The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 137 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
IVvy shines in training, product updates, and vendor partnership — especially for luxury properties (4.8/5), with exclusive features like Payments & Invoicing.
SalesAndCatering.com shines in Value for Money — especially for hostel properties (5.0/5), with exclusive features like Mobile Sales CRM.
Side-by-side ratings based on 137 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | From $300/mo |
| Verified Reviews | 31 | 106 |
After analyzing 137 verified reviews, IVvy users most value its training, product updates, and vendor partnership, reporting, analytics, and forecasting, integration with pms and other hotel systems, while SalesAndCatering.com users highlight ease of use, training and support, efficient reporting. Click any theme to see what reviewers say.
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Training, product updates, and vendor partnership
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Ease of Use
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Reporting, analytics, and forecasting
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Training and Support
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Integration with PMS and other hotel systems
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Efficient Reporting
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End-to-end group and events workflow management
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Event Management
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Quote duplication and payment-link limitations
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Room for Improvement
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Email Integration
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How each product ranks among Hotel Sales Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #4 5 reviews | #8 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #8 17 reviews | #3 73 reviews |
| Large (75-199 rooms) ▾ | #7 8 reviews | #4 24 reviews |
| X-Large (200+ rooms) ▾ | #8 1 reviews | #4 6 reviews |
By Property Type
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| Boutique ▾ | #8 11 reviews | #3 47 reviews |
| Luxury ▾ | #6 12 reviews | #5 19 reviews |
| Branded / Chain ▾ | #9 8 reviews | #2 80 reviews |
| Extended Stay ▾ | #4 11 reviews | #3 14 reviews |
By Region
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| North America ▾ | #7 7 reviews | #3 103 reviews |
| Europe ▾ | #6 5 reviews | — |
| Asia Pacific | #5 0 reviews | #3 1 reviews |
IVvy and STS Cloud both target the hotel sales and catering software market but serve distinct hotel profiles. IVvy specializes in AI-enabled venue and event management for diverse venue types, including hotels with multiple venues and large portfolios. Its strength lies in automating complex workflows from enquiry to payment across various property scales. STS Cloud positions itself as a straightforward, affordable, all-in-one sales and catering platform, excelling in multi-property management and select-service hotels.
Both products address the core challenge of managing group sales, events, and catering operations seamlessly while improving conversion rates and operational efficiency. They integrate sales pipelines, CRM, proposal generation, event management, and reporting into one system, reducing manual workload and accelerating revenue capture. The difference emerges in IVvy’s AI-driven automation and advanced integrations versus STS Cloud’s cost-effective, user-friendly approach tailored for varied hotel sizes and management companies.
If you manage a hotel group with multiple venues or a large portfolio—such as TFE Hotels with 73 properties integrating IVvy—you should choose IVvy due to its AI automation, extensive integrations (17 verified partners vs. 7 for STS), and advanced reporting. IVvy’s users report up to 43% event revenue growth and significant time savings, benefiting properties requiring complex event and payment workflows.
If you operate a small to medium-sized hotel, especially select-service or branded hotels focusing on cost efficiency and ease of use, STS Cloud is preferable. STS supports unlimited users at a flat monthly fee with strong CRM and event management features favored by branded hotels (36% of its users) and boutique hotels (14%). Its 106 reviews demonstrate broad adoption across hotel types, with high ratings in segments like Bed & Breakfasts (4.8/5 across 53 reviews).
For extended stay properties, both platforms have limited but positive review representation (IVvy 3%, STS 6%), making data less definitive. However, IVvy’s AI tools and payment invoicing features may better serve properties requiring advanced financial tracking.
Both IVvy and STS Cloud have identical ease of use ratings of 4.7/5 with onboarding scores closely matched (IVvy 4.4/5, STS 4.5/5). Reviewers on both platforms praise straightforward navigation and rapid staff adoption. STS Cloud users highlight its well-organized interface allowing quick data entry and minimal training, ideal for teams needing fast ramp-up and limited technical resources. IVvy users commend the intuitive dashboard and task management, supporting complex workflows with multiple users across venues.
