Lighthouse vs. Gourmet Marketing vs. Fornova: Which is a Better Fit?

Lighthouse (Parity Insight)

Other

Real Time Data Collection
Automated Prioritization
Distribution Partner Management
Workflow Automation
In-app support
Open API

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.

Gourmet Marketing Custom Websites

Design & Content Management

Drag and Drop Page Builder
Hotel Website Templates

Purpose built templates that save time and lower abandonment rates and ensures high conversions
Whitelabel Capability
Fully Customizable Themes
Blog Post Composer
Customizable Attractions Maps

Promote local activities, restaurants and points of interest to create an interactive map to sell guests on your hotel's location.
Website Personalization

The ability to serve personalized content and images to targeted website users based on attributes like language, country or customer segment to drive higher conversion rates.

Conversion

Google AMP Markup
Storefront/Voucher Functionality

Set up a voucher store directly onto their website—it's all in the same place, so no need for another piece of tech.
Mobile Optimized/Responsive

Mobile Optimisation/ Mobile responsiveness for all types of devices
Review Widgets
Booking Engine
Popups & Alerts

Create pop-ups and alerts to promote special offers, capture email addresses and boost conversion.
Customizable Attractions Maps

Promote local activities, restaurants and points of interest to create an interactive map to sell guests on your hotel's location.
Website Personalization

The ability to serve personalized content and images to targeted website users based on attributes like language, country or customer segment to drive higher conversion rates.

Internationalization

Multi-lingual

Analytics

Google Analytics Connection

It connects to Google Analytics profile to track performance of the website in real time

SEO & Traffic

Social Media Integrations

Integrates with social media sites
Google AMP Markup
Mobile Optimized/Responsive

Mobile Optimisation/ Mobile responsiveness for all types of devices
Multi-lingual
SEO Plugins
Customizable Attractions Maps

Promote local activities, restaurants and points of interest to create an interactive map to sell guests on your hotel's location.

Security & Compliance

Security Protocals (SSL/HTTPS)

Secure Hosting and HTTPS/ HTTPS to meet Googles security requirements and users' trust and confidence
ADA Compliant

Upselling

Storefront/Voucher Functionality

Set up a voucher store directly onto their website—it's all in the same place, so no need for another piece of tech.

Other

Real Time Data Collection
Automated Prioritization
Distribution Partner Management
Workflow Automation

FornovaDI (Distribution Intelligence)

Other

Real Time Data Collection
Automated Prioritization
Distribution Partner Management
Workflow Automation

What Customers Are Saying

Most Recent Review

Software has too many disadvantages compared to predecessor HQ Revenue

Revenue Manager from Erfurt (Germany)

Professional marketing partner

Director of Sales

Most sophisticated tool in this space

Manager, Distribution Compliance

Most Positive Review

Great Tools

General Manager

Strategic, Data-Driven, and Market-Savvy

Director from Negril (Caribbean)

Good system with great support

Revenue Manager

Most Critical

Great Tool

Phenomenal Tool

References

Pelayo Pando
Director of e-Commerce Business Development and Market Strategy NH Hotel Group - Headquarters

Monte Gardiner
Managing Director of Revenue Management Best Western Hotels & Resorts

Jeff Wermager
Senior Director of Revenue Optimisation Services Radisson Hotel Groups

Gourmet Marketing doesn’t have any references available