The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
IBS Software shines .
ROIBACK shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 45 |
After analyzing 45 verified reviews, IBS Software users most value its , while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Support and customer service
▾
|
|
|
+
Direct bookings optimization
▾
|
|
|
+
Technical improvements
▾
|
|
|
+
Reporting and analytics
▾
|
|
| Cons | |
|
−
Multi-language and user-friendly interface
▾
|
|
|
−
Payment gateways
▾
|
|
How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #22 18 reviews |
| Large (75-199 rooms) ▾ | — | #14 9 reviews |
| X-Large (200+ rooms) ▾ | — | #10 6 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | — | #24 15 reviews |
| Luxury ▾ | — | #23 15 reviews |
| Branded / Chain ▾ | — | #18 13 reviews |
| Extended Stay | — | #19 4 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America | — | #18 4 reviews |
| Europe ▾ | — | #20 12 reviews |
| Asia Pacific ▾ | — | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing a booking engine is crucial for your hotel’s direct sales and guest experience. Both iStay Booking Engine by IBS Software and Roiback aim to streamline operations and boost revenue, but they diverge significantly in features, user experience, and market presence. While IBS Software offers a comprehensive platform, Roiback is more accessible and widely reviewed. Do you prioritize extensive features or proven customer satisfaction?
iStay by IBS Software is designed as an all-in-one platform that covers the entire customer journey, from property management to distribution. Its cloud-native architecture simplifies multiple software integrations into one unified system, making it ideal for large properties or those seeking a highly customizable solution. Conversely, Roiback specializes in driving direct bookings with a feature-rich interface and strong support, making it more appealing to hotels prioritizing user experience and proven results.
iStay’s focus on automation and distribution solutions aims to improve productivity and revenue; however, its review score is zero, and there’s no recent customer feedback. Roiback, with over 43 recent reviews and a 4.72/5 support rating, clearly demonstrates hotel satisfaction and ongoing product improvements. Are you more interested in a platform with proven reviews or a comprehensive but less-reviewed system?
If your hotel needs a booking engine that emphasizes ease of use, rapid onboarding, and strong customer support, Roiback is the clear choice. Its 4.49/5 ease of use rating and 4.72/5 customer support score reflect high satisfaction among users, especially in increasing direct bookings and providing detailed analytics.
If, however, your hotel is looking for a complete property management and distribution solution capable of handling complex operations across multiple regions, iStay by IBS Software might appeal, despite its lack of recent reviews and customer feedback. Its platform promises to consolidate all business operations into one system, but the absence of user reviews makes it less suitable for immediate decision-making.
For most hoteliers, especially those valuing recent, positive real-world feedback, Roiback offers a more reliable fit. The platform's proven track record for boosting direct sales makes it the safer recommendation.
Roiback’s user interface earns a 4.49/5 rating, with many reviews emphasizing its intuitive navigation, quick onboarding, and seamless management experience. Customers frequently mention how easy it is for staff to adopt, citing "very clear rate grids" and "responsive support." Its multi-lingual functionality and simple booking process are frequently highlighted as strengths.
In contrast, iStay’s ease of use is unquantified, with no recent reviews available. Its platform likely offers advanced features, but without current user feedback, it's difficult to assess how quickly your team could become proficient. Based on available data, edge: Roiback.
Roiback’s platform includes 36 distinct features, from mobile responsiveness and urgency messaging to multi-currency support, Google Hotel Ads, and loyalty integration. Its ability to support multi-lingual bookings, abandon cart recovery, and provide detailed conversion reports demonstrates a comprehensive feature set.
iStay, with zero unique features listed, appears less detailed in available data. Its value proposition centers on a unified cloud platform, but specifics on additional functionalities are lacking or unverified. Given the number and variety of Roiback’s features, edge: Roiback.
Roiback’s customer support scores a 4.72/5 rating, with reviews praising responsiveness, dedicated account management, and ongoing assistance that directly contributed to revenue growth. Many customers appreciate the “personalized consulting” and “prompt solutions” that help optimize their online sales.
iStay’s customer support ratings are unavailable, and reviews are nonexistent. Without recent feedback, it’s impossible to gauge the quality of support. Based on current data, edge: Roiback.
Roiback boasts 27 verified integrations, including popular channel managers and PMS systems such as Duetto, RoomRaccoon, and GuestCentric. Its seamless connectivity with leading hotel tech simplifies channel management and operational workflows.
iStay’s integration count is just 2, with limited publicly available partners, suggesting a less flexible ecosystem. For hotels needing extensive connectivity, edge: Roiback.
Roiback’s recent reviews give it a 4.72/5 customer support rating and a 90% likelihood to recommend, with many hotels reporting increased direct bookings and improved analytics. Its reviews in the last six months, though limited to 5, reinforce its strong reputation among users.
iStay lacks recent or any reviews, making it impossible to determine hotel satisfaction. Given the current data, edge: Roiback.
iStay’s pricing information is unavailable, suggesting a bespoke or enterprise-level quote. Roiback charges a $500 monthly fee, with no mention of implementation or setup costs. Its transparent pricing allows easier budget planning for hotels.
Not ideal if:
Not ideal if:
In essence, iStay offers a comprehensive, integrated platform suited for large or complex operations willing to invest in a custom solution. Its lack of recent reviews makes it a risk for hotels seeking quick, proven results, though its promise of an all-in-one system is appealing.
Roiback, with over 43 recent reviews and a 4.72/5 support score, demonstrates a track record of increasing direct bookings with a user-friendly interface. Its extensive features and integrations, along with proven customer satisfaction, make it the recommended choice for most hotels today.
Choose iStay if your hotel needs a fully unified, scalable system and you’re prepared for a longer deployment process. Opt for Roiback if you want an effective, well-supported booking engine with recent, positive reviews and a proven ability to increase direct revenue.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | — | From $500/mo |
According to HTR's product database, iStay Booking Engine (by IBS Software) and Roiback | Booking Engine share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Booking abandonment recapture | ||
| Mobile optimized/responsive | ||
| Multi-room bookings | ||
| Room substitutions | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 24 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. iStay Booking Engine (by IBS Software) and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. iStay Booking Engine (by IBS Software) offers 2 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
iStay Booking Engine (by IBS Software): No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. IBS Software has an HT Score of 0 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor