The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 26 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
TigerTMS shines .
LIKE MAGIC shines in ease of use and customer support , with exclusive features like Guest Messaging and Guest Profiles.
Side-by-side ratings based on 26 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $700/mo |
| Verified Reviews | 0 | 26 |
After analyzing 26 verified reviews, TigerTMS users most value its , while LIKE MAGIC users highlight operational efficiency, guest experience, complexity reduction. Click any theme to see what reviewers say.
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Operational Efficiency
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Guest Experience
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Complexity Reduction
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Booking Engine Performance
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Customization and Branding
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Room Upgrade Functionality
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #8 10 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #14 8 reviews |
| Large (75-199 rooms) | — | #13 3 reviews |
By Property Type
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| Boutique ▾ | — | #17 6 reviews |
| Luxury | — | #28 2 reviews |
| Branded / Chain | — | #16 3 reviews |
| Extended Stay ▾ | — | #4 13 reviews |
By Region
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| North America | — | #30 1 reviews |
| Europe ▾ | — | #9 24 reviews |
Choosing between iPortal by TigerTMS and LIKE MAGIC hinges on your hotel’s specific needs and operational goals. Both solutions aim to improve guest engagement and streamline hotel tasks, but they approach this from different angles. iPortal offers a mobile guest services platform that integrates directly with PMS systems, while LIKE MAGIC provides an all-in-one guest journey platform with AI-driven features. Which aligns better with your hotel’s priorities?
For hoteliers seeking a mobile-centric guest services solution with broad regional presence and extensive integrations, iPortal might seem appealing. Conversely, LIKE MAGIC’s growing reputation, recent reviews, and feature-rich platform make it a compelling choice for hotels prioritizing automation, guest experience, and operational efficiency. Are you ready to dive deeper into how they compare?
iPortal by TigerTMS and LIKE MAGIC both aim to enhance the guest experience and operational efficiency but do so through distinct features and market presences. iPortal focuses on providing mobile guest services that integrate with existing PMS systems, offering features like in-room controls, bill viewing, and auto check-out. LIKE MAGIC emphasizes a comprehensive guest journey platform with AI-powered automation, digital keys, upselling, and personalized communication.
While iPortal has a broader global footprint, with a presence in multiple regions—including Europe, Asia Pacific, and Africa—LIKE MAGIC is concentrated mainly across six European countries but boasts more recent and numerous reviews. The key difference? iPortal's integration depth versus LIKE MAGIC's feature diversity. Do you want a mobile app that fits seamlessly into your current PMS or a platform that offers a full guest journey automation?
If your hotel needs a mobile guest services solution that integrates smoothly with your PMS, especially if you operate in multiple regions and require extensive third-party partner integrations, iPortal from TigerTMS is the better fit. Its integration with 28 verified partners, including Oracle Hospitality and Mews, makes it ideal for hotels with complex tech stacks or international operations.
On the other hand, if your focus is on automating the entire guest experience—from booking to post-stay—while increasing operational efficiency and guest satisfaction, LIKE MAGIC is the superior choice. Its 10 unique features—including request management, room service ordering, and digital concierge—support a more comprehensive, AI-driven guest journey. For hotels aiming to streamline operations and generate additional revenue, LIKE MAGIC provides clear advantages.
Ease of use is critical for staff adoption and guest satisfaction. LIKE MAGIC’s recent reviews highlight its high user-friendliness, with a 4.96/5 ease of use rating, praised for its intuitive interface and minimal training requirements. Users also commend its quick onboarding process, rating it 4.8/5. Many reviews mention how staff quickly adapt to its automation features, reducing operational complexity.
iPortal, with a 0/5 rating in this area, currently lacks review data, suggesting potential usability challenges or limited recent user feedback. Its integration complexity might require more extensive staff training, especially for hotels without prior digital guest service platforms.
Edge: LIKE MAGIC.
LIKE MAGIC offers a broader feature set with 10 unique functionalities, including request management, room service, guest messaging, digital keys, and a web app. These features support a full guest journey, from digital check-in to post-stay engagement, and are designed to automate and personalize the guest experience.
iPortal, by comparison, provides a mobile guest services app with integration to PMS for functions like guest chat, F&B ordering, HVAC control, and auto check-out, but it lacks the extensive suite of features seen in LIKE MAGIC.
