Lighthouse Performance vs. ProfitSword by Actabl: Which Is Right for You?

Updated November 15, 2026  ·  1,213 verified reviews analyzed

TLDR

We analyzed 1,213 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Lighthouse shines in dashboards, bi reporting, and data visualization — especially for casino properties (4.9/5), with exclusive features like Room & rate type filtering and Quick rate shopping filters.

Actabl shines in reporting and analytics — especially for motel properties (5.0/5), with exclusive features like Daily Reporting and Financial Reporting.

See the full breakdown below ↓

How Does Lighthouse Performance Compare to ProfitSword by Actabl?

Side-by-side ratings based on 1,213 verified hotelier reviews on HTR.

HTScore
100
91
Likelihood to Recommend
95%
94%
Ease of Use
4.8/5
4.7/5
Customer Support
4.7/5
4.6/5
Value for Money
4.6/5
4.6/5
Starting Price From $200/mo From $1,000/mo
Verified Reviews 678 535

What Are the Pros and Cons of Lighthouse Performance vs ProfitSword by Actabl?

After analyzing 1,213 verified reviews, Lighthouse users most value its dashboards, bi reporting, and data visualization, rate shopping and competitor rate comparison, market intelligence and demand insights, while Actabl users highlight reporting and analytics, ease of use and navigation, forecasting and budgeting. Click any theme to see what reviewers say.

Lighthouse Lighthouse Actabl Actabl
Pros
+ Dashboards, BI reporting, and data visualization ▾
+ Reporting and analytics ▾
+ Rate shopping and competitor rate comparison ▾
+ Ease of use and navigation ▾
+ Market intelligence and demand insights ▾
+ Forecasting and budgeting ▾
+ Forecasting, demand, and pacing analysis ▾
+ Integration and data consolidation ▾
Cons
− Custom reports, filters, and export flexibility ▾
− Customization and filtering ▾
− Data freshness, refresh speed, and accuracy ▾
− Support and training ▾
− Rate parity and pricing discrepancy detection ▾
− Performance speed and refresh ▾

Lighthouse vs Actabl: Rankings by Hotel Segment

How each product ranks among Business Intelligence vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Lighthouse Lighthouse Actabl Actabl
Small (10-24 rooms) ▾ #1 46 reviews #2 33 reviews
Mid-Size (25-74 rooms) ▾ #2 290 reviews #1 256 reviews
Large (75-199 rooms) ▾ #1 180 reviews #2 132 reviews
X-Large (200+ rooms) ▾ #2 90 reviews #1 69 reviews

By Property Type

Segment Lighthouse Lighthouse Actabl Actabl
Boutique ▾ #2 240 reviews #1 202 reviews
Luxury ▾ #1 293 reviews #2 134 reviews
Branded / Chain ▾ #2 350 reviews #1 392 reviews
Extended Stay ▾ #2 53 reviews #1 76 reviews

By Region

Segment Lighthouse Lighthouse Actabl Actabl
North America ▾ #3 178 reviews #1 486 reviews
Europe ▾ #1 151 reviews #12 9 reviews
Asia Pacific ▾ #1 168 reviews #6 5 reviews
Middle East ▾ #1 51 reviews #5 4 reviews

Is Lighthouse Performance or ProfitSword Better for Hotels?

Lighthouse Performance and ProfitSword both serve the hospitality industry with comprehensive business intelligence (BI) tools, yet they diverge fundamentally in their operational focus and feature sets. Lighthouse emphasizes real-time market intelligence and dynamic revenue management, offering a consolidated view of commercial data that helps revenue managers react swiftly to market changes. ProfitSword prioritizes deep financial analysis, budgeting, and labor management, providing robust forecasting and custom reporting tools that support operational and accounting functions.

Both tools aim to simplify complex data into actionable insights for hotels, but Lighthouse excels in market-driven pricing strategies and portfolio visibility, while ProfitSword is stronger in financial consolidation, labor cost control, and detailed forecasting. Each addresses critical challenges hoteliers face: Lighthouse streamlines competitive rate shopping and pacing analysis, whereas ProfitSword enhances budgeting accuracy and operational efficiency.

Lighthouse Performance vs ProfitSword: Which Should Your Hotel Choose?

If your property primarily requires real-time competitive rate intelligence, multi-property revenue visibility, and automated market demand forecasting, especially in luxury, branded, or city center hotels with cross-property needs, Lighthouse’s 4.8 overall rating from 670 reviews—including 43 recent ones at 4.8—demonstrates its strength in these segments. Its market presence in 94 countries supports global chains and portfolios.

If your hotel emphasizes detailed financial management, including budgeting, forecasting, labor scheduling, and comprehensive profit analysis, ProfitSword’s 4.7 overall rating from 531 reviews—with 15 recent ones at a slightly lower 4.4—reflects its appeal to brands seeking integrated accounting insights and operational oversight, particularly in properties with complex financial needs. However, its smaller geographic footprint in 19 countries and fewer recent reviews suggest more limited adoption.

For boutique, limited-service, or extended-stay properties, data is thinner for both products, but review counts indicate Lighthouse users in these segments rate it consistently at 4.8, while ProfitSword’s ratings hover slightly lower. Choose Lighthouse for market-driven pricing and ProfitSword for financial control workflows.

Is Lighthouse Performance or ProfitSword Easier to Use?

Reviewers rate ease of use and onboarding very similarly: Lighthouse scores 4.8 for ease of use and 4.6 for onboarding, while ProfitSword records 4.7 and 4.5 respectively. Lighthouse users highlight intuitive navigation and rapid access to data with “just a few clicks,” enabling immediate use from day one, as one hotel noted. ProfitSword users find it generally user-friendly but mention a steeper initial learning curve, especially for financial reporting and forecasting features, calling for more training resources.

Both platforms support multi-departmental use, but ProfitSword’s advanced customization can require more setup time. Lighthouse’s in-app support and straightforward interface facilitate faster staff adoption. Despite these nuances, the difference is slight enough that operational teams on either system report manageable learning paths.

Edge: Even.

Which Has Better Features: Lighthouse Performance or ProfitSword?

Lighthouse offers 13 unique features centered on revenue management and market intelligence: room and rate type filtering, quick rate shopping filters, metasearch connectivity, multi-property consolidation, custom dashboards, vacation rental rate intelligence, and distribution cost analytics. These features empower revenue teams to precisely segment pricing strategies, monitor OTA parity, and consolidate portfolio data in one dynamic platform. The open API supports integration flexibility.

ProfitSword provides 18 unique capabilities focused on financial and operational BI: daily reporting, PMS mapping, accounts payable, budgeting, forecasting, user security, a flexible report writer, business and marketing plans, version control, driver-based models, profitability contribution by customer, and customizable data hierarchies. These empower finance and operations teams to automate labor scheduling, conduct deep financial analysis, and manage portfolios with granular controls.

Both share 17 core features, including multi-property management and open API connectivity, but the operational impact differs: Lighthouse optimizes revenue management workflows with real-time competitive insights, while ProfitSword streamlines budgeting, forecasting, and labor cost control.

Edge: Even.

Which Has Better Customer Support: Lighthouse Performance or ProfitSword?

Lighthouse scores 4.7 on customer support and 4.6 on onboarding, slightly edging ProfitSword’s 4.6 and 4.5 scores. Reviewers praise Lighthouse’s “quick, around-the-clock” support and rapid follow-up, which resolves issues efficiently. ProfitSword users commend responsive support and web-based ticketing with same-day responses, though some note resolution times vary with issue complexity.

Both vendors provide strong onboarding assistance, but Lighthouse’s more extensive review volume and recent activity suggest consistently positive experiences over time. ProfitSword’s support is described as collaborative and knowledgeable, particularly for financial and operational queries.