Neither product shows recent review activity, so these ratings reflect stable usability perceptions rather than recent changes. Both provide ample training resources and responsive support to ease onboarding.
Edge: Even.
Both IVvy and STS Cloud share 10 core sales and catering features, including proposal generation, CRM, BEO management, and reporting. IVvy uniquely offers Payments & Invoicing, which streamlines financial reconciliation by allowing event-related payments directly through the platform, reducing manual accounting tasks and errors. This feature is crucial for hotels managing complex billing across multiple event components.
STS Cloud differentiates itself with a Mobile Sales CRM, enabling sales teams to access client data, update leads, and manage bookings on mobile devices. This enhances sales productivity for teams frequently on the move or managing multiple properties remotely.
With 17 verified integrations, IVvy supports more third-party systems, including prominent PMS like Mews and Maestro, which enhances its capabilities in operational connectivity. STS Cloud’s 7 integrations include key partners like RoomKey PMS but fewer total options.
Edge: IVvy by IVvy.
Both products have equal customer support ratings at 4.7/5 and very similar onboarding scores (IVvy 4.4/5, STS 4.5/5). Reviewers consistently highlight excellent responsiveness and personalized assistance. IVvy users commend the platform’s willingness to accommodate custom requests and quick resolution of technical challenges. STS Cloud’s clients praise the North American-based support and tailored training sessions.
Neither product has recent reviews to capture current support trends, but existing feedback suggests both maintain strong, reliable customer service.
Edge: Even.
IVvy offers 17 verified integrations, more than twice STS Cloud’s 7. Both share integrations with major hotel systems like Oracle Hospitality and Actabl. IVvy’s unique integrations include SEVENROOMS, RoomRaccoon, and RMS, which are valued in properties with complex guest experience management or multi-venue operations. STS Cloud’s unique integrations include RoomKey PMS and SkyTouch Technology, which cater to mid-size and select-service hotels.
Hotels prioritizing broad connectivity with diverse PMS and guest platforms will benefit more from IVvy’s integration ecosystem. STS Cloud’s integrations focus on core hospitality systems, aligning with its streamlined, budget-conscious approach.
Edge: IVvy by IVvy.
Overall ratings are close: IVvy at 4.7/5 across 31 reviews and STS Cloud at 4.8/5 across 106 reviews. Neither product has recent reviews in the last six months, so ratings reflect established reputations. Both have high likelihood to recommend (IVvy 94%, STS 96%).
Segment ratings show IVvy excels in luxury hotels (4.8/5, 12 reviews) and resorts (4.8/5, 8 reviews), while STS Cloud scores highest in boutique hotels (4.9/5, 47 reviews) and branded hotels (4.8/5, 80 reviews). STS Cloud has more extensive coverage in limited service, motels, and hostels, with consistently high ratings, indicating broader appeal across property types.
Edge: Even.
Both IVvy and STS Cloud list a base price of $300.00. Neither product offers freemium tiers, monthly flat fees, or per-room pricing. Both lack published implementation fees and trial options. Pricing transparency is similar, but STS Cloud emphasizes flat monthly fees with unlimited users, which may offer clearer budgeting for larger teams. IVvy’s pricing model is less explicitly detailed beyond the base price.
Not ideal if…
Not ideal if…
IVvy and STS Cloud both solve the challenge of managing hotel sales and catering operations but diverge in complexity, integration depth, and pricing structure. IVvy emphasizes AI-powered automation, extensive integrations, and built-in payment workflows suitable for complex, multi-venue portfolios. STS Cloud focuses on affordability, ease of use, and mobile CRM capabilities, supporting smaller teams and multi-property management with straightforward functionality.
Choose IVvy if your hotel group demands advanced automation, broad PMS connectivity, and integrated invoicing to drive revenue growth and operational efficiency. Its proven case studies and higher integration count support these advantages. Choose STS Cloud if you need a cost-effective, user-friendly platform with strong mobile CRM and reporting features for smaller or branded hotels managing multiple properties under a unified system.
Both platforms have strong reputations for usability and customer support, so the decision hinges on your property's scale, integration needs, and workflow complexity.
