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FornovaDI (Distribution Intelligence)
4.5 (62 REVIEWS)
HT Score
26 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
FornovaDI (Distribution Intelligence)
Ranked 6 (out of 11) in Hotel Rate Parity
Distribution optimization and benchmarking platform for hotels
91% recommended by 55 hotels
Bell - AI powered product analyst
I analyzed all of Fornova’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Fornova for its sophisticated rate parity and market intelligence insights, which help in increasing direct bookings and controlling rate leakage. The tool's test booking and POS shopping functions are highly regarded for identifying and addressing rate discrepancies. Despite some minor latency issues and a need for more intuitive filters, users appreciate its detailed reports, training sessions, and responsive support, which collectively drive revenue optimization and improved distribution strategies.
What Types of Hotels Fornova is Popular For
Size
2 | X-Small (1-9 room)
3 | Small (10-24 room)
4 | Mid-Sized (25-74 room)
16 | Large (75-199 room)
40 | X-Large (200+ room)
Country
11 | Thailand
7 | United Kingdom
5 | Sri Lanka
5 | India
4 | Indonesia
3 | Canada
3 | United Arab Emirates
3 | United States of America
2 | Maldives
2 | Mexico
2 | Qatar
2 | Australia
2 | Malaysia
2 | Japan
2 | Singapore
1 | China
1 | Spain
1 | Peru
1 | Colombia
1 | Netherlands
1 | Ireland
1 | Switzerland
1 | Chile
1 | Panama
1 | Philippines
1 | Turkey
Type
38 | Luxury Hotels
33 | Branded Hotels
31 | City Center Hotels
28 | Boutiques
24 | Resorts
22 | Airport/Conference Hotels
21 | Bed & Breakfast & Inns
16 | Limited Service & Budget Hotels
7 | Hostels
4 | Extended Stay & Serviced Apartments
1 | Casinos
1 | RV Parks & Campgrounds
1 | Vacation Rentals & Villas
Region
35 | Asia Pacific
11 | Europe
8 | North America
6 | Middle East
4 | South America
2 | Oceania
Category
62 | Hotel Rate Parity
22 | Rate Shopping
15 | Business Intelligence
4 | Hotel Metasearch Management Software
1 | Listings Management
Didn’t find what you were looking for?
What is Fornova?
Founded in 2010 | Headquarters in United Kingdom | 200 employees
FornovaDI (Distribution Intelligence) is a sophisticated market intelligence and rate parity platform designed specifically for hoteliers. It enables continuous monitoring, optimization, and benchmarking of distribution health across both direct and indirect channels. By leveraging detailed reports, test booking, and POS shopping functions, FornovaDI helps hotels identify and address rate discrepancies that could lead to revenue leakage. This empowers hotel chains to enhance direct bookings, control rates more effectively, and align distribution strategies with their revenue goals. Despite minor latency issues and a learning curve for filters, users value its actionable insights, training sessions, and responsive support, which collectively drive improved revenue optimization and distribution strategies.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Fornova products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Fornova Reviews Analyzed: 62
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Fornova Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Fornova
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Fornova's Provided Description:
"FornovaDI allows hotel chains to continuously monitor, optimize and benchmark their distribution health across both direct and indirect channels, empowering them to control their distribution and align incentives with their interests, so they can capture more revenue and profits."
FAQs
Capabilities
Fornova doesn’t have any benefits or use cases available
Features
Other
0/4 features
Fornova Reviews Summary
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.3/5
Implementation
4.5/5
Recommended by
Achievements
This vendor's trending score is rising, FornovaDI (Distribution Intelligence) is the #11 most trending product in the Hotel Rate Parity category (out of 11) and the #1578 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreFornova’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Fornova Pricing
Pricing Available By Request
Fornova has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Hotelier Rating
Looking for specific info?
10
Most sophisticated tool in this space
Manager, Distribution Compliance from 200 to 499 room Boutique in McLean (United States of America)
Verified
2 years ago
The Tool is itself is the most sophisticated tool I have seen in the rate parity space, it allows my team to conduct in-depth investigation and pinpoint widespread issues that need to be addressed. The Fornova team are experts in their field and are receptive to feedback and changes. They truly act as business partners when facing complex p...
United States of America
United States of America
Manager, Distribution Compliance
X-Large Hotel
7
fornova create something new about rate parity and daily health score
rdm from 75-99 room City Center Hotel in Bukittinggi (Indonesia)
Verified
3 years ago
Daily health score sent to each hotel and hotel knows the score and through out daily health score.
Indonesia
Indonesia
rdm
Large Hotel
8
BML Analysis
Revenue Manager from 100 to 199 room Luxury Hotel in Davao City (Philippines)
Verified
3 years ago
I can easily track the status of the loaded rates if it's aligned with the other channels and if my brand website rates is more competitive versus OTA.
Philippines
Philippines
Revenue Manager
Large Hotel
10
Relevant technology stack complementing by Worldclass support
Distribution Director from 200 to 499 room Bed & Breakfast & Inn in Choeng Thale (Thailand)
Verified
3 years ago
Good experience of Market Intelligence tool. The tool provides our hotels with insights and reliable automations. Our account manager, Pushpa Rana is doing excellent job providing support, not just for the corporate level but to our hotels and resorts globally.
