The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 194 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Crave Interactive shines in ease of use and customer support — especially for independent properties (5.0/5) , with exclusive features like Payments and Guest Messaging.
Lava shines .
Side-by-side ratings based on 194 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $1,200/mo | Contact sales |
| Verified Reviews | 194 | 0 |
After analyzing 194 verified reviews, Crave Interactive users most value its ease of use and guest experience, support and maintenance, efficiency in information management, while Lava users highlight . Click any theme to see what reviewers say.
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Lava
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Ease of Use and Guest Experience
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Support and Maintenance
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Efficiency in Information Management
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Customization and Branding
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| Cons | |
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Tablet Functionality and Design
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Integration and Omnichannel Marketing
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How each product ranks among In-Room Hotel Tablets vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Lava
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| Small (10-24 rooms) ▾ | #4 30 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 62 reviews | — |
| Large (75-199 rooms) ▾ | #1 75 reviews | — |
| X-Large (200+ rooms) ▾ | #1 16 reviews | — |
By Property Type
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Lava
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| Boutique ▾ | #2 85 reviews | — |
| Luxury ▾ | #2 156 reviews | — |
| Branded / Chain ▾ | #2 49 reviews | — |
| Extended Stay ▾ | #4 6 reviews | — |
By Region
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Lava
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| North America ▾ | #2 92 reviews | — |
| Europe ▾ | #3 51 reviews | — |
| Asia Pacific ▾ | #2 6 reviews | — |
| Middle East ▾ | #2 8 reviews | — |
Your hotel is evaluating in-room tablet solutions to enhance guest experience and streamline operations. Crave Interactive offers a dedicated hotel-focused platform with extensive features and proven customer satisfaction, while Lava provides hardware and connectivity devices primarily for technical integration. Both aim to improve your in-room amenities, but they serve different core needs: Crave enhances guest engagement directly, Lava ensures robust connectivity. Which solution aligns better with your immediate priorities?
Crave Interactive specializes in in-room tablets designed specifically for hospitality. It boasts a high customer rating of 4.6/5 from 147 reviews, with recent feedback confirming its ease of use and feature-rich platform. Lava, by contrast, scores no ratings or reviews, indicating limited customer feedback in the hotel sector, focusing instead on industrial and technical connectivity hardware.
While Crave offers a comprehensive guest engagement solution with 55 features tailored for hotels—like digital directories, room service ordering, multilingual support, and guest messaging—Lava's offerings are primarily hardware devices for connectivity, such as Ethernet-to-serial interfaces and IoT modules. If your goal is to directly enhance guest interactions and services, Crave is the more relevant choice. But if your hotel needs robust connectivity hardware for customized integrations, Lava’s solutions might be necessary.
Given the recent and abundant reviews for Crave, it provides clearer insights into real hotel implementations. Lava’s lack of reviews creates uncertainty about its suitability for hospitality applications. Ultimately, the decision hinges on whether your focus is guest-facing services or technical infrastructure.
If your hotel needs a ready-to-deploy, feature-rich in-room guest engagement platform, go with Crave Interactive. Its extensive hotel-specific functionalities and positive reviews make it a top contender for improving guest satisfaction and operational efficiency. Conversely, if your team requires hardware components like serial interfaces, PoE devices, or IoT connectivity to support existing or custom systems, Lava’s industrial-grade devices are the better fit.
Crave serves hotels seeking a complete guest experience solution, with a user-friendly interface, multi-language support, and upselling capabilities. Lava appeals to technical teams aiming to build or upgrade infrastructure with reliable, industry-standard connectivity devices. Your choice should depend on whether your priority is guest interaction or backend connectivity.
Crave has an impressive ease-of-use rating of 4.5/5, supported by numerous positive reviews praising its intuitive interface and quick setup. Users report minimal difficulties for staff and guests, with many mentioning how the tablets simplify service access, dining, and hotel info.
Lava does not have usability ratings or user reviews, as its core offerings are hardware components rather than user-facing platforms. Without customer feedback, it's impossible to determine how user-friendly Lava’s products are in a hospitality context.
Edge: Crave Interactive.
Crave offers 55 unique hotel-focused features, including digital directories, multilingual support, contactless payments, room service ordering, guest messaging, local recommendations, and integrations with POS and PMS systems. These features directly enhance guest engagement and streamline hotel operations, enabling upselling and personalized services.
Lava’s product lineup consists solely of hardware and connectivity solutions, with no software features tailored for hotel guest services. It provides essential connectivity tools but lacks the built-in features found in Crave’s platform.
Edge: Crave Interactive.
Crave’s support team consistently earns a 4.6/5 rating, with reviews highlighting their responsiveness and assistance during setup and maintenance. Hotels appreciate their quick responses and proactive service, making onboarding and ongoing support smoother.
