.65/10 NPS score, indicating high hotel satisfaction. Hotels across segments, especially independent, branded, and boutique, rate it highly, often citing increased revenue and ease of use.
In contrast, Humanise.ai has no recent review data or ratings, making it impossible to assess hotel satisfaction accurately. The lack of feedback suggests a nascent presence in the market.
Edge: Oaky.
Humanise.ai does not publicly disclose pricing or offer a trial, which makes direct comparison difficult. Its model likely involves custom quotes based on your needs.
Oaky charges a starting fee of $300 per month, with no mention of additional implementation or setup costs. Its transparent pricing and no-trial policy suggest a straightforward investment aligned with its extensive feature set.
Edge: Oaky.
Not ideal if...
Not ideal if...
Oaky’s core distinction is its focus on revenue through automation, segmentation, and multi-channel offers, backed by a large, recent review base. Its feature set and proven results make it ideal for hotels aiming to grow ancillary revenue efficiently.
If your goal is to enhance guest interactions primarily through AI-driven messaging and voice, Humanise.ai’s Gem might fit, but its limited features and lack of recent reviews weaken its case. For revenue growth and reliable support, Oaky takes the lead.
Choose Oaky if you need a scalable, well-supported upselling platform with a proven track record. Consider Humanise.ai only if your hotel’s primary focus is on AI-powered guest engagement rather than direct revenue from upselling.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, Humanise.ai (Gem) and Oaky by Plusgrade share 1 features. Here are the key differences — features one has that the other lacks.
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| Digital Acceptance & Payment Capture | ||
| Dynamic Upgrade Pricing | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
Unique capabilities
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Humanise.ai (Gem) and Oaky by Plusgrade share many core Upselling Software features, but each has unique capabilities. Humanise.ai (Gem) offers 0 verified integration partners, while Oaky by Plusgrade offers 54. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Humanise.ai (Gem): No. Oaky by Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Humanise.ai has an HT Score of 0 and Oaky by Plusgrade has 94. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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