Edge: Even.

Which Has More Integrations: Lighthouse Performance or ProfitSword?

ProfitSword lists 99 verified integrations, 32% more than Lighthouse’s 75. They share 21 common partners, including major PMS providers like Visual Matrix, RoomRaccoon, and Oracle Hospitality. Lighthouse’s unique integrations include RevControl, Fairmas, and apaleo GmbH, critical for revenue management and distribution analytics. ProfitSword connects uniquely with labor and operational tools like ALICE, Birchstreet, and MSI Solutions, underpinning its strength in financial and labor management.

Hotels needing broad financial and operational system connectivity will find ProfitSword’s larger integration ecosystem advantageous, especially for complex portfolio management. Lighthouse better serves properties focused on revenue management with metasearch and distribution cost data integrations.

Edge: ProfitSword.

Which Do Hoteliers Rate Higher: Lighthouse Performance or ProfitSword?

Lighthouse holds a slight edge with an overall rating of 4.8/5 across 670 reviews, including 43 recent reviews at the same 4.8 rating. ProfitSword achieves 4.7/5 across 531 reviews, but its 15 recent reviews show a decline to 4.4, indicating some recent user concerns or product evolution challenges.

Segment ratings reinforce Lighthouse’s strength in bed & breakfasts (4.8/5, 209 reviews), branded hotels (4.8/5, 372 reviews), and city center hotels (4.8/5, 270 reviews). ProfitSword shows solid ratings in branded hotels (4.7/5, 399 reviews) and bed & breakfasts (4.7/5, 214 reviews), but lower scores in resorts (4.6/5) and extended stay (4.6/5).

For luxury hotels, Lighthouse’s 4.8/5 rating outpaces ProfitSword’s 4.7/5, while both score comparably in boutique hotels (Lighthouse 4.8/5, ProfitSword 4.7/5). ProfitSword’s limited recent review volume (15 in last six months vs Lighthouse’s 43) reduces confidence in current product perception.

Edge: Even.

How Much Do Lighthouse Performance and ProfitSword Cost?

Lighthouse’s base price is $200.00 without implementation fees or trials, making it accessible for smaller portfolios or independently owned hotels. Pricing is not per room or monthly flat, suggesting a subscription or tiered model based on features.

ProfitSword starts at $1,000.00 base price, also with no implementation fees or trials. This higher entry cost reflects its extensive financial and operational BI capabilities and integration depth, aligning with larger chains or properties requiring complex financial management.

Neither offers freemium or trial options, so buyers must rely on demos and references. The pricing gap underscores Lighthouse’s appeal to mid-sized or growing operations focused on revenue management, and ProfitSword’s fit for entities investing heavily in budgeting and comprehensive BI.

What Type of Hotel Should Use Lighthouse Performance?

Hotels that:

  • Need real-time competitive rate shopping and parity monitoring for daily revenue management.
  • Manage multiple properties requiring consolidated portfolio views and cross-property analysis.
  • Prioritize market demand forecasting and event-driven pricing insights.
  • Operate in luxury, branded, boutique, or city center segments with active revenue teams.
  • Desire intuitive dashboards and automated reporting to accelerate pricing decisions.

Not ideal if:

  • Your primary need is detailed financial forecasting, budgeting, and labor cost control.
  • You require comprehensive accounts payable or profitability contribution analytics.
  • You demand deeper customization of financial reports beyond revenue-centric BI.

What Type of Hotel Should Use ProfitSword?

Hotels that:

  • Require advanced budgeting, forecasting, and financial reporting integrated with PMS data.
  • Need labor management tools to optimize scheduling and reduce overtime costs.
  • Operate complex portfolios with multi-property grouping and version control.
  • Seek customizable dashboards and report writers tailored to operational and financial teams.
  • Value extensive integration with financial, operational, and marketing systems.