Edge: LIKE MAGIC.
Customer support quality is crucial for a smooth implementation and ongoing success. LIKE MAGIC’s recent reviews assign a support rating of 4.85/5, with hotel users describing the support as responsive and helpful. One review states, “Their support team is quick to respond and always ready to assist with any issues.”
iPortal has no recent reviews or ratings, making it difficult to assess support quality. Given the recent feedback, LIKE MAGIC’s support seems more reliable and better suited to hotels seeking a responsive partner.
Edge: LIKE MAGIC.
iPortal by TigerTMS integrates with 28 verified partners, including key industry players like Oracle Hospitality, Mews, and RMS. Its extensive integration options enable hotels to connect various systems and streamline operations across departments.
LIKE MAGIC offers 10 verified integrations, including Adyen, TrustYou, and SALTO Systems. While fewer, these integrations cover essential guest experience and management tools, but the smaller number limits flexibility compared to iPortal’s broader ecosystem.
Edge: iPortal.
Since iPortal has no recent reviews or ratings, it cannot be reliably rated by users today. LIKE MAGIC, however, boasts 26 reviews in the last six months, with a high overall score of 77.11 and a likelihood to recommend of 99%.
In diverse hotel segments, LIKE MAGIC’s recent reviews highlight its ease of use, operational impact, and supportive customer service, especially in boutique, city center, and extended-stay hotels.
Conclusion: LIKE MAGIC’s recent, positive reviews make it the clearly favored platform among hoteliers currently.
Edge: LIKE MAGIC.
iPortal’s pricing isn’t publicly available, which may suggest custom quotes based on hotel size or needs. Conversely, LIKE MAGIC’s base price is $700 per month, with no free tier or trial offered.
Cost considerations should factor in the features and support level you need—LIKE MAGIC’s straightforward pricing might appeal to hotels seeking predictable expenses, while iPortal's custom pricing could result in higher costs depending on scope.
Not ideal if:
Not ideal if:
The core difference lies in scope: iPortal offers direct PMS integration and mobile guest services, essential for hotels needing a mobile app that ties into existing systems. LIKE MAGIC delivers a broader guest journey experience with AI-driven features, automation, and a comprehensive platform that enhances operational efficiency.
Choose iPortal if seamless PMS integration in a globally diverse environment is your top priority, especially for large or multi-region properties. Opt for LIKE MAGIC if you want a platform that automates the entire guest experience, boosts revenue, and has strong recent user feedback.
For hotels aiming for a full automation solution with high guest satisfaction, LIKE MAGIC’s recent reviews and feature set make it the stronger choice. Conversely, if your hotel’s focus is on deep systems integration and operational control, iPortal might better serve your needs.
In conclusion, LIKE MAGIC’s recent performance and higher ratings position it as the more reliable and versatile platform for most hoteliers today.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $700/mo |
According to HTR's product database, iPortal (by Tiger TMS) and LIKE MAGIC share 0 features. Here are the key differences — features one has that the other lacks.
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| App download | ||
| Guest Messaging | ||
| Guest Profiles | ||
| Request Management | ||
| Room Service Ordering | ||
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We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
What hoteliers love
LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotel... LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotels to automate many processes, reducing the need for external systems and enabling staff to focus more on guest experiences.
Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to... Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to check-out. The tailored guest journey is a notable positive aspect, enhancing satisfaction.
LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces... LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces, thus lowering operational costs and complexity.
Where hoteliers push back
Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control o... Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control over the guest portal's UI and UX for better alignment with their brand.
Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is cu... Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is currently lacking and noted as a potential improvement.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. iPortal (by Tiger TMS) and LIKE MAGIC share many core Hotel Guest Apps features, but each has unique capabilities. iPortal (by Tiger TMS) offers 28 verified integration partners, while LIKE MAGIC offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
iPortal (by Tiger TMS): No. LIKE MAGIC: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. TigerTMS has an HT Score of 0 and LIKE MAGIC has 78. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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