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100 Ht Score
2023 WINNER
This product is trending
99 Ht Score
2023 FINALIST
This product is trending
99 Ht Score
2023 FINALIST
This product is trending
97 Ht Score
97 Ht Score
94 Ht Score
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100 Ht Score
2023 WINNER
Cloudbeds’s Website Design product suite also includes:
92 Ht Score
innRoad’s Website Design product suite also includes:
100 Ht Score
2023 WINNER
Cloudbeds’s Website Design product suite also includes:
87 Ht Score
innRoad’s Website Design product suite also includes:
95 Ht Score
2023 FINALIST
Net Affinity’s Website Design product suite also includes:
78 Ht Score
Screen Pilot’s Website Design product suite also includes:
83 Ht Score
eviivo’s Website Design product suite also includes:
79 Ht Score
innRoad’s Website Design product suite also includes:
100 Ht Score
eviivo’s Website Design product suite also includes:
Planet’s Website Design product suite also includes:
90 Ht Score
innRoad’s Website Design product suite also includes:
Hotelzify’s Website Design product suite also includes:
Porter’s Website Design product suite also includes:
Busy Rooms’s Website Design product suite also includes:
96 Ht Score
2023 FINALIST
Quicktext’s Website Design product suite also includes:
- Drive increased direct bookings: Your hotel website should be a direct booking machine. It should be optimized not only to bring more visitors but also to convert those web visitors into real revenue for your business.
- Steal share from competitors: Your hotel website is a guest’s first impression of your brand. Fast performance and great design will signal to ‘lookers’ that those qualities will carry through the entire guest experience. Create a great first impression and steal share over lower quality competitors.
- Customer education: A great hotel website should be the source of truth for popular guest questions such as: “What room types are available?”, “What amenities are available to guests?”, etc. A great hotel website that makes these questions easily accessible can decrease call volumes to your hotel by answering pressing questions that could be the difference between winning and losing a client.
- Bring down digital acquisition costs. Acquiring new guests online is highly competitive with rising costs across a variety of channels like metasearch, social, and paid search. Great hotel websites can bring the cost of acquisition down by making each dollar go further (i.e. increasing the conversion from paid click to booking).
- Increase web traffic. Not all website traffic is created equal, but growing web traffic typically leads to growing bookings. A great hotel website should be setup with a CMS that allows hotel marketers and their agencies to constantly refresh content and align with best practices with regards to organic search.
- Design: Keep your website simple! Google created their “knowledge” panel based off “what will give someone enough info to book a room” and it’s a pretty light list. Great design delivers on stunning ascetics by focusing on conversion and keeping things simple.
- Content Marketing: Guests interact with hundreds of digital touchpoints and dozens of content pieces in their path to purchase. Make sure you can deliver the right message to them at the right time and keep them interacting with your brand throughout their path to purchase.
- SEO/PPC/Metasearch/Display: It is important to find a website partner that has a breadth of offerings - not just development skills but expertise in multiple areas such as SEO, PPC, Metasearch and Display. SEO will help reach audiences at every stage of their path to purchase. PPC and Display will both help you prospect for new guests and help secure bookings once guests reach the lower end of the funnel and metasearch will help you steal market share back from the OTAs.
- Conversion Rate Optimization (CRO): CRO is one of the highest ROI digital marketing investments so a great digital agency partner will leverage tools like Optimizely to constantly iterate and test site layout, content and copy to optimize conversion rates over time and they should share the results and learnings from these experiments with your team.
- Social Media Management: Entice new guests with a partner that understands the importance of integrated social media as part of your overall digital strategy. Effective social media management can support in prospecting new guests and driving engagement through dedicated reputation and community management.
- Implementation Expense. Your agency will need time to explore your market, analyze existing data, and set up their new campaigns. Don’t be surprised if there are hard costs for tech that your agency plugs in here as well (it’s pretty standard practice).
- Website Development. The pricing here is excluding to a more standard/templated website. If you want to enter the more customized zone then expect to pay anywhere from $12-$65k.
- Monthly Retainer. This is for a full-service digital marketing agency. There are options to pay less in management, but you get what you pay for. This is the range that more hands-on agencies tend to charge.
4-16 Weeks. This will really depend on what services/channels you’re looking to utilize as ramp-up time may vary. A good standard onboarding time would be around 6 weeks.
Do note that property should be wary of an agency that’s going to set everything up over night. A proper onboarding process should require time to ensure your agency really hits the ground running (reading through STR reports, digging into comp sets, analyzing past and current data, immersing the team into your brand book etc), so if an agency is rushing - you can be assured that the first few months will be full of learnings and the road could start out a bit rocky.
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