Not ideal if:

  • Your focus is rapid market rate intelligence and competitor price monitoring.
  • You want a lower-cost solution primarily addressing revenue management.
  • You prefer a system with minimal onboarding complexity and simpler user interfaces.

Lighthouse Performance vs ProfitSword: The Bottom Line for Hotels

Lighthouse Performance and ProfitSword both deliver comprehensive business intelligence tailored to hospitality but diverge in core strengths. Lighthouse excels in market-driven revenue management with fast, dynamic rate shopping, rate parity monitoring, and demand forecasting. ProfitSword shines in financial consolidation, budgeting, labor management, and customizable operational reporting.

Choose Lighthouse when real-time competitive intelligence and portfolio revenue visibility are primary needs; its 670 reviews at 4.8/5 across diverse hotel segments and global reach underscore its reliability for revenue teams. Lighthouse’s quick data access and user-friendly dashboards accelerate pricing decisions and strategic responses to market conditions.

Opt for ProfitSword if your hotel demands deep financial analysis, labor optimization, and flexible, custom reporting integrated with multiple operational systems. Its broader integration network and advanced budgeting tools support complex portfolios and financial workflows, although recent reviews indicate some performance and usability refinement is needed.

The choice depends on your hotel’s operational priorities: Lighthouse streamlines revenue management with actionable market insights; ProfitSword empowers financial control and operational efficiency through detailed BI. Both offer strong support and are proven in hospitality, but your business needs will dictate the better fit.

How Much Do Lighthouse Performance and ProfitSword by Actabl Cost?

Business Intelligence pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Lighthouse Lighthouse Actabl Actabl
Starting Price From $200/mo From $1,000/mo

Feature Comparison: Lighthouse Performance vs ProfitSword by Actabl

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature Lighthouse Lighthouse Actabl Actabl
▾ Analytics
65%
77%
Custom Reports & Templates
Net Revenue KPIs
Other Income Forecasting, Reporting & Analysis
Food & Beverage Reporting, Analysis & Forecasting
Corporate & Travel Agency Account Tracking
Analytics dashboard
Sales team productivity tracking
Revenue pacing
Dashboarding & data visualization
Distribution Cost Analytics
Scheduled Reports
Multi-Property & Portfolio Level Tracking
Pricing Decision Impact Tracking
Profitability Contribution by Customer
Shared Demand Calendar
Flexible Portfolio Grouping
Artificial Intelligence
▾ Forecasting, Budgeting & Planning
37%
82%
Revenue pacing
Forecast Locking & Workflows
Driver Based Models
Food & Beverage Reporting, Analysis & Forecasting
Other Income Forecasting, Reporting & Analysis
Business & marketing plans
Version Control
Web Based
Pricing Decision Impact Tracking
Shared Demand Calendar
Flexible Portfolio Grouping
▾ Data Management
43%
86%
Multi-property management
Centralized user & role management
Open API
Automated data gathering & integration
Customizable Data Hierarchies
In-App Data Management
Flexible Portfolio Grouping
▾ Collaboration
80%
80%
Collaboration & Commenting
Shareable Templates & Plans
File Attachments
Web Based
Alerts Feed

Real-World Results: Lighthouse vs Actabl by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Lighthouse Furaveri Maldives Small
+ Being able to see when and where our bookings will be coming from helps us allocate our resources to the most promising markets. That has considerably increased our ROI on ad spend and sales initiatives. Especially during the pandemic that was helpful as our limited resources went a longer way.
+ OTA Insight
+ �s customer service is outstanding. I

"OTA Insight’s tools have transformed the way I work. They’re like a 24/7 buffet where I can get all the live data I need, any time of the day. I start with a look at Market Insight..."