Thailand
Thailand
Distribution Director
X-Large Hotel
8
Graphics and dashboards are very easy to understand, we have forgotten manually searches and unnecessary screenshots to compare our rates with other partners
Otas leader from 500+ room Casino in Farallon (Panama)
Verified
3 years ago
Quick access through the dashboards Identify POS campaigns taking for Otas and trends behaviorConstant support from the fornova team to use the tool
Panama
Panama
Otas leader
X-Large Hotel
9
really good revenue tool
Reservation Manager and Revenue Analyst from 75-99 room Boutique in Santiago (Chile)
Verified
3 years ago
i can see in detail all my properties, whit all the rates of our competitive set and also, check the different discrepancy between OTAs, metas, among others, and check how can we resolve to improve our score and revenue strategy.
Chile
Chile
Reservation Manager and Revenue Analyst
Large Hotel
7
Useful and practical
Revenue Manager from 100 to 199 room Limited Service & Budget Hotel in Montego Bay (Caribbean)
Verified
3 years ago
I really like the CI module to track compare my rate vs compset and also check forecast of pax and HSE to update current strategy.
Caribbean
Caribbean
Revenue Manager
Large Hotel
10
Good tool , making your daily business easier
Revenue from 1 to 4 room Limited Service & Budget Hotel in Interlaken (Switzerland)
Verified
3 years ago
The rate shopper is a great help to check your competitor. As well the rate parity tool is helping a lot about issues. So the Hotel can make sure there is no undercutting with other partners.
Switzerland
Switzerland
Revenue
X-Small Hotel
10
Fornova for the win!
Distribution Coordinator from 50-74 room Boutique in Quebec City (Canada)
Verified
3 years ago
Fornova is an amazing tool to monitor rate parity but also technical issues. We also have the best service from our Enterprise Customer Success Manager : Olivier Budin. He gave us inestimable advice and insights. We love how we can store all of our own test bookings data and see which OTA is our worst offender. The distribution intelligence...
Canada
Canada
Distribution Coordinator
Mid-Sized Hotel
8
Rate Parity and Rate Shopping made easy
Revenue Distribution Specialist from 200 to 499 room Bed & Breakfast & Inn in Dublin (Ireland)
Verified
3 years ago
I found Fornova to be a very precious and effective tool while looking to solve parity issues in our company. The information are displayed clearly and with a lot of details. It also offer different filters and views that help a lot the search. Also the support given by the team and our account manager is usually very prompt and helpful.
Ireland
Ireland
Revenue Distribution Specialist
X-Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
FornovaCI rate shopper is essential for hospitality, as it allows real-time comparison of prices across various sources, POS’s and LOS’s. The tool provides insights into rates, ranking, promotions and market trends, helping businesses make informed decisions based on the current demand. It helps optimize pricing strategies, stay competitive, and adapt to market trends. FornovaCI is a valuable tool for efficient decision-making, enabling businesses to maximize revenue and enhance overall competitiveness. FornovaCI is an intuitive tool providing a user-friendly interface and is versatile in generating a variety of reports.
Showing all answers to: "What does this product or service do well?"
FornovaCI rate shopper is essential for hospitality, as it allows real-time comparison of prices across various sources, POS’s and LOS’s. The tool provides insights into rates, ranking, promotions and market trends, helping businesses make informed decisions based on the current demand. It helps optimize pricing strategies, stay competitive, and adapt to market trends. FornovaCI is a valuable tool for efficient decision-making, enabling businesses to maximize revenue and enhance overall competitiveness. FornovaCI is an intuitive tool providing a user-friendly interface and is versatile in generating a variety of reports.
We've been using Fornova for the last year and their products are best-in-class.
Fornova rate shopper gives us the exact data we need to make accurate pricing decisions.
Having the option to use it both in desktop and mobile makes the experience better. Easy to make decisions in the office and on the go.
Question:
What differentiates this product or service from the competition?
Answer:
The FornovaCI rate shopper stands out in the market by delivering dependable data comparison through analyzing net, total, and shown rates. It allows the flexibility of choosing multiple POSs for comparison and supports unlimited LOSs. Additionally, the tool offers real-time comparisons of active promotions and provides valuable and significant insights.
Showing all answers to: "What differentiates this product or service from the competition?"
The FornovaCI rate shopper stands out in the market by delivering dependable data comparison through analyzing net, total, and shown rates. It allows the flexibility of choosing multiple POSs for comparison and supports unlimited LOSs. Additionally, the tool offers real-time comparisons of active promotions and provides valuable and significant insights.
Fornova is the most accurate Rate Intelligence tool that we've ever used.
Their support team is very approachable and are constantly updating their products. They have also taken our feedback and updated their software to match many of our requirements, at a fast pace.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
My advice to a hotelier considering the FornovaCI rate shopper would be to leverage its comprehensive data comparison features to tailor pricing strategies effectively. Explore the flexibility it offers in choosing multiple POS's and accommodating unlimited LOS's. Additionally, capitalize on the real-time active promotions comparison to gain valuable insights for strategic decision-making in a dynamic market.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
My advice to a hotelier considering the FornovaCI rate shopper would be to leverage its comprehensive data comparison features to tailor pricing strategies effectively. Explore the flexibility it offers in choosing multiple POS's and accommodating unlimited LOS's. Additionally, capitalize on the real-time active promotions comparison to gain valuable insights for strategic decision-making in a dynamic market.
It's definitely a great product, give it a go. I have suggested a couple of improvements to the Fornova team that should come up in the next few months. During their first version, the product would lag for a few seconds on the analytics page. But, during the last few months, it's been running fast and smooth.
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Fornova Integrations
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This integration hasn’t been verified by Google yet.
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Support
Unverified
Fornova has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
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Product Updates
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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Ease of Use
0.0/5
Customer Support
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ROI
0.0/5
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