Lava lacks recent reviews or ratings from hotel clients, focusing instead on technical industries. There’s no available feedback to assess support quality within the hospitality sector.
Edge: Crave Interactive.
Crave integrates with 17 verified partners, including major industry players like Oracle Hospitality, Infor, and Amadeus. These integrations facilitate seamless connectivity with PMS, POS systems, and other hotel management tools, extending its functionality.
Lava has no publicly verified integrations with hotel software systems, as its products primarily serve industrial automation and connectivity in other sectors. For hotel-specific integrations, Crave clearly leads.
Edge: Crave Interactive.
Crave’s hotel reviews reflect a 4.6/5 overall rating, with recent feedback emphasizing ease of use, support quality, and feature richness. Brands like Nobu Los Cabos and Foxhills Resort praise how Crave improves guest satisfaction and operational efficiency.
Lava has no hotel-related reviews or ratings, making it impossible to gauge hotelier satisfaction. Its reputation appears confined to industrial and technical markets, not hospitality.
Edge: Crave Interactive.
Crave’s pricing is clear at a base of $1,200, with no mention of ongoing monthly fees or implementation costs. This straightforward model offers transparency for hotel budgets.
Lava’s pricing is not publicly available, as its focus is on hardware and bespoke connectivity solutions tailored to clients’ technical needs. Since no hotel-specific pricing is provided, cost comparison favors Crave’s transparent model.
Not ideal if:
Not ideal if:
Crave Interactive offers a comprehensive, hotel-specific in-room tablet platform with a proven track record, high user satisfaction, and extensive integrations. Its 147 recent reviews and high ratings solidify its reputation as a top choice for enhancing guest experience and operational efficiency.
Lava provides industrial hardware and connectivity solutions, but its lack of hotel-focused features and absence of recent reviews make it less suitable for direct guest engagement. If your priority is guest-facing services, Crave is the clear winner.
Choose Crave if you want a plug-and-play solution with proven hotel success. Opt for Lava only if your hotel’s needs are strictly technical, and you have the resources to develop a custom interface or integration.
In summary: Crave Interactive’s hotel-tailored platform is the stronger, more reliable choice for hoteliers seeking to elevate the guest experience today. Lava’s hardware solutions are better suited for technical infrastructure needs, not direct guest engagement.
In-Room Hotel Tablets pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Lava
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| Starting Price | From $1,200/mo | — |
According to HTR's product database, Crave Interactive (Tablets) and Lava share 0 features. Here are the key differences — features one has that the other lacks.
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Lava
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| Automatic Translations (Multi-Lingual) | ||
| Digital directory | ||
| Hotel Directory | ||
| Payments | ||
| Request Management | ||
| Room Service Ordering |
Showing top differences. 43 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Crave Tablets have transformed the way we operate at Nobu Hotel Los Cabos, significantly improving both our efficiency and the guest experience. With faster response times and pers..."
Lava
No published case study for this goal yet.
What hoteliers love
Guests find the Crave tablets easy to navigate, improving the overall guest experience with streamlined access to hotel services and info. The intuiti... Guests find the Crave tablets easy to navigate, improving the overall guest experience with streamlined access to hotel services and info. The intuitive design makes interactions seamless, leading to positive guest feedback and increased satisfaction.
Crave’s support team is highly praised for their responsiveness and efficiency, providing diligent assistance throughout setup and continuous operatio... Crave’s support team is highly praised for their responsiveness and efficiency, providing diligent assistance throughout setup and continuous operation. This has ensured a smooth experience for hotel staff and guests.
The tablets centralize information efficiently, giving guests comprehensive access to hotel resources. Though they streamline communication and reduce... The tablets centralize information efficiently, giving guests comprehensive access to hotel resources. Though they streamline communication and reduce resource waste, the backend system is seen as needing improvements for enhanced self-update capability.
Where hoteliers push back
Users appreciate the modern design and reliable functionality; however, the lack of sleep mode and occasional random activation at night have been not... Users appreciate the modern design and reliable functionality; however, the lack of sleep mode and occasional random activation at night have been noted as drawbacks, affecting guest comfort.
The desire for advanced integration, like connecting with other devices or channels for marketing purposes, is a notable theme. Suggestions for improv... The desire for advanced integration, like connecting with other devices or channels for marketing purposes, is a notable theme. Suggestions for improvement include linking tablets with TVs and allowing for personalized guest messaging strategies.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Crave Interactive (Tablets) and Lava share many core In-Room Hotel Tablets features, but each has unique capabilities. Crave Interactive (Tablets) offers 17 verified integration partners, while Lava offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Crave Interactive (Tablets) leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Crave Interactive (Tablets): No. Lava: No. Neither product currently offers a free tier. Most In-Room Hotel Tablets vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Crave Interactive has an HT Score of 93 and Lava has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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