Ashfaq Ashique
Ashfaq Ashique
Revenue and Distribution Manager at Fura...
Actabl Onvo Small
+ Savings after implementing Hotel Effectiveness alongside daily labor monitoring exceed $10,000 per month.
+ Labor shifted from a lagging metric reviewed after the fact to an active daily management priority, with corporate and property teams working together each day to act on performance data.
+ Root cause analysis became a standard part of operations. When one property showed unusually high utility costs, the issue was quickly traced to a thermostat configuration and corrected the same day.

"Labor is such a fast-moving category, so looking at performance after a month doesn't work. We monitor labor costs every day, for every property. I get a report, and our team works..."

Andy Aulakh
Andy Aulakh
Chief Business Development Officer
Increase Operational Efficiency
Lighthouse Six Senses Douro Valley Small
+ Rate and Revenue Insight immediately made my life much easier. The tools were easy to implement and from day one they provided all the information I needed in a few clicks. This saves me immense amounts of time because I no longer have to gather data and create reports manually. Instead, I select the data points I want to explore, and the BI tools provide it in a visually appealing format. Now, I even get access to information that was hard to extract from my PMS such as our guests
+ � country of origin.
+ Revenue Insight allows me to prepare for my weekly meetings better and faster. Pulling and finalising the reports has become a matter of minutes. Getting live and well-presented OTB and performance data helps our operations and commercial teams better plan ahead and work more efficiently.

"You can tell that the product development team bases updates and new features on client feedback. This has helped them make the tools even more user-friendly and comprehensive over..."

Dora Major
Dora Major
Revenue and Reservations Manager
Actabl Actabl

No published case study for this goal yet.

Improve Guest Experience
Lighthouse Lighthouse

No published case study for this goal yet.

Actabl Cote Hospitality Small
+ ProfitSword shifted the focus of financial management from backward reporting to forward planning, with teams across Finance, People Services, and Operations using it daily to align labor schedules with the forecast.
+ Hotel Effectiveness gave the team confidence in scheduling decisions, reducing the risk of overstaffing or understaffing and protecting both labor costs and service delivery.
+ Alice improved cross-department communication across housekeeping and service operations, reducing handover failures and freeing staff to spend more time in front of guests.

"Thanks to Actabl, we've chosen partners not just vendors. ProfitSword has enabled us to have more clarity into what truly matters most. And that is what's going to happen the next..."

Agnelo Fernandes
Agnelo Fernandes
CEO, Cote Hospitality

Lighthouse vs Actabl: The Bottom Line

Lighthouse
Lighthouse
4.8/5 from 678 reviews

What hoteliers love

Dashboards, BI reporting, and data visualization 79% positive

Many reviewers rely on Lighthouse dashboards and BI views for quick performance monitoring, trend analysis, and sharing information across teams. They... Many reviewers rely on Lighthouse dashboards and BI views for quick performance monitoring, trend analysis, and sharing information across teams. They like the clear visuals and one-place access, but some want more customization, better graph options, cleaner layouts, and easier navigation.

Rate shopping and competitor rate comparison 85% positive

Users most often praise Lighthouse for fast, easy rate shopping across comp sets and channels, helping teams see competitor pricing at a glance and ac... Users most often praise Lighthouse for fast, easy rate shopping across comp sets and channels, helping teams see competitor pricing at a glance and act quickly on rate strategy. Many note it reduces manual work and supports better daily pricing decisions, especially for transient and group business.

Market intelligence and demand insights 85% positive

Users often mention Lighthouse as a source of market intelligence that helps them understand market behavior, emerging trends, and opportunity windows... Users often mention Lighthouse as a source of market intelligence that helps them understand market behavior, emerging trends, and opportunity windows. The strongest value is turning market data into actions for pricing and revenue optimization, though some want richer demand context and more accurate, timely market data.

Where hoteliers push back

Custom reports, filters, and export flexibility 47% negative

Many users want more customized reporting, more flexible filters, and export options that fully match what they see on screen. The current tools help,... Many users want more customized reporting, more flexible filters, and export options that fully match what they see on screen. The current tools help, but buyers should know that several reviewers ask for stronger report tailoring, better presets, and more complete exports.