Hotel Sales Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | From $300/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Sales CRM
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| Mobile Sales CRM | ||
| Workflow Automations | ||
| Pipeline CRM | ||
| BEO Management | ||
| Lead Scoring | ||
| Contact Management | ||
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RPF Management
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F&B Planning
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Contracts & E-Signatures
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| Payments & Invoicing | ||
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| Contract Management | ||
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Reporting & Analytics
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| Chain Dashboard | ||
| Data Migration Services | ||
| Pace, Sales Activity, and GRC Reporting | ||
| Lead Scoring |
We analyzed 6 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We can generate things really quickly, whether it be entering a lead to proposal, to a contract. That process is seamless and can be done very quickly, which often is what our clie..."
No published case study for this goal yet.
"Everyone in the conference department can make a quote for a customer. Nobody has to check with a manager; everyone can send an offer to the customer. The customer can look at the..."
"We have a lot of growth in the pipeline and are expecting to grow the portfolio by about 25% by the end of the year. We reviewed many sales systems for our properties, and STS Clou..."
What hoteliers love
Users appreciate iVvy’s regular free training webinars, ongoing platform updates, and responsiveness to feedback. They describe the relationship as a... Users appreciate iVvy’s regular free training webinars, ongoing platform updates, and responsiveness to feedback. They describe the relationship as a partnership, with the vendor listening to requests and continuously improving the product.
Several reviewers praise iVvy’s reporting for making data easy to pull, highly insightful, and useful for forecasting. One user notes the ability to s... Several reviewers praise iVvy’s reporting for making data easy to pull, highly insightful, and useful for forecasting. One user notes the ability to segment revenue in detail, which supports better monthly analysis and more informed business decisions.
Integration is a major theme, especially iVvy’s connection with OPERA, which users say makes room and group bookings faster and more reliable. At the... Integration is a major theme, especially iVvy’s connection with OPERA, which users say makes room and group bookings faster and more reliable. At the same time, some want broader PMS support and smoother cross-system workflows to unlock more value.
Where hoteliers push back
A negative theme is that duplicated blocks still require significant manual updating, limiting flexibility in repetitive quote workflows. Another pain... A negative theme is that duplicated blocks still require significant manual updating, limiting flexibility in repetitive quote workflows. Another pain point is that users cannot create a payment link without first entering booking details, which slows down the process.
Ranks higher for
Unique capabilities
What hoteliers love
Multiple users emphasize STS's straightforward, user-friendly interface. It allows for quick onboarding, minimal training, and easy adaptation by team... Multiple users emphasize STS's straightforward, user-friendly interface. It allows for quick onboarding, minimal training, and easy adaptation by team members, positively contributing to seamless daily operations.
Users laud the exceptional training and customer support provided by STS. The team is responsive, offers timely assistance, and customizes training se... Users laud the exceptional training and customer support provided by STS. The team is responsive, offers timely assistance, and customizes training sessions to fit user needs, greatly benefiting operational transitions.
Many reviews highlight STS's robust reporting features. Users appreciate the ability to generate custom reports that track group volumes, revenue, and... Many reviews highlight STS's robust reporting features. Users appreciate the ability to generate custom reports that track group volumes, revenue, and sales activities. Some suggest adding more comprehensive reports for more detailed insights.
Where hoteliers push back
While STS is highly praised, several reviews point out areas for improvement, including better email integration, enhanced reporting, and more intuiti... While STS is highly praised, several reviews point out areas for improvement, including better email integration, enhanced reporting, and more intuitive event calendar functionalities.
While STS offers several robust features, some users find limitations with email integration, specifically with Gmail. They suggest improvements in th... While STS offers several robust features, some users find limitations with email integration, specifically with Gmail. They suggest improvements in this area for better workflow between emailing and system activities.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. IVvy and STS Cloud (by SalesandCatering.com) share many core Hotel Sales Software features, but each has unique capabilities. IVvy offers 17 verified integration partners, while STS Cloud (by SalesandCatering.com) offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. IVvy leads in ease of use at 4.7/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
IVvy: No. STS Cloud (by SalesandCatering.com): No. Neither product currently offers a free tier. Most Hotel Sales Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. IVvy has an HT Score of 76 and SalesAndCatering.com has 25. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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