- Drive increased direct bookings: Your hotel website should be a direct booking machine. It should be optimized not only to bring more visitors but also to convert those web visitors into real revenue for your business.
- Steal share from competitors: Your hotel website is a guest’s first impression of your brand. Fast performance and great design will signal to ‘lookers’ that those qualities will carry through the entire guest experience. Create a great first impression and steal share over lower quality competitors.
- Customer education: A great hotel website should be the source of truth for popular guest questions such as: “What room types are available?”, “What amenities are available to guests?”, etc. A great hotel website that makes these questions easily accessible can decrease call volumes to your hotel by answering pressing questions that could be the difference between winning and losing a client.
- Bring down digital acquisition costs. Acquiring new guests online is highly competitive with rising costs across a variety of channels like metasearch, social, and paid search. Great hotel websites can bring the cost of acquisition down by making each dollar go further (i.e. increasing the conversion from paid click to booking).
- Increase web traffic. Not all website traffic is created equal, but growing web traffic typically leads to growing bookings. A great hotel website should be setup with a CMS that allows hotel marketers and their agencies to constantly refresh content and align with best practices with regards to organic search.