The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 94 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Infor shines , with exclusive features like Seating Management.
Thynk shines in ease of use and customer support , with exclusive features like Attendee Messaging.
Side-by-side ratings based on 94 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 3 | 91 |
After analyzing 94 verified reviews, Infor users most value its , while Thynk users highlight task management and integration, centralization of sales and event data, analytics and reporting. Click any theme to see what reviewers say.
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Task Management and Integration
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Centralization of Sales and Event Data
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Analytics and Reporting
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Ease of Use
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Customization of Workflows
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Training and Onboarding
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How each product ranks among Event Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #6 2 reviews | #4 6 reviews |
| Mid-Size (25-74 rooms) ▾ | #8 1 reviews | #3 47 reviews |
| Large (75-199 rooms) ▾ | — | #2 30 reviews |
| X-Large (200+ rooms) ▾ | — | #4 7 reviews |
By Property Type
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| Boutique ▾ | — | #3 29 reviews |
| Luxury ▾ | — | #3 45 reviews |
| Branded / Chain ▾ | #9 1 reviews | #4 22 reviews |
| Extended Stay ▾ | — | #3 9 reviews |
By Region
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| North America ▾ | #7 1 reviews | #5 7 reviews |
| Europe ▾ | #7 2 reviews | #2 65 reviews |
| Asia Pacific | — | #2 3 reviews |
| Middle East ▾ | — | #1 9 reviews |
Choosing the right event management software can significantly influence your hotel’s operational efficiency and guest experience. Both Infor Sales & Catering and Thynk Event Management aim to streamline your event workflows, but they diverge in scope, maturity, and features. While Infor offers a broader, more established platform, Thynk provides a more modern, user-friendly experience with recent positive reviews. Which product aligns better with your hotel’s specific needs?
Both Infor and Thynk address the core challenge of managing hotel events — from inquiry to invoicing — but they approach it differently. Infor is a longer-standing solution with a comprehensive set of functionalities, including booking, catering, and finance, tailored for large-scale or complex events. Thynk, on the other hand, focuses heavily on automation and communication, offering detailed task management and real-time conflict checks, making it ideal for hotels seeking a modern, integrated approach.
Infor’s platform is well-known for its extensive integrations and versatility across hotel types, especially resorts and inns. Thynk’s recent reviews highlight its ease of use and customization, especially appreciated by boutique and city hotels. Do you prioritize a proven, feature-rich platform or a more flexible, intuitive system?
If your hotel needs a mature, globally recognized platform with a vast array of integrations, Infor is the safer choice. It’s particularly suitable if you prioritize comprehensive features like seating management and extensive partner networks, especially in larger resorts or conference centers.
If your hotel requires a highly customizable, user-friendly system with strong task management and recent positive reviews, Thynk is better. It’s especially suited for boutique and city hotels that want quick onboarding, better support, and flexible workflows without the complexity of a legacy system.
Thynk leads in ease of use, with a 4.27/5 UX rating and recent reviews praising its straightforward interface. Users find it accessible for staff at all levels, with onboarding rated at 4.22/5 and positive comments about its logical workflow and minimal training needs. Conversely, Infor’s UX scores just 3.67/5 and has mixed feedback on onboarding, with some reviews citing setup challenges and support difficulties.
Edge: Thynk.
Infor offers 7 shared features plus 1 exclusive feature—seating management—making it a highly feature-rich platform suited for large or complex events. Thynk, on the other hand, provides 7 shared features but excels with 4 additional functionalities, including customizable BEO, eSignatures, lead forms, and attendee messaging, tailored for dynamic event workflows.
While Infor’s seating management is unique, Thynk’s focus on document customization, digital signatures, and direct attendee communication gives it an edge for hotels emphasizing personalized event proposals and streamlined customer interactions.
Edge: Thynk.
Thynk’s customer support scores 4.36/5, with recent reviews highlighting dedicated, responsive service and a team willing to adapt to your property’s needs. Users appreciate prompt assistance and a personalized approach, despite some reports of initial onboarding complexity.
Infor’s support scores 3.33/5, with reviews pointing to slow responses and difficulties in training and support responsiveness. Some users note that support can feel inconsistent, especially outside the U.S.
Edge: Thynk.
Infor boasts 113 verified partners, including major systems like Oracle Hospitality, Mews, and Cendyn, offering broad connectivity for larger hotel groups. Thynk has 14 verified integrations, including Stayntouch, Stripe, and MeetingPackage, with a handful of key partnerships, but fewer overall.
