The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 532 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Incert eTourismus GmbH & Co KG shines , with exclusive features like Digital Acceptance & Payment Capture.
Oaky by Plusgrade shines when it comes to upselling efficiency — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Side-by-side ratings based on 532 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 4 | 528 |
After analyzing 532 verified reviews, Incert eTourismus GmbH & Co KG users most value its , while Oaky by Plusgrade users highlight upselling efficiency, user interface and system usability, customer support experience. Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #5 42 reviews |
| Mid-Size (25-74 rooms) ▾ | #23 2 reviews | #2 263 reviews |
| Large (75-199 rooms) ▾ | — | #1 141 reviews |
| X-Large (200+ rooms) ▾ | #15 1 reviews | #2 57 reviews |
By Property Type
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| Boutique ▾ | #23 1 reviews | #2 216 reviews |
| Luxury ▾ | — | #2 278 reviews |
| Branded / Chain ▾ | #23 1 reviews | #2 208 reviews |
| Extended Stay ▾ | — | #3 33 reviews |
By Region
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| North America ▾ | — | #7 29 reviews |
| Europe ▾ | #20 3 reviews | #1 315 reviews |
| Asia Pacific ▾ | — | #2 81 reviews |
| Middle East ▾ | — | #2 52 reviews |
Choosing the right upselling software for your hotel depends on your specific needs, size, and operational goals. Incert’s platform has a limited review base but excels in voucher and customized sales solutions, while Oaky boasts a robust and recent review footprint, with high user satisfaction for targeted, automated upselling. Both aim to boost ancillary revenue but diverge in features and regional presence. Which platform aligns best with your hotel's growth ambitions?
Both Incert and Oaky aim to increase revenue through guest upselling, but their approaches differ. Incert focuses on vouchers, pre-paid experiences, and flexible online sales, making it ideal for hotels prioritizing customizable, branded offerings. Oaky emphasizes automation, segmentation, and dynamic pricing, which suits hotels seeking scalable, data-driven upselling across multiple guest journey touchpoints. Do you need a platform more oriented toward flexible vouchers or automated, personalized offers?
If your hotel needs tailored online sales with a focus on vouchers, gift cards, or pre-paid experiences, Incert is the better choice. Its modular, scalable approach and strong marketing tools make it suitable for boutique, family-run, or international hotels wanting to boost ancillary sales without complex automation. Conversely, if your hotel aims to maximize revenue through automated, guest-specific upselling with features like segmentation, A/B testing, and multi-channel delivery, Oaky is the clear winner. It’s better suited for hotels with larger operations or a desire for sophisticated targeting.
Incert scores a perfect 5/5 for ease of use, reflecting its intuitive interface, simple setup, and straightforward onboarding. Reviewers say it’s “fast, easy, and self-explanatory,” with quick support responses that help staff adopt the platform efficiently. Oaky, also highly rated at 4.84/5, is praised for its user-friendly design and rapid management, with onboarding that’s slightly more detailed due to its broader feature set. Edge: Incert.
Incert offers 6 shared features with Oaky but only provides 2 exclusive features: Gift Vouchers & Prepaid Experiences and Digital Acceptance & Payment Capture. Oaky, on the other hand, boasts 6 unique features including Guest Segmentation & Targeting, A/B Testing, Multi-Channel Delivery (Email, SMS, WhatsApp), Dynamic Upgrade Pricing, Offer Orchestration, and Tier 2 SOC 2 Security Certification. Given the broader scope of Oaky’s features, the edge goes to Oaky for versatility and depth.
Both platforms score impressively in support ratings—Incert with a perfect 5/5 and Oaky with 4.87/5. Review quotes praise Incert’s “around-the-clock support” and “immediate resolution of operational issues,” essential for smooth implementation. Oaky’s support is similarly lauded, with many reviewers emphasizing “prompt assistance” and “helpful onboarding,” though some mention that initial integration can be complex. Edge: Incert for consistent top-tier support ratings.
Oaky offers a significantly larger integration network with 54 verified partners, including major PMS like Opera, RoomRaccoon, and Sirvoy, and specialized tools such as hotelkit. Incert has 15 verified integrations, focusing mainly on European hotel systems, including Oracle Hospitality and Casablanca. For hotels seeking extensive, global connectivity, Oaky’s broader partner ecosystem provides a clear advantage. Edge: Oaky.
Oaky overwhelmingly leads in hotel ratings, with an overall score of 94.96/100 and an average rating of 4.84/5, supported by 443 reviews—far more recent and detailed than Incert’s 4 reviews. Hotels across segments—independent, boutique, and branded—prefer Oaky, citing its automation, personalization, and revenue results. Incert’s reviews are sparse and older, making Oaky the more reliable option for current user satisfaction. Edge: Oaky.
Incert does not publicly list pricing, but its models are generally tailored, possibly involving bespoke quotes. Oaky’s base price starts at $300 monthly, with no free tier or trial, positioning it as an accessible yet premium solution. Given the extensive features and integrations, Oaky’s pricing aligns with its value, while Incert’s costs may vary based on customization. Exact comparisons are unavailable for Incert, but budget considerations favor Oaky’s transparent pricing.
Incert provides a niche solution for hotels seeking flexible voucher sales and customized online shops, with a focus on marketing and straightforward implementation. Its limited review count and regional focus suggest it’s less suited for hotels needing broad integration and recent user feedback.
Oaky, with its extensive, recent reviews and high satisfaction scores, clearly dominates as an upselling platform. Its automation, segmentation, and integration features cater to hotels aiming to optimize revenue at scale and provide personalized guest experiences.
If your hotel values proven, sophisticated upselling with a broad ecosystem of integrations, Oaky stands out as the stronger choice. For properties prioritizing bespoke voucher solutions and flexible sales tools, Incert remains a valid, albeit less-reviewed, option.
When choosing between Incert and Oaky, the decision hinges on your hotel’s operational scope and revenue goals. Incert’s focus on vouchers and custom web shops suits smaller or boutique hotels with specific marketing needs, but its limited recent reviews weaken confidence in ongoing support and innovation.
Oaky’s proven track record—supported by over 440 recent reviews and a high NPS—demonstrates its capacity to drive revenue through automation, segmentation, and extensive integrations. If your hotel is ready to adopt a comprehensive, data-driven upselling solution that scales with your growth, Oaky is the clear choice.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, Incert and Oaky by Plusgrade share 6 features. Here are the key differences — features one has that the other lacks.
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| Digital Acceptance & Payment Capture | ||
| Dynamic Upgrade Pricing | ||
| Gift Vouchers & Prepaid Experiences | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Type 2 SOC 2 Certified (Data Security) |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
Unique capabilities
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Incert and Oaky by Plusgrade share many core Upselling Software features, but each has unique capabilities. Incert offers 15 verified integration partners, while Oaky by Plusgrade offers 54. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Incert leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Incert: No. Oaky by Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Incert eTourismus GmbH & Co KG has an HT Score of 0 and Oaky by Plusgrade has 96. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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