Data freshness, refresh speed, and accuracy 55% negative

A recurring concern is whether data refreshes quickly enough and stays fully accurate, especially for live pricing, parity, and segment views. Reviewe... A recurring concern is whether data refreshes quickly enough and stays fully accurate, especially for live pricing, parity, and segment views. Reviewers want faster updates, fewer sync issues, and clearer last-updated indicators so they can trust the data for real-time decisions.

Ranks higher for

AE #1 vs #4
AT #2 vs #4
AU #1 vs #4
AZ #1 vs #3

Unique capabilities

Room & rate type filtering Quick rate shopping filters Metasearch connectivity Multi-property consolidation In-app support
4.8/5 ease of use 4.7/5 support 75 integrations
Visit Profile
Actabl
Actabl
4.7/5 from 535 reviews

What hoteliers love

Reporting and analytics 83% positive

Reviewers frequently praise Actabl/ProfitSword for giving access to real-time, accurate reports, dashboards, and analytics that consolidate hotel data... Reviewers frequently praise Actabl/ProfitSword for giving access to real-time, accurate reports, dashboards, and analytics that consolidate hotel data in one place. This helps teams monitor KPIs, spot trends, prepare for meetings, and make informed operational and financial decisions faster.

Ease of use and navigation 68% positive

Many users say the platform is intuitive and easy to learn, especially for new team members who need quick access to hotel financials and operational... Many users say the platform is intuitive and easy to learn, especially for new team members who need quick access to hotel financials and operational data. At the same time, several reviewers want simpler navigation, fewer clicks, better search, and more streamlined layouts for common workflows.

Forecasting and budgeting 79% positive

Users most often highlight Actabl’s forecasting and budgeting tools as core to planning weekly, monthly, and annual business performance. Reviewers sa... Users most often highlight Actabl’s forecasting and budgeting tools as core to planning weekly, monthly, and annual business performance. Reviewers say the platform helps refine ADR, compare actuals vs. forecast, and make quicker decisions for revenue planning and ownership discussions.

Where hoteliers push back

Customization and filtering 56% negative

Users frequently ask for more flexibility in dashboards, exports, report parameters, and filters so they can tailor views to property or department ne... Users frequently ask for more flexibility in dashboards, exports, report parameters, and filters so they can tailor views to property or department needs. Reviewers value the ability to customize data, but many want deeper self-service control and less reliance on support or development tickets.

Support and training 47% negative

Several reviewers mention webinars, user manuals, training access, and support as helpful for onboarding and day-to-day use. However, some still want... Several reviewers mention webinars, user manuals, training access, and support as helpful for onboarding and day-to-day use. However, some still want faster issue resolution, more self-service help, and better guided training for advanced financial or setup tasks.

Ranks higher for

X-Small (< 10 rooms) #1 vs #3
Casinos #1 vs #3
Motels #1 vs #3
Vacation Rentals & Villas #1 vs #3

Unique capabilities

Daily Reporting PMS Mapping Accounts Payable Financial Reporting Budgeting
4.7/5 ease of use 4.6/5 support 99 integrations
Visit Profile

Frequently Asked Questions About Lighthouse Performance vs ProfitSword by Actabl

Can Lighthouse Performance replace ProfitSword by Actabl?

It depends on your requirements. Lighthouse Performance and ProfitSword by Actabl share many core Business Intelligence features, but each has unique capabilities. Lighthouse Performance offers 75 verified integration partners, while ProfitSword by Actabl offers 99. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Lighthouse Performance leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Lighthouse Performance or ProfitSword by Actabl offer a free plan?

Lighthouse Performance: No. ProfitSword by Actabl: No. Neither product currently offers a free tier. Most Business Intelligence vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Lighthouse Performance and ProfitSword by Actabl?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Lighthouse has an HT Score of 100 and Actabl has 91. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality ▾

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness ▾

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score ▾

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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