If extensive third-party integrations are critical for your hotel’s tech stack, Infor’s ecosystem provides more options. For streamlined, essential integrations, Thynk’s smaller but focused list may suffice.
Edge: Infor.
Thynk’s recent reviews, with 81 total and an NPS of 8.56/10, reflect strong customer satisfaction, especially among boutique and city hotels. Hoteliers praise its ease of use, customization, and dedicated support, which are highlighted in recent feedback as key strengths.
Infor’s limited review count (only 3 in total) and older scoring mean less confidence in its current performance. The lack of recent reviews and lower ratings suggest it’s less favored in today’s market.
Edge: Thynk.
Infor’s pricing is not publicly available, which often indicates a bespoke quote approach tailored to large enterprises. Thynk’s clear base price is $600 per month, with no mention of setup fees or additional costs, making it easier to budget for small to medium hotels.
If predictable, transparent pricing is important, Thynk’s straightforward model offers a clear advantage. Infor’s custom quotes may be less accessible for smaller hotels evaluating options.
Not ideal if your hotel values quick onboarding or prefers a modern, intuitive UI, especially if your team is small or less tech-savvy.
Not ideal if your hotel needs extensive third-party integrations or manages large-scale, complex events regularly.
Infor Sales & Catering offers a mature, comprehensive platform suited for large resorts, stadiums, or convention centers with complex needs. Its extensive integrations and feature set make it ideal for hotels with robust event programs and larger operational scope.
Thynk provides a more modern, user-friendly experience with high customer satisfaction and recent positive reviews. It excels for boutique, city, and smaller hotels that need flexibility, ease of use, and strong support, especially when budget transparency is valued.
For hotels prioritizing proven stability and broad integration, Infor is the safer bet. If your hotel needs a flexible, well-supported platform with recent reviews backing its ease of use, go with Thynk.
According to HTR's product database, Infor Sales & Catering and Thynk Event Management share 7 features. Here are the key differences — features one has that the other lacks.
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| Attendee Messaging | ||
| Customizable BEO, Proposal and Contract Documents | ||
| Lead Forms | ||
| Seating Management | ||
| eSignatures |
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"We want to be flexible, dynamic, and fast while we continue being exceptional in the German conference market, offering customers a unique experience from inquiry to execution, and..."
No published case study for this goal yet.
"The system works great for multi-properties and a big advantage for us is the combination with salesforce. We have CRM+Events now in single system. Furthermore processes are tailo..."
Unique capabilities
What hoteliers love
Thynk offers a robust task management system with integrated chat functionality, helping teams streamline workflow and reducing reliance on multiple a... Thynk offers a robust task management system with integrated chat functionality, helping teams streamline workflow and reducing reliance on multiple apps. Users appreciate the ability to assign responsibilities and automate follow-ups, but note a learning curve in setting up workflows.
Thynk excels in centralizing sales and event management, simplifying the handling of proposals and group requests. It provides a single platform for m... Thynk excels in centralizing sales and event management, simplifying the handling of proposals and group requests. It provides a single platform for managing various event-related tasks, which users find helpful for boosting efficiency.
The analytics dashboards are praised for providing valuable insights into market opportunities and performance metrics, aiding decision-making process... The analytics dashboards are praised for providing valuable insights into market opportunities and performance metrics, aiding decision-making processes. Yet, users mention that creating reports can be cumbersome due to dependencies on specific objects or lacking user-friendly features.
Where hoteliers push back
The intuitive interface of Thynk makes it accessible to new and experienced users alike. Despite this, some users report that onboarding and learning... The intuitive interface of Thynk makes it accessible to new and experienced users alike. Despite this, some users report that onboarding and learning the system initially require time, suggesting room for more comprehensive training resources.
Thynk's high level of customization allows it to adapt to specific hotel workflows, thereby reducing manual work and ensuring data consistency. Howeve... Thynk's high level of customization allows it to adapt to specific hotel workflows, thereby reducing manual work and ensuring data consistency. However, some users find the complexity of certain workflows and the lack of advanced integration a challenge to navigate.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Infor Sales & Catering and Thynk Event Management share many core Event Management Software features, but each has unique capabilities. Infor Sales & Catering offers 113 verified integration partners, while Thynk Event Management offers 14. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Thynk Event Management leads in ease of use at 4.3/5 vs 3.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Infor Sales & Catering: No. Thynk Event Management: No. Neither product currently offers a free tier. Most Event Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Infor has an HT Score of 0 and Thynk has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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