The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 31 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Explara shines .
IVvy shines in ease of use and customer support , with exclusive features like Pace, Sales Activity, and GRC Reporting and Pipeline CRM.
Side-by-side ratings based on 31 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 31 |
After analyzing 31 verified reviews, Explara users most value its , while IVvy users highlight user-friendly interface, customer support, customization. Click any theme to see what reviewers say.
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User-Friendly Interface
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Customer Support
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Customization
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Invoicing and Financials
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Reporting Capabilities
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How each product ranks among Hotel Sales Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | — | #5 4 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #8 18 reviews |
| Large (75-199 rooms) ▾ | — | #7 5 reviews |
| X-Large (200+ rooms) | — | #5 4 reviews |
By Property Type
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| Boutique ▾ | — | #7 11 reviews |
| Luxury ▾ | — | #6 12 reviews |
| Branded / Chain ▾ | — | #8 8 reviews |
| Extended Stay ▾ | — | #4 11 reviews |
By Region
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| North America ▾ | — | #6 7 reviews |
| Europe ▾ | — | #6 5 reviews |
| Asia Pacific | — | #5 0 reviews |
Choosing between Explara and IVvy for your hotel’s sales management hinges on understanding their core strengths and limitations. Explara, established in 2008 with a focus on event and membership management, is primarily geared toward organizers and associations, not hotels. IVvy, founded in 2009, is tailored more toward venues and hospitality businesses, making it a more relevant choice for hotels seeking integrated sales tools. Both aim to streamline booking and engagement, but their focus areas diverge significantly.
While Explara offers an all-in-one platform that caters to event organizers globally, IVvy’s platform is highly rated for its user-friendliness and extensive integrations. Given your hotel’s need for efficient sales workflows and integrations, which platform truly aligns with your priorities?
Explara’s primary strength is its comprehensive event and membership management solutions, designed for large-scale events and associations. It offers features like ticketing, group memberships, and post-event surveys, making it ideal for organizers managing many attendees across multiple events. However, it lacks specific hotel-focused features, integrations, and recent reviews, with no verified user ratings or active review presence in the last six months.
IVvy, by contrast, boasts a strong user base of over 8,000 across multiple countries, with recent reviews highlighting its intuitive design and automation capabilities. Its platform directly supports hotel-specific sales workflows, from inquiries to invoicing, with 16 verified integrations including PMS systems like Opera, Mews, and Stayntouch. IVvy’s recent surge in review activity (3 reviews in the last six months) and high ratings (4.75/5) give it a clear advantage for hoteliers.
Are you looking for a platform optimized for hotel bookings and integrations, or one more suited to event-centric operations?
If your hotel needs a platform that simplifies venue bookings, streamlines sales processes, and offers extensive integrations with PMS systems, IVvy is the better choice. Its focus on hospitality, automation features like AI-driven proposals, and highly positive recent reviews make it suitable for properties aiming to grow revenue efficiently.
Explara, on the other hand, is better suited if your hotel hosts large-scale events or conferences and needs to manage memberships, ticketing, and event engagement rather than core hotel sales. It’s less relevant for day-to-day hotel sales management and lacks recent reviews or hotel-specific features.
For hotels seeking a scalable, easy-to-use sales platform with strong automation, IVvy is the recommended choice.
IVvy’s platform scores highly on ease of use, with a 4.69/5 rating, based on recent reviews praising its intuitive navigation, quick onboarding, and responsive customer support. Users mention that training resources are helpful and that the system reduces administrative workload significantly.
Explara, however, has no recent reviews or ratings available, making it impossible to assess its usability for hotel staff. Given the active user feedback and recent review activity, IVvy’s user experience is clearly more refined.
Edge: IVvy.
IVvy’s platform includes 11 unique features such as lead scoring, contact management, workflow automations, contract management, e-signatures, and detailed reporting—capabilities that directly enhance hotel sales and operations. Its features support automation, personalized engagement, and financial management, crucial for hotel sales teams.
Explara offers no unique features tailored for hotel sales or operations, focusing instead on event and membership management with no specific hotel-centric tools.
Edge: IVvy.
IVvy consistently receives high praise for its customer support, with a 4.73/5 support rating from recent reviews. Users describe their support team as responsive, knowledgeable, and willing to work on system improvements, citing quick resolution times and helpful onboarding.
Explara provides no recent ratings or reviews, which makes it difficult to evaluate support quality. Given IVvy’s recent review activity and support ratings, it’s the clear leader here.
Edge: IVvy.
IVvy’s platform offers 16 verified integrations, including industry-standard PMS systems like Opera, Mews, and Stayntouch, as well as other tools like RoomRaccoon and SevenRooms. This extensive compatibility simplifies hotel workflows and reduces manual entry.
Explara, lacking verified integrations, offers no connections to PMS or hotel management systems, limiting its fit for hotel operations.
Edge: IVvy.
IVvy’s recent reviews (3 in the last six months) give it a high rating of 4.75/5, with hoteliers emphasizing its user-friendliness, automation, and customer service. The platform’s focus on hotel-specific needs makes it a trusted choice.
Explara has no recent reviews or ratings, and no verified user feedback, indicating limited direct hotel user engagement.
Edge: IVvy.
Explara does not publicly disclose pricing or offer free trials, making it difficult to assess its cost-effectiveness. Its pricing model might be customized or based on event complexity.
IVvy charges a transparent $300/month base fee, with no implementation fees or trial periods. Its pricing aligns with its comprehensive feature set and recent positive reviews.
Given the available data, IVvy’s transparent pricing offers better value clarity for hotels.
Explara’s strengths lie in event and association management, not in core hotel sales.
IVvy is best suited for hotels aiming to optimize their sales process and operational efficiency.
IVvy stands out as the clear choice for hotels seeking a dedicated, user-friendly sales platform with strong integrations, automation, and recent positive reviews. Its features directly support hotel operations, leading to higher efficiency and better guest experiences.
Explara, while a robust event management platform, lacks recent hotel-centric reviews and integrations, making it less suitable for daily hotel sales needs. It remains better suited for associations or event organizers managing memberships and large-scale events.
For your hotel’s sales growth and operational simplicity, IVvy offers the most relevant features, support, and proven performance. Choose IVvy if you want an integrated, easy-to-use platform that can grow with your property.
According to HTR's product database, Explara and IVvy share 0 features. Here are the key differences — features one has that the other lacks.
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| BEO Management | ||
| Contact Management | ||
| Contract Management | ||
| Data Migration Services | ||
| Lead Scoring | ||
| Pace, Sales Activity, and GRC Reporting |
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Everyone in the conference department can make a quote for a customer. Nobody has to check with a manager; everyone can send an offer to the customer. The customer can look at the..."
What hoteliers love
IVvy is consistently praised for its easy-to-navigate interface, which simplifies event management and reduces training time for staff.
While not unique to IVvy, many reviews highlight excellent customer support, including quick response times and high availability of support staff.
Users appreciate IVvy's extensive customization options, which allow them to tailor event menus, venue information, and sales reports, making the plat... Users appreciate IVvy's extensive customization options, which allow them to tailor event menus, venue information, and sales reports, making the platform highly adaptable to specific needs.
Where hoteliers push back
The platform offers comprehensive reporting features, but some users find the reporting functionalities too complex and desire more user-friendly opti... The platform offers comprehensive reporting features, but some users find the reporting functionalities too complex and desire more user-friendly options.
Some users seek more in-depth tutorials and features related to leveraging IVvy for strategic marketing campaigns, including email marketing and SEO o... Some users seek more in-depth tutorials and features related to leveraging IVvy for strategic marketing campaigns, including email marketing and SEO optimizations.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Explara and IVvy share many core Hotel Sales Software features, but each has unique capabilities. Explara offers 0 verified integration partners, while IVvy offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. IVvy leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Explara: No. IVvy: No. Neither product currently offers a free tier. Most Hotel Sales Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Explara has an HT Score of 0 and IVvy